Table of Contents
Executive Summary
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- The market
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- Figure 1: Segmentation of the coffee market, by type, IoI, 2012
- Forecast
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- Figure 2: Indexed growth in retail coffee market, NI and RoI, 2008-18
- Market factors
- Coffee bean prices plummeting
- Robusta market picking up
- Ireland embracing coffee shop culture…at home
- Innovation picking up in coffee pod/capsule market
- Companies, brands and innovations
- The consumer
- NI consumers drinking more coffee than RoI consumers
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- Figure 3: Types of coffee consumed at home in the last six months, NI and RoI, November 2013
- Instant coffee most popular for daily consumption
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- Figure 4: Frequency of standard instant coffee consumption, NI and RoI, November 2013
- Consumers valuing rich taste of coffee
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- Figure 5: Factors that would make consumers choose one type of coffee over another, NI and RoI, November 2013
- Consumers drinking coffee as a treat
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- Figure 6: Agreement with statements relating to coffee, NI and RoI, November 2013
- What we think
Issues in the Market
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- What types of coffee are Irish consumers drinking?
- What opportunities are there for brands to add value to the in-home coffee market?
- Are health concerns impacting the market and causing consumers to switch to decaffeinated coffee and reduce their daily consumption?
- What influences are high street coffee shop chains having on the retail market?
Trend Application
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- Sense of the Intense
- Transumers
- Mintel Futures: Access Anything, Anywhere
Market Overview
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- Key points
- Supply exceeding demand
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- Figure 7: Average annual prices of coffee beans, 2005-13
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- Figure 8: Consumer price index for coffee, percentage change over 12 months, RoI, 2005-13
- Superior Arabica bean prices experiencing sharp decline
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- Figure 9: Monthly weighted average price of coffee beans on world markets, by coffee bean type, 2005-13
- Robusta market growing
- Coffee shop culture influencing at-home market
- Coffee pods enabling consumers to recreate barista experience at home
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- Figure 10: Coffee pod/capsules sales, UK, 2010-12
- Brands maintaining dominance in coffee market
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- Figure 11: Percentage share of coffee launches, by private label and branded, UK and RoI, 2008-13
- Conflicting research on caffeine consumption likely to cause confusion amongst coffee drinkers
Competitive Context
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- Key points
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- Figure 12: Flavoured, herbal and spiced teas launches, UK/Ireland, 2009-13
- Ireland’s on-the-go coffee culture limits take-home coffee market
- Low-fat/calorie hot chocolate targeting health-conscious consumers
Market Size and Segmentation
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- Key points
- Coffee market expected to grow
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- Figure 13: Estimated market size and forecast for the value of the total in-home coffee market, IoI, RoI and NI, 2008-18
- Growth in NI coffee market expected to outpace RoI
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- Figure 14: Indexed growth in retail coffee market, NI and RoI, 2008-18
- Coffee pods expected to drive growth in the market
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- Figure 15: Segmentation of the coffee market, by type, IoI, 2012
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Significant increase in coffee filter/pod NPD activity
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- Figure 16: Product launches within the UK/Ireland coffee market, by main format types, 2011-13
- Coffee for the festive season
- Flavoured coffees
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- Figure 17: Coffee launches, by unflavoured and flavoured, UK and Ireland, 2011-13
- Barista-style instant coffee
- Chocolate influencing chilled coffee flavours
- Directly targeting the breakfast market
Companies and Products
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- Bewley’s
- Café Direct
- Costa Coffee
- Douwe Egberts
- Johnsons Coffee
- Lavazza
- Mondelēz International
- Nestlé
- Robert Roberts
- Starbucks
The Consumer – Usage of Coffee
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- Key points
- NI consumers drinking coffee more frequently than RoI consumers
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- Figure 18: Types of coffee consumed at home in the last six months, NI and RoI, November 2013
- Instant coffee most popular for daily consumption
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- Figure 19: Frequency of standard instant coffee consumption, NI and RoI, November 2013
- Men and parents drinking instant coffee most frequently
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- Figure 20: Frequency of standard instant coffee consumption (2 or more times a day), by gender, NI and RoI, November 2013
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- Figure 21: Frequency of standard instant coffee consumption (2 cups a day or more), by presence of children in household, NI and RoI, November 2013
- NI under-35s most likely to drink ground coffee
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- Figure 22: Ground coffee consumed in the past six months, by gender and age, NI and RoI, November 2013
- Ground coffee appealing to a premium market
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- Figure 23: Ground coffee consumption in the last six months, by social class, NI and RoI, November 2013
- Coffee pods appealing to ABC1 consumers
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- Figure 24: Coffee pod usage (eg Nespresso) in the last six months, by social class, NI and RoI, November 2013
The Consumer – Factors Influencing Choice of Coffee
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- Key points
- Irish consumers seeking rich taste from coffee
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- Figure 25: Factors that would make consumers choose one type of coffee over another, NI and RoI, November 2013
- Men and over-35s valuing rich taste of coffee
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- Figure 26: Consumers influenced by rich taste when choosing one type of coffee over another, by gender and age, NI and RoI, November 2013
- RoI consumers valuing fair trade credentials
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- Figure 27: Consumers influenced by fair trade when choosing one type of coffee over another, by age, NI and RoI, November 2013
- Premium brands appealing to ABC1 consumers
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- Figure 28: Consumers influenced by premium brands when choosing one type of coffee over another, by social class and age, NI and RoI, November 2013
