Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Overview
- The market
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- Figure 1: Fan chart forecast of total US retail sales of beauty products, at current prices, 2008-18
- Market factors
- Growth in key demographic groups—women, Hispanics, and aging population
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- Figure 2: Female population aged 18 or older, by age, 2008-18
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- Figure 3: Hispanic population aged 18 or older, by age, 2008-18
- Figure 4: Population aged 55 or older, by age group, 2008-18
- The impact of online and mobile shopping
- The consumer
- Mass merchandisers and drug stores favored for beauty products
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- Figure 5: Types of retailers shopped for beauty products, September 2013
- Most buy beauty products as replacement items, some impulse buys
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- Figure 6: Reasons for buying beauty products, September 2013
- Beauty shoppers are multitaskers, loyal, creatures of habit
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- Figure 7: Beauty products shopping behavior, September 2013
- Convenience and sampling would improve the shopping experience
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- Figure 8: Innovations/improvements sought in shopping for beauty products, September 2013
- What we think
Issues and Insights
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- Where are the growth areas for the beauty products market?
- The issues
- The implications
- Helping consumers focus on their retail options
- The issues
- The implications
- Understanding how people shop for beauty products
- The issues
- The implications
- How to encourage people to buy beauty products more often
- The issues
- The implications
Trend Application
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- Inspire Trend: Return to the Experts
- Inspire Trend: Life Hacking
- Mintel Futures: Generation Next
Market Size and Forecast
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- Key points
- Continued growth expected for beauty product sales
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- Figure 9: Total US retail sales and forecast of beauty products, at current prices, 2008-18
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- Figure 10: Total US retail sales and forecast of beauty products, at inflation adjusted prices, 2008-18
- Color cosmetics represents largest share of beauty market
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- Figure 11: Total US retail sales of beauty products, by segment, at current prices, 2012-13
- Fan chart forecast
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- Figure 12: Fan chart forecast of total US retail sales of beauty products, at current prices, 2008-18
Market Drivers
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- Key points
- Growing female population likely to support growth in beauty market
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- Figure 13: Female population aged 18 or older, by age, 2008-18
- Growing Hispanic population represents opportunity for beauty products
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- Figure 14: Hispanic women aged 18 or older, by age, 2008-18
- Figure 15: Hispanic men aged 18 or older, by age, 2008-18
- The impact of online and mobile shopping
- Aging population and its impact on the market
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- Figure 16: Population, aged 18 or older, by age, 2008-18
- More retail choices when it comes to buying beauty products
Retailer Overview
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- Beauty specialists
- Sephora
- Ulta
- Bath & Body Works
- The Body Shop
- Issues and opportunities for beauty specialists
- Department stores
- Nordstrom
- Macy’s
- Bloomingdale’s
- Issues and opportunities for department stores
- Mass merchandisers
- Target
- Walmart
- Issues and opportunities for mass merchandisers
- Drug stores
- CVS
- Walgreens
- Duane Reade
- Issues and opportunities for drug stores
- Online-only retailers
- Amazon.com
- Beautybar.com and Soap.com
- Drugstore.com and Beauty.com
- Issues and opportunities for online only retailers
- Direct sellers
- Amway
- Avon
- Mary Kay
- Guthy-Renker
- Issues and opportunities for direct sellers
- Beauty Subscription Services
Innovations and Innovators
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- Sephora truck dishes out samples
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- Figure 17: The Sephora Source Truck, April 2013
- Sephora launches beauty classes in stores
- Amazon debuts prestige beauty offering
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- Figure 18: Amazon.com’s Luxury beauty site, October 2013
- Fashion designers expand into beauty products
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- Figure 19: Sephora email ad “Marc Jacobs beauty has arrived,” August 2013
- Benefit introduces airport kiosks
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- Figure 20: Benefit cosmetics airport kiosk, august 2013
- Mr. Porter enters grooming category
- Target hosts Sonia Kashuk pop-up store in New York’s Grand Central Station
Social Media – Shopping for Beauty Products
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- Key findings
- Key social media metrics
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- Figure 21: Key social media metrics, Nov. 2013
- Market overview
- Brand usage and awareness
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- Figure 22: Brand usage or awareness, September 2013
- Interaction with beauty product retailers
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- Figure 23: Interactions with selected beauty product retailers, Sept. 2013
- Online conversations
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- Figure 24: Online conversations on selected beauty product retailers, by day, May 26-Nov. 25, 2013
- Where are people talking about beauty product retailers?
