Table of Contents
Introduction
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- Definitions
- Market sizing methodology
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Trends in visits to UK visitor attractions, 2008-18
- Market drivers
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- Figure 2: Trends in numbers of domestic* vs overseas holiday trips taken, 2008-12
- Companies, brands and innovation
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- Figure 3: Leading attraction operators and organisations, by visitor numbers, 2012
- The consumer
- Two thirds have visited an attraction in the past year
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- Figure 4: Types of attraction visited in past 12 months, October 2013
- Two in five look for deals before deciding where to visit
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- Figure 5: Attitudes towards visitor attractions, October 2013
- People prepared to travel from afar to visit a theme park
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- Figure 6: Theme park catchment areas, October 2013
- Altruism Towers?
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- Figure 7: Attitudes towards theme parks, October 2013
- What we think
Issues in the Market
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- Where can attraction operators develop new revenue streams?
- How can operators increase engagement among visitors?
- What opportunities lie in consumers’ increasing desire for personalisation?
- How can operators make the UK weather work for them?
Trend Application
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- Trend: Make it Mine
- Trend: Edutainment
- Mintel Futures: East Meets West
Market Drivers
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- Key points
- Small decrease in UK domestic tourism
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- Figure 8: Trends in numbers of domestic* vs overseas holiday trips taken, 2008-12
- Overall number of visits to the UK continue to increase
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- Figure 9: Number of visits to the UK by overseas residents, by purpose of visit, 2008 - 2012
- Beneficial exchange rate of Sterling against euro and Dollar
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- Figure 10: Sterling exchange rates, January 2008-October 2013
- Figure 11: Trends in numbers of overseas holiday visitors to the UK, by area of residence, 2008-12
- Strong year for Northern Ireland’s international tourism
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- Figure 12: Holiday visits to the UK, by region, 2011 and 2012
- Interest in Edinburgh declines as Glasgow appeal grows
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- Figure 13: Top ten holiday destinations for overseas visitors to the UK, 2011 and 2012
- New visa policy may see increase in tourists from China
- Heritage attractions prove most popular with overseas tourists
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- Figure 14: UK attractions, by country, October 2013
- 2012 proved to be wettest summer in 100 years
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- Figure 15: UK rainfall trends, 2007-12
- Recent fuel price fluctuations could affect holiday planning
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- Figure 16: UK average petrol prices, January 2010-November 2013
- Further cuts to arts and culture funding
- Unequal distribution of culture funding
- Hospitality and tourism receive 12% funding cut
- UK economy showing signs of recovery
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- Figure 17: Trends in UK GDP, by quarter, Q1 2008-Q2 2013
- Incomes continue to be squeezed
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- Figure 18: Trends in inflation and average weekly earnings, January 2008-October 2013
- Growth in mobile device ownership creates opportunities for growth
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- Figure 19: Trends in device ownership levels, September 2012-September 2013
Who’s Innovating?
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- Key points
- Technology continues to open up possibilities
- Apple iBeacon
- Touch tables and screens
- VR and mid-air gestures also have potential
- New attractions and exhibits
- Rose revived
- Zoo goes all exotic
- Tate Britain revitalised
- New exhibition for Natural History Museum
- Snow joke
- Making attractions into multi-use venues
Market Size and Forecast
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- Key points
- Visits bounce back after lacklustre 2012
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- Figure 20: Trends in visits to UK visitor attractions, 2008-18
- Forecast
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- Figure 21: Forecasts visits to UK attractions, 2008-18
Segment Performance
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- Key points
- Growth for all, but Northern Ireland stars
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- Figure 22: Trends in visits* to UK visitor attractions, by country 2008-12
- Historic properties and gardens see strongest growth
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- Figure 23: Trends in visits to visitor attractions in England, by segment* 2008-12
- Free vs paid
- Domestic vs overseas
Market Share
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- Key points
- National Trust attracts most visitors
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- Figure 24: Leading attraction operators and organisations, by visitor numbers, 2012
- London leads the way with paid attraction visits
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- Figure 25: Top ten* pay-for-entry attractions in England, by visitor numbers, 2011-12
- Capital’s museums dominate free visits
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- Figure 26: Top ten free visitor attractions in England, by visitor numbers, 2011-12
- Merlin heads theme parks market
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- Figure 27: Turnover of leading UK theme parks, 2010-12
- Figure 28: Visitor numbers for leading UK theme parks, 2010-12
Visitor Attraction Operators and Organisations
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- English Heritage
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- Figure 29: English Heritage visitor statistics, 2009-13
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- Figure 30: Top five English Heritage pay-for-entry sites, by annual visitors, 2010-2012
- Figure 31: Financial performance of English Heritage, 2008-12
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- Figure 32: Breakdown of total incoming resources of English Heritage, 2011-12
- Figure 33: Breakdown of earned income of English Heritage, 2011-12
- Historic Royal Palaces
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- Figure 34: Historic Royal Palaces visitor statistics, 2011-13 (rolling year to end of March)
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- Figure 35: Financial performance of Historic Royal Palaces, 2009-13
