“Learning from product innovation in both domestic and overseas household paper markets could help household paper companies to effectively identify gaps in the market and turn unmet needs into concrete business profits.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Key Issue 1 – Superior Features and New product Types to Invigorate Growth in Toilet Paper
Key Issue 2 – Emotional Benefits Entrench Brand Image in Facial Tissues
Key Issue 3 – Encourage Trial and Greater Usage in Kitchen Towels via Functional Benefits and New Usage Occasions
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Usage Purposes for Different Types of Household Paper Products
The Consumer – Purchase Consideration Factors for Household Paper Products
The Consumer – Attitudes towards Toilet Paper
The Consumer – Attitudes towards Facial Tissues
The Consumer – Attitudes towards Kitchen Paper Towels
The Consumer – Interest in Different Types of Household Paper Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Usage Purpose for Different Types of Household Paper in the Last 3 Months
Appendix – Purchase Consideration Factors for Toilet Paper
Appendix – Purchase Consideration Factors for Facial Tissue
Appendix – Purchase Consideration Factors for Kitchen Paper Towels
Appendix – Attitudes towards Toilet Paper
Appendix – Attitudes towards Facial Tissues
Appendix – Attitudes towards Kitchen Paper Towels
Appendix – Area of Interest in Different Types of Household Paper Products
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What is the current state of the household paper product market in China and what are the trends, and drivers and barriers to growth?
