Table of Contents
Executive Summary
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- The market
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- Figure 1: UK market for leisure centres and swimming pools, 2008-18
- Market factors
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- Figure 2: Indexed price of fuels purchased by non-domestic consumers in the United Kingdom (excluding the Climate Change Levy), at current prices, 2008-13
- Companies, brands and innovation
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- Figure 3: Leading operators of leisure centres and swimming pools, by turnover, January 2014
- The consumer
- Current usage of leisure centres and swimming pools
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- Figure 4: Current usage of leisure centres and swimming pools, 2012 and 2013
- Sport and exercise participation
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- Figure 5: Sport and exercise participation, October 2013
- Frequency of usage of leisure centres and swimming pools
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- Figure 6: Frequency of usage of leisure centres and swimming pools, 2012 and 2013
- Activities done at leisure centres and swimming pools
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- Figure 7: Activities done at leisure centres and swimming pools, October 2013
- Reasons for using a leisure centre and/or swimming pool
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- Figure 8: Reasons for using a leisure centre and/or swimming pool complex, October 2013
- Reasons for not using a leisure centre and/or swimming pool
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- Figure 9: Reasons for not using a leisure centre and/or swimming pool complex, October 2013
- Attitudes towards sport and exercise
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- Figure 10: Attitudes towards sport and exercise, October 2013
- What we think
Issues in the Market
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- How can operators demonstrate empathy for customers’ squeezed financial circumstances?
- How can operators increase the appeal of their centres to women?
- How can operators capitalise on interest shown among over-45s?
- What can operators do to try to engage with non-exercisers or non-users of leisure centres?
- Where are the opportunities for operators around the growth in mobile technology?
- Is there potential for operators to develop personal training services further?
- Is there an opportunity for operators to smooth usage through the use of technology?
Trend Application
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- Trend: Help Me Help Myself
- Trend: Return to the Experts
- Mintel Futures: Old Gold
Market Drivers
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- Key points
- Energy still a hot topic
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- Figure 11: Average price of fuels purchased by non-domestic consumers in the United Kingdom (excluding the Climate Change Levy), 2008-13
- Simplified CRC tax still a burden
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- Figure 12: Tonnes of CO2 emissions of leading leisure centres and swimming pool operators, 2010/11 vs 2011/12
- Centre numbers stabilise
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- Figure 13: Trends in the number of leisure centres and swimming pools in the UK, 2008-12
- Closure versus investment
- Outdoor gyms provide breath of fresh air
- Sports less of a priority during times of economic hardship
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- Figure 14: Sports played in last six months, June 2011-May 2013
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- Figure 15: Leisure activities’ net spending trend* in past 12 months, by sector, July 2013
- Boom in technology ownership presents opportunities
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- Figure 16: Technology products in household, September 2012 and September 2013
- Consumers continue to face economic challenges
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- Figure 17: Trends in inflation and average weekly earnings, 2008-13
Who’s Innovating?
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- Key points
- Tech takes centre stage
- We don’t just want to run
- Encouraging the marginalised
- Letting the young have a voice
- Operators also have their say
- People power
Market Size and Forecast
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- Key points
- A slight Olympics bounce?
