Table of Contents
Executive Summary
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- The market
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- Figure 1: Total US retail sales and fan chart forecast of food storage products, at current prices, 2008-18
- Market factors
- Median household income levels continue to fall
- Better engagement of Hispanic population could help market
- Segment performance
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- Figure 2: Total US retail sales and forecast of food storage products, by segment, at current prices, 2010-15
- Market players
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- Figure 3: Share of MULO sales of food storage products, by leading companies, 2013
- The consumer
- More than half of consumers are “Leftovers Cooks”
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- Figure 4: Consumers’ approach to cooking, December 2013
- Many food storage products enjoy high incidence of household use
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- Figure 5: Food storage usage, December 2013
- Consumers are shopping the category with cost-savings mindset
- Price and effectiveness of keeping food fresh commonly ranked top attribute
- Consumers interested in products that offer them greater functional benefits
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- Figure 6: Interest in new food storage products and attributes, December 2013
- What we think
Issues and Insights
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- Find ways of accelerating market growth
- The issues
- The implications
- Better compete with private label products
- The issues
- The implications
- Better engage with Hispanics
- The issues
- The implications
Trend Application
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- Trend: Sense of the Intense
- Trend: Extend My Brand
- Mintel Futures: East Meets West
Market Size and Forecast
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- Key points
- Market growing slowly, faster growth derailed by desire to save money
- Sales and forecast of food storage products
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- Figure 7: Total US retail sales and forecast of food storage products, at current prices, 2008-18
- Figure 8: Total US retail sales and forecast of food storage products, at inflation-adjusted prices, 2008-18
- Fan chart forecast
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- Figure 9: Total US retail sales and fan chart forecast of food storage products, at current prices, 2008-18
Market Drivers
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- Key points
- Consumer confidence is growing, but consumers still want to save
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- Figure 10: University of Michigan’s index of consumer sentiment (ICS), 2007-13
- Median household income continues to decline
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- Figure 11: Median household income, in inflation-adjusted dollars, 2002-12
- Engaging growing Hispanic population could help the market
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- Figure 12: Population, by race and Hispanic origin, 2008-18
Competitive Context
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- Reusable food covers pose competition for the food storage market
- Opportunity for the food storage market:
Segment Performance
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- Key points
- Containers, bags, and aluminum foil account for majority of sales
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- Figure 13: Segment share of total US retail sales of food storage products, 2013
- Containers see steady growth
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- Figure 14: Total US retail sales and forecast of food storage containers, at current prices, 2008-13
- Food storage bags experience modest gains
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- Figure 15: Total US retail sales and forecast of food storage bags, at current prices, 2008-13
- Aluminum foil segment struggles slightly
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- Figure 16: Total US retail sales and forecast of aluminum foil, at current prices, 2008-13
- Plastic wrap segment recovering
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- Figure 17: Total US retail sales and forecast of plastic wrap, at current prices, 2008-13
- Though smallest segment, wax paper seeing greatest growth
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- Figure 18: Total US retail sales and forecast of wax paper, at current prices, 2008-13
Retail Channels
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- Key points
- Most food storage purchases take place through “other retail channels”
- Sales of food storage products, by channel
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- Figure 19: Total US retail sales of food storage products, by channel, at current prices, 2008-13
Leading Companies
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- Key points
- Private label top player in the MULO food storage market
- MULO manufacturer sales of food storage products
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- Figure 20: MULO sales of food storage products, by leading companies, 2012 and 2013
Brand Share – Food Storage Containers
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- Key points
- Sterilite and Newell Rubbermaid top players
- SC Johnson sees success with Ziploc containers while Clorox struggles
- Private label has smallest presence in food storage containers segment
- MULO sales of food storage containers
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- Figure 21: MULO sales of food storage containers, by leading companies, 2012 and 2013
Brand Share – Food Storage Bags
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- Key points
- Private label and SC Johnson top players in bags segment
- Rank Group sees both gains and declines
- MULO sales of food storage bags
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- Figure 22: MULO sales of food storage bags, by leading companies, 2012 and 2013
Brand Share – Aluminum Foil
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- Key points
- Reynolds Wrap and private label dominate aluminum foil segment
- MULO sales of aluminum foil
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- Figure 23: MULO sales of aluminum foil, by leading companies, 2012 and 2013
Brand Share – Plastic Wrap
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- Key points
- Clorox and private label lead plastic wrap segment
- MULO sales of plastic wrap
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- Figure 24: MULO sales of plastic wrap, by leading companies, 2012 and 2013
Brand Share – Wax Paper
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- Key points
- Reynolds wax paper and parchment paper lead the segment
- MULO sales of wax paper
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- Figure 25: MULO sales of wax paper, by leading companies, 2012 and 2013
Innovations and Innovators
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- Private label accounts for majority of new product launches
