Table of Contents
Executive Summary
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- Pace of growth forecast to quicken
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- Figure 1: Best- and worst-case forecast for UK retail value sales of facial skincare products, 2008-18
- Facial skincare market reacts to evolving product needs
- Facial products continue to dominate launches
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- Figure 2: UK facial skincare new product launches, by product type, January 2011-March 2014
- Men’s skincare routines becoming more sophisticated
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- Figure 3: Facial skincare product usage, by gender, March 2014
- Brand drives consumer choice, but cheapest prices are sought
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- Figure 4: Desired product attributes, March 2014
- What we think
Issues and Insights
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- Facial skincare products need to boost appeal amongst older men
- The facts
- The implications
- Ethical practices hold appeal with consumers
- The facts
- The implications
- Booming surgical procedures marks an opportunity for skincare
- The facts
- The implications
Trend Application
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- Trend: Moral Brands
- Trend: Rebirth of Cities
- Trend: Factory Fear
Market Drivers
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- Key points
- Ageing population poses a challenge for skincare brands
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- Figure 5: Trends in the age structure of the UK population, by gender, 2008-18
- At-home beauty spend increasing
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- Figure 6: Trends in what extra money is spent on, March 2011-March 2014
- Growth in cosmetic surgery procedures
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- Figure 7: Growth in number of surgical procedures undertaken by BAAPS members, 2012-13
- Beauty from within and bare-faced beauty
- Ingredient scares continue to hold consumer attention
Who’s Innovating?
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- Key points
- Facial products continue to dominate launches
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- Figure 8: UK facial skincare new product launches, by product type, January 2011-March 2014
- Figure 9: New product examples in the UK lip care segment, 2013
- Moisturising/hydrating claim remains key in NPD
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- Figure 10: New product launches in the UK face/neck care market, by top ten positioning claims in 2013, 2011-13
- Figure 11: New product launches in the UK face/neck care category without the botanical/herbal positioning claim, January 2013-March 2014
- More targeted skincare products segment the market
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- Figure 12: Targeted new product launches in the facial care market, January 2013-April 2014
- Anti-ageing eye claims expand in 2013
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- Figure 13: New product launches in the UK eye care market, by top ten positioning claims in 2013, 2011-13
- Figure 14: New product launches in the UK eye care market containing the brightening/illuminating and/or firming product claim, 2013
- L’Oréal leads product development in 2013
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- Figure 15: UK facial skincare new product launches, by top five ultimate companies and other, 2013
- Sensory textures hold focus in 2014
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- Figure 16: New product launches in the UK facial skincare market, September 2013-March 2014
Market Size and Forecast
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- Key points
- Sales increases continue in 2013
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- Figure 17: UK retail value sales of facial skincare products, 2008-18
- Future growth expected at an increase pace
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- Figure 18: Best- and worst-case forecast for UK retail value sales of facial skincare products, 2008-18
- Forecast methodology
Segment Performance
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- Key points
- Men’s market posts the strongest rate of growth
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- Figure 19: UK retail value sales of facial skincare products, by category, 2012-13
- While moisturisers still lead the market, lip care sees double-digit growth
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- Figure 20: UK retail value sales of women’s mass market facial skincare products, by category, 2012-13
Market Share
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- Key points
- NIVEA sees the strongest growth in the women’s mass market
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- Figure 21: Brand shares in UK sales of women’s mass-market facial skincare, 2012-13
- Men’s mass market brand shares
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- Figure 22: Brand shares in UK sales of men’s mass-market facial skincare, 2012-13
Companies and Products
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- Figure 23: Beiersdorf UK Limited financial performance, 2011 and 2012
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- Figure 24: Examples of new product launches by Beiersdorf in the facial skincare market, April 2013-March 2014
- Estée Lauder
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- Figure 25: Estée Lauder Cosmetics Limited financial performance, 2012-13
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- Figure 26: Examples of new product launches by Estée Lauder in the facial skincare market, April 2013-March 2014
- Kao
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- Figure 27: Key financials for Kao Corporation (global), 2011-12
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- Figure 28: Examples of new product launches by Kao in the facial skincare market, April 2013-March 2014
- L’Oréal
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- Figure 29: L’Oréal (UK) Ltd financial performance, 2011-12
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- Figure 30: Examples of new product launches by L’Oréal in the facial skincare market, April 2013-March 2014
- LVMH
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- Figure 31: LVMH (global) financial performance, 2012-13
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- Figure 32: Examples of new product launches by LVMH in the facial skincare market, April 2013-March 2014
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Brand Research
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- Brand map
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- Figure 33: Attitudes towards and usage of brands in the facial skincare sector, March 2014
- Correspondence analysis
- Brand attitudes