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- Figure 18: UK market for leisure centres and swimming pools, 2008-18
- Forecast
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- Figure 19: UK leisure centres and swimming pools market size forecast, 2008-18
Segment Performance
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- Key points
- Majority of centres still have pools
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- Figure 20: Trends in numbers of leisure centres and swimming pools in the UK, by type, 2011-13
- Trusts close in on in-house operations
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- Figure 21: Leisure centres and swimming pools, by type of operator, 2011-13
- Sports activities still the main revenue source
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- Figure 22: Estimated revenue breakdown of leisure centres and swimming pools, 2012 and 2013
Market Share
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- Key points
- The growth of Greenwich Leisure continues
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- Figure 23: Leading operators of leisure centres and swimming pools, by turnover, January 2014
- Greenwich Leisure almost reaches the century mark
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- Figure 24: Leading operators of leisure centres and swimming pools, by number of sites, January 2014
Companies and Products
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- Greenwich Leisure Ltd
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- Figure 25: Greenwich Leisure Ltd, clients and sites, January 2014
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- Figure 26: Greenwich Leisure Ltd, key financial data, 2011 and 2012
- Figure 27: Greenwich Leisure Ltd, incoming resources breakdown, 2011 and 2012
- DCL (Holdings) Ltd
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- Figure 28: DC Leisure, clients and sites, January 2014
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- Figure 29: DCL Holdings Ltd, key financial data, 2012 and 2013
- Sports and Leisure Management Limited (SLM)
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- Figure 30: Sports and Leisure Management, clients and sites, January 2014
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- Figure 31: Sports and Leisure Management Ltd, key financial data, 2012 and 2013
- Parkwood Leisure Limited
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- Figure 32: Parkwood Leisure, clients and sites, January 2014
- Figure 33: Parkwood Leisure Ltd, key financial data, 2011 and 2012
- Fusion Lifestyle
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- Figure 34: Fusions Lifestyle, clients and sites, January 2014
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- Figure 35: Fusion Lifestyle, key financial data, 2011 and 2012
- Figure 36: Fusion Lifestyle, revenue breakdown, 2011 and 2012
- Leisure Connection Limited
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- Figure 37: Leisure Connection Ltd, key financial data, 2011 and 2012
- Serco Leisure
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- Figure 38: Serco Leisure, clients and sites, January 2014
- Figure 39: Serco Leisure Ltd, key financial data, 2011 and 2012
The Consumer – Current Usage
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- Key points
- Users hold steady but signs of success with memberships
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- Figure 40: Current usage of leisure centres and swimming pools, 2012 and 2013
- Women offer the greatest potential for growth
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- Figure 41: Current usage of leisure centres and swimming pools, by gender and age, October 2013
The Consumer – Sport and Exercise Participation
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- Key points
- Home exercise rivals the leisure centre
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- Figure 42: Sport and exercise participation, October 2013
- Outdoor competition
- Apps and wearable tech present opportunities
- Targeting the inactive
The Consumer – Frequency of Usage
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- Key points
- Almost half of users visit weekly or more often
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- Figure 43: Frequency of usage of leisure centres and swimming pools, 2012 and 2013
- Approaching two thirds of monthly members visit weekly or more
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- Figure 44: Frequency of usage of leisure centres and swimming pools, by current usage of leisure centres and swimming pools, October 2013
The Consumer – Activities Done at Leisure Centres
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- Key points
- Swimming underpins appeal of leisure centres
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- Figure 45: Activities done at leisure centres and swimming pools, October 2013
- Gym is a big draw for monthly members
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- Figure 46: Activities done at leisure centres and swimming pools, by current usage of leisure centres and swimming pools, October 2013
The Consumer – Reasons for Visiting
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- Key points
- Proximity is the main reason for using a leisure centre
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- Figure 47: Reasons for using a leisure centre and/or swimming pool complex, October 2013
- Social aspect more important to gym, class and indoor sport users
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- Figure 48: Reasons for using a leisure centre and/or swimming pool complex, by most popular activities done at leisure centres and swimming pools, October 2013
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- Figure 49: Reasons for using a leisure centre and/or swimming pool complex, by next most popular activities done at leisure centres and swimming pools, October 2013
The Consumer – Reasons for Not Visiting
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- Key points
- Affordability or value perceptions top list of objections
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- Figure 50: Reasons for not using a leisure centre and/or swimming pool complex, October 2013
- Potential users deterred by cost and overcrowding
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- Figure 51: Reasons for not using a leisure centre and/or swimming pool complex, by current usage of leisure centres and swimming pools, October 2013
The Consumer – Attitudes towards Sport and Exercise
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- Key points
- Leave me alone
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- Figure 52: Attitudes towards sport and exercise, October 2013
