Table of Contents
Executive Summary
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- The market
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- Figure 1: Brazil retail value sales of chocolate, 2008-18
- Market factors
- Growing concerns over obesity In Brazil
- The aging population
- Rising purchasing power
- Companies, brands, and innovation
- Mondelēz leads the consolidated chocolate market
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- Figure 2: Leading brands’ shares in the Brazil chocolate confectionery market, by value, 2012
- The consumer
- Almost nine in 10 adults eat chocolate
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- Figure 3: Usage of chocolate, any frequency, October 2013
- Seven in 10 adults buy chocolates from grocery stores
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- Figure 4: Typical places for buying chocolate, October 2013
- Brand loyalty is lowest among female under-25s
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- Figure 5: Chocolate buying behaviors, October 2013
- Female under-25s are driving growth in chocolate
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- Figure 6: Attitudes toward chocolate, October 2013
- What we think
Issues in the Market
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- How can chocolate manufacturers appeal to the older consumer?
- Are concerns over obesity likely to limit growth in the market?
- What opportunities will the world cup bring to the chocolate market?
- How can brands boost brand loyalty among the younger generation?
Trend Application
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- Trend: Extend My Brand
- Trend: Middle-Class Heroes
- Mintel Futures: Brand Intervention
Market Drivers
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- Key points
- Most consumers allow themselves unhealthy foods
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- Figure 7: Attitudes toward food, June 2012
- Older consumers have the healthiest diets
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- Figure 8: Selected attitudes toward healthy eating, by age group, June 2012
- Expanding waistlines are a cause for concern
- The aging population presents a challenge
- Rising purchasing power driving growth of chocolate
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- Figure 9: Brazil gross domestic product, 2003-17
- Rising cocoa costs put upward pressure on chocolate prices
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- NPD activity in chocolate falls to a four-year low
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- Figure 10: Launches of chocolate confectionery as a share of total new products launched in the Brazil food market, 2010-13
- Seasonal chocolate accounts for a third of new launches
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- Figure 11: Share of Brazil chocolate confectionery launches, by sub-category, 2013
- Figure 12: Share of Brazil chocolate confectionery launches, by sub-category, 2010-13
- A jump in launches of tablets
- Mondelēz leads in NPD
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- Figure 13: Share of chocolate confectionery launches in Brazil, by company (top 10 in 2013), 2010-13
- L/N/R allergen and gluten-free claims are the most common
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- Figure 14: Share of Brazil chocolate confectionery launches, by claims (top 10 in 2013), 2010-13
- Brands start to flag up social media links on pack
Market Size and Forecast
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- Key points
- Chocolate sales rise by 69% over 2008-13
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- Figure 15: Brazil retail volume and value sales of chocolate, 2008-18
- The future of the chocolate market
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- Figure 16: Brazil retail volume sales of chocolate, 2008-18
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- Figure 17: Brazil retail value sales of chocolate, 2008-18
- Factors used in the forecast
Market Share
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- Key point
- Mondelez accounts for over a third of the market’s value
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- Figure 18: Leading brands’ sales and shares in the Brazil chocolate confectionery market, by value and volume, 2010-12
Companies and Products
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- Mondelēz International, Inc
- Company background
- Product range and innovation
- Marketing and promotion
- Nestlé, S.A
- Company background
- Product range and innovation
- Garoto, S.A (Nestlé-owned)
- Company background
- Product range and innovation
- Marketing and promotion
- The Hershey Company
- Company background
- Product range and innovation
The Consumer – Usage of Chocolate Confectionery
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- Key points
- Milk chocolate is the most popular type
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- Figure 19: Usage of chocolate, October 2013
- Under-25s are the core users of chocolate
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- Figure 20: Usage of chocolate, by age group, October 2013
- Consumption is still geared toward the most affluent…
- … and those living in the South/South-East of Brazil
The Consumer – Where Chocolate Confectionery Is Bought
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- Key points
- Seven in 10 adults buy chocolates from grocery stores
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- Figure 21: Typical places for buying chocolate, October 2013
The Consumer – Chocolate Buying Behavior
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- Key points
- Brand loyalty is lowest among female under-25s
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- Figure 22: Chocolate buying behaviors, October 2013
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- Figure 23: Consumers who often switch between brands of chocolate, by age and gender, October 2013
- A quarter buy chocolate only on impulse
- A price-sensitive market
The Consumer – Attitudes Toward Chocolate
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- Key points
- Female under-25s are the most likely to be eating more chocolate
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- Figure 24: Attitudes toward chocolate, October 2013
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- Figure 25: Consumers who are eating more chocolate than a year ago and consumers who consider themselves a chocolate lover, by age and gender, October 2013
- Less than a fifth believe dark chocolate has health benefits
- Chocolatiers are not seen to offer superior quality
- Only a tenth use chocolate in cooking and baking
Appendix – Market Size and Forecast
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- Figure 26: Best- and worst-case forecasts for UK retail sales of chocolate confectionery, by value, 2013-18
- Figure 27: Best- and worst-case forecasts for UK retail sales of chocolate confectionery, by volume, 2013-18
- Figure 28: Brazil retail value sales of chocolate confectionery, by subcategory, 2011-12
- Figure 29: Brazil retail volume sales of chocolate confectionery, by subcategory, 2011-12
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Appendix – The Consumer – Usage of Chocolate Confectionary
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- Figure 30: Frequency of eating chocolates, October 2013
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- Figure 31: Frequency of eating chocolates, October 2013
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- Figure 32: Frequency of eating chocolates – Milk chocolate, by demographics, October 2013
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- Figure 33: Frequency of eating chocolates – Milk chocolate, by demographics, October 2013 (continued)
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- Figure 34: Frequency of eating chocolates – White chocolate, by demographics, October 2013
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- Figure 35: Frequency of eating chocolates – White chocolate, by demographics, October 2013 (continued)
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- Figure 36: Frequency of eating chocolates – Medium dark chocolate, by demographics, October 2013
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- Figure 37: Frequency of eating chocolates – Medium dark chocolate, by demographics, October 2013 (continued)
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- Figure 38: Frequency of eating chocolates – Dark chocolate, by demographics, October 2013
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- Figure 39: Frequency of eating chocolates – Dark chocolate, by demographics, October 2013 (continued)
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- Figure 40: Frequency of eating chocolates – Light/diet chocolate, by demographics, October 2013
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- Figure 41: Frequency of eating chocolates – Light/diet chocolate, by demographics, October 2013 (continued)
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- Figure 42: Frequency of eating chocolates – Chocolate with nuts/fillings, by demographics, October 2013
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- Figure 43: Frequency of eating chocolates – Chocolate with nuts/fillings, by demographics, October 2013 (continued)
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Appendix – The Consumer – Where Chocolate Confectionery Is Bought
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- Figure 44: Typical places for buying chocolate, October 2013
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- Figure 45: Most popular typical places for buying chocolate, by demographics, October 2013
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- Figure 46: Next most popular typical places for buying chocolate, by demographics, October 2013
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Appendix – The Consumer – Chocolate Buying Behavior
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- Figure 47: Chocolate buying behaviors, October 2013
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- Figure 48: Most popular chocolate buying behaviors, by demographics, October 2013
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- Figure 49: Next most popular chocolate buying behaviors, by demographics, October 2013
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Appendix – The Consumer – Attitudes Toward Chocolate
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- Figure 50: Attitudes toward chocolate, October 2013
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- Figure 51: Most popular attitudes toward chocolate, by demographics, October 2013
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- Figure 52: Next most popular attitudes toward chocolate, by demographics, October 2013
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