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- Figure 25: Word cloud for blog mentions on the selected beauty product retailers, May 26-Nov. 25, 2013
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- Figure 26: Online conversations on selected beauty product retailers, by page type, May 26-Nov. 25, 2013
- What are people talking about?
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- Figure 27: Conversations surrounding selected beauty product retailers, May 26-Nov. 25, 2013
- Analysis by brand
- Sephora
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- Figure 28: Social media metrics—Sephora, Nov. 2013
- Ulta
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- Figure 29: Social media metrics—Ulta, Nov 2013
- Birchbox
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- Figure 30: Social media metrics—Birchbox, Nov. 2013
- Walmart
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- Figure 31: Social media metrics—Walmart, Nov. 2013
- Target
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- Figure 32: Social media metrics—Target, Nov. 2013
- Walgreens
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- Figure 33: Social media metrics—Walgreens, Nov. 2013
Marketing Strategies
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- Strategy: Elevating the level of customer service
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- Figure 34: Target’s Beauty concierge program, in-store signage, November 2013
- Figure 35: Sephora email ad, august 2013
- Strategy: Offering exclusive products
- Strategy: Making shopping easier
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- Figure 36: Screen shot of Neiman Marcus beauty replenishment service, October 2013
Overview of Beauty Product Purchases
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- Key points
- Everyday essentials purchased by most consumers
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- Figure 37: Types of beauty products bought, in-store vs. online, September 2013
Types of Retailers Shopped for Beauty Products
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- Key points
- Mass merchandisers and drug stores favored for beauty products
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- Figure 38: Types of retailers shopped for beauty products, in-store vs. online, September 2013
- Men shop for beauty items at department stores
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- Figure 39: Types of retailers shopped for beauty products (in-store), by gender, September 2013
- Young adults shop for beauty at a variety of channels
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- Figure 40: Types of retailers shopped for beauty products (in-store), by age, September 2013
- Lower-income shoppers visit dollar stores, higher-income shoppers prefer beauty specialists
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- Figure 41: Types of retailers shopped for beauty products (in-store), by household income, September 2013
Reasons for Buying Beauty Products
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- Key points
- Most buy beauty products as replacement items, some impulse buys
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- Figure 42: Reasons for buying beauty products, September 2013
- Women buying beauty items for a wider range of reasons than men
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- Figure 43: Reasons for buying beauty products, by gender, September 2013
- Younger consumers like to try new beauty products and buy on impulse
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- Figure 44: Reasons for buying beauty products, by age, September 2013
- Regardless of income level, all have similar reasons for buying
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- Figure 45: Reasons for buying beauty products, by household income, September 2013
Reasons for Choosing Certain Retailers When Buying Beauty Products
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- Key points
- Store location, product selection impact where people shop for beauty
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- Figure 46: Reasons for choosing particular retailers when shopping for beauty products, September 2013
- Women choose certain retailers for more reasons than men do
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- Figure 47: Reasons for choosing particular retailers when shopping for beauty products, by gender, September 2013
- Older shoppers seek convenience, younger adults like selection
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- Figure 48: Reasons for choosing particular retailers when shopping for beauty products, by age, September 2013
- Higher-income consumers seek more attributes when selecting retailers
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- Figure 49: Reasons for choosing particular retailers when shopping for beauty products, by household income, September 2013
Beauty Products Shopping Behavior
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- Key points
- Beauty shoppers are multitaskers, loyal, creatures of habit
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- Figure 50: Beauty products shopping behavior, September 2013
- Women savvier shoppers than men, both loyal to certain products
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- Figure 51: Beauty products shopping behavior, by gender, September 2013
- Younger adults more engaged in beauty shopping
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- Figure 52: Beauty products shopping behavior, by age, September 2013
- Little difference in shopping behavior across household income levels
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- Figure 53: Beauty products shopping behavior, by household income, September 2013
Innovations/Improvements Desired When Shopping for Beauty Products
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- Key points
- Convenience and sampling would improve the shopping experience
