Table of Contents
Introduction
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- Definition
- Terms
Executive Summary
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- The market
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- Figure 1: retail value sales of ready-to-drink juices in Brazil, 2008-18
- Companies
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- Figure 2: Leading companies in the ready-to-drink juice retail market in Brazil, volume, 2012
- The consumer
- Two thirds of adults drink nectars
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- Figure 3: Juice consumption in Brazil, by selected frequencies, October 2013
- Meals and refreshment are the key occasions for juice
- Brands more important than price in fruit juice
- Issues
- Fresh juices can serve as inspiration for the ready-to-drink juice segment
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- Figure 4: Consumption of juice and ready to drink juice, October 2013
- Affordable prices can increase sales of juices to lower-income consumers
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- Figure 5: Consumption of juice and juice drinks, October 2013
- Tailored products can help brands tap into the popularity of juice as a meal accompaniment
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- Figure 6: Reasons for drinking juice and juice drinks, October 2013
- Fruit juices with an energy proposition can attract young consumers
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- Figure 7: Consumption of selected types of juice once a day or more, by age, October 2013
- What we think
The Market
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- Key points
- Sales of ready-to-drink juices are expected to increase in the coming years
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- Figure 8: Value retail sales of juice in Brazil, 2008-18
- Figure 9: Volume sales of juice in Brazil, retail, 2008-18
- Figure 10: Share of juice in packs of <300ml and >800 ml, of all new product launches in the juice market in Brazil, 2010-13
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- Figure 11: Per capita consumption of fruit juice, in selected countries, 2012
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- Figure 12: Consumption of fruit juices in Brazil, selected types, October 2013
Companies
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- Key points
- The fruit juice market remains highly fragmented
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- Figure 13: Leading companies in Brazil’s retail ready-to-drink juice market, volume, 2012
- Local differences lead to a fragmented market
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- Figure 14: Consumption of ready-to-drink nectar and freshly squeezed juices, by region, October 2013
- The variety of fruit in Brazil affects juice preferences
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- Figure 15: New product launches in the fruit juice market in selected markets, by flavor, 2012
- Local production supports Coke’s lead
- Wow Nutrition follows Coke to focus on quality
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- Figure 16: Leading companies in the Brazilian retail juice market, value and volume, 2012
The Consumer
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- Key points
- Freshly squeezed juices are the most popular type
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- Figure 17: Juice consumption in Brazil by selected frequencies, October 2013
- Meals are the main occasion for drinking juices
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- Figure 18: Reasons for drinking juice and juice drinks, October 2013
- Brand is the factor that most influences juice purchases
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- Figure 19: Attitudes towards ready-to-drink nectar, October 2013
Fresh Juices Can Offer Inspiration for the Ready-to-drink Juice Segment
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- Key points
- Brazilian consumers prefer fresh juice
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- Figure 20: Consumption of fresh juice and ready-to-drink nectar, October 2013
- Ready-to-drink nectars are best placed to emulate fresh juices
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- Figure 21: Agreement with the statement “I eat fresh fruits/vegetables most days,’ by socio-economic group, June 2012
- Fruit pulp can help ready-to-drink juices replicate the fresh juice experience
- What it means
Affordable Prices and Convenience Can Drive Uptake of Juice among Lower-income Consumers
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- Key points
- Popularity of powdered juice drinks indicates that many consumers search for affordable prices
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- Figure 22: Consumption of juice and juice drinks, October 2013
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- Figure 23: Consumption of powdered juice drinks, by socio-economic group, October 2013
- Intermediate pack size can make ready-to-drink juices more affordable
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- Figure 24: Share of juice in packs of <300ml and >800 ml, of all new product launches in the juice market in Brazil, 2010-13
- What it means
Tailored Products Can Help Brands Tap Into the Popularity of Juice as a Meal Accompaniment
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- Key points
- Mealtime is the main occasion for drinking juice among Brazilian consumers, especially women
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- Figure 25: Reasons for drinking juice and juice drinks, October 2013
- Figure 26: Consumption of juice and juice drinks “as an accompaniment to meals,” by gender and age, October 2013
