Table of Contents
Introduction
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- Definitions
- Methodology
- Consumer research
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast for UK retail value sales of suncare products, 2008-18
- Market factors
- Companies, brands and innovation
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- Figure 2: New launch activity in the suncare market, by sub-category, 2009-13
- Figure 3: Main monitored media advertising spend on suncare products, 2009-13
- The consumer
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- Figure 4: Interest in and usage of sun protection products, October 2013
- Figure 5: Attitudes towards usage of sun protection products, October 2013
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- Figure 6: Knowledge of sun protection and product usage, October 2013
- What we think
Issues in the Market
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- How has the warmer summer of 2013 impacted the market?
- What opportunities does the rise of the elder demographics offer?
- What are people most concerned about when it comes to sun exposure?
- Why is the self-tanning segment struggling to show growth?
Trend Application
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- Trend: Help Me Help Myself
- Trend: Make it Mine
- Futures Trend: Brand Intervention
Market Drivers
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- Key points
- Rise in youngest and eldest age demographics
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- Figure 7: Trends in the age structure of the UK population, 2008-18
- Targeting different skin types
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- Figure 8: Facial skin types, by gender, March 2013
- Rise in the incidence of malignant melanoma
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- Figure 9: Registrations of newly diagnosed cases of malignant melanoma, by gender, England, 2002-11
- Sunny summer weather boosts the market in 2013
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- Figure 10: Mean annual temperatures and rainfall, summer (June-August) 2000-13
- Holidaying abroad remains static
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- Figure 11: Number of domestic and overseas holidays, 2008-13
Who’s Innovating?
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- Key points
- Growth of own-label in 2013 in suncare
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- Figure 12: New launch activity in the UK suncare market, branded vs. own-label, 2009-13
- Figure 13: Own-label launches in the UK suncare category, January-October 2013
- Sun protection makes up the majority of new products
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- Figure 14: New launch activity in the UK suncare market, by sub-category, 2009-13
- Figure 15: UK own-label sun protection products launched in January-October 2013
- Self-tanning and aftersun sees low NPD
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- Figure 16: UK self-tan products launched in January-October 2013
- New brands in 2013
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- Figure 17: UK NPD in suncare, % share by leading manufacturers, 2011-13
- Rise in skin-related claims in sun protection
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- Figure 18: New product launches in the UK sun protection market, % by selected claims, 2011-13
- Figure 19: UK sun protection products with skin-related claims launched in January-October 2013
- Rise in redness reduction claims in aftersun products
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- Figure 20: New product launches in the UK aftersun market, % share by selected claims, 2011-13
- Figure 21: UK aftersun products with reduced redness claims launched in January-October 2013
- Self-tan
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- Figure 22: New product launches in the UK self-tanning market, % share by product claim, 2011-13
- Competition from products with UV protection
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- Figure 23: NPD in UV protection, % share by category, UK, 2009-13
Market Size and Forecast
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- Key points
- Historical fluctuation
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- Figure 24: UK retail value sales of suncare products, at current and constant 2013 prices, 2008-18
- Slow and steady growth
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- Figure 25: Best- and worst-case forecast for UK retail value sales of suncare products, 2008-18
- Forecast Methodology
Segment Performance
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- Key points
- Rise in value of sun protection and aftersun
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- Figure 26: UK retail value sales of suncare products, by segment, years ending December 2012 and December 2013
Market Share
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- Key points
- Winners for 2013 are Riemann, Nivea and Hawaiian Tropic
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- Figure 27: UK retail value sales of suncare products, years ending September 2012 and September 2013
Companies and Products
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- L’Oréal
- Background
- Financial performance
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- Figure 28: L’Oréal (UK) Ltd, financial performance, 2011 and 2012
- Product range
- Innovation trends
- Marketing and advertising
- Alliance Boots
- Background and structure
- Strategy and performance
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- Figure 29: Financial performance of Alliance Boots, 2012 and 2013
- Product range and innovation
- Innovation trends
- Marketing and advertising
- Solaris Tanning Products
- Background
- Product range
- Innovation trends
- Johnson & Johnson
- Background
- Financial performance
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- Figure 30: Financial performance of Johnson & Johnson Ltd., UK, 2011 and 2012
- Product range
- Innovation trends
- Marketing and advertising
- Laboratoire Dermatologique Bioderma
- Background
- Financial performance
- Product range
- Innovation trends
- Marketing and advertising
- Oriflame
- Background
- Financial performance
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- Figure 31: Financial performance of Oriflame, 2011 and 2012
- Product range and innovation
- Innovation trends
- Marketing and advertising
Brand Communication and Promotion
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- Key points
