Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Food retail sales in major world economies, 2011
- Figure 2: Food retail annual revenues growth (in local currency) in major world economies, 2007-11
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- Figure 3: Per capita spend on food retail in major world economies, 2011
- Figure 4: Brazil, food retail revenues, 2007-11
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- Figure 5: Brazil, food retail stores, 2007-11
- Figure 6: Brazil’s food retail sector by store format, volume and value, 2011
- Forecast
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- Figure 7: Forecast of number of food retail stores in Brazil, 2007-17
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- Figure 8: Forecast of Brazil’s food retail revenues, 2007-17
- Companies
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- Figure 9: Revenues of the 10 largest food retails companies in Brazil, 2011
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- Figure 10: Share held by main food retailers in Brazil, by value, 2011
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- Figure 11: Food retail in large world economies, sector consolidation, by volume, 2011
- Figure 12: Food retail in the large world economies, sector consolidation, by value, 2011
- The issues
- Some formats gain strength, others go through an identity crisis
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- Figure 13: Penetration and frequency of shopping, by type of store, November 2012
- Low socio-economic groups are key
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- Figure 14: Preference for local grocery stores when food shopping, by socio-economic group, November 2012
- Senior consumers need more attention from food retailers
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- Figure 15: Average monthly per capita income, by age groups, 2010
- For each location, an opportunity: the many ‘Brazils’ in one country
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- Figure 16: Penetration by type of self-service store, November 2012
- What we think
Some Formats Gain Strength, Others Go Through an Identity Crisis
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- Key points
- In search of convenience
- Inflation brought under control
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- Figure 17: Monthly average inflation, by decade in Brazil, 1940-2000
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- Figure 18: Penetration and frequency of shopping by store type, November 2012
- Convenience is vital
- Leading players take heed
- Niche stores open in affluent areas
- Cash & carries prosper
- Low prices appeal
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- Figure 19: Customers who agree with the statement “I go to whichever store has the best special offers of the week”, November 2012
- Cash & carry format attracts investment
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- Figure 20: Penetration of self-service channels, Brazil, November 2012
- Figure 21: Regional distribution of major cash & carry chain stores in the Brazilian market *, 2013
- Hypermarket format in need of adjustment
- Development looking mature
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- Figure 22: Penetration of hypermarkets, by region, November 2012
- Figure 23: Hypermarket penetration by socio-economic group, November 2012
- The way forward?
- What it means
Low Socio-Economic Groups Are Key
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- Key points
- Lower socio-economic groups are concentrated in the North and North-East
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- Figure 24: Brazilian Socio-economic Distribution by monthly family income groups, 2011
- Figure 25: Concentration of class A by Brazilian state, 2009 and 2014
- Lower SEGs saw incomes rise most in the last decade
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- Figure 26: Evolution of annual per capita consumption, by socio-economic group, 2009-20
- Figure 27: Per Capita penetration of food consumption at home, 2009
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- Figure 28: Investment plans for the next 12 months, by socio-economic group, November 2012
- Proximity, service, and flexibility of payment draw in low-income consumers
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- Figure 29: Behavior Toward shopping in the retail sector, socio-economic group, November 2012
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- Figure 30: Car ownership, by socio-economic group, November 2012
- Figure 31: Penetration by store type, by socio-economic group, November 2012
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- Figure 32: Preference for grocery stores when food shopping, by socio-economic group, November 2012
- Figure 33: Favorite store types for food shopping, by socio-economic group, November 2012
- Different needs, different formats
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- Figure 34: Employment status, by socio-economic group, November 2012
- How can multiples attract lower SEGs?