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- Figure 34: Attitudes, by facial skincare brand, March 2014
- Brand personality
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- Figure 35: Facial skincare brand personality – macro image, March 2014
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- Figure 36: Facial skincare brand personality – micro image, March 2014
- Brand experience
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- Figure 37: Facial skincare brand usage, March 2014
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- Figure 38: Satisfaction with various facial skincare brands, March 2014
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- Figure 39: Consideration of facial skincare brands, March 2014
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- Figure 40: Consumer perceptions of current facial skincare brand performance, March 2014
- Brand recommendation
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- Figure 41: Recommendation of selected facial skincare brands, March 2014
Brand Communication and Promotion
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- Key points
- Advertising spend mirrors launch activity
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- Figure 42: Main monitored advertising spend on facial skincare products, 2011-13
- Beiersdorf doubles advertising spend
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- Figure 43: Main monitored advertising spend on facial skincare products, by advertiser, 2011-13
- TV strengthens hold as preferred medium
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- Figure 44: Main monitored advertising spend on facial skincare products, by media type, 2011-13
- Women’s facial moisturisers lead spend in the category
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- Figure 45: Main monitored advertising spend on facial skincare products, by product type, 2013
Channels to Market
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- Key points
- Discounters and online grow as cheapest prices are sought
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- Figure 46: UK retail value sales of facial skincare products, by outlet type, 2012-13
- Stores respond with retail initiatives and events
The Consumer – Product Usage and Frequency Amongst Women
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- Key points
- Increasing usage of oils and BB creams cannibalising moisturiser
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- Figure 47: Women's facial skincare product usage, March 2013 and 2014
- The convenience of wipes boosts usage and sales
- A desire for extra clean skin sees the resurgence of soap
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- Figure 48: Frequency of using facial skincare products amongst women, March 2014
- Masks and peels need to increase usage and frequency
- Half of women use more than six products in their skincare routine
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- Figure 49: Repertoire of product usage amongst women, March 2014
The Consumer – Product Usage and Frequency Amongst Men
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- Key points
- Soap’s popularity boosted by facial hair
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- Figure 50: Men's facial skincare product usage, March 2013 and 2014
- Men’s product routines show increasing sophistication
- Male skincare devices can boost market
- Scope to lift frequency of use in the male market
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- Figure 51: Frequency of using facial skincare products amongst men, March 2014
- Male product repertoires remain far below women
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- Figure 52: Repertoire of product usage amongst men, March 2014
The Consumer – Reasons for Using Facial Skincare
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- Key points
- BB cream appeal lies in cosmetic benefits
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- Figure 53: Reasons for using facial moisturiser vs BB cream, amongst women, March 2014
- Cleansers sought to protect skin from environmental stresses
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- Figure 54: Reasons for using facial cleansers, by gender, March 2014
- Treatments associated with targeted benefits
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- Figure 55: Reasons for using facial treatment products, by age, March 2014
The Consumer – Shopping for Skincare
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- Key points
- Eight in ten skincare users buy products in-store
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- Figure 56: Purchasing channels of facial skincare products, March 2014
- Men are less confident they understand their skin’s needs
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- Figure 57: Shopping for skincare, March 2014
- Devices to prove effectiveness can appeal to women
- Companies with ethical practices hold appeal
The Consumer – Desired Product Attributes
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- Key points
- Brand drives consumer choice, but cheapest prices are sought
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- Figure 58: Desired product attributes, March 2014
- Impact of chemicals a growing concern
- The evolving multi-functional claim
The Consumer – Attitudes towards Skincare
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- Key points
- Lifestyle and diet known to have a big impact on skin
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- Figure 59: Attitudes towards skincare, March 2014
- Ingredients a confusing area for consumers
- Increasing awareness of skincare routines for over-55s
Appendix – Brand Research
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- Figure 60: Brand usage, March 2014
- Figure 61: Brand commitment, March 2014
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- Figure 62: Brand momentum, March 2014
- Figure 63: Brand diversity, March 2014
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- Figure 64: Brand satisfaction, March 2014
- Figure 65: Brand recommendation, March 2014
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- Figure 66: Brand attitude, March 2014
- Figure 67: Brand image – macro image, March 2014
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- Figure 68: Brand image – micro image, March 2014
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Appendix – The Consumer – Product Usage and Frequency Amongst Women
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- Figure 69: Women's facial skincare product usage, March 2014
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- Figure 70: Attitudes towards skincare, by most popular women's facial skincare product usage, March 2014
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- Figure 71: Attitudes towards skincare, by next most popular women's facial skincare product usage, March 2014
