Table of Contents
Executive Summary
-
- The market
-
- Figure 1: Value forecast of the UK tenpin bowling market, 2008-18
- Companies, brands and innovations
- MFA Bowl strikes with new acquisitions
-
- Figure 2: Leading tenpin bowling operators, by number of sites, April 2014
- The consumer
- A third of consumers have gone tenpin bowling in the last year
-
- Figure 3: Tenpin bowling visiting habits, March 2014
- Very few bowl on a regular basis
-
- Figure 4: Tenpin bowling visiting frequency, March 2014
- Almost half of bowlers go with family
-
- Figure 5: Reasons for going tenpin bowling, March 2014
- ‘Eat, drink, bowl’ offers drive secondary spend
-
- Figure 6: Items bought/paid for at tenpin bowling centres, March 2014
- Building partnerships on the park can help to drive visiting
-
- Figure 7: Interest in bowling services and facilities, March 2014
- Discounted day is still in demand
-
- Figure 8: Ways to encourage people to visit tenpin bowling centres more often, March 2014
- Cinemas provide competition, but also partnership potential
-
- Figure 9: Attitudes towards tenpin bowling, March 2014
- What we think
Issues and Insights
-
- How can tenpin bowling centres encourage more regular visiting?
- The facts
- The implications
- Do tenpin bowling centres have a confused identity?
- The facts
- The implications
Trend Application
-
- Trend: Boomerang Generation
- Trend: Let’s Make a Deal
- Mintel Futures: Generation Next
Market Drivers
-
- Key points
- Fuel prices a barrier to travelling out of town
-
- Figure 10: Unleaded 95 Octane price per litre (pence) – UK average, January 2008-January 2014
- Tenpin operators respond to rising overheads
-
- Figure 11: Price of fuels purchased by non-domestic consumers in the United Kingdom (excluding the Climate Change Levy), 2007-13
- Summer sunshine caused temporary pain in 2013
-
- Figure 12: UK average mean temperature, rainfall and sunshine hours, 2006-14
-
- Figure 13: Value of the UK leisure* industry, by segment, 2008-13
- Consumers still have tight pockets
-
- Figure 14: Trends in earnings versus prices, 2008-13
- Figure 15: The expected return of the ‘feelgood’ factor, December 2012 and November 2013
- Vouchers help cash-strapped parents to treat the kids
-
- Figure 16: Changes in family spending habits, June 2013
- Mum’s the word
-
- Figure 17: Who influences family decisions on leisure activities, by gender of parent, June 2013
- Young people are more likely to have disposable income
-
- Figure 18: Consumers’ current financial health, by age, November 2013
Who’s Innovating?
-
- Key points
- Gourmet-style catering comes to the menu
- Big events start to become big business
- Cricket fans bowled over by virtual net
- CRM software can help to boost engagement
Market Size and Forecast
-
- Key points
- Focus on boosting secondary spend points towards growth
-
- Figure 19: Value of the UK tenpin bowling market, 2008-18
- Centres have switched hands, but total number remains stable
-
- Figure 20: UK tenpin bowling centres, 2007-13
- Forecast
-
- Figure 21: Value forecast of the UK tenpin bowling market, 2008-18
- Forecast methodology
Segment Performance
-
- Key points
- Centres pin hopes on a better secondary offer
-
- Figure 22: UK tenpin bowling expenditure, by segment, 2008-13
Market Share
-
- Key points
- MFA Bowl strikes with new acquisitions
-
- Figure 23: Leading tenpin bowling operators, by number of sites and lanes, April 2014
Companies and Products
-
- Key points
- The Original Bowling Company Ltd
-
- Figure 24: The Original Bowling Company, key financial data, 2012 and 2013
- MFA Bowl Ltd
- Essenden plc
-
- Figure 25: Essenden plc, key financial data, 2009-13
- Bowlplex Ltd
-
- Figure 26: Bowlplex Limited, key financial data, 2012 and 2013