Appendix – Market Size Forecast Scenarios
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- Figure 53: UK leisure centres and swimming pools market size forecast scenarios, 2013-18
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Appendix – The Consumer – Current Usage
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- Figure 54: Current usage of leisure centres and swimming pools, by demographics, October 2013
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- Figure 55: Current usage of leisure centres and swimming pools, by demographics, October 2013 (continued)
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Appendix – The Consumer – Sport and Exercise Participation
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- Figure 56: Sport and exercise participation, by demographics, October 2013
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- Figure 57: Sport and exercise participation, by demographics, October 2013 (continued)
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- Figure 58: Sport and exercise participation, by demographics, October 2013 (continued)
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- Figure 59: Sport and exercise participation, by current usage of leisure centres and swimming pools, October 2013
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- Figure 60: Sport and exercise participation, by current usage of leisure centres and swimming pools, October 2013 (continued)
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- Figure 61: Sport and exercise participation, by sport and exercise participation, October 2013
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- Figure 62: Sport and exercise participation, by sport and exercise participation, October 2013 (continued)
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- Figure 63: Sport and exercise participation, by sport and exercise participation, October 2013 (continued)
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Appendix – The Consumer – Frequency of Usage
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- Figure 64: Frequency of usage of leisure centres and swimming pools, by demographics, October 2013
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- Figure 65: Frequency of usage of leisure centres and swimming pools, by demographics, October 2013 (continued)
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Appendix – The Consumer – Activities Done at Leisure Centres
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- Figure 66: Activities done at leisure centres and swimming pools, by demographics, October 2013
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- Figure 67: Activities done at leisure centres and swimming pools, by demographics, October 2013 (continued)
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- Figure 68: Activities done at leisure centres and swimming pools, by demographics, October 2013 (continued)
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- Figure 69: Activities done at leisure centres and swimming pools, by sport and exercise participation, October 2013
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- Figure 70: Activities done at leisure centres and swimming pools, by sport and exercise participation, October 2013 (continued)
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- Figure 71: Activities done at leisure centres and swimming pools, by frequency of usage of leisure centres and swimming pools, October 2013
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- Figure 72: Activities done at leisure centres and swimming pools, by activities done at leisure centres and swimming pools, October 2013
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- Figure 73: Activities done at leisure centres and swimming pools, by activities done at leisure centres and swimming pools, October 2013 (continued)
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Appendix – Reasons for Visiting
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- Figure 74: Reasons for using a leisure centre and/or swimming pool complex, by demographics, October 2013
- Figure 75: Reasons for using a leisure centre and/or swimming pool complex, by demographics, October 2013 (continued)
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- Figure 76: Reasons for using a leisure centre and/or swimming pool complex, by current usage of leisure centres and swimming pools, October 2013
- Figure 77: Reasons for using a leisure centre and/or swimming pool complex, by frequency of usage of leisure centres and swimming pools, October 2013
- Figure 78: Frequency of usage of leisure centres and swimming pools, by sport and exercise participation, October 2013
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- Figure 79: Frequency of usage of leisure centres and swimming pools, by sport and exercise participation, October 2013 (continued)
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Appendix – The Consumer – Reasons for Not Visiting
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- Figure 80: Reasons for not using a leisure centre and/or swimming pool complex, by demographics, October 2013
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- Figure 81: Reasons for not using a leisure centre and/or swimming pool complex, by demographics, October 2013 (continued)
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- Figure 82: Reasons for not using a leisure centre and/or swimming pool complex, by sport and exercise participation, October 2013
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Appendix – The Consumer – Attitudes towards Sport and Exercise
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- Figure 83: Attitudes towards sport and exercise, by demographics, October 2013
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- Figure 84: Attitudes towards sport and exercise, by demographics, October 2013 (continued)
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- Figure 85: Attitudes towards sport and exercise, by current usage of leisure centres and swimming pools, October 2013
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- Figure 86: Attitudes towards sport and exercise, by current usage of leisure centres and swimming pools, October 2013 (continued)
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- Figure 87: Attitudes towards sport and exercise, by sport and exercise participation, October 2013
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- Figure 88: Attitudes towards sport and exercise, by sport and exercise participation, October 2013 (continued)
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- Figure 89: Attitudes towards sport and exercise, by sport and exercise participation, October 2013 (continued)
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