Table of Contents
Executive Summary
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- The market
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- Figure 1: Best and worst case forecast of UK sales of women’s outerwear, 2008-18
- Market factors
- Changes in population within 16-34 age group will impact womenswear
- Some 25% of women are obese
- Companies, brands and innovations
- Who’s Innovating?
- Market share
- Brand research
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- Figure 2: Attitudes towards and usage of brands in the womenswear sector, November 2013
- The consumer
- Women prioritise buying new clothes
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- Figure 3: Activities women have done in the last three months, March 2013 and March 2014
- Primark stands out as the leading womenswear player
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- Figure 4: Retailers from where women bought clothing for themselves in the last 12 months, in-store and online, December 2013
- Women show less interest in quality than men
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- Figure 5: Most important factors when buying clothes in-store when choosing one retailer over another, December 2013
- Cost of delivery is more important than speed
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- Figure 6: Most important factors when buying clothes online when choosing one retailer over another, December 2013
- Three quarters of women browse for clothes online
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- Figure 7: How women shop for clothes, December 2013
- Women are big bargain hunters
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- Figure 8: Women’s attitudes towards shopping for clothes, December 2013
- What we think
Issues and Insights
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- How has the womenswear market performed?
- The facts
- The implications
- Who stands out as the winners in the womenswear market?
- The facts
- The implications
- What are the main opportunities for growth?
- The facts
- The implications
- What are the opportunities for the online womenswear sector?
- The facts
- The implications
Trend Applications
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- Trend: Prove It
- Trend: Collective Intelligence
- Mintel Futures: Brand Intervention
Market Environment
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- Key points
- Changes in population within 16-34 age group will impact womenswear
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- Figure 9: Trends in the age structure of the UK female population, 2008-18
- Targeting older women
- Employment
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- Figure 10: Female employment and unemployment, 2008-18
- Some 25% of women are obese
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- Figure 11: Proportion of overweight and obese female population, 2006-12
- Women are less confident about their finances than men
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- Figure 12: How respondents describe their financial situation, by gender, March 2014
- Figure 13: Current financial situation compared with a year ago, by gender, March 2014
- Women nearly as likely as men to own tablet
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- Figure 14: Household ownership of computers, tablets and e-readers, by gender, December 2013
- Men rather than women acquiring smartphones
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- Figure 15: Personal ownership of mobile phones, by gender, December 2013
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- New store launches
- New collections
- Designer collaborations
- Personalisation
- Technology
- Online
- In-store
- In-store design
Market Size and Forecast
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- Key points
- Women’s clothing sales rose 4.6% in 2013
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- Figure 16: Best and worst case forecast of UK sales of women’s outerwear, 2008-18
- The future
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- Figure 17: UK sales of women’s outerwear, at current and constant prices, 2008-18
- Factors used in the forecast
Space Allocation Summary
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- Key points
- Space allocations: Detailed estimates
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- Figure 18: Space allocation estimates for womenswear, M&S, Next, Primark, TK Maxx, New Look, Matalan, September 2013
- Figure 19: Space allocation estimates for womenswear, Zara, H&M, Debenhams, Asda, Tesco, Sainsbury’s, September 2013
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- Figure 20: Space allocation estimates for womenswear specialists, September 2013
- Estimated sales breakdown
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- Figure 21: Estimated sales of womenswear by product, M&S, Next, Debenhams, Primark, TK Maxx, New Look, 2012/13
- Figure 22: Estimated sales of womenswear by product, Matalan, Asda, Tesco, Sainsbury’s, Zara, H&M, 2012/13
- Sales density
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- Figure 23: Estimated sales density for womenswear by product, M&S, Next, Primark, Asda, TK Maxx, Debenhams, 2012/13
- Market shares
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- Figure 24: Estimated market shares for womenswear, 2012/13
Brand Research
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- Brand map
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- Figure 25: Attitudes towards and usage of brands in the womenswear sector, November 2013
- Correspondence analysis
- Brand attitudes
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- Figure 26: Attitudes, by womenswear brand, November 2013
- Brand personality
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- Figure 27: Womenswear brand personality – macro image, November 2013
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- Figure 28: Womenswear brand personality – micro image, November 2013
- Brand experience
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- Figure 29: Womenswear brand usage, November 2013
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- Figure 30: Satisfaction with various womenswear brands, November 2013
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- Figure 31: Consideration of womenswear brands, November 2013
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- Figure 32: Consumer perceptions of current womenswear brand performance, November 2013
- Brand recommendation
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- Figure 33: Recommendation of various womenswear brands, November 2013
Brand Advertising and Promotion
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- Key points
- Topline spend continues to increase
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- Figure 34: Advertising expenditure for womenswear, 2010-13
- Press remains the dominant medium
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- Figure 35: Main Monitored media advertising expenditure on women’s fashion by media type, 2010-13
- Shop Direct main spender
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- Figure 36: Main monitored media advertising expenditure on women’s fashion by company, 2013
The Consumer – Women’s Spending Priorities
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- Key points
- Women prioritise buying new clothes
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- Figure 37: Activities women have done in the last three months, March 2013 and March 2014
- Same numbers of women and men buy shoes
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- Figure 38: Spending habits for clothing, footwear and accessories, by gender, March 2014
The Consumer – Where Do Women Buy Clothes?
