Table of Contents
Introduction
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- Key themes of the report
- Definition
- Data sources
- Abbreviations
Executive Summary
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- The market
- Forecast
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- Figure 1: Indexed new car registrations, IoI, NI and RoI, 2009-19
- Market factors
- Irish consumers likely to maintain cautious spending plans as personal finances deteriorate
- Self-driving technology a major area of investment
- Growing elderly demographic key for automotive industry
- Companies, brands and innovations
- The consumer
- Second-hand cars popular among RoI consumers
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- Figure 2: Ownership of a car bought new or second-hand, by demographics, NI and RoI, March 2014
- Irish consumers spending at the lower end of the market
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- Figure 3: Amount spent on last car – Either new or second-hand, by demographics, NI, March 2014
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- Figure 4: Amount spent on last car – Either new or second-hand, by demographics, RoI, March 2014
- Value driving preference for second-hand cars
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- Figure 5: Agreement with statements relating to buying cars, by demographics, NI and RoI, March 2014
- What we think
Issues and Insights
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- What factors do Irish consumers consider important when buying a car?
- How has the current economic outlook impacted new car registrations?
- What types of car ownership arrangements are common in Ireland?
- What do Irish consumers think about the process of buying a car?
- Are public transport and cycling schemes credible alternatives to purchasing and travelling by car?
Trend Application
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- Collective Intelligence
- Return to the Experts
- Mintel futures: Old Gold
Market Overview
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- Key points
- Second-hand dealers key channel in Irish automotive retailing industry
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- Figure 6: Automotive retailing industry, by type of dealership, IoI, 2014
- Figure 7: Automotive retailing industry, by type of dealership, NI and RoI, 2014
- Irish consumer confidence grows
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- Figure 8: Consumer confidence index, NI, September 2008-December 2013
- Figure 9: Annualised consumer sentiment index, RoI, 2009-13
- RoI consumers’ finances improve
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- Figure 10: How consumers rate their current financial situation, NI and RoI, November 2013-March 2014
- Self-driving cars have potential to improve driving experience
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- Figure 11: Road deaths, IoI, NI and RoI, 2009-13
- Baby Boomers a potentially key market for automotive retailers
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- Figure 12: Population, by age, NI, 2012 and 2024
- Figure 13: Population, by age, RoI, 2011 and 2026
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- Figure 14: Ownership of comprehensive motor insurance, by age, NI and RoI, May 2013
- Congestion increases in Ireland’s capital cities
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- Figure 15: Top 10 most congested cities in the UK (including NI), 2011-13
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- Figure 16: Congestion levels in Dublin, RoI, 2010-12
- Figure 17: Ownership of a car, by location, NI and RoI, March 2014
Competitive Context
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- Key points
- Use of public transport increasing in NI, but falls in RoI
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- Figure 18: Total passenger numbers using public transport (bus and train). NI, 2008-12
- Lack of tourists and high job losses see lower RoI public transport usage
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- Figure 19: Total passenger numbers, by national carrier (bus and train), RoI, 2008-12
- Figure 20: Average yearly rail price inflation vs. overall consumer price index (CPI), RoI, 2010-13
- Mixed picture for public transport services in Dublin
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- Figure 21: Total passenger numbers using public transport in Dublin, RoI, 2008-12
- Public hire bicycles popular with local authorities and consumers
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- Figure 22: Total journeys using Dublin Bikes scheme, RoI, April 2010-November 2013
Market Size and Forecast
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- Key points
- New car registrations expected to fall in 2014
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- Figure 23: Total new car registrations, IoI, NI and RoI, 2007-13
- Smaller, cheaper cars driving appeal to cash-constrained consumers
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- Figure 24: Top 10 car brands, by market share, RoI, 2007-13
- Diesel engine popular with RoI consumers
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- Figure 25: Passenger cars by engine type, RoI, 2007-13
Strengths and Weaknesses
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- Strengths
- Weaknesses
Companies and Innovations
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- Key points
- Examples of innovation
- ‘My car knows me’
- Solar powered driving
- Toyota’s FV2 concept car reflects drivers mood
- Company profiles
- Agnew Group
- Audi Ireland
- BMW Ireland
- Charles Hurst
- Donnelly Group
- Mercedes-Benz Ireland
- MSL (Motor Services Limited) Motor Group
- Nissan Ireland
- Opel Ireland
- Peugeot Ireland
- Renault Ireland
- Toyota Ireland
The Consumer – Car Ownership
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- Key points
- Majority of Irish consumers personally own a car
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- Figure 26: Ownership of a car, by demographics, NI and RoI, March 2014
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- Figure 27: Consumers that personally own a car, by gender and age, NI and RoI, March 2014
- Young consumers least likely to own a car
