Table of Contents
Introduction
-
- Products covered in this report
- Abbreviations
Executive Summary
-
- The market
- The category is growing at fast pace
-
- Figure 1: Best- and worst-case scenario forecast of Brazilian retail sales of suncare, 2008-18
- Sun protector new product launches dominate the category
-
- Figure 2: New product launches, % share by launch type Jan 2010-Dec 2013
- The consumer
- Sun protectors with high SPF have the highest penetration
-
- Figure 3: Usage and frequency, January 2014
- Education about SPF is crucial to boost usage
-
- Figure 4: Usage and frequency, January 2014
- Convenient products have high appeal
-
- Figure 5: Attitudes to buying, January 2014
- Avoiding the risk of skin cancer is the main reason for using sun protectors
-
- Figure 6: Attitudes to sun protection, January 2014
- What we think
Issues in the Market
-
- How can companies boost usage of sun protectors?
- What type of sun protection products would appeal the most to Brazilian consumers?
- What are the main reasons for Brazilians to use sun protectors?
- How can companies increase the brand loyalty and encourage re-purchasing?
Market Size and Forecast
-
- Sales by segment
-
- Figure 7: Brazil retail value sales of sun care products, by sector, 2012-13
- Figure 8: Brazilian retail value sales of sun care, 2008-18
-
- Figure 9: Best and worst-case scenario forecast of Brazilian retail sales of suncare, 2008-18
- Forecast methodology
Who’s Innovating?
-
- Key points
- Sun protection dominates new product launches
-
- Figure 10: New product launches, % share by launch type Jan 2010-Dec 2013
- There are opportunities to boost interest in after-sun products
- New product launches by company
-
- Figure 11: New product launches, by top 7 ultimate companies, 2013
- Water-resistant and ease-of-use claims had the sharpest increase in 2013
-
- Figure 12: New product launches in Brazil sun protection market, % by selected claims, 2010-13
- Figure 13: New product launches in Brazil sun protection market, % by selected claims, 2010-13
- Brazilian consumers value products with dry texture
- Sun care only accounts for 16% of total NPD with UV claims in 2013
-
- Figure 14: NPD in UV protection, % share by category, Brazil, 2010-13
- Figure 15: Incidence of skin cancer by region – Brazil 2012
Market Share
-
- Key points
-
- Figure 16: Manufacturers’ value shares of suncare products, 2012 and 2013
Companies and Products
-
- L’Oréal
- L’Oréal Paris
- Johnson & Johnson
- Sundown
- Neutrogena
- RoC
- Beiersdorf
The Consumer – Usage and Frequency
-
- Key points
- Sun protection with high SPF has the highest penetration
-
- Figure 17: Usage and frequency, January 2014
- Personal care products with SPF: women are the highest users
- Women aged 24-35 are the highest users of sun protectors
-
- Figure 18: Usage and frequency (Usage of sun protectors only in the last six months), January 2014
- Young men are more engaged with sun care
The Consumer – Knowledge of Sun Protection
-
- Key points
- Education about SPF is vital to boost usage
-
- Figure 19: Knowledge of sun protection, January 2014
- Low levels of confidence among parents about the right SPF level for their children
The Consumer – Attitudes to Buying
-
- Key points
- Convenience is a driving factor when buying sun protectors
-
- Figure 20: Attitudes to buying, January 2014
- Price is an issue when making the purchase
- There are opportunities to increase brand loyalty
- The importance of re-purchasing
The Consumer – Attitudes to Sun Protection
-
- Key points
- Avoiding the risk of skin cancer is the main reason
-
- Figure 21: Attitudes to sun protection, January 2014
- Concern about premature skin aging by sun damage is more evident among middle-aged people
- Growing interest for convenient products
Appendix – The Consumer – Usage and Frequency
-
-
- Figure 22: Usage and frequency, January 2014
-
- Figure 23: Usage and frequency – Sun protectors, by demographics, January 2014