- Packaging adjustments can increase consumption among less well off
- Consumption of foods rising, but lower SEGs still lag
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- Figure 35: Consumers from socio-economic group DE who increased consumption of the category in the last 12 months, January 2013
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- Figure 36: Penetration by category and socio-economic group, November 2012
- Boosting low consumption
- Attracting new consumers
- What it means
Senior Consumers Need More Attention from Food Retailers
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- Key points
- Senior consumers gain importance in modern Brazil
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- Figure 37: Evolution of the Brazilian population, by age groups, 2001-11
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- Figure 38: Main income earner in household * by age group, 2010
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- Figure 39: Average per capita nominal income, by age group, 2010
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- Figure 40: Employment status of those aged 55+, November 2012
- Adapting stores and services could build loyalty among senior customers
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- Figure 41: Frequency of shopping at food retail stores, by age groups, November 2012
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- Figure 42: Car ownership by age group, November 2012
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- Figure 43: Frequency of shopping at least once a month, by store type, by age group 55+, November 2012
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- Figure 44: Frequency of shopping at food retail channels, by age group 55+, November 2012
- Stores must cater for older shoppers needs
- Home-delivery options
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- Figure 45: Frequency of shopping at online food retail stores in the last 12 months, November 2012
- Senior consumers want products that are convenient, homemade, and natural
- Small households, small packs
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- Figure 46: Percentage of single households by age of inhabitant, 2010
- Fresh is best
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- Figure 47: Shopping by category, by age group, November, November 2012
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- Figure 48: Eating habits, by age group, January 2013
- Marketing ready meals to older consumers
- What it means
For Each Location, an Opportunity – the Many ‘Brazils’ in One Country
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- Key points
- There is a potential for small and medium supermarkets in the Central-West region
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- Figure 49: Average monthly nominal income of 10+ year old inhabitants, by Brazilian region, * 2010
- Figure 50: Monthly average nominal income of persons of 10 years or more in some states of Brazil, * 2010
- Affluent region lacking food retail chains
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- Figure 51: Number of stores from the three main Brazilian food retailers*, by Brazilian region, April 2013
- Figure 52: Percentage of population (2010) and grocery stores of the three main Brazilian food retailers * in the Central-West, South and South-East regions, April 2013
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- Figure 53: Penetration of supermarkets and grocery stores by Brazilian region, November 2012
- Supermarkets most popular in Rio de Janeiro
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- Figure 54: Monthly household per capita income comparison, 2010
- Figure 55: Penetration by self-service stores, November 2012
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- Figure 56: Penetration of supermarkets and hypermarkets, November 2012
- Hypermarket usage low in Rio de Janeiro despite good supply
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- Figure 57: Percentage of population (2010) and hypermarkets from the five major food retail players *, Rio de Janeiro and Belo Horizonte, April 2013
- Figure 58: Penetration by store type in Rio de Janeiro, November 2012
- Traditional retailers under threat from other local self-service formats in Belo Horizonte
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- Figure 59: Penetration by store type, November 2012
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- Figure 60: Penetration by store type, November 2012
- Figure 61: Penetration of grocery stores, November 2012
- What it means
Appendix – The Market
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- Figure 62: Food retail market sales, 2007-12
- Figure 63: Number of food stores in the retail market, 2007-12
- Figure 64: Number of food shops in the Brazilian retail market, 2011
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- Figure 65: Market value by food retail segment, Brazil, 2011
- Figure 66: Number of stores by food retail group, Brazil, 2011
- Figure 67: Market value of food retail groups, Brazil, 2011
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- Figure 68: Estimate of number of food retail stores, Brazil, 2012-17
- Figure 69: Forecast value of the food retail market, Brazil, 2012-17
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Appendix – Consumer Data
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- Frequency of shopping at different types of stores
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- Figure 70: Frequency of shopping at different types of stores, November 2012
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- Figure 71: Frequency of shopping at different types of stores, at lower frequencies, November 2012
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- Figure 72: Frequency of shopping at different types of stores, by demographics 2012
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- Figure 73: Frequency of grocery shopping at supermarkets, by demographics, at higher frequencies, November 2012
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- Figure 74: Frequency of shopping at supermarkets, by demographics, at lower frequencies, November 2012
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- Figure 75: Frequency of shopping at hypermarkets, by demographics, at higher frequencies, November 2012
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- Figure 76: Frequency of shopping at hypermarkets, by demographics, at lower frequencies, November 2012
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- Figure 77: Frequency of shopping at warehouse clubs, by demographics, November 2012
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- Figure 78: Frequency of shopping at convenience stores, by demographics, at higher frequencies, November 2012
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- Figure 79: Frequency of shopping at convenience stores, by demographics, at lower frequencies, November 2012
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- Figure 80: Frequency of shopping at department stores, by demographics, November 2012
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- Figure 81: Frequency of shopping at independent grocery stores, by demographics, at higher frequencies, November 2012
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- Figure 82: Frequency of shopping at independent grocery stores, by demographics, at lower frequencies, November 2012
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- Figure 83: Frequency of shopping at group buying websites, by demographics, November 2012
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- Figure 84: Frequency of shopping at online stores, by demographics, November 2012
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- Figure 85: Frequency of shopping at bakeries, by demographics, at higher frequencies, November 2012
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- Figure 86: Frequency of shopping at bakeries, by demographics, at lower frequencies, November 2012
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- Figure 87: Frequency of shopping at street markets, by demographics, at higher frequencies, November 2012
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- Figure 88: Frequency of shopping at street markets, by demographics, at lower frequencies, November 2012
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- Figure 89: Frequency of shopping at wholesalers, by demographics 2012
- Main grocery stores and leading food retailers
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- Figure 90: Main grocery stores and leading food retailers, November 2012
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- Figure 91: Main grocery stores and leading food retailers, by demographics, weekly/monthly shopping, November 2012
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- Figure 92: Main grocery stores and leading food retailers, by demographics, top-up shopping, November 2012
- Products typically purchased at supermarkets
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- Figure 93: Products typically purchased in supermarkets, November 2012
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- Figure 94: Products typically purchased at supermarkets, by demographics, November 2012
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- Figure 95: Products typically purchased at supermarkets, by demographics, November 2012 (cont.)
