Table of Contents
Executive Summary
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- Spending and inflation
- Sector sales and forecast
- Leading retailers
- Online
- The consumer – where they shop
- The consumer – types of stores used
- The consumer – non-grocery purchases
- What we think
Report Scope and Technical Notes
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- Scope
- Technical notes
- Consumer spending
- Retail sales
- Abbreviations
- VAT
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- Figure 1: European VAT rates (standard rates), 2010-13
- Financial definitions
- Market shares
Spending and Inflation
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- Key points
- Consumer spending
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- Figure 2: Spain: Households consumption expenditure, incl. VAT, 2008-12
- Inflation
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- Figure 3: Spain: Harmonised indices of consumer prices: Annual % change food and drink, Oct 2012-Sept 2013
- Distribution of spending
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- Figure 4: Spain: Estimated distribution of spending on food, beverages, and tobacco, 2012
Sector Sales and Forecast
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- Key points
- Sector sales
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- Figure 5: Spain: Retail sales, excl. VAT, 2008-12
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- Figure 6: Spain: Retail sales forecasts, excl. VAT, 2013-18
- Sector sales mix
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- Figure 7: Spain: Estimated sales mix for the grocers’ sector, 2012
- Enterprises and employment
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- Figure 8: Spain: Number of outlets and enterprises, 2008-10
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- Figure 9: Spain: Number of full-time-equivalent employees in retailing, 2008-10
The Retailers: Financials and Outlets
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- Key points
- Mercadona dominates the sector
- Discounters gain ground
- New management at Carrefour
- ..and El Corte Inglés
- Auchan holds its ground
- Brighter future for Eroski?
- Regional supermarkets gain ground
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- Figure 10: Spain: Leading grocery retailers, by sales, excl. VAT, 2010-12
- Figure 11: Spain: Leading grocery retailers’ outlet numbers, 2010-12
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- Figure 12: Spain: Leading grocery retailers’ estimated sales per outlet, 2010-12
The Retailers: Market Shares
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- Figure 13: Spain: Leading grocery retailers’ shares of all food retailers sales, 2010-12
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Online
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- Key points
- Market size
- Consumer usage
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- Figure 14: Spain: Types of online grocery stores used, October 2013
- Online retailers
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- Figure 15: Spain: The Consumer: Percentage of all individuals having purchased online in the past 12 months, 2008-12
The Consumer: Where They Shop
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- Key points
- What we asked
- Main-shop destinations
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- Figure 16: Spain: Where they buy main weekly shop, October 2013
- Main-shop consumers by demographics
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- Figure 17: Spain: Where they buy their mainly weekly shop, by average age and affluence, October 2013
- Top-up shop destinations
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- Figure 18: Spain: where they buy their top-up shopping, October 2013
The Consumer: Types of Stores Used
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- Key points
- What we asked
- High street shopping has the greatest appeal
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- Figure 19: Spain: Types of Grocery stores used, October 2013
- Primary shops
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- Figure 20: Spain: Consumer profile of primary shoppers by gender, October 2013
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- Figure 21: Spain: Consumer profile of primary shoppers by age, October 2013
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- Figure 22: Spain: Consumer profile of primary shoppers by Region, October 2013
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- Figure 23: Spain: Consumer profile of primary shoppers by employment status, October 2013
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- Figure 24: Spain: Consumer profile of primary shoppers by Household size, October 2013
The Consumer: Non-Grocery Purchases
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- Key points
- What we asked
- Clothing and books most popular
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- Figure 25: Spain: Non-grocery items bought from grocery retailers, whether in-store or online, October 2013
- Stores are the preferred choice for larger ticket items
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- Figure 26: Spain: Non-grocery items bought from grocery retailers, by in-store and online, October 2013
- Preferences by gender
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- Figure 27: Spain: select non-grocery items bought from grocery retailers whether in-store or online, by gender, October 2013
- Preferences by age and household income
Aldi
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- What we think
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- Figure 28: Aldi: Number of new product lines recorded for brand keywords ‘Gourmet’ in Germany and ‘Specially Selected’ in the UK at Aldi, 2012 and 2013
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- Figure 29: Aldi Süd, Germany: Selected special offers, 6 November 2013
- Figure 30: Aldi Nord, Germany: Selected special offers, 6 November 2013
- Company background
- Company performance
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- Figure 31: Aldi: Distribution of total European sales by market (estimated), 2012
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- Figure 32: Aldi: Estimated group financial performance, 2008-2012
- Figure 33: Aldi: Estimated outlet data, 2008-2012
- Retail offering
Auchan
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- What we think
- Company background
- Recent history
- Company performance