-
- Figure 24: Usage and frequency – Sun protection with a low level SPF, by demographics, January 2014
-
- Figure 25: Usage and frequency – Sun protection with a medium level SPF, by demographics, January 2014
-
- Figure 26: Usage and frequency – Sun protection with a high SPF, by demographics, January 2014
-
- Figure 27: Usage and frequency – Make-up with SPF, by demographics, January 2014
-
- Figure 28: Usage and frequency – Body moisturizer with SPF, by demographics, January 2014
-
- Figure 29: Usage and frequency – Facial moisturizer with SPF, by demographics, January 2014
-
- Figure 30: Usage and frequency – Aftersun products, by demographics, January 2014
-
- Figure 31: Usage and frequency – SELF-TANNING PRODUCTS, by demographics, January 2014
-
Appendix – Knowledge of Sun Protection
-
-
- Figure 32: Knowledge of sun protection, January 2014
-
- Figure 33: Most popular knowledge of sun protection, by demographics, January 2014
- Figure 34: Next most popular knowledge of sun protection, by demographics, January 2014
-
- Figure 35: Knowledge of sun protection, by attitudes to sun protection, January 2014
- Figure 36: Attitudes to buying, by knowledge of sun protection, January 2014
-
- Figure 37: Knowledge of sun protection, by usage and frequency – Sun protectors, January 2014
- Figure 38: Knowledge of sun protection, by usage and frequency – Sun protection with a low level SPF, January 2014
-
- Figure 39: Knowledge of sun protection, by usage and frequency – Sun protection with a medium level SPF, January 2014
- Figure 40: Knowledge of sun protection, by usage and frequency – Sun protection with a high SPF, January 2014
-
- Figure 41: Knowledge of sun protection, by usage and frequency – Make-up with SPF, January 2014
- Figure 42: Knowledge of sun protection, by usage and frequency – Body moisturizer with SPF, January 2014
-
- Figure 43: Knowledge of sun protection, by usage and frequency – Facial moisturizer with SPF, January 2014
- Figure 44: Knowledge of sun protection, by usage and frequency – Aftersun products, January 2014
-
- Figure 45: Knowledge of sun protection, by usage and frequency – SELF-TANNING PRODUCTS, January 2014
-
Appendix – Attitudes to Buying
-
-
- Figure 46: Attitudes to buying, January 2014
- Figure 47: Attitudes to buying, January 2014
-
- Figure 48: Most popular attitudes to buying, by demographics, January 2014
- Figure 49: Next most popular attitudes to buying, by demographics, January 2014
-
- Figure 50: Most popular attitudes to buying, by demographics, January 2014
- Figure 51: Next most popular attitudes to buying, by demographics, January 2014
-
Appendix – Attitudes to Sun Protection
-
-
- Figure 52: Attitudes to sun protection, January 2014
- Figure 53: Most popular attitudes to sun protection, by demographics, January 2014
-
- Figure 54: Next most popular attitudes to sun protection, by demographics, January 2014
- Figure 55: Attitudes to sun protection, by knowledge of sun protection, January 2014
-
- Figure 56: Attitudes to sun protection, by usage and frequency – Sun protectors, January 2014
- Figure 57: Attitudes to sun protection, by usage and frequency – Sun protection with a low level SPF, January 2014
-
- Figure 58: Attitudes to sun protection, by usage and frequency – Sun protection with a medium level SPF, January 2014
- Figure 59: Attitudes to sun protection, by usage and frequency – Sun protection with a high SPF, January 2014
-
- Figure 60: Attitudes to sun protection, by usage and frequency – Make-up with SPF, January 2014
- Figure 61: Attitudes to sun protection, by usage and frequency – Body moisturizer with SPF, January 2014
-
- Figure 62: Attitudes to sun protection, by usage and frequency – Facial moisturizer with SPF, January 2014
- Figure 63: Attitudes to sun protection, by usage and frequency – Aftersun products, January 2014
-
- Figure 64: Attitudes to sun protection, by usage and frequency – SELF-TANNING PRODUCTS, January 2014
-
Back to top