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- Figure 28: Consumers that do not personally own a car, by age, NI and RoI, March 2014
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- Figure 29: Average yearly youth unemployment (18-24 year olds) rate vs. total unemployment rate, RoI, 2011-14
- RoI consumers most likely to purchase second-hand cars
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- Figure 30: Ownership of a car bought new or second-hand, NI and RoI, March 2014
- ABC1s just as likely to own a second-hand car
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- Figure 31: Consumers that bought a second-hand car more than two years ago, by social class, NI and RoI, March 2014
- Over-35s bought new car more than two years ago
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- Figure 32: Consumers that have bought a new car more than two years ago, by gender and age, NI and RoI, March 2014
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- Figure 33: Ownership of a car bought new or second-hand, by gender, NI and RoI, March 2014
- Consumers in full-time employment buying new cars more recently
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- Figure 34: Consumers that have bought a new car less than two years ago, by work status, NI and RoI, March 2014
The Consumer – Amount Irish Consumers Spent On Their Last Car
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- Key points
- NI consumers spent £5,001-£10,000 on their last car
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- Figure 35: Amount spent on last car – Either new or second-hand, by demographics, NI, March 2014
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- Figure 36: Consumers spending up to £5,000, £5,001-£10,001 and £10,001-£15,000 on their last car – Either new or second-hand, by gender and age, NI, March 2014
- Third of RoI consumers spent up to €6,000 on last car
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- Figure 37: Amount spent on last car – Either new or second-hand, by demographics, RoI, March 2014
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- Figure 38: Consumers spending up to €6,000 on their last car – Either new or second-hand, by work status, RoI, March 2014
The Consumer – Attitudes Towards Automotive Retailing
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- Key points
- Second-hand cars seen as better value
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- Figure 39: Agreement with statements relating to buying cars, by demographics, NI and RoI, March 2014
- NI students most likely to prefer second-hand cars
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- Figure 40: Ownership of a car, by work status, NI and RoI, March 2014
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- Figure 41: Agreement with the statement ‘I prefer to buy second-hand cars as they are better value for money than new cars’, by work status, NI and RoI, March 2014
- Customer service most important to Baby Boomers
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- Figure 42: Agreement with the statement ‘The customer service offered by a car dealer is very important to me’, by age, NI and RoI, March 2014
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- Figure 43: Agreement with the statement ‘The internet has made me more confident when it comes to buying a car (eg online buying guides)’ by gender and age, NI and RoI, March 2014
- Irish women find buying cars stressful
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- Figure 44: Agreement with the statement ‘I enjoy the process of buying a car’, by gender, NI and RoI, March 2014
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- Figure 45: Agreement with statements relating to buying cars, by gender, NI and RoI, March 2014
- Married RoI consumers feel they can negotiate better prices
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- Figure 46: Agreement with the statement ‘I feel I can negotiate much more in the current financial climate’, by marital status, NI and RoI, March 2014
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- Figure 47: Agreement with the statement 'The internet has made me more confident when it comes to buying a car (eg online buying guides)', by marital status, NI and RoI, March 2014
Appendix
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- NI Toluna data
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- Figure 48: Ownership of a car, by demographics, NI, March 2014
- Figure 49: Ownership of a car bought new or second-hand, by demographics, NI, March 2014
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- Figure 50: Consumers who do not personally own a car, but have access to a car, by demographics, NI, March 2014
- Figure 51: Consumers who do not personally own a car, but have access to a car, by demographics, NI, March 2014
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- Figure 52: Amount spent on last car – Either new or second-hand, by demographics, NI, March 2014
- Figure 53: Agreement with statements relating to buying cars, by demographics, NI, March 2014
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- Figure 54: Agreement with statements relating to buying cars, by demographics, NI, March 2014 (continued)
- Figure 55: Agreement with statements relating to buying cars, by demographics, NI, March 2014 (continued)
- RoI Toluna data
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- Figure 56: Ownership of a car, by demographics, RoI, March 2014
- Figure 57: Ownership of a car bought new or second-hand, by demographics, RoI, March 2014
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- Figure 58: Consumers who do not personally own a car, but have access to a car, by demographics, RoI, March 2014
- Figure 59: Amount spent on last car – Either new or second-hand, by demographics, RoI, March 2014
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- Figure 60: Agreement with statements relating to buying cars, by demographics, RoI, March 2014
- Figure 61: Agreement with statements relating to buying cars, by demographics, RoI, March 2014 (continued)
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- Figure 62: Agreement with statements relating to buying cars, by demographics, RoI, March 2014 (continued)
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