Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Forecast of consumer expenditure* in casinos, 2007/08-17/18
- Capital growth takes casino spending past £1 billion
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- Figure 2: Forecast of consumer expenditure* in bingo clubs, 2007/08-17/18
- Less-frequent visiting hits bingo’s bottom line
- Machine restrictions keep casinos at the tables
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- Figure 3: UK casino market size, by segment, 2011/12
- March of the machines continues in bingo market
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- Figure 4: UK bingo club market size, by segment, 2011/12
- Market drivers
- Casinos playing catch up in machines market
- Demographic trends offer hope of fuller houses for bingo
- The consumer
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- Figure 5: Incentives to casino visiting, September 2013
- Lack of experience sees casino customers sticking to what they know
- Sociability and fun give venues an advantage over online competition
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- Figure 6: Incentives to bingo club visiting, September 2013
- Club-goers rank socialising over eating and drinking
- What we think
Issues in the Market
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- How can bingo clubs begin to reverse admission declines?
- What is the potential for crossover play between venues and online?
- How does lack of gaming knowledge affect consumer choice?
- How can casinos and other leisure venues best complement each other?
- How will technology impact the casino and bingo markets of the future?
Trend Application
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- Trend: Experience Is All
- Trend: Life Hacking
- Mintel futures: Access Anything Anywhere
Market Drivers
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- Key points
- Long odds of winning the lottery audience?
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- Figure 7: Participation in gambling activities, 2011 and 2013
- Casinos bounce against the premises ceiling
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- Figure 8: Active licensed casino and bingo premises, March 2011-March 2013
- A preference for playing in person
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- Figure 9: Mode of participation in past four weeks, July 2013
- Phones a smart choice for joined-up play
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- Figure 10: Smartphone ownership and access to tablet computers, July 2012-April 2013
- Machines offer a selling point for bingo clubs
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- Figure 11: Average number of gaming machines/terminals in casinos and bingo clubs, 2008/9-2011/12
- Taxation cuts on the agenda, if not the horizon
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- Figure 12: Casino Gaming Duty rates, Gross gaming yield, 2012/13-2013/14
- B2 machines keep bingo and casinos out of problem gambling spotlight
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- Figure 13: Locations used to gamble by GamCare clients, 2010/11 and 2011/12
- E-cigarettes a new alternative to the smoking shelter
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- Figure 14: Frequency of cigarette smoking, November 2012
- Potential player pool continues to deepen for bingo
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- Figure 15: Demographic trends in key casino and bingo club visiting groups, 2008-18
- Rising consumer confidence positive for leisure spending
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- Figure 16: UK consumer confidence index, January 1998-Febraury 2013
Who’s Innovating?
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- Key points
- Red, black or tweet?
- Bingo starts taking the tablets
- The casino player’s SatNav
- College for croupiers
- Mecca trials new measure of advert effectiveness
Market Size and Forecast
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- Key points
- London leads casino market growth
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- Figure 17: Consumer expenditure* in casinos, 2007/08-2017/18
- Admissions make capital gains from first large casino
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- Figure 18: Casino admissions, 2007/08-2011/12
- Forecast
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- Figure 19: Forecast of consumer expenditure* in casinos, 2007/08-2017/18
- Figure 20: Forecast of casino admission numbers, 2007/08-2017/18
- Forecast methodology
- Bingo players spending more – but not so frequently
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- Figure 21: Consumer expenditure* in bingo clubs, 2007/08-2017/18
- Fewer eyes down for a full house
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- Figure 22: Bingo club admissions, 2008-12
- Forecast
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- Figure 23: Forecast of consumer expenditure* in bingo clubs, 2007/08-2017/18
- Figure 24: Forecast of bingo club admissions, 2007/08-2017/18
- Forecast methodology
Segment Performance
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- Key points
- Supply of slots limits machine segment potential
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- Figure 25: Consumer expenditure in casinos, by segment, 2009/10-2011/12
- Roulette’s roll slows to a halt
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- Figure 26: Casino house win, by game, 2010/11-2011/12
- Slots help to fill gap in bingo spending
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- Figure 27: Consumer expenditure in bingo clubs, by segment, 2009/10-2011/12
- Main stage plays ever more minor role
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- Figure 28: Share of bingo participation fees, by game, 2008/09-2011/12
Market Share
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- Key points
- Gala purchase gives Grosvenor brand top ranking
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- Figure 29: Leading land-based casino operators, by number of venues, October 2013
- Market leader not immune to cutbacks
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- Figure 30: Leading land-based bingo club operators, by number of venues, October 2013
Companies and Products
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- Key points
- Rank Group
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- Figure 31: Rank Group financials, Grosvenor Casinos division, 2012-13
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- Figure 32: Rank Group financials, Mecca Bingo division, 2011-12
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- Figure 33: Rank Group advertising expenditure, casino and bingo brands, 2010-12
- Gala Coral Group
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- Figure 34: Gala Coral financials, Gala Casino division, 2011-12
- Figure 35: Gala Coral Financials, Gala Bingo Division, 2012-13
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- Figure 36: Gala Coral Group advertising expenditure, 2011-12
- Genting UK
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- Figure 37: Genting UK financials, 2011-12
- Figure 38: Genting UK advertising expenditure, 2011-12
- London Clubs International
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- Figure 39: London Clubs International financials, 2011-12
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- Figure 40: London Clubs International advertising expenditure, 2011-12
- Aspers Group
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- Figure 41: Aspers Group financials, 2011-12
- Figure 42: Aspers Group advertising expenditure, 2011-12
- Top Ten Bingo
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- Figure 43: Top Ten Bingo financials, 2011-12
- Carlton Clubs
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- Figure 44: Carlton Clubs financials, 2009-13
- Figure 45: Carlton Clubs advertising expenditure, 2010-12
Brand Communication and Promotion
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- Key points
- Bingo advertising slips, while casinos spending
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- Figure 46: UK casino and bingo club operators’ adspend, by media type, 2012
The Consumer – Casino Visiting Habits
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- Key points
- Casino regulars are a 100/1 shot
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- Figure 47: Casino visiting habits, September 2013
- Few regions passing the demand test
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- Figure 48: Casino visiting habits, by region, September 2013
- Rarity value to differentiate from higher-end eating and dining options
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- Figure 49: Casino visiting habits, by household income, September 2013
The Consumer – Incentives to Casino Visiting
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- Key points
- Newcomers gravitate to non-gaming familiarities
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- Figure 50: Incentives to casino visiting, September 2013
- More than a game for potential players
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- Figure 51: Most-popular incentives to casino visiting, by interest in casino visiting, September 2013
- Non-gamblers keep an eye on their wallets
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- Figure 52: Financial incentives to casino visiting, by interest in non-gaming incentives, September 2013
The Consumer – Bingo Club Visiting
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- Key points
- Old-fashioned bad, retro good?
