Table of Contents
Executive Summary
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- The market
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- Figure 1: Consumer spend on optical goods and services, 2008-18
- Figure 2: Consumer spend on non-prescription sunglasses, 2008-18
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- Figure 3: Consumer spend on optical goods and services, by category, 2013
- Market factors
- Companies, brands and innovation
- Optical retailers
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- Figure 4: Distribution of optical goods and services, by value, UK, 2013 (est)
- The consumer
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- Figure 5: Wearers of spectacles, sunglasses and contact lenses, December 2013
- Figure 6: Purchases of spectacles and sunglasses in the last 12 months, by demographics, December 2013
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- Figure 7: Purchases of contact lenses in the last 12 months, December 2013
- Figure 8: Retailers used for prescription glasses/sunglasses in the last 12 months, December 2013
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- Figure 9: Attitudes towards where to buy eyewear, December 2013
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- Figure 10: Target groups, December 2013
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- Figure 11: Attitudes towards optical goods and opticians, December 2013
- What we think
Issues in the Market
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- Are supermarket opticians a real threat?
- What are mature opticians doing to grow sales?
- Will laser surgery depress demand for spectacles and contact lenses?
- How important are online sales and will more people shop online?
- What role does health play in forging demand for sunglasses?
Trend Applications
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- Trend: Second Skin
- Trend: Experience is all
- Futures: Old Gold
Market Environment
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- Key points
- 3.9% more people by 2018
- Who needs eyesight correction?
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- Figure 12: People who do not use any optical goods, by age, December 2013
- ABs will be the largest socio-economic group
- The economy is recovering
- Disposable income is rising
- People are feeling better off
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- Figure 13: trends in how respondents would describe their financial situation, February 2009 and November 2013
Market Size and Forecast
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- Key points
- Outlook for optical goods and services
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- Figure 14: Consumer spend on optical goods and services, 2008-18
- Figure 15: Consumer spend on non-prescription sunglasses, 2008-18
- Total spend on optical goods and services
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- Figure 16: Consumer spend on optical goods and services, 2009-13
- Spectacles are the largest segment
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- Figure 17: Consumer spend on optical goods and services, by category, 2013
- Figure 18: Consumer spend on optical goods and services, by category, 2009-213
- Strong growth in sunglasses
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- Figure 19: UK sales of plano sunglasses, at current prices, 2009-13
Companies and Products
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- Key points
- Suppliers of spectacle frames and sunglasses
- Luxottica
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- Figure 20: Financial performance of the Luxottica Group, 2010-12
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- Figure 21: Luxottica brands
- Safilo
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- Figure 22: Financial performance of the Safilo Group, 2010-12
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- Figure 23: Safilo Group’s brands
- Marchon Eyewear
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- Figure 24: Financial performance of Marchon UK Ltd, 2010-12
- Figure 25: Marchon brands
- De Rigo
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- Figure 26: Financial performance of De Rigo UK Ltd, 2011 and 2012
- Figure 27: De Rigo’s brands
- Brulimar Optical Group
- Charmant
- Continental Eyewear
- Dunelm Optical
- Inspecs
- Norville Group
- Silhouette
- Viva International Group
- Fabris Lane
- Suppliers of spectacle lenses
- BBGR
- Carl Zeiss Vision
- Essilor
- Nikon Optical UK
- Rodenstock
- Seiko Optical UK
- Signet Armorlite Europe
- Suppliers of contact lenses and contact lens solutions
- Alcon/Ciba Vision
- Bausch & Lomb
- Cooper Vision
- Johnson & Johnson Vision Care
- Sauflon
Channels to Market
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- Key points
- Distribution
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- Figure 28: Distribution of optical goods and services, by value, UK, 2013 (est)
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- Figure 29: Distribution of optical goods, 2010-13
- Boots Opticians
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- Figure 30: Boots Opticians, financial performance and store numbers, 2011-13
- Optical Express
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- Figure 31: DCM Optical Holdings Limited, UK financial performance and store numbers, 2010-12
- Specsavers
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- Figure 32: Specsavers, UK financial performance and store numbers, 2010-13
- Vision Express
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- Figure 33: Vision Express, UK financial performance and store numbers, 2010-12
- Other opticians chains
- Supermarket opticians
- Asda
- Tesco Opticians
- Sainsbury’s
- Internet specialists
Brand Communication and Promotion
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- Key points
- Advertising spend rises
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- Figure 34: Topline adspend on optical goods and eye care, 2009-12, 2013 (year to November)
- Specsavers dominates advertising spend
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- Figure 35: Above-the-line advertising expenditure on optical goods and eye care, by company, 2012
- Figure 36: Above-the-line adspend on optical goods and eye care, by largest companies, 2009-13
- Advertising spend by media type
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- Figure 37: Topline adspend on optical goods and eye care, by media type, 2009-13
- Figure 38: Topline adspend on optical goods and eye care, by media type, 2009-13
- Figure 39: Topline ad spend on optical goods and eye care, by product category, 2009-13
Who’s Innovating?