- Big Apple Entertainments Ltd
-
- Figure 27: Big Apple Entertainments Ltd, key financial data, 2011 and 2012
- NAMCO Operations Europe Ltd
-
- Figure 28: NAMCO Operations Europe Limited, key financial data, 2008-13
- All Star Leisure Group Ltd
-
- Figure 29: All Star Leisure Group Ltd, sales trend, by site, 2010/11 and 2011/12
- Bloomsbury Leisure Holdings Ltd
Brand Communication and Promotion
-
- Key points
- Boutiques continue to engage tweeters
-
- Figure 30: Facebook Likes and Twitter followers for tenpin bowling operators, March 2014
- Missing a mobile opportunity
-
- Figure 31: Trends in numbers of unique visitors to the websites of leading tenpin bowling operators, March 2013 – March 2014
The Consumer – Tenpin Bowling Visiting Habits
-
- Key points
- A third of consumers have gone tenpin bowling in the last year
-
- Figure 32: Tenpin bowling visiting habits, March 2014
- More than half of young men bowl
- A popular activity for parents with young children
-
- Figure 33: Proportion of people who have been tenpin bowling in the last 12 months, by age of children in household, March 2014
- Very few bowl on a regular basis
-
- Figure 34: Tenpin bowling visiting frequency, March 2014
The Consumer – Tenpin Bowling Occasions
-
- Key points
- Almost half of bowlers go with family
-
- Figure 35: Reasons for going tenpin bowling, March 2014
- Three fifths of over-35s take family when going bowling
-
- Figure 36: Reasons for going tenpin bowling, by age, March 2014
- Organised events prop up seasonal business
The Consumer – Secondary Expenditure at Bowling Centres
-
- Key points
- ‘Eat, drink, bowl’ offers drive secondary spend
-
- Figure 37: Items bought/paid for at tenpin bowling centres, March 2014
- Packages should be designed for health-conscious families
-
- Figure 38: Items bought/paid for at tenpin bowling centres, by presence of children in home, March 2014
- Organised parties are lucrative all round
-
- Figure 39: Items bought/paid for at tenpin bowling centres, by reasons for going tenpin bowling, March 2014
- Opportunity for all-encompassing loyalty schemes
-
- Figure 40: Items bought/paid for at tenpin bowling centres, by number of times people have been tenpin bowling in the last 12 months, March 2014
The Consumer – Interest in Bowling Services and Facilities
-
- Key points
- Building partnerships on the park can help to drive visiting
-
- Figure 41: Interest in bowling services and facilities, March 2014
- Rewards, offers and modernised lanes appeal most to under-35s
-
- Figure 42: Interest in bowling services and facilities, by age, March 2014
- Initiatives likely to drive more repeat business than draw in a new crowd
-
- Figure 43: Interest in bowling services and facilities, by tenpin bowling visiting habits, March 2014
The Consumer – Ways to Encourage People to Go Bowling More Often
-
- Key points
- Discounted day is still in demand
-
- Figure 44: Ways to encourage people to visit tenpin bowling centres more often, March 2014
- A broader offer will attract a younger crowd
-
- Figure 45: Ways to encourage people to visit tenpin bowling centres more often – under-35s vs over-35s, March 2014
- Caring for children could be a way to stand out
The Consumer – Attitudes towards Tenpin Bowling
-
- Key points
- Cinemas provide competition, but also partnership potential
-
- Figure 46: Attitudes towards tenpin bowling, March 2014
- A quarter of non-recent bowlers assume booking is crucial
-
- Figure 47: Attitudes towards tenpin bowling, by tenpin bowling visiting habits, March 2014
- Young people put off by short game times
-
- Figure 48: Attitudes towards tenpin bowling, by age, March 2014
Appendix – Market Size
-
-
- Figure 49: Value forecast of the UK tenpin bowling market, best- and worst-case scenarios, 2013-18
