“The challenge for automotive manufacturers is multi-faceted with bottom line results relying on factors such as attracting new customers to a brand, for example Millennials, who are less car-dependent than in previous decades and who rely on mobile technology in their everyday lives. Additionally, automotive brands face production uncertainty in Canada and the fallout that occurs with vehicle recalls.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Social Media – Car Purchasing Process
The Consumer – Purchase Decision
The Consumer – Purchase Period
The Consumer – Vehicle Purchase Intention
The Consumer – Vehicle Purchase Consideration
The Consumer – Purchase Motivations
The Consumer – Research Process
The Consumer – Research Resources
The Consumer – Mobile Device Use in the Car Purchasing Process
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Automotive Websites and Resources
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Reaching Millennial car buyers