- Figure 36: Breakdown of total incoming resources of Historic Royal Palaces, 2012-13
- Merlin Entertainments
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- Figure 37: Merlin Entertainments global site numbers, by division, 2010-12
- Figure 38: Merlin Entertainments total global visitors, by division, 2010-12
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- Figure 39: Key financial highlights of Merlin Entertainments, 2011-12
- The National Trust
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- Figure 40: Trends in visitors at National Trust pay-for-entry properties, 2008/13 (to end of February)
- Figure 41: Top ten National Trust sites, by annual visits, 2012-13
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- Figure 42: Financial performance of the National Trust, 2009-13
- Figure 43: Breakdown of total income for the National Trust, 2012-13
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- Figure 44: Breakdown of the income of the National Trust (Enterprises), 2012-13
- The National Trust for Scotland
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- Figure 45: Trends in members and visitors at National Trust for Scotland sites, 2010-13
- Figure 46: Financial performance of the National Trust for Scotland, 2008-12
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- Figure 47: Breakdown of total incoming resources for the National Trust for Scotland, 2012-13
- Figure 48: Breakdown of turnover, by commercial activities for the National Trust for Scotland, 2012-13
- Tate
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- Figure 49: The Tate visitor statistics, 2010-13 (rolling year to 31 March 2013)
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- Figure 50: Financial performance of Tate, 2009-13
- Figure 51: Self-generated income breakdown for Tate, 2011-12
Brand Communication and Promotion
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- Key points
- Merlin Entertainment and Warner Bros leading UK attraction advertisers
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- Figure 52: Media advertising spend, by leading UK visitor attraction operators and organisations, 2009-12
- TV most common media type among UK attractions
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- Figure 53: Types of media used by leading UK visitor attraction operators and organisations, 2012
- Cultural attractions draw large Twitter following
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- Figure 54: Facebook likes and Twitter followers of leading UK visitor attraction operators and organisations
The Consumer – Types of Attraction Visited
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- Key points
- Two thirds have visited an attraction in the past year
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- Figure 55: Types of attraction visited in past 12 months, October 2013
The Consumer – Attitudes towards Visitor Attractions
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- Key points
- Two in five look for deals before deciding where to visit
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- Figure 56: Attitudes towards visitor attractions, October 2013
The Consumer – Theme Park Catchment Areas
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- Key points
- People prepared to travel from afar to visit a theme park
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- Figure 57: Theme park catchment areas, October 2013
- Theme park visitors happy to travel further
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- Figure 58: Theme park catchment areas, by types of attraction visited in past 12 months, October 2013
The Consumer – Attitudes towards Theme Parks
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- Key points
- Altruism Towers?
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- Figure 59: Attitudes towards theme parks, October 2013
- Theme park visitors like certainty
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- Figure 60: Attitudes towards theme parks, by types of attraction visited in past 12 months, October 2013
Appendix – Market Size Forecast Scenarios
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- Figure 61: Trend in visits to UK visitor attractions, market size forecast scenarios, 2013-18
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Appendix – The Consumer – Types of Attraction Visited
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- Figure 62: Most popular types of attraction visited in past 12 months, by demographics, October 2013
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- Figure 63: Next most popular types of attraction visited in past 12 months, by demographics, October 2013
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- Figure 64: Other types of attraction visited in past 12 months, by demographics, October 2013
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- Figure 65: Types of attraction visited in past 12 months, by most popular types of attraction visited in past 12 months, October 2013
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- Figure 66: Types of attraction visited in past 12 months, by next most popular types of attraction visited in past 12 months, October 2013
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Appendix – The Consumer – Attitudes towards Visitor Attractions
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- Figure 67: Most popular attitudes towards visitor attractions, by demographics, October 2013
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- Figure 68: Next most popular attitudes towards visitor attractions, by demographics, October 2013
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- Figure 69: Attitudes towards visitor attractions, by types of attraction visited in past 12 months, October 2013
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- Figure 70: Attitudes towards visitor attractions, by types of attraction visited in past 12 months, October 2013
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Appendix – The Consumer – Theme Park Catchment Areas
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- Figure 71: Most popular theme park catchment areas, by demographics, October 2013
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- Figure 72: Next most popular theme park catchment areas, by demographics, October 2013
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Appendix – The Consumer – Attitudes towards Theme Parks
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- Figure 73: Most popular attitudes towards theme parks, by demographics, October 2013
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- Figure 74: Next most popular attitudes towards theme parks, by demographics, October 2013
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- Figure 75: Attitudes towards theme parks, by most popular theme park catchment areas, October 2013
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- Figure 76: Attitudes towards theme parks, by next most popular theme park catchment areas, October 2013
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