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- Figure 72: Attitudes towards skincare, by other women's facial skincare product usage, March 2014
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- Figure 73: Interest in new product development, by most popular women's facial skincare product usage, March 2014
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- Figure 74: Interest in new product development, by next most popular women's facial skincare product usage, March 2014
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- Figure 75: Interest in new product development, by other women's facial skincare product usage, March 2014
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- Figure 76: Most popular frequency of using facial skincare products amongst women, March 2014
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- Figure 77: Next most popular frequency of using facial skincare products amongst women, March 2014
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- Figure 78: Most popular women's facial skincare product usage, by demographics, March 2014
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- Figure 79: Next most popular women's facial skincare product usage, by demographics, March 2014
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- Figure 80: Other women's facial skincare product usage, by demographics, March 2014
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- Figure 81: Most popular frequency of using facial skincare products amongst women – Facial moisturiser, by demographics, March 2014
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- Figure 82: Next most popular frequency of using facial skincare products amongst women – Facial moisturiser, by demographics, March 2014
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- Figure 83: Most popular frequency of using facial skincare products amongst women – Facial cleanser, by demographics, March 2014
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- Figure 84: Next most popular frequency of using facial skincare products amongst women – Facial cleanser, by demographics, March 2014
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- Figure 85: Most popular frequency of using facial skincare products amongst women – Facial wipes, by demographics, March 2014
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- Figure 86: Next most popular frequency of using facial skincare products amongst women – Facial wipes, by demographics, March 2014
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- Figure 87: Most popular frequency of using facial skincare products amongst women – Anti-ageing products, by demographics, March 2014
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- Figure 88: Next most popular frequency of using facial skincare products amongst women – Anti-ageing products, by demographics, March 2014
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- Figure 89: Most popular frequency of using facial skincare products amongst women – Eye cream/gel, by demographics, March 2014
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- Figure 90: Next most popular frequency of using facial skincare products amongst women – Eye cream/gel, by demographics, March 2014
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- Figure 91: Most popular frequency of using facial skincare products amongst women – Lip balm, by demographics, March 2014
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- Figure 92: Next most popular frequency of using facial skincare products amongst women – Lip balm, by demographics, March 2014
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- Figure 93: Most popular frequency of using facial skincare products amongst women – Facial exfoliator/scrub, by demographics, March 2014
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- Figure 94: Next most popular frequency of using facial skincare products amongst women – Facial exfoliator/scrub, by demographics, March 2014
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- Figure 95: Most popular frequency of using facial skincare products amongst women – Face mask or peels, by demographics, March 2014
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- Figure 96: Next most popular frequency of using facial skincare products amongst women – Face mask or peels, by demographics, March 2014
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- Figure 97: Most popular frequency of using facial skincare products amongst women – Make-up remover, by demographics, March 2014
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- Figure 98: Next most popular frequency of using facial skincare products amongst women – Make-up remover, by demographics, March 2014
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- Figure 99: Most popular frequency of using facial skincare products amongst women – Facial toner, by demographics, March 2014
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- Figure 100: Next most popular frequency of using facial skincare products amongst women – Facial toner, by demographics, March 2014
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- Figure 101: Most popular frequency of using facial skincare products amongst women – BB cream, by demographics, March 2014
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- Figure 102: Next most popular frequency of using facial skincare products amongst women – BB cream, by demographics, March 2014
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- Figure 103: Most popular frequency of using facial skincare products amongst women – Soap, by demographics, March 2014
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- Figure 104: Next most popular frequency of using facial skincare products amongst women – Soap, by demographics, March 2014
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Appendix – The Consumer – Product Usage and Frequency Amongst Men
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- Figure 105: Men's facial skincare product usage, March 2014
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- Figure 106: Attitudes towards skincare, by most popular men's facial skincare product usage, March 2014
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- Figure 107: Attitudes towards skincare, by next most popular men's facial skincare product usage, March 2014
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- Figure 108: Interest in new product development, by most popular men's facial skincare product usage, March 2014
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- Figure 109: Interest in new product development, by next most popular men's facial skincare product usage, March 2014
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- Figure 110: Most popular frequency of using facial skincare products amongst men, March 2014
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- Figure 111: Next most popular frequency of using facial skincare products amongst men, March 2014