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- Figure 96: Products typically purchased at supermarkets, by demographics, November 2012 (cont.)
- Behavior and attitudes toward grocery shopping
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- Figure 97: Behavior and attitudes Toward grocery shopping, November 2012
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- Figure 98: Behavior and attitudes toward grocery shopping, by shopping frequency, November 2012
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- Figure 99: Behavior and attitudes toward grocery shopping, by frequency of shopping at supermarkets, November 2012
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- Figure 100: Behavior and attitudes toward grocery shopping, by frequency of shopping at supermarkets, November 2012 (cont.)
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- Figure 101: Behavior and attitudes toward grocery shopping, by frequency of shopping at hypermarkets, November 2012
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- Figure 102: Behavior and attitudes toward grocery shopping, by frequency of shopping at hypermarkets, November 2012 (cont.)
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- Figure 103: Behavior and attitudes toward grocery shopping, by frequency of shopping at warehouse clubs, November 2012
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- Figure 104: Behavior and attitudes toward grocery shopping, by frequency of shopping at convenience stores, November 2012
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- Figure 105: Behavior and attitudes toward grocery shopping, by frequency of shopping at department stores, November 2012
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- Figure 106: Behavior and attitudes toward grocery shopping, by frequency of shopping at independent grocery stores, November 2012
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- Figure 107: Behavior and attitudes toward grocery shopping, by frequency of shopping at independent grocery stores, November 2012 (cont.)
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- Figure 108: Behavior and attitudes toward grocery shopping, by frequency of shopping at group buying websites, November 2012
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- Figure 109: Behavior and attitudes toward the grocery shopping, by frequency of shopping at group buying websites , November 2012
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- Figure 110: Behavior and attitudes toward grocery shopping, by frequency of shopping at bakeries, November 2012
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- Figure 111: Behavior and attitudes toward grocery shopping, by frequency of shopping at street markets, November 2012
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- Figure 112: Behavior and attitudes toward grocery shopping, by frequency of shopping at street markets, November 2012 (cont.)
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- Figure 113: Behavior and attitudes toward grocery shopping, by frequency of shopping at wholesalers, November 2012
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- Figure 114: Behavior and attitudes toward weekly/monthly grocery shopping, by main grocery stores and leading retailers, November 2012
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- Figure 115: Behavior and attitudes toward top-up grocery shopping, by main grocery stores and leading retailers, November 2012
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- Figure 116: Behavior and attitudes toward grocery shopping, by demographics, November 2012
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- Figure 117: Behavior and attitudes toward grocery shopping, by demographics, November 2012
Appendix – GNPD Data
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- Figure 118: Launches of food products with individual portion positioning, selected countries, 2010-12
- Figure 119: Launches of ready meals with natural and functional claims, selected countries, 2010-12
- Figure 120: Launches of snacks with natural and functional claims, selected countries, 2010-12
- Figure 121: Launches of private brand and other brands of foods and drink products, 2010-12
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- Figure 122: Launches of private brand and other brands of foods and drink products, by sub-category, 2010-12
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