-
Appendix – The Consumer – Tenpin Bowling Visiting Habits
-
-
- Figure 50: Tenpin bowling visiting habits, March 2014
-
- Figure 51: Tenpin bowling visiting habits, by demographics, March 2014
-
- Figure 52: Tenpin bowling visiting frequency, March 2014
-
- Figure 53: Tenpin bowling visiting frequency, by demographics, March 2014
-
Appendix – The Consumer – Tenpin Bowling Occasions
-
-
- Figure 54: Reasons for going tenpin bowling, March 2014
-
- Figure 55: Reasons for going tenpin bowling, by demographics, March 2014
-
- Figure 56: Reasons for going tenpin bowling, by tenpin bowling visiting frequency, March 2014
-
Appendix – The Consumer – Secondary Expenditure at Bowling Centres
-
-
- Figure 57: Items bought/paid for at tenpin bowling centres, March 2014
-
- Figure 58: Most popular items bought/paid for at tenpin bowling centres, by demographics, March 2014
-
- Figure 59: Next most popular items bought/paid for at tenpin bowling centres, by demographics, March 2014
-
- Figure 60: Other items bought/paid for at tenpin bowling centres, by demographics, March 2014
-
- Figure 61: Items bought/paid for at tenpin bowling centres, by most popular items bought/paid for at tenpin bowling centres, March 2014
-
- Figure 62: Items bought/paid for at tenpin bowling centres, by next most popular items bought/paid for at tenpin bowling centres, March 2014
-
- Figure 63: Items bought/paid for at tenpin bowling centres, by other items bought/paid for at tenpin bowling centres, March 2014
-
- Figure 64: Items bought/paid for at tenpin bowling centres, by tenpin bowling visiting frequency, March 2014
-
- Figure 65: Items bought/paid for at tenpin bowling centres, by reasons for going tenpin bowling, March 2014
-
Appendix – The Consumer – Interest in Bowling Services and Facilities
-
-
- Figure 66: Interest in bowling services and facilities, March 2014
-
- Figure 67: Interest in bowling services and facilities, by demographics, March 2014
-
- Figure 68: Interest in bowling services and facilities, by demographics, March 2014 (continued)
-
- Figure 69: Interest in bowling services and facilities, by tenpin bowling visiting habits, March 2014
-
- Figure 70: Interest in bowling services and facilities, by tenpin bowling visiting frequency, March 2014
-
- Figure 71: Interest in bowling services and facilities, by reasons for going tenpin bowling, March 2014
-
Appendix – The Consumer – Ways to Encourage People to Go Bowling More Often
-
-
- Figure 72: Ways to encourage people to visit tenpin bowling centres more often, March 2014
-
- Figure 73: Ways to encourage people to visit tenpin bowling centres more often, by demographics, March 2014
-
- Figure 74: Ways to encourage people to visit tenpin bowling centres more often, by demographics, March 2014 (continued)
-
- Figure 75: Ways to encourage people to visit tenpin bowling centres more often, by demographics, March 2014 (continued)
-
- Figure 76: Ways to encourage people to visit tenpin bowling centres more often, by tenpin bowling visiting habits, March 2014
-
Appendix – The Consumer – Attitudes towards Tenpin Bowling
-
-
- Figure 77: Attitudes towards tenpin bowling, March 2014
-
- Figure 78: Attitudes towards tenpin bowling, by demographics, March 2014
-
- Figure 79: Attitudes towards tenpin bowling, by demographics, March 2014 (continued)
-
- Figure 80: Attitudes towards tenpin bowling, by attitudes towards tenpin bowling, March 2014
-
- Figure 81: Attitudes towards tenpin bowling, by attitudes towards tenpin bowling, March 2014 (continued)
-
- Figure 82: Attitudes towards tenpin bowling, by tenpin bowling visiting habits, March 2014
-
- Figure 83: Attitudes towards tenpin bowling, by reasons for going tenpin bowling, March 2014
-
Back to top