“Consumers are highly engaged on social media and the power of posts is seen to be influential on purchase decisions. Marketing efforts on these platforms that are done well should garner the attention of audiences that may be traditionally harder to reach, such as French speakers and older women.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage of Social Networking Sites
The Consumer – Social Media Website Usage
The Consumer – Devices used to Access Social Media Websites
The Consumer – Informing the Research Process
The Consumer – Product Discovery and Purchase Actions on Social Media
The Consumer – Responses to Company Social Media Posts
The Consumer – Attitudes towards Brand Engagement on Social Media
The Consumer – Social Media and Chinese Canadians
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Leading Companies and Notables
Brands Leveraging Social Media
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Brands need to be actively engaged as Millennials are using social media to make purchase decisions