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- Key points
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- Figure 39: Retailers from where women bought clothing for themselves in the last 12 months, in-store and online, December 2013
- Primark stands out as the leading womenswear player
- M&S and Next
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- Figure 40: Women who have bought clothing for themselves in the last 12 months from M&S and Next, in-store and online, by age group and socio-economic group, December 2013
- Changes in where women shop over the last year
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- Figure 41: Retailers from where women bought clothing for themselves in the last 12 months, in-store and online, January 2013 and December 2013
- Women still buy more clothes online than men
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- Figure 42: Retailers from where women bought clothing for themselves in the last 12 months, December 2013
- Young fashion retailers draw older women
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- Figure 43: Women who have bought clothing for themselves in the last 12 months from Topshop, H&M, New Look and other mid-market high street fashion retailers, in-store and online, by age group, December 2013
- Young women like to shop at wide range of retailers
- Supermarkets
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- Figure 44: Women who have bought clothing for themselves in the last 12 months from Asda, Tesco and Sainsbury’s, in-store and online, by age group and socio-economic group, December 2013
The Consumer – Most Important Factors When Shopping In-Store
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- Key points
- Women seek value for money
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- Figure 45: Most important factors when buying clothes in-store when choosing one retailer over another, December 2013
- Focus on changing rooms
- Older women want clothes available in their size
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- Figure 46: Most important factors when buying clothes in-store when choosing one retailer over another, by age group, December 2013
- Targeting women aged 45+ with special offers
- Store layout is important for 16-24s
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- Figure 47: Most important factors when buying clothes in-store when choosing one retailer over another, by age group, December 2013
- Importance of factors by retailer last shopped at
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- Figure 48: Most important factors for people who last shopped at Primark when buying clothes in-store
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- Figure 49: Most important factors for people who last shopped at M&S when buying clothes in-store
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- Figure 50: Most important factors for people who last shopped at Next when buying clothes in-store
The Consumer – Most Important Factors When Shopping Online
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- Key points
- Cost of delivery is more important than speed
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- Figure 51: Most important factors when buying clothes online when choosing one retailer over another, December 2013
- Young want both fast and cost-effective delivery
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- Figure 52: Most important factors when buying clothes online when choosing one retailer over another, by age group, December 2013
- 25-34s most drawn to click-and-collect
- Size guidance
- Importance of factors by retailer last shopped at
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- Figure 53: Most important factors for people who last shopped at eBay when buying clothes online
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- Figure 54: Most important factors for people who last shopped at Next when buying clothes online
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- Figure 55: Most important factors for people who last shopped at M&S when buying clothes online
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- Figure 56: Most important factors for people who last shopped at online only retailers when buying clothes online relative to the average, December 2013
The Consumer – Shopping Journey
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- Key points
- Three quarters of women browse for clothes online
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- Figure 57: How women shop for clothes, December 2013
- Under-35s twice as likely to browse online as in-store
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- Figure 58: How women shop for clothes, by age group, December 2013
- Young like to browse online both at home and out
- Looking whilst at work
- Fashion apps
- How women shop by where they live
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- Figure 59: How women shop for clothes, by age group, December 2013
The Consumer – Women’s Attitudes to Shopping for Clothes
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- Key points
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- Figure 60: Women’s attitudes towards shopping for clothes, December 2013
- Women are big bargain hunters
- Women want one-stop shop for fashion
- Under-25s willing to splash out on quality
- Under-35s most fashion conscious
- Under-35s look for unique offering
- Young want more technology in-store
Appendix – Market Size and Forecast
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- Figure 61: Best and worst case forecast of UK sales of women’s outerwear, 2008-18
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Appendix – Brand Research
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- Figure 62: Brand usage, November 2013
- Figure 63: Brand usage, August 2013
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- Figure 64: Brand commitment, November 2013
- Figure 65: Brand commitment, August 2013
- Figure 66: Brand momentum, November 2013
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- Figure 67: Brand momentum, August 2013
- Figure 68: Brand diversity, November 2013
- Figure 69: Brand diversity, August 2013
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- Figure 70: Brand satisfaction, November 2013
- Figure 71: Brand satisfaction, August 2013
- Figure 72: Brand recommendation, November 2013
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- Figure 73: Brand recommendation, August 2013
- Figure 74: Brand attitude, November 2013
- Figure 75: Brand attitude, August 2013
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- Figure 76: Brand image – macro image, November 2013
- Figure 77: Brand image – macro image, August 2013
- Figure 78: Brand image – micro image, November 2013
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- Figure 79: Brand image – micro image, August 2013
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Appendix – The Consumer – Where Do Women Buy Clothes?