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- Figure 34: Auchan: Group financial performance, 2008-12
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- Figure 35: Auchan: Sales, by region, with retail sales estimates by country, 2008-12
- Stores
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- Figure 36: Auchan: Outlet data (consolidated stores only), 2008-12
- Groupe Auchan – Non-retail activities
- Retail offering
Carrefour
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- What we think
- Company background
- Company performance
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- Figure 37: Carrefour: Group financial performance, 2008-2012
- Figure 38: Carrefour: Outlet data, 2008-2012
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- Figure 39: Carrefour (Europe): Total European outlet numbers by format (incl. franchise/partner stores), 2008-12
- Retail offering
Dia
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- What we think
- Company background
- Company performance
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- Figure 40: Dia: Group financial performance, 2010/11-2012/13
- Figure 41: Dia: Outlet data, 2011-13
- Retail offering
Leclerc (International)
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- What we think
- Company background
- Company performance
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- Figure 42: E. Leclerc: Group sales performance, excl. VAT, 2008-13
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- Figure 43: E. Leclerc: Estimated international sales by country, excl. VAT, 2010-12
- Figure 44: E. Leclerc: Group outlet data, 2008-12
- Retail offering
Lidl/Kaufland (Schwarz Group)
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- What we think
- Company background
- Company performance
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- Figure 45: Schwarz Group: Estimated group financial performance, 2008/09-2013/14
- Figure 46: Schwarz Group: Outlet data, 2009-13
- Retail offering
Mercadona
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- What we think
- Company background
- Company performance
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- Figure 47: Mercadona: Financial performance, 2008-13
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- Figure 48: Mercadona: Outlet data, 2008-12
- Retail offering
Spar Europe
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- What we think
- Company background
- Company performance
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- Figure 49: SPAR International: Retail sales by country, 2008-12
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- Figure 50: SPAR International: Outlets, 2008-12
- Figure 51: SPAR International: Sales area, by country, 2008-12
- Figure 52: SPAR International: Sales per sq m, by country, 2008-12
- Retail offering
Appendix – Broader Market Environment
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- Online
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- Figure 53: Europe: Percentage of households with a broadband internet connection, by country, 2008-12
- Figure 54: Europe: Percentage of all individuals accessing the internet daily, by country, 2008-12
- Consumer confidence
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- Figure 55: Europe: Consumer confidence levels, October 2012 – September 2013
- Population
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- Figure 56: Europe: Population, by age group, 2010
- Figure 57: Europe: Population, by age group, 2015
- Figure 58: Europe: Population, by age group, 2020
- GDP
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- Figure 59: Europe: GDP (current prices), 2012
- Figure 60: Europe: Real-terms year-on-year growth in GDP, 2003-13
- Consumer spending
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- Figure 61: Europe: Households’ consumer spending (current prices), 2012
- Figure 62: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
- Consumer prices
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- Figure 63: Europe: Harmonised index of consumer prices, annual % change, 2003-12
- Unemployment
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- Figure 64: Europe: Average rate of unemployment, 2003-12
- Interest rates
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- Figure 65: Europe: Central bank interest rates, 2008-13
Appendix – The Consumer – Where They Buy Groceries
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- Figure 66: Most popular retailers used for grocery shopping – Main weekly grocery shop, by demographics, Spain, October 2013
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- Figure 67: Most popular retailers used for grocery shopping – Top-up shopping, by demographics, Spain, October 2013
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- Figure 68: Next most popular retailers used for grocery shopping – Top-up shopping, by demographics, Spain, October 2013
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- Figure 69: Other retailers used for grocery shopping – Top-up shopping, by demographics, Spain, October 2013
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Appendix – The Consumer: Types of Grocery Stores Used
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- Figure 70: Most popular types of grocery stores used, by demographics, Spain, October 2013
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- Figure 71: Next most popular types of grocery stores used, by demographics, Spain, October 2013
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- Figure 72: Other types of grocery stores used, by demographics, Spain, October 2013
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Appendix – The Consumer: Non-Grocery Items Bought from Grocery Retailers
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- Figure 73: Most popular non-grocery items bought from grocery retailers – In-store/Online, by demographics, Spain, October 2013
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- Figure 74: Next most popular non-grocery items bought from grocery retailers – In-store/Online, by demographics, Spain, October 2013
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- Figure 75: Other non-grocery items bought from grocery retailers – In-store/Online, by demographics, Spain, October 2013
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- Figure 76: Least popular non-grocery items bought from grocery retailers – In-store/Online, by demographics, Spain, October 2013
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