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- Key points
- Computerised glasses
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- Figure 40: Google Glass, January 2014
- Drug delivery through contact lenses
- Sunglasses that are meant to be worn as a hair band
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- Figure 41: Sunglass-hairband by Porsche design, January 2014
Brand Research
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- Brand map
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- Figure 42: Attitudes towards and usage of brands in the optical goods retailing sector, November 2013
- Correspondence analysis
- Brand attitudes
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- Figure 43: Attitudes, by optical goods retailing brand, November 2013
- Brand personality
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- Figure 44: Optical goods retailing brand personality – Macro image, November 2013
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- Figure 45: Optical goods retailing brand personality – Micro image, November 2013
- Brand experience
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- Figure 46: Optical goods retailing brand usage, November 2013
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- Figure 47: Satisfaction with various optical goods retailing brands, November 2013
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- Figure 48: Consideration of optical goods retailing brands, November 2013
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- Figure 49: Consumer perceptions of current optical goods retailing brand performance, November 2013
- Brand index
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- Figure 50: Optical goods retailing brand index, November 2013
- Target group analysis
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- Figure 51: Target groups, November 2013
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- Figure 52: Optical goods retailing brand usage, by target groups, November 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
The Consumer – Who Wears Spectacles, Sunglasses and Contact Lenses?
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- Key points
- Spectacles (glasses) the most-used eyewear
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- Figure 53: Wearers of spectacles, sunglasses and contact lenses, December 2013
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- Figure 54: Wearers of prescription spectacles (glasses) and contact lenses, by age, December 2013
- Do people use more than one type of eyewear?
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- Figure 55: Users of more than one type of eyesight correction, December 2013
- 9% wear both prescription glasses and contact lenses
- 4% have ready-readers as well as prescription glasses
- 11% wear prescription sunglasses
- Plano sunglasses
- Laser surgery
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- Figure 56: Wearers of spectacles, sunglasses and contact lenses, all and ABs, December 2013
The Consumer – Purchases of Spectacles, Sunglasses and Contact Lenses
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- Key points
- Purchases of spectacles, sunglasses and contact lenses
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- Figure 57: Purchases of spectacles and sunglasses in the last 12 months, by demographics, December 2013
- Lens types bought by age
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- Figure 58: Purchases of spectacles in the last 12 months, lens type, by age, December 2013
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- Figure 59: Purchases of spectacles in the last 12 months, lens type, by socio-economic group, December 2013
- How many kinds of glasses in the last year?
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- Figure 60: Repertoire of spectacle purchases in the last 12 months, December 2013
- Purchasers of contact lenses
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- Figure 61: Purchases of contact lenses in the last 12 months, December 2013
- What people spent on sunglasses
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- Figure 62: What people spent on plano sunglasses in the last 12 months, December 2013
The Consumer – Where They Bought Spectacles, Contact Lenses and Sunglasses
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- Key points
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- Figure 63: Retailers used for prescription glasses/sunglasses in the last 12 months, December 2013
- Specsavers dominates
- People aged 65+ favour independents
- Upscale shoppers at Boots
- Younger profile for Vision Express
- Full-time employees opt for supermarkets
- 25-34s buy online
- Where they buy contact lenses
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- Figure 64: Retailers where bought prescription contact lenses in the last 12 months, December 2013
- Where they bought sunglasses
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- Figure 65: Retailers where bought plano sunglasses in the last 12 months, December 2013
The Consumer – Attitudes towards Where to Buy Spectacles and Contact Lenses
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- Key points
- Attitudes towards where to buy spectacles and contact lenses
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- Figure 66: Attitudes towards where to buy eyewear, December 2013
- Advantages for an opticians
- Barriers to buying online
- Advantages of online sellers
- What the qualitative respondents did
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- Figure 67: Target groups, December 2013
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- Figure 68: Attitudes towards where to buy eyewear, December 2013
- Optician Loyal (46%)
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- Figure 69: Attitudes towards where to buy eyewear, Optician Loyal, December 2013
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- Figure 70: Attitudes towards optical goods and opticians, December 2013
- Tempted by Savings (32%)
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- Figure 71: Attitudes towards where to buy eyewear, Tempted by Savings, December 2013
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- Figure 72: Attitudes towards optical goods and opticians, Tempted by Savings, December 2013
- Uncaring (22%)
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- Figure 73: Attitudes towards where to buy eyewear, Uncaring, December 2013
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- Figure 74: Attitudes towards optical goods and opticians, Uncaring, December 2013
The Consumer – Attitudes towards Optical Goods and Opticians
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- Key points
- Attitudes towards optical goods and opticians
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- Figure 75: Attitudes towards optical goods and opticians, December 2013
- Nasty surprises?