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- Figure 26: Share of branded and private label food storage product launches, 2008-13
- Consumers have a number of private label options
- Companies offer environmentally friendly product options
- Seasonal designs still popular
Marketing Strategies
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- Overview
- Reynolds assists consumers with cooking and baking activities
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- Figure 27: Reynolds Wrap Aluminum Foil, Grill Duty Ad, 2013
- Figure 28: Reynolds Parchment Paper ad, 2013
- Glad targets moms
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- Figure 29: Glad ad, from one protector to another, 2013
Consumers’ Approach to Cooking
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- Key points
- Most consumers make more food than they need
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- Figure 30: Consumers’ approach to cooking, by gender and age, December 2013
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- Figure 31: Consumers’ approach to cooking, by household income, December 2013
- Size of household impacts how consumers approach meal preparation
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- Figure 32: Consumers’ approach to cooking, by household size, December 2013
Usage of Food Storage Products
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- Key points
- Food storage products enjoy a high incidence of household use
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- Figure 33: Food storage usage, December 2013
- Slight differences in food storage use by income level
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- Figure 34: Food storage usage, by household income, December 2013
- Incidence of food storage use slightly higher in larger households
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- Figure 35: Food storage usage, by household size, December 2013
- Figure 36: Food storage usage, by parents with children in household, December 2013
- Leftovers Cooks have highest incidence of category use
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- Figure 37: Food storage usage, by consumers' approach to cooking, December 2013
Frequency of Food Storage Use
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- Key points
- Most popular products used most frequently
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- Figure 38: Frequency of food storage product usage, December 2013
- Larger households more likely to be using products regularly
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- Figure 39: Regular use of food storage product usage, by household size, December 2013
Brand Usage
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- Key points
- Glad and Reynolds most commonly used plastic/paper/parchment wrap brands
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- Figure 40: Brands of plastic/paper/parchment kitchen and food wrap used in household, by household income, July 2012-September 2013
- Reynolds is the top aluminum foil brand
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- Figure 41: Brands of aluminum foil used in household, by household income, July 2012-September 2013
- Ziploc and GladWare top disposable food storage container brands
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- Figure 42: Brands of disposable food storage containers used in household, by household income, July 2012-September 2013
Shopping for Food Storage
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- Key points
- Stocking up on discounted products most common shopping behavior
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- Figure 43: Shopping for food storage products, December 2013
- Women approach category with stronger cost-savings mentality
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- Figure 44: Shopping for food storage products, by gender and age, December 2013
- Figure 45: Shopping for food storage products, by consumers' approach to cooking, December 2013
Most Valued Food Storage Product Attributes
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- Key points
- Price, tight seal, and ability to keep food fresh top attributes
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- Figure 46: Top attributes when choosing a food storage product, December 2013
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- Figure 47: Ranking of attributes when choosing a food storage product, December 2013
- Older consumers value a tight seal
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- Figure 48: Top attributes when choosing a food storage product, by gender and age, December 2013
Interest in New Food Storage Products
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- Key points
- Consumers interested in products that provide added functionality
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- Figure 49: Interest in new food storage products and attributes, December 2013
- Younger men and women interested in variety of food storage solutions
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- Figure 50: Any interest in new food storage products and attributes, by gender and age, December 2013
- Larger households more likely to be interested in new products
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- Figure 51: Any interest in new food storage products and attributes, by household size, December 2013
Race and Hispanic Origin
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- Key points
- Hispanics not as interested in having leftovers
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- Figure 52: Consumers’ approach to cooking, by race/Hispanic origin, December 2013
- Hispanics less likely than other segments to use food storage products
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- Figure 53: Food storage usage, by race/Hispanic origin, December 2013
- Saving money important for racial/ethnic segments
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- Figure 54: Shopping for food storage products, by race/Hispanic origin, December 2013
- Figure 55: Top attributes when choosing a food storage product (any ranking), by race/Hispanic origin, December 2013
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- Figure 56: Top ranked attribute when selection food storage products, by race/Hispanic origin, December 2013
- Blacks and Hispanics have interest in new category innovations
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- Figure 57: Any interest in new food storage products and attributes, by race/Hispanic origin, December 2013
Appendix – Other Useful Consumer Tables
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- Segment performance
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- Figure 58: Total US retail sales of food storage products, by segment, at current prices, 2011 and 2013
- Retail channels
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- Figure 59: Total US retail sales of food storage products, by channel, at current prices, 2011-13
- Consumers’ approach to cooking