- Women and under-25s most likely to choose flavoured coffees
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- Figure 29: Consumers influenced by added flavours (eg chocolate, Amaretto, vanilla-flavoured coffee) when choosing one type of coffee over another, by gender and age, NI and RoI, November 2013
The Consumer – Attitudes towards Coffee
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- Key points
- Irish consumers ‘treating themselves’ to coffee
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- Figure 30: Agreement with statements relating to coffee, NI and RoI, November 2013
- Disparity in NI and RoI ABC1 consumers’ usage of coffee as a treat
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- Figure 31: Agreement with the statement ‘Coffee makes a nice treat’, by social class, NI and RoI, November 2013
- RoI consumers more discerning coffee drinkers
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- Figure 32: Agreement with the statement ‘I notice a difference in quality between instant and non-instant coffee’, by age and social class, NI and RoI, November 2013
- Consumers seeking coffee for energy boost in the morning
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- Figure 33: Agreement with the statement ‘Coffee gives me an energy boost’, by gender and age, NI and RoI, November 2013
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- Figure 34: Agreement with the statement ‘Coffee is a good way to start the day’, by gender and age, NI and RoI, November 2013
- Men valuing quality of coffee
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- Figure 35: Agreement with the statement ‘Quality of coffee is more important to me than how easy it is to make’, by gender and age, NI and RoI, November 2013
- Difficulties in creating barista experience at home
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- Figure 36: Agreement with the statement ‘It's hard to recreate coffee shop-style drinks at home’, by social class and age, NI and RoI, November 201
Appendix
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- NI Toluna demographic tables
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- Figure 37: Frequency consumers have drunk standard instant coffee (eg Nescafé) at home in the last six months, by demographics, NI, November 2013
- Figure 38: Frequency consumers have drunk ground coffee (eg Carte Noire) at home in the last six months, by demographics, NI, November 2013
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- Figure 39: Frequency consumers have drunk coffee made using whole beans (ground personally) at home in the last six months, by demographics, NI, November 2013
- Figure 40: Frequency consumers have drunk coffee pods (eg Nespresso) at home in the last six months, by demographics, NI, November 2013
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- Figure 41: Frequency consumers have drunk chilled ready-to-drink coffee (eg Starbucks Frappuccino, illy Iced Coffee, etc.) at home in the last six months, by demographics, NI, November 2013
- Figure 42: Frequency consumers have drunk decaffeinated coffee (any type) at home in the last six months, by demographics, NI, November 2013
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- Figure 43: Frequency consumers have drunk instant cappuccinos/latte/mocha coffee (eg Kenco 3-in-1, Starbucks VIA, etc.) at home in the last six months, by demographics, NI, November 2013
- Figure 44: Frequency consumers have drunk whole bean or micro-ground instant coffee (eg Kenco Millicano, Nescafé Azera) at home in the last six months, by demographics, NI, November 2013
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- Figure 45: Frequency consumers have drunk other coffee types (eg One-cup coffee filter bags) at home in the last six months, by demographics, NI, November 2013
- Figure 46: Factors that would make consumers choose one type of coffee over another, by demographics, NI, November 2013
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- Figure 47: Factors that would make consumers choose one type of coffee over another, by demographics, NI, November 2013 (continued)
- Figure 48: Factors that would make consumers choose one type of coffee over another, by demographics, NI, November 2013 (continued)
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- Figure 49: Agreement with statements relating to coffee (at home), by demographics, NI, November 2013
- Figure 50: Agreement with statements relating to coffee (at home), by demographics, NI, November 2013 (continued)
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- Figure 51: Agreement with statements relating to coffee (at home), by demographics, NI, November 2013 (continued)
- RoI Toluna demographic tables
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- Figure 52: Frequency consumers have drunk standard instant coffee (eg Nescafé) at home in the last six months, by demographics, RoI, November 2013
- Figure 53: Frequency consumers have drunk ground coffee (eg Carte Noire) at home in the last six months, by demographics, RoI, November 2013
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- Figure 54: Frequency consumers have drunk coffee made using whole beans (ground personally) at home in the last six months, by demographics, RoI, November 2013
- Figure 55: Frequency consumers have drunk coffee pods (eg Nespresso) at home in the last six months, by demographics, RoI, November 2013
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- Figure 56: Frequency consumers have drunk chilled ready-to-drink coffee (eg Starbucks Frappuccino, illy Iced Coffee, etc.) at home in the last six months, by demographics, RoI, November 2013
- Figure 57: Frequency consumers have drunk decaffeinated coffee (any type) at home in the last six months, by demographics, RoI, November 2013
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- Figure 58: Frequency consumers have drunk instant cappuccinos/latte/mocha coffee (eg Kenco 3-in-1, Starbucks VIA, etc.) at home in the last six months, by demographics, RoI, November 2013
- Figure 59: Frequency consumers have drunk whole bean or micro-ground instant coffee (eg Kenco Millicano, Nescafé Azera) at home in the last six months, by demographics, RoI, November 2013
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- Figure 60: Frequency consumers have drunk other coffee types (eg One-cup coffee filter bags) at home in the last six months, by demographics, RoI, November 2013
- Figure 61: Factors that would make consumers choose one type of coffee over another, by demographics, RoI, November 2013
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- Figure 62: Factors that would make consumers choose one type of coffee over another, by demographics, RoI, November 2013 (continued)
- Figure 63: Factors that would make consumers choose one type of coffee over another, by demographics, RoI, November 2013 (continued)
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- Figure 64: Agreement with statements relating to coffee (at home), by demographics, RoI, November 2013
- Figure 65: Agreement with statements relating to coffee (at home), by demographics, RoI, November 2013 (continued)
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- Figure 66: Agreement with statements relating to coffee (at home), by demographics, RoI, November 2013 (continued)
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