- Help with styling
- Healthy eyes
- Better quality
- Waiting for a special offer
- Putting off an opticians visit
- Laser surgery interests younger people
- Attitudes towards optical goods and opticians – Special groups
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- Figure 76: Special groups, December 2013
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- Figure 77: Purchases of spectacles and sunglasses in the last 12 months, by target groups, December 2013
Appendix – Market Environment
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- Figure 78: Trends in the age structure of the UK population, 2008-18
- Figure 79: Forecast adult population trends, by socio-economic group, 2008-18
- Figure 80: GDP, PDI, consumer expenditure and savings, at constant 2013 prices, 2008-18
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Appendix – The Market Size and Forecast
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- Figure 81: Consumer spend on optical goods and eyecare, 2008-18
- Figure 82: Consumer spend on optical goods and eyecare, by segment, 2008-18
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- Figure 83: Consumer spend on sunglasses, 2008-18
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Appendix – Brand Research
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- Figure 84: Brand usage, November 2013
- Figure 85: Brand commitment, November 2013
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- Figure 86: Brand momentum, November 2013
- Figure 87: Brand diversity, November 2013
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- Figure 88: Brand satisfaction, November 2014
- Figure 89: Brand attitude, November 2013
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- Figure 90: Brand image – Macro image, November 2013
- Figure 91: Brand image – Micro image, November 2013
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- Figure 92: Profile of target groups, by demographics, November 2013
- Figure 93: Psychographic segmentation, by target groups, November 2013
- Figure 94: Brand usage, by target groups, November 2013
- Brand index
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- Figure 95: Brand index, November 2013
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Appendix – The Consumer – Who Wears Spectacles, Contact Lenses and Sunglasses?
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- Figure 96: Wearers of spectacles, sunglasses and contact lenses, by demographics, first six columns, December 2013
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- Figure 97: Wearers of spectacles, sunglasses and contact lenses, last five columns, by demographics, December 2013
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Appendix – The Consumer – Purchasing Patterns
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- Figure 98: Purchases of any prescription glasses, distance glasses, reading glasses and prescription sunglasses in the last 12 months, by demographics, December 2013
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- Figure 99: Purchases of bifocal/varifocals. photochromic glasses and other types of prescription glasses in the last 12 months, by demographics, December 2013
- Repertoire analysis
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- Figure 100: Repertoire of purchases of spectacles and sunglasses in the last 12 months, by demographics, December 2013
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- Figure 101: Purchases of contact lenses in the last twelve months, by demographics, December 2013
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- Figure 102: What people spent on non-prescription sunglasses in the last 12 months, less than £10 to £70, by demographics, December 2013
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- Figure 103: what people spent on non-prescription sunglasses in the last 12 months, £70+, by demographics, December 2013
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Appendix – The Consumer – Outlets Used For Optical Goods and Sunglasses
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- Figure 104: Retailers used for prescription eyewear in the last 12 months, December 2013
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- Figure 105: Most popular retailers used to buy prescription glasses (including prescription sunglasses), December 2013
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- Figure 106: Next most popular retailers used to buy prescription glasses (including prescription sunglasses), December 2013
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- Figure 107: Most popular retailers used to buy prescription contact lenses, by demographics, December 2013
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- Figure 108: Next most popular retailers used to buy prescription contact lenses, by demographics, December 2013
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Appendix – The Consumer – Attitudes towards Choosing Where to Buy Eyewear
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- Figure 109: Agreement with the statement ‘Buying online would save me time’, by demographics, December 2013
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- Figure 110: Agreement with the statement ‘It is easier to buy whilst at the optician than go away and buy elsewhere’, by demographics, December 2013
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- Figure 111: Target groups, by demographics, December 2013
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Appendix – The Consumer – Attitudes towards Optical Goods and Opticians
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- Figure 112: Most popular attitudes towards optical goods and opticians, by demographics, December 2013
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- Figure 113: Next most popular attitudes towards optical goods and opticians, by demographics, December 2013
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- Figure 114: Wearers of spectacles, sunglasses and contact lenses, by special groups, December 2013
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- Figure 115: Attitudes towards optical goods and opticians, by special groups, December 2013
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- Figure 116: Special groups, by demographics, December 2013
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- Figure 117: Retailers used to buy prescription glasses, by special groups, December 2013
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