- Decline in overall advertising spend
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- Figure 32: Main monitored media advertising spend on suncare products, 2009-13
- Garnier and Boots remain top advertisers
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- Figure 33: Main monitored media advertising spend on suncare products, % share by advertiser, January-October 2013
- TV sees reduced investment in advertising
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- Figure 34: Main monitored media advertising expenditure on suncare products, % share by media type, 2009-13
- Rise in philanthropic and educational campaigns
Channels to Market
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- Key points
- Boots and groceries lead sales
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- Figure 35: UK retail value sales of suncare products, by outlet type, 2012 and 2013
The Consumer – Usage of Suncare Products
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- Key points
- Usage of suncare products on the rise
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- Figure 36: Users of suncare products in the past 12 months, 2012 and 2013
- Over-55s are lowest users of sun protection products
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- Figure 37: Usage of all sun protection products (including suncare, aftersun and products with SPF), October 2013
- High SPF is preferred
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- Figure 38: Interest and usage of sun protection products, October 2013
- Women more likely to use other products with SPF
- Professional self-tanning on the decline
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- Figure 39: Interest and usage of self-tanning products, October 2013
The Consumer – Attitudes towards Usage of Sun Protection
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- Key points
- Burning is top concern
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- Figure 40: Attitudes towards usage of sun protection products, October 2013
- Concern for ageing begins at 35
- Are people checking the labels?
The Consumer – Knowledge of Sun Protection
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- Key points
- Sun protection is a confusing category
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- Figure 41: Knowledge of sun protection and product usage, October 2013
- Knowledge comes with age
- Parents need reassurance
The Consumer – Shopping for Sun Protection
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- Key points
- Experimentation motivated by price
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- Figure 42: Shopping for sun protection products, October 2013
- Shopping is confusing
- Young people influenced by recommendations
The Consumer – Attitudes towards Suncare
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- Key points
- Self-tans are unnatural, but tans look healthy
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- Figure 43: Attitudes towards sun protection, October 2013
- Young people are more concerned with the short-term effects of the sun
- Sun protection is not always needed
Consumer Typologies
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- Key points
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- Figure 44: Suncare consumer typologies, October 2013
- Sun Smart, 41% (or equivalent to 1.7 million people)
- Who are they?
- Unaware youth, 35% (or equivalent to 1.5 million people)
- Who are they?
- Tan Seekers, 25% (or equivalent to 1.1 million people)
- Who are they?
Appendix – Segment Performance
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- Figure 45: UK retail volume sales of suncare products, by sector, years ending December 2012 and December 2013
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Appendix – The Consumer – Usage of Suncare Products
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- Figure 46: Interest and usage of sun protection products, October 2013
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- Figure 47: Interest and usage of all sun protection products, by demographics, October 2013
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- Figure 48: Interest and usage of sun protection with a high SPF, by demographics, October 2013
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- Figure 49: Interest and usage of sun protection with a medium-level SPF, by demographics, October 2013
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- Figure 50: Interest and usage of sun protection with a low-level SPF, by demographics, October 2013
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- Figure 51: Interest and usage of aftersun products, by demographics, October 2013
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- Figure 52: Interest and usage of facial moisturiser with SPF, by demographics, October 2013
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- Figure 53: Interest and usage of make-up with SPF, by demographics, October 2013
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- Figure 54: Interest and usage of body moisturiser with SPF, by demographics, October 2013
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- Figure 55: Interest and usage of tanning products, October 2013
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- Figure 56: Interest and usage of all tanning products, by demographics, October 2013
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- Figure 57: Interest and usage of self-tan, by demographics, October 2013
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- Figure 58: Interest and usage of gradual tanner, by demographics, October 2013
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- Figure 59: Interest and usage of sunbed or tanning salon, by demographics, October 2013
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- Figure 60: Interest and usage of salon spray with tan, by demographics, October 2013
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- Figure 61: Interest and usage of tanning oil or lotion without SPF, by demographics, October 2013
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- Figure 62: Interest and usage of pre-tan accelerator, by demographics, October 2013
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- Figure 63: Interest and usage of oral tanning supplements, by demographics, October 2013
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Appendix – The Consumer – Attitudes towards Usage of Sun Protection