- The beer category can offer inspiration for the development of premium/gourmet juices
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- Figure 27: Share of Premium products of all new products launches in the Brazil beer market, 2010-13
- What it means
Fruit Juices with an Energy Proposition Can Attract Young Consumers
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- Key points
- Young Brazilians are the most frequent users of prepared juices
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- Figure 28: Consumption of selected types of juice once a day or more, by age, October 2013
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- Figure 29: Agreement with the statement regarding fruit juice, “I always try new flavors when I see them in the supermarket,” by age, October 2013
- Adding superfruits can help juice drinks forge an energy proposition
- What it means
Appendix – Market Size and Forecast
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- Figure 30: Overall volume sales of fruit juice in Brazil, 2008-18
- Figure 31: Overall volume sales of fruit juice in Brazil, 2008-18
- Figure 32: Retail value and volume sales of fruit juice in Brazil, 2008-18
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Appendix – Frequency of Drinking Juice and Juice Drinks
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- Figure 33: Frequency of drinking juice and juice drinks, October 2013
- Figure 34: Frequency of drinking juice and juice drinks – Freshly squeezed juice, by demographics, October 2013
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- Figure 35: Frequency of drinking juice and juice drinks – Ready-to-drink nectar usually sold in a carton/box, by demographics, October 2013
- Figure 36: Frequency of drinking juice and juice drinks – Ready-to-drink juice made from concentrate generally sold in PET bottles, by demographics, October 2013
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- Figure 37: Frequency of drinking juice and juice drinks – 100% ‘Whole’ juice generally sold in glass bottles, by demographics, October 2013
- Figure 38: Frequency of drinking juice and juice drinks – RTD soy and juice drink generally sold in a carton, by demographics, October 2013
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- Figure 39: Frequency of drinking juice and juice drinks – Squash, by demographics, October 2013
- Figure 40: Frequency of drinking juice and juice drinks – Powdered juice drink, by demographics, October 2013
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- Figure 41: Frequency of drinking juice and juice drinks – Juice made from frozen fruit pulp, by demographics, October 2013
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Appendix – Reasons for Drinking Juice and Juice Drinks
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- Figure 42: Reasons for drinking juice and juice drinks, October 2013
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- Figure 43: Most popular reasons for drinking juice and juice drinks, by demographics, October 2013
- Figure 44: Next most popular reasons for drinking juice and juice drinks, by demographics, October 2013
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- Figure 45: Frequency of drinking juice and juice drinks, by reasons for drinking juice and juice drinks, October 2013
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Appendix – Attitudes towards Buying Carton Juice
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- Figure 46: Attitudes towards buying carton juice, October 2013
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- Figure 47: Most popular attitudes towards buying carton juice, by demographics, October 2013
- Figure 48: Next most popular attitudes towards buying carton juice, by demographics, October 2013
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- Figure 49: Other attitudes towards buying carton juice, by demographics, October 2013
- Figure 50: Frequency of drinking juice and juice drinks, by most popular attitudes towards buying carton juice, October 2013
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- Figure 51: Frequency of drinking juice and juice drinks, by next most attitudes towards buying carton juice, October 2013
- Figure 52: Reasons for drinking juice and juice drinks, by most popular attitudes towards buying carton juice, October 2013
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- Figure 53: Reasons for drinking juice and juice drinks, by next most popular attitudes towards buying carton juice, October 2013
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Appendix – General Attitudes towards Drinking Juice
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- Figure 54: General attitudes towards drinking juice, October 2013
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- Figure 55: Most popular general attitudes towards drinking juice, by demographics, October 2013
- Figure 56: Next most popular general attitudes towards drinking juice, by demographics, October 2013
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- Figure 57: Other general attitudes towards drinking juice, by demographics, October 2013
- Figure 58: Frequency of drinking juice and juice drinks, by most popular general attitudes towards drinking juice, October 2013
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- Figure 59: Frequency of drinking juice and juice drinks, by next most popular general attitudes towards drinking juice, October 2013
- Figure 60: Reasons for drinking juice and juice drinks, by most popular general attitudes towards drinking juice, October 2013
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- Figure 61: Reasons for drinking juice and juice drinks, by next most popular general attitudes towards drinking juice, October 2013
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