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- Figure 53: Bingo club visiting habits, September 2013
- Younger players pick up an irregular habit
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- Figure 54: Bingo club visiting habits, by age, September 2013
- Social gaming: Putting the ‘gaming’ ahead of the ‘social’
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- Figure 55: Bingo club visiting habits, by internet usage habits, September 2013
The Consumer – Incentives to Bingo Club Visiting
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- Key points
- More bingo-goers ready to play
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- Figure 56: Incentives to bingo club visiting, September 2013
- Most players’ eyes firmly on the prize
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- Figure 57: Most popular gaming-based incentives to bingo club visiting among consumers who are motivated by these, September 2013
- Entertainment and socialising ahead of drinking and dining
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- Figure 58: Most popular non-gaming incentives to bingo club visiting among consumers motivated by these, September 2013
The Consumer – Online v Land-Based Play
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- Key points
- Bingo clubs more social, casinos more fun
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- Figure 59: Comparison of online and land-based casino and bingo experiences, September 2013
- Venue visiting stands out from the online crowd
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- Figure 60: Attitudes towards consistency of online and land-based casino and bingo experiences, by venue visited, September 2013
- Social bingo online damages club visiting’s appeal
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- Figure 61: Attitudes towards consistency of online and land-based casino and bingo experiences, by preferences for land-based over online play, September 2013
Appendix – Market Drivers
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- Figure 62: Gambling taxation rates, 2009/10-2012/13
- Figure 63: Permitted gaming machine numbers, by venue, September 2012
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- Figure 64: Proposed changes to gaming machine stake and prize limits, October 2013
- Figure 65: Trends in the age structure of the UK population, by gender, 2008-18
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Appendix – Market Size and Forecast
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- Figure 66: Forecast of expenditure in casinos, 2012/13-2017/18
- Figure 67: Forecast of expenditure in bingo clubs, 2012/13-2017/18
- Figure 68: Forecast of casino admissions, 2012/13-2017/18
- Figure 69: Forecast of bingo club admissions, 2013-18
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Appendix – Brand Communication and Promotion
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- Figure 70: UK casino operators’ adspend, by media type, 2008-12
- Figure 71: UK bingo club operators’ adspend, by media type, 2008-12
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Appendix – The Consumer – Casino Visiting Habits
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- Figure 72: Casino visiting habits, by demographics, September 2013
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Appendix – The Consumer – Incentives to Casino Visiting
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- Figure 73: Most popular incentives to casino visiting, by demographics, September 2013
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- Figure 74: Next most popular incentives to casino visiting, by demographics, September 2013
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- Figure 75: Other incentives to casino visiting, by demographics, September 2013
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- Figure 76: Incentives to casino visiting, by incentives to casino visiting, September 2013
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- Figure 77: Incentives to casino visiting, by casino visiting habits, September 2013
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Appendix – The Consumer – Bingo-playing Habits
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- Figure 78: Bingo-playing habits, by demographics, September 2013
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Appendix – The Consumer – Incentives to Bingo Club Visiting
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- Figure 79: Most popular incentives to bingo club visiting, by demographics, September 2013
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- Figure 80: Next most popular incentives to bingo club visiting, by demographics, September 2013
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- Figure 81: Other incentives to bingo club visiting, by demographics, September 2013
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- Figure 82: Incentives to bingo club visiting, by incentives to bingo club visiting, September 2013
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- Figure 83: Incentives to bingo club visiting, by bingo-playing habits, September 2013
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Appendix – The Consumer – Online v Land-based Play
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- Figure 84: Most popular incentives to casino visiting, by demographics, September 2013
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- Figure 85: Next most popular incentives to casino visiting, by demographics, September 2013
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- Figure 86: Comparison of online and land-based casino and bingo experiences, by comparison of online and land-based casino and bingo experiences, September 2013
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- Figure 87: Comparison of online and land-based casino and bingo experiences, by casino visiting habits, September°2013
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- Figure 88: Comparison of online and land-based casino and bingo experiences, by incentives to casino visiting, September 2013
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- Figure 89: Comparison of online and land-based casino and bingo experiences, by bingo-playing habits, September°2013
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- Figure 90: Comparison of online and land-based casino and bingo experiences, by incentives to bingo club visiting, September 2013
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