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- Figure 54: Innovations/improvements sought in shopping for beauty products, September 2013
- Men seek convenience, women want samples, gift with purchase
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- Figure 55: Innovations/improvements sought in shopping for beauty products, by gender, September 2013
- Older shoppers most likely to seek assistance from sales associates
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- Figure 56: Innovations/improvements sought in shopping for beauty products, by age, September 2013
- Similar improvements sought by shoppers of all income levels
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- Figure 57: Innovations/improvements sought in shopping for beauty products, by household income, September 2013
Race and Hispanic Origin
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- Key points
- Hispanics likely to buy items in all beauty product categories
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- Figure 58: Types of beauty products purchased in-store, by race/Hispanic origin, September 2013
- Blacks and Hispanics likely to shop at mass, dollar, and discount stores
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- Figure 59: Types of retailers shopped for beauty products (in-store), by race/Hispanic origin, September 2013
- Whites replenish beauty products, Blacks and Hispanics like to try something new
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- Figure 60: Reasons for buying beauty products, by race/Hispanic origin, September 2013
- Convenience and selection drive store choices
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- Figure 61: Reasons for choosing particular retailers when shopping for beauty products, by race/Hispanic origin, September 2013
- Comparison pricing common among Asian/Pacific Islanders, Hispanics
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- Figure 62: Beauty products shopping behavior, by race/Hispanic origin, September 2013
- Blacks want more samples, better trial area in stores
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- Figure 63: Innovations/improvements sought in shopping for beauty products, by race/Hispanic origin, September 2013
Appendix – Other Useful Consumer Tables
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- Beauty Product Purchases – In-store
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- Figure 64: Types of beauty products purchased in-store, by age, September 2013
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- Figure 65: Types of beauty products purchased in-store, by household income, September 2013
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- Figure 66: Types of beauty products purchased in-store, by marital/relationship status, September 2013
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- Figure 67: Types of beauty products purchased in-store, by presence of children in household, September 2013
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- Figure 68: Types of beauty products purchased in-store, by employment, September 2013
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- Figure 69: Types of beauty products purchased in-store, by generations, September 2013
- Beauty Product Purchases – Online
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- Figure 70: Beauty product purchases (online), by age, September 2013
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- Figure 71: Types of beauty products purchased online, by household income, September 2013
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- Figure 72: Types of beauty products purchased online, by race/Hispanic origin, September 2013
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- Figure 73: Types of beauty products purchased online, by marital/relationship status, September 2013
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- Figure 74: Types of beauty products purchased online, by presence of children in household, September 2013
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- Figure 75: Types of beauty products purchased online, by employment, September 2013
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- Figure 76: Types of beauty products purchased online, by generations, September 2013
- Types of retailers shopped for beauty products
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- Figure 77: Types of retailers shopped for beauty products (in-store), by marital/relationship status, September 2013
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- Figure 78: Types of retailers shopped for beauty products (in-store), by presence of children in household, September 2013
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- Figure 79: Types of retailers shopped for beauty products (in-store), by employment, September 2013
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- Figure 80: Types of retailers shopped for beauty products (in-store), by generations, September 2013
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- Figure 81: Types of retailers shopped for beauty products (in-store), by gender and household income, September 2013
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- Figure 82: Types of beauty products purchased in-store or online, by type of retailer shopped for beauty products (either in-store or online), September 2013 (part 1)
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- Figure 83: Types of beauty products purchased in-store or online, by type of retailer shopped for beauty products (either in-store or online), September 2013 (part 2)
- Reasons for buying beauty products
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- Figure 84: Reasons for buying beauty products, by marital/relationship status, September 2013
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- Figure 85: Reasons for buying beauty products, by presence of children in household, September 2013
