“As consumers snack during many diverse occasions, manufacturers will be tasked with meeting their varying need states. While some consumers look for healthier salty snacks, others like to indulge on various varieties and flavours and prefer taste above all else.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Drivers
Market Size and Forecast
Market Segmentation and Share
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Trends in Usage
The Consumer – Occasions for Eating Salty Snacks
The Consumer – Attributes When Purchasing Salty Snacks
The Consumer – Associations with the Perfect Chip
The Consumer – Attitudes towards Salty Snacks
The Consumer – Salty Snacks and Chinese Canadians
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
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Balancing the need for taste with the stated desire for healthier options
