Social Media Trends - Canada - June 2015
Social Media Trends - Canada - June 2015

“Consumers are highly engaged on social media and the power of posts is seen to be influential on purchase decisions. Marketing efforts on these platforms that are done well should garner the attention of audiences that may be traditionally harder to reach, such as French speakers and older women.”

– Carol Wong-Li, Senior Lifestyle Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Usage of Social Networking Sites
The Consumer – Social Media Website Usage
The Consumer – Devices used to Access Social Media Websites
The Consumer – Informing the Research Process
The Consumer – Product Discovery and Purchase Actions on Social Media
The Consumer – Responses to Company Social Media Posts
The Consumer – Attitudes towards Brand Engagement on Social Media
The Consumer – Social Media and Chinese Canadians
The Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Leading Companies and Notables
Brands Leveraging Social Media