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- Figure 112: Most popular men's facial skincare product usage, by demographics, March 2014
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- Figure 113: Next most popular men's facial skincare product usage, by demographics, March 2014
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- Figure 114: Other men's facial skincare product usage, by demographics, March 2014
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- Figure 115: Most popular frequency of using facial skincare products amongst men – Facial moisturiser, by demographics, March 2014
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- Figure 116: Next most popular frequency of using facial skincare products amongst men – Facial moisturiser, by demographics, March 2014
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- Figure 117: Most popular frequency of using facial skincare products amongst men – Lip balm, by demographics, March 2014
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- Figure 118: Next most popular frequency of using facial skincare products amongst men – Lip balm, by demographics, March 2014
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- Figure 119: Most popular frequency of using facial skincare products amongst men – Soap, by demographics, March 2014
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- Figure 120: Next most popular frequency of using facial skincare products amongst men – Soap, by demographics, March 2014
- Repertoire of product usage
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- Figure 121: Repertoire of product usage, by demographics, March 2014
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Appendix – The Consumer – Reasons for Using Facial Skincare Products
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- Figure 122: Top product positioning claims of BB creams, 2013
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- Figure 123: Reasons for using facial skincare products, March 2014
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- Figure 124: Shopping for skincare, by most popular reasons for using facial skincare products – Cleansing products, March 2014
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- Figure 125: Shopping for skincare, by next most popular reasons for using facial skincare products – Cleansing products, March 2014
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- Figure 126: Shopping for skincare, by most popular reasons for using facial skincare products – Facial moisturiser, March 2014
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- Figure 127: Shopping for skincare, by next most popular reasons for using facial skincare products – Facial moisturiser, March 2014
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- Figure 128: Shopping for skincare, by reasons for using facial skincare products – BB cream, March 2014
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- Figure 129: Shopping for skincare, by most popular reasons for using facial skincare products – Specialty or treatment products, March 2014
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- Figure 130: Shopping for skincare, by next most popular reasons for using facial skincare products – Specialty or treatment products, March 2014
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- Figure 131: Most popular reasons for using facial skincare products – Cleansing products, by demographics, March 2014
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- Figure 132: Next most popular reasons for using facial skincare products – Cleansing products, by demographics, March 2014
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- Figure 133: Most popular reasons for using facial skincare products – Facial moisturiser, by demographics, March 2014
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- Figure 134: Next most popular reasons for using facial skincare products – Facial moisturiser, by demographics, March 2014
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- Figure 135: Most popular reasons for using facial skincare products – BB cream, by demographics, March 2014
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- Figure 136: Next most popular reasons for using facial skincare products – BB cream, by demographics, March 2014
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- Figure 137: Most popular reasons for using facial skincare products – Specialty or treatment products, by demographics, March 2014
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- Figure 138: Next most popular reasons for using facial skincare products – Specialty or treatment products, by demographics, March 2014
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Appendix – The Consumer – Shopping for Skincare
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- Figure 139: Shopping for skincare, March 2014
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- Figure 140: Shopping for skincare, by most popular interest in new product development, March 2014
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- Figure 141: Shopping for skincare, by next most popular interest in new product development, March 2014
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- Figure 142: Shopping for skincare, by other interest in new product development, March 2014
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- Figure 143: Most popular shopping for skincare, by demographics, March 2014
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- Figure 144: Next most popular shopping for Skincare, by demographics, March 2014
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Appendix – The Consumer – Desired Product Attributes
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- Figure 145: Desired product attributes, March 2014
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- Figure 146: Most popular desired product attributes, by demographics, March 2014
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- Figure 147: Next most popular desired product attributes, by demographics, March 2014
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- Figure 148: Other desired product attributes, by demographics, March 2014
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Appendix – The Consumer – Attitudes towards Skincare
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- Figure 149: Attitudes towards skincare, March 2014
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- Figure 150: Women's facial skincare product usage, by agreement with the statement ‘As long as a product works, I don’t care about the ingredients’, March 2014
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- Figure 151: Women's facial skincare product usage, by agreement with the statement ‘I don’t have time to use facial masks’, March 2014
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- Figure 152: Women's facial skincare product usage, by agreement with the statement ‘I think my skin’s needs change throughout the year’, March 2014