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- Figure 86: Reasons for buying beauty products, by employment, September 2013
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- Figure 87: Reasons for buying beauty products, by generations, September 2013
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- Figure 88: Reasons for buying beauty products, by gender and age, September 2013
- Reasons for choosing certain retailers when buying beauty products
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- Figure 89: Reasons for choosing particular retailers when shopping for beauty products, by marital/relationship status, September 2013
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- Figure 90: Reasons for choosing particular retailers when shopping for beauty products, by presence of children in household, September 2013
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- Figure 91: Reasons for choosing particular retailers when shopping for beauty products, by employment, September 2013
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- Figure 92: Reasons for choosing particular retailers when shopping for beauty products, by generations, September 2013
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- Figure 93: Reasons for choosing particular retailers when shopping for beauty products, by gender and household income, September 2013
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- Figure 94: Reasons for choosing particular retailers when shopping for beauty products, by retailers shopped for beauty products (either in-store or online), September 2013 (part 1)
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- Figure 95: Reasons for choosing particular retailers when shopping for beauty products, by retailers shopped for beauty products (either in-store or online), September 2013 (part 2)
- Beauty products shopping behavior
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- Figure 96: Beauty products shopping behavior, by marital/relationship status, September 2013
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- Figure 97: Beauty products shopping behavior, by presence of children in household, September 2013
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- Figure 98: Beauty products shopping behavior, by employment, September 2013
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- Figure 99: Beauty products shopping behavior, by generations, September 2013
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- Figure 100: Beauty products shopping behavior, by gender and household income, September 2013
- Innovations/improvements desired when shopping for beauty products
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- Figure 101: Innovations/improvements sought in shopping for beauty products, by marital/relationship status, September 2013
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- Figure 102: Innovations/improvements sought in shopping for beauty products, by presence of children in household, September 2013
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- Figure 103: Innovations/improvements sought in shopping for beauty products, by employment, September 2013
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- Figure 104: Innovations/improvements sought in shopping for beauty products, by generations, September 2013
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- Figure 105: Innovations/improvements sought in shopping for beauty products, by gender and household income, September 2013
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- Figure 106: Innovations/improvements sought in shopping for beauty products, by retailers shopped for beauty products (either in-store or online), September 2013 (part 1)
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- Figure 107: Innovations/improvements sought in shopping for beauty products, by retailers shopped for beauty products (either in-store or online), September 2013 (part 2)
Appendix – Social Media – Shopping for Beauty Products
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- Brand usage or awareness
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- Figure 108: Brand usage or awareness, September 2013
- Figure 109: Sephora usage or awareness, by demographics, September 2013
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- Figure 110: Ulta usage or awareness, by demographics, September 2013
- Figure 111: Target usage or awareness, by demographics, September 2013
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- Figure 112: Walmart usage or awareness, by demographics, September 2013
- Figure 113: Birchbox usage or awareness, by demographics, September 2013
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- Figure 114: Walgreens usage or awareness, by demographics, September 2013
- Activities Done
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- Figure 115: Activities done, September 2013
- Figure 116: Sephora – Activities done, by demographics, September 2013
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- Figure 117: Ulta – Activities done, by demographics, September 2013
- Figure 118: Target – Activities done, by demographics, September 2013
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- Figure 119: Walmart – Activities done, by demographics, part 1, September 2013
- Figure 120: Walmart – Activities done, by demographics, part 2, September 2013
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- Figure 121: Walgreens – Activities done, by demographics, September 2013
- Online conversations
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- Figure 122: Online conversations on selected beauty product retailers, by week, May 26-Nov. 25, 2013
- Figure 123: Online conversations on selected beauty product retailers, by page type, May 26-Nov. 25, 2013
- Figure 124: Conversations surrounding selected beauty product retailers, May 26-Nov. 25, 2013
Appendix – Trade Associations
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