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- Figure 64: Attitudes towards usage of sun protection products, October 2013
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- Figure 65: Most popular attitudes towards usage of sun protection products, by demographics, October 2013
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- Figure 66: Next most popular attitudes towards usage of sun protection products, by demographics, October 2013
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- Figure 67: Attitudes towards usage of sun protection products, by interest and usage of sun protection products – Sun protection with a high SPF, October 2013
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- Figure 68: Attitudes towards usage of sun protection products, by interest and usage of sun protection products – Sun protection with a low-level SPF, October 2013
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Appendix – The Consumer – Knowledge of Sun Protection
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- Figure 69: Knowledge of sun protection and product usage, October 2013
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- Figure 70: Most popular knowledge of sun protection and product usage, by demographics, October 2013
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- Figure 71: Next most popular knowledge of sun protection and product usage, by demographics, October 2013
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Appendix – The Consumer – Shopping for Sun Protection
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- Figure 72: Shopping for sun protection products, October 2013
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- Figure 73: Most popular shopping for sun protection products, by demographics, October 2013
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- Figure 74: Next most popular shopping for sun protection products, by demographics, October 2013
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- Figure 75: Interest and usage of sun protection products, by most popular shopping for sun protection products, October 2013
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- Figure 76: Interest and usage of sun protection products, by next most popular shopping for sun protection products, October 2013
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- Figure 77: Shopping for sun protection products, by most popular knowledge of sun protection and product usage, October 2013
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- Figure 78: Shopping for sun protection products, by next most popular knowledge of sun protection and product usage, October 2013
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Appendix – The Consumer – Attitudes towards Suncare
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- Figure 79: Attitudes towards sun protection, October 2013
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- Figure 80: Agreement with the statement ‘You only need to use sun protection when it’s sunny’, by demographics, October 2013
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- Figure 81: Agreement with the statement ‘You don’t need sun protection products to protect the skin, covering up is enough’, by demographics, October 2013
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- Figure 82: Agreement with the statement ‘All sun protection products do the same thing, regardless of SPF level’, by demographics, October 2013
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- Figure 83: Agreement with the statement ‘Aftersun products are unnecessary’, by demographics, October 2013
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- Figure 84: Agreement with the statement ‘Using high levels of SPF stops your skin from getting enough Vitamin D’, by demographics, October 2013
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- Figure 85: Agreement with the statement ‘Having a tan makes you look healthy’, by demographics, October 2013
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- Figure 86: Agreement with the statement ‘Self-tans look unnatural’, by demographics, October 2013
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- Figure 87: Agreement with the statement ‘There are too many scare stories in the media about the dangers of the sun’, by demographics, October 2013
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- Figure 88: Agreement with the statement ‘There is too much confusing information in the media on the usage of sun protection products’, by demographics, October 2013
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- Figure 89: Agreement with the statement ‘The main danger from sun exposure is skin burning’, by demographics, October 2013
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- Figure 90: Agreement with the statement ‘It’s only worth using sun protection when you think you might burn’, by demographics, October 2013
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- Figure 91: Agreement with the statement ‘You can get all the sun protection you need from other products that contain SPF’, by demographics, October 2013
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- Figure 92: Interest and usage of suncare products, by agreement with the statement ‘Having a tan makes you look healthy’, October 2013
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- Figure 93: Interest and usage of aftersun products, by agreement with the statement ‘You can get all the sun protection you need from other products that contain SPF’, October 2013
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Appendix – Consumer Typologies
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- Figure 94: Target groups, October 2013
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- Figure 95: Target groups, by demographics, October 2013
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- Figure 96: Interest and usage of sun protection products, by target groups, October 2013
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- Figure 97: Attitudes towards usage of sun protection products, by target groups, October 2013
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- Figure 98: Knowledge of sun protection and product usage, by target groups, October 2013
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- Figure 99: Shopping for sun protection products, by target groups, October 2013
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- Figure 100: Attitudes towards sun protection, by target groups, October 2013
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