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- Figure 60: Cooking responsibility, December 2013
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- Figure 61: Cooking responsibility, by gender and age, December 2013
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- Figure 62: Cooking responsibility, by household income, December 2013
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- Figure 63: Consumers’ approach to cooking, by parents with children in household, December 2013
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- Figure 64: Consumers’ approach to cooking, by presence of children in household, December 2013
- Usage of food storage products
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- Figure 65: Food storage usage, by gender and age, December 2013
- Frequency of food storage use
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- Figure 66: Regular (once a week or more) use of food storage products, by household income, December 2013
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- Figure 67: Regular (once a week or more) use of food storage products, by consumers' approach to cooking, December 2013
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- Figure 68: Heavy use (a few times a week or more) of food storage products, by household income, December 2013
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- Figure 69: Heavy (a few times a week or more) use of food storage products, by consumers' approach to cooking, December 2013
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- Figure 70: Amount of plastic wrap used in the last six months, by household income, July 2012-September 2013
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- Figure 71: Amount of plastic wrap used in the last six months, by household size, July 2012-September 2013
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- Figure 72: Amount of parchment used in the last six months, by household income, July 2012-September 2013
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- Figure 73: Amount of parchment used in the last six months, by household size, July 2012-September 2013
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- Figure 74: Amount of wax paper used in the last six months, by household income, July 2012-September 2013
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- Figure 75: Amount of wax paper used in the last six months, by household size, July 2012-September 2013
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- Figure 76: Frequency of aluminum foil use in household, by household income, July 2012-September 2013
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- Figure 77: Frequency of aluminium foil use in household, by household size, July 2012-September 2013
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- Figure 78: Frequency of plastic freezer, sandwich, or food storage bag use in household, by household income, July 2012-September 2013
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- Figure 79: Frequency of plastic freezer, sandwich, or food storage bag use in household, by household size, July 2012-September 2013
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- Figure 80: Amount of disposable food storage containers used in household, by household income, July 2012-September 2013
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- Figure 81: Amount of disposable food storage containers used in household, by household size, July 2012-September 2013
- Shopping for food storage
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- Figure 82: Shopping for food storage products, by household income, December 2013
- Most valued food storage product attributes
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- Figure 83: Top attributes when choosing a food storage product, by consumers' approach to cooking, December 2013
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- Figure 84: Top attributes when choosing a food storage product, by household income, December 2013
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- Figure 85: Top attributes when choosing a food storage product, by household size, December 2013
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- Figure 86: Top attributes when choosing a food storage product, by parents with children in household, December 2013
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- Figure 87: Top ranked attribute when choosing a food storage product, by gender and age, December 2013
- Interest in new food storage products
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- Figure 88: Any interest in new food storage products and attributes, by household income, December 2013
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- Figure 89: Any interest in new food storage products and attributes, by consumers' approach to cooking, December 2013
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- Figure 90: Any interest in new food storage products and attributes, by household size, December 2013
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- Figure 91: Any interest in new food storage products and attributes, by parents with children in household, December 2013
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- Figure 92: Any interest in new food storage products and attributes, by presence of children in household, December 2013
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- Figure 93: Top ranked attribute when choosing a food storage product, by consumers' approach to cooking, December 2013
- Race and Hispanic origin
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- Figure 94: Cooking responsibility, by race/Hispanic origin, December 2013
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- Figure 95: Heavy use (a few times a week or more) of food storage products, by race/Hispanic origin, December 2013
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- Figure 96: Importance of attributes in food storage product/container selection—Any selection, by race/Hispanic origin, December 2013
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- Figure 97: Amount of plastic wrap used in the last six months, by race/Hispanic origin, July 2012-September 2013
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- Figure 98: Amount of parchment used in the last six months, by race/Hispanic origin, July 2012-September 2013
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- Figure 99: Amount of wax paper used in the last six months, by race/Hispanic origin, July 2012-September 2013
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- Figure 100: Frequency of aluminum foil use in household, by race/Hispanic origin, July 2012-September 2013
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- Figure 101: Frequency of plastic freezer, sandwich, or food storage bag use in household, by race/Hispanic origin, July 2012-September 2013
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- Figure 102: Amount of disposable food storage containers used in household, by race/Hispanic origin, July 2012-September 2013
Appendix – Trade Associations
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