Table of Contents
Executive Summary
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- The market
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- Figure 1: Pub catering market size and forecast, 2008-18
- Market factors
- Companies, brands and innovation
- Companies and products
- Brand research
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- Figure 2: Pub restaurant brand personality – Macro image, December 2013
- Who’s innovating?
- The consumer
- Frequency of visiting a pub
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- Figure 3: Frequency of visiting a pub/bar for a drink or to eat in, February 2014
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- Figure 4: Frequency of visiting a pub/bar for a meal, 2010, 2012, 2013 and 2014
- Actions and engagement with pubs
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- Figure 5: Actions and engagement with pubs, February 2014
- Attitudes towards pub catering
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- Figure 6: Attitudes towards pub catering, February 2014
- Pub menu enticements
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- Figure 7: Pub menu enticements, February 2014
- What we think
Issues and Insights
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- Opportunities for pubs to embrace their everyday meal image, or alter it
- The facts
- The implications
- Pubs need to target specific consumer groups and dining occasions
- The facts
- The implications
- Building on the current popularly of pubs amongst the under-25s
- The facts
- The implications
Trend Application
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- The ‘Influentials’
- Collective Intelligence
- Access Anything, Anywhere
Market Drivers
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- Key points
- Pub visits affected by continuing decline in alcohol consumption in the UK
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- Figure 8: Selected consumer spending priorities (after bills), March 2010-March 2014
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- Figure 9: Consumer Confidence Index, monthly, January 2007-March 2014
- Continuing pub closures have also been fuelled by rising overheads and pressurised margins
- Using pop-ups to appeal to growing pre-/no family consumers
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- Figure 10: Forecast adult population trends, by lifestage, 2008-18
Who’s Innovating?
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- Key points
- All-day dining takes centre stage
- Lighter dishes aim to cater for lunch
- Hot drinks and cakes look to build a more flexible leisure offering
- Food and drink specialist concepts continue to emerge
- Pizza offers an accessible menu addition
- Specialist food concepts tailored to drinks
Market Size and Forecast
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- Key points
- Food-led pubs continue to perform strongly
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- Figure 11: Pub catering market size and forecast, 2008-18
- Food continues to gain share in pub revenues
- Operators expand menus to reduce reliance on drinks
- Value and special occasions remain a challenge
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- Figure 12: Pub catering market size and forecast – Fan chart, 2008-18
- Forecast methodology
Market Share
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- Key points
- Outlet numbers
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- Figure 13: Selected leading pub operators, by outlet numbers, 2012-14
Companies and Products
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- Company profiles
- Greene King
- Financial data
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- Figure 14: Key financial data for Greene King plc, 2009-13
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- Figure 15: Revenue, by segment for Greene King plc, 2012 and 2013
- Recent developments
- Menu developments
- JD Wetherspoon
- Financial data
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- Figure 16: Key financial data for JD Wetherspoon plc, 2009-13
- Recent developments
- Menu developments
- Mitchells & Butlers (M&B)
- Financial data
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- Figure 17: Key financial data for Mitchells & Butlers plc, 2009-13
- Recent developments
- Menu developments
- Spirit Pub Company
- Financial data
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- Figure 18: Key financial data for Spirit Pub Company, 2010-13
- Figure 19: Spirit Pub Company revenue, by segment, 2012 and 2013
- Recent developments
- Menu developments
- Stonegate Pub Company
- Financial data
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- Figure 20: Key financial data for Stonegate Pub Company LTD, 2011 and 2012
- Recent developments
- Menu developments
- Whitbread
- Financial data
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- Figure 21: Key financial data for Whitbread plc, 2009/10-2013/14
- Recent developments
- Menu developments
- Geronimo Inns
- Financial data
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- Figure 22: Key financial data for Geronimo Plc, 2010-13
- Recent developments
- Menu developments
Brand Research
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- Brand map
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- Figure 23: Attitudes towards and usage of brands in the pub restaurant sector, December 2013
- Correspondence analysis
- Brand attitudes
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- Figure 24: Attitudes, by pub restaurant brand, December 2013
- Brand personality
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- Figure 25: Pub restaurant brand personality – Macro image, December 2013
- Figure 26: Pub restaurant brand personality – Micro image, December 2013
- Brand experience
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- Figure 27: Pub restaurant brand usage, December 2013
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- Figure 28: Satisfaction with various pub restaurant brands, December 2013
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- Figure 29: Consideration of pub restaurant brands, December 2013
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- Figure 30: Consumer perceptions of current pub restaurant brand performance, December 2013