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- Figure 80: Most popular retailers from where women bought clothes for themselves in the last 12 months – Bought in-store/online in the last 12 months, by demographics, December 2013
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- Figure 81: Next most popular retailers from where women bought clothes for themselves in the last 12 months – Bought in-store/online in the last 12 months, by demographics, December 2013
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- Figure 82: Other retailers from where women bought clothes for themselves in the last 12 months – Bought in-store/online in the last 12 months, by demographics, December 2013
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- Figure 83: Most popular retailers from where women bought clothes for themselves in the last 12 months – Bought in-store in the last 12 months, by demographics, December 2013
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- Figure 84: Next most popular retailers from where women bought clothes for themselves in the last 12 months – Bought in-store in the last 12 months, by demographics, December 2013
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- Figure 85: Other retailers from where women bought clothes for themselves in the last 12 months – Bought in-store in the last 12 months, by demographics, December 2013
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- Figure 86: Least popular retailers from where women bought clothes for themselves in the last 12 months – Bought in-store in the last 12 months, by demographics, December 2013
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- Figure 87: Most popular retailers from where women bought clothes for themselves in the last 12 months – Bought online in the last 12 months, by demographics, December 2013
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- Figure 88: Next most popular retailers from where women bought clothes for themselves in the last 12 months – Bought online in the last 12 months, by demographics, December 2013
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- Figure 89: Other retailers from where women bought clothes for themselves in the last 12 months – Bought online in the last 12 months, by demographics, December 2013
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Appendix – The Consumer – Most Important Factors When Shopping In-Store
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- Figure 90: Most popular factors when buying clothing in-store from a particular retailer, by demographics, December 2013
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- Figure 91: Next most popular factors when buying clothing in-store from a particular retailer, by demographics, December 2013
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- Figure 92: Other factors when buying clothing in-store from a particular retailer, by demographics, December 2013
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- Figure 93: Most important factors when buying clothing in-store from a particular retailer, by last place where women bought clothes – In-store, December 2013
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Appendix – The Consumer – Most Important Factors When Shopping Online
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- Figure 94: Most popular factors when buying clothing online from a particular retailer, by demographics, December 2013
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- Figure 95: Next most popular factors when buying clothing online from a particular retailer, by demographics, December 2013
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- Figure 96: Most important factors when buying clothing online from a particular retailer, by last place where women bought clothes – Online, December 2013
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Appendix – The Consumer – Shopping Journey
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- Figure 97: Most popular how women shop for clothes, by demographics, December 2013
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- Figure 98: Next most popular how women shop for clothes, by demographics, December 2013
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- Figure 99: How women shop for clothes, by most popular retailers from where women bought clothes for themselves in the last 12 months – In-store/online, December 2013
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- Figure 100: How women shop for clothes, by next most popular retailers from where women bought clothes for themselves in the last 12 months – In-store/online, December 2013
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- Figure 101: How women shop for clothes, by other retailers from where women bought clothes for themselves in the last 12 months – In-store/online, December 2013
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Appendix – The Consumer – Women’s Attitudes to Shopping for Clothes
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- Figure 102: Most popular women's attitudes towards shopping for clothes, by demographics, December 2013
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- Figure 103: Next most popular women's attitudes towards shopping for clothes, by demographics, December 2013
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- Figure 104: Women's attitudes towards shopping for clothes, by most popular retailers from where women bought clothes for themselves in the last 12 months – In-store/online, December 2013
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- Figure 105: Women's attitudes towards shopping for clothes, by next most popular retailers from where women bought clothes for themselves in the last 12 months – In-store/online, December 2013
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- Figure 106: Women's attitudes towards shopping for clothes, by other retailers from where women bought clothes for themselves in the last 12 months – In-store/online, December 2013
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