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- Figure 153: Women's facial skincare product usage, by agreement with the statement ‘I pay more attention to my skin in the build up to special occasions’, March 2014
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- Figure 154: Women's facial skincare product usage, by agreement with the statement ‘I like to choose from a range of products that I own rather than using the same products daily’, March 2014
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- Figure 155: Women's facial skincare product usage, by agreement with the statement ‘Using the same products for a long period of time gives the most beneficial results’, March 2014
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- Figure 156: Women's facial skincare product usage, by agreement with the statement ‘It is beneficial to use a weekly treatment product’, March 2014
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- Figure 157: Women's facial skincare product usage, by agreement with the statement ‘A poor diet has a really negative impact on your skin’, March 2014
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- Figure 158: Women's facial skincare product usage, by agreement with the statement ‘Your lifestyle has a big impact on your skin’, March 2014
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- Figure 159: Women's facial skincare product usage, by agreement with the statement ‘I research the claims facial skincare products make before buying a product for the first time’, March 2014
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- Figure 160: Women's facial skincare product usage, by agreement with the statement ‘All facial moisturisers do the same thing, regardless of price’, March 2014
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- Figure 161: Women's facial skincare product usage, by agreement with the statement ‘There is no point using a multi-step facial skincare regime’, March 2014
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- Figure 162: Men's facial skincare product usage, by agreement with the statement ‘As long as a product works, I don’t care about the ingredients’, March 2014
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- Figure 163: Men's facial skincare product usage, by agreement with the statement ‘I don’t have time to use facial masks’, March 2014
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- Figure 164: Men's facial skincare product usage, by agreement with the statement ‘I think my skin’s needs change throughout the year’, March 2014
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- Figure 165: Men's facial skincare product usage, by agreement with the statement ‘I pay more attention to my skin in the build up to special occasions’, March 2014
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- Figure 166: Men's facial skincare product usage, by agreement with the statement ‘I like to choose from a range of products that I own rather than using the same products daily’, March 2014
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- Figure 167: Men's facial skincare product usage, by agreement with the statement ‘Using the same products for a long period of time gives the most beneficial results’, March 2014
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- Figure 168: Men's facial skincare product usage, by agreement with the statement ‘It is beneficial to use a weekly treatment product’, March 2014
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- Figure 169: Men's facial skincare product usage, by agreement with the statement ‘A poor diet has a really negative impact on your skin’, March 2014
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- Figure 170: Men's facial skincare product usage, by agreement with the statement ‘Your lifestyle has a big impact on your skin’, March 2014
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- Figure 171: Men's facial skincare product usage, by agreement with the statement ‘I research the claims facial skincare products make before buying a product for the first time’, March 2014
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- Figure 172: Men's facial skincare product usage, by agreement with the statement ‘All facial moisturisers do the same thing, regardless of price’, March 2014
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- Figure 173: Men's facial skincare product usage, by agreement with the statement ‘There is no point using a multi-step facial skincare regime’, March 2014
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- Figure 174: Agreement with the statement ‘Your lifestyle has a big impact on your skin’, by demographics, March 2014
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- Figure 175: Agreement with the statement ‘A poor diet has a really negative impact on your skin’, by demographics, March 2014
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- Figure 176: Agreement with the statement ‘I think my skin’s needs change throughout the year’, by demographics, March 2014
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- Figure 177: Agreement with the statement ‘As long as a product works, I don’t care about the ingredients’, by demographics, March 2014
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- Figure 178: Agreement with the statement ‘It is beneficial to use a weekly treatment product’, by demographics, March 2014
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- Figure 179: Agreement with the statement ‘I don’t have time to use facial masks’, by demographics, March 2014
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- Figure 180: Agreement with the statement ‘Using the same products for a long period of time gives the most beneficial results’, by demographics, March 2014
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- Figure 181: Agreement with the statement ‘I like to choose from a range of products that I own rather than using the same products daily’, by demographics, March 2014
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- Figure 182: Agreement with the statement ‘I pay more attention to my skin in the build up to special occasions’, by demographics, March 2014
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- Figure 183: Agreement with the statement ‘I research the claims facial skincare products make before buying a product for the first time’, by demographics, March 2014
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- Figure 184: Agreement with the statement ‘All facial moisturisers do the same thing, regardless of price’, by demographics, March 2014
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- Figure 185: Agreement with the statement ‘There is no point using a multi-step facial skincare regime’, by demographics, March 2014
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