- Brand recommendation
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- Figure 31: Recommendation of selected pub restaurant brands, December 2013
Frequency of Visiting a Pub
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- Key points
- Nearly half of UK adults visit a pub for a meal about once a month
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- Figure 32: Frequency of visiting a pub/bar for a drink or to eat in, February 2014
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- Figure 33: Frequency of visiting a pub/bar for a meal, 2010, 2012, 2013 and 2014
- Highlighting dishes not just deals
- Grandparents’ Day motivates family pub visits for Orchid
Engagement with Pubs
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- Key points
- Opportunity for pubs to use technological advancements to make personal recommendations more likely to translate into direct sales
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- Figure 34: Actions and engagement with pubs, February 2014
- Technological developments
- Online bookings
- Online ordering
- ‘Push’ marketing
- Engaging the young on social media
- Online engagement
Attitudes Towards Pub Catering
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- Key points
- Using drinks ranges to elevate the pub dining experience
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- Figure 35: Attitudes towards pub catering, February 2014
- Pubs lack special-occasion appeal
- Drinks can help venues build differentiation
- Offering more unique dining experiences appeals to a large minority
- Stimulating sales of add-ons through menu innovation
- New starters and sides look to boost spend
- Desserts need differentiation to appeal
Pub Menu Enticements
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- Key points
- Balancing interest in ethnic flavours with demand for British pub classics
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- Figure 36: Pub menu enticements, February 2014
- Differentiation from at-home meals remains in high demand
- Ethnic dishes appeal in a pub
- Pub classics still rule
Appendix – Market Size and Forecast
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- Figure 37: Best- and worst-case forecasts for the UK pub catering market, by value, 2013-18
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Appendix – Brand Research
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- Figure 38: Brand usage, December 2013
- Figure 39: Brand commitment, December 2013
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- Figure 40: Brand momentum, December 2013
- Figure 41: Brand diversity, December 2013
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- Figure 42: Brand satisfaction, December 2013
- Figure 43: Brand recommendation, December 2013
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- Figure 44: Brand attitude, December 2013
- Figure 45: Brand image – Macro image, December 2013
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- Figure 46: Brand image – Micro image, December 2013
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Appendix – Frequency of Visiting a Pub
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- Figure 47: Frequency of visiting a pub/bar for a drink/meal, February 2014
- Figure 48: Frequency of visiting a pub/bar for a meal, by demographics, February 2014
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- Figure 49: Factors driving pub/bar visits, by frequency of visiting a pub/bar for a meal, February 2014
- Figure 50: Attitudes towards pubs/bar, by frequency of visiting a pub/bar for a meal, February 2014
- Figure 51: Actions and engagement with pubs/bars, by frequency of visiting a pub/bar for a meal, February 2014
- Figure 52: Attitudes towards pub catering, by frequency of visiting a pub/bar for a meal, February 2014
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- Figure 53: Pub menu enticements, by frequency of visiting a pub/bar for a meal, February 2014
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Appendix – Engagement with Pubs
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- Figure 54: Actions and engagement with pubs, February 2014
- Figure 55: Most popular actions and engagement with pubs, by demographics, February 2014
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- Figure 56: Next most popular actions and engagement with pubs, by demographics, February 2014
- Figure 57: Actions and engagement with pubs, by most popular actions and engagement with pubs, February 2014
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- Figure 58: Actions and engagement with pubs, by next most popular actions and engagement with pubs, February 2014
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Appendix – Attitudes Towards Pub Catering
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- Figure 59: Attitudes towards pub catering, February 2014
- Figure 60: Most popular attitudes towards pub catering, by demographics, February 2014
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- Figure 61: Next most popular attitudes towards pub catering, by demographics, February 2014
- Figure 62: Attitudes towards pub catering, by most popular attitudes towards pub catering, February 2014
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- Figure 63: Attitudes towards pub catering, by next most popular attitudes towards pub catering, February 2014
- Figure 64: Pub menu enticements, by most popular attitudes towards pub catering, February 2014
- Figure 65: Pub menu enticements, by next most popular attitudes towards pub catering, February 2014
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Appendix – Pub Menu Enticements
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- Figure 66: Pub menu enticements, February 2014
- Figure 67: Most popular pub menu enticements, by demographics, February 2014
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- Figure 68: Next most popular pub menu enticements, by demographics, February 2014
- Figure 69: Pub menu enticements, by most popular pub menu enticements, February 2014
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- Figure 70: Pub menu enticements, by next most popular pub menu enticements, February 2014
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