Table of Contents
Introduction
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- Key themes of the report
- Definition
- Data sources
- Abbreviations
Executive Summary
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- The market
- Forecast
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- Figure 1: Estimated market value of Irish clothing retailing market, IoI, RoI and NI, 2008-18
- Market factors
- Internet plays a key role in returning to market growth
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- Figure 2: Estimated value of online spending, IoI, NI and RoI, 2012-18
- Consumer prices rising, disposable incomes falling
- Obesity is an issue in the clothing retail market
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- Figure 3: Percentage of population aged 15+ considered overweight or obese, top ten countries globally, 2012
- Elderly consumers will be a key demographic
- Companies, brands and innovations
- The consumer
- Primark/Penneys is the most popular retailer among Irish consumers
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- Figure 4: Retailers shopped in for clothes in the last 12 months, in-store, NI and RoI, July 2013
- Irish consumers slow in the uptake of online shopping
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- Figure 5: Retailers shopped in for clothes in the last 12 months, online, NI and RoI, July 2013
- Economic downturn sees consumers buying less clothing
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- Figure 6: Agreement with statements relating to clothing, by demographics, NI and RoI, July 2013
- What we think
Issues in the Market
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- What do Irish consumers consider important when purchasing clothes?
- Who are the key players and innovations in the clothing retail market?
- What impact has the current economic climate had on the Irish clothing retail market?
- What is the aging population’s effect on the Irish clothing retail market?
- What is the impact of increasing obesity levels on the clothing market?
Trend Application
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- Survival Skills
- The Big Issue
- Mintel Futures: Old Gold
Market Overview
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- Key points
- Elderly consumers key to sustainability in the long run
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- Figure 7: NI population, by age, 2010-56
- Mature consumer market growing in RoI also
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- Figure 8: RoI population, by age, 2006-41
- Planning for the future
- The growth of online retailing
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- Figure 9: Proportion of internet users shopping online, NI, RoI and UK, 2012 and 2013
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- Figure 10: Estimated value of online spending, IoI, NI and RoI, 2012-18
- Smartphone and tablet ownership a major contributor to online growth
- Rising consumer prices in RoI
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- Figure 11: Consumer price index, year-on-year percentage change RoI, 2007-13*
- NI in a similar situation
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- Figure 12: Consumer Price Index, UK (incl. NI), year-on-year percentage change, January 2007-June 2013*
- Ireland’s expanding waistline
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- Figure 13: Percentage of RoI population reported as being overweight, 1996-2012
- Figure 14: Percentage of population aged 15+ considered overweight or obese, top ten countries globally, 2012
- Childhood obesity and clothing
Strengths and Weaknesses
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- Strengths
- Weaknesses
Market Size and Forecast
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- Key points
- Irish clothing market set to stabilise in the near future
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- Figure 15: Estimated market value of Irish clothing retailing market, IoI, RoI and NI, 2008-18
- Market set to see further decline, albeit at a slower pace
- RoI consumers spending less on clothing year on year
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- Figure 16: Annual percentage change in consumption of personal income at current market prices, RoI, 2007-12
- Tax on RoI incomes negatively affecting clothing spend
- NI spend on clothing increasing
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- Figure 17: Household expenditure on selected commodities and services as a percentage of total expenditure, NI, 2006-11
- Potential for Ireland’s growing online presence to further support industry sales
- Lack of RoI postcodes a significant barrier for online retailing growth
Companies and Innovations
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- Examples of innovation
- QR code system streamlining the shopping experience
- Fermented fashion
- No more stitching
- Company profiles
- Arcadia Group
- Asda
- ASOS
- Benetton Group
- Debenhams
- Dunnes Stores
- H&M
- Inditex Group
- M&S
- Next
- Primark/Penneys
- Tesco
The Consumer – Usage of Clothing Retailers
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- Key points
- Value appeals most to Irish consumers when choosing where to shop for clothing
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- Figure 18: Retailers shopped in for clothes in the last 12 months, in-store, NI and RoI, July 2013
- Younger consumers and women prefer Primark
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- Figure 19: Consumers that have shopped in Primark/Penneys for clothes in the last 12 months, in-store, NI and RoI, July 2013
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- Figure 20: Consumers that have shopped in Primark/Penneys for clothes in the last 12 months, in-store, by presence of children in household, NI and RoI, July 2013
- The war of the low-cost clothing retailers
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- Figure 21: Consumers that have shopped in Tesco or Asda for clothes in the last 12 months, in-store, by gender, location and social class, NI and RoI, July 2013
- Parents most likely to visit sports shops
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- Figure 22: Consumers that have shopped at a sports shop for clothes in the last 12 months, in-store, by gender and children present in household, NI and RoI, July 2013
- Independent fashion retailers failing to appeal
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- Figure 23: Consumers that have shopped at an independent fashion shop for clothes in the last 12 months, in-store, by gender and social class, NI and RoI, July 2013
- Many consumers do not shop online for clothing
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- Figure 24: Retailers shopped in for clothes in the last 12 months, online, NI and RoI, July 2013
- Employed consumers more in touch with internet specialists
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- Figure 25: Consumers who have shopped for clothes through an internet specialist in the last 12 months, by work status and daily internet usage, NI and RoI, July 2013
- Next is next most popular online store
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- Figure 26: Consumers who have shopped for clothes through Next in the last 12 months, online, NI and RoI, July 2013
The Consumer – Attitudes towards Clothing Retailing
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- Key points
- Economic downturn puts pressure on clothing expenditure
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- Figure 27: Agreement with statements relating to clothing, by demographics, NI and RoI, July 2013
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- Figure 28: Agreement with the statement: ‘The economic downturn has seen me buy less clothing in the last 12 months’, by gender and work status, NI and RoI, July 2013
- Rough economy causing consumers to wait for seasonal sales
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- Figure 29: Agreement with the statement: ‘I usually wait for seasonal sales before buying clothes’, by gender and social class, NI and RoI, July 2013
- Women and younger NI consumers buying seasonal ranges
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- Figure 30: Agreement with the statement: ‘I often buy new clothing when the new seasons range comes in’, by gender and age, NI and RoI, July 2013
- A third of Irish consumers choose practicality over fashion
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- Figure 31: Agreement with the statement: ‘When I buy clothes I prefer practicality over fashion’, by gender, age and location, NI and RoI, July 2013
- Price trumps appearance for many Irish consumers
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- Figure 32: Agreement with the statement: ‘I worry more about price than appearance when buying clothes’, by social class, NI and RoI, July 2013
- Men and older consumers less concerned about their appearance
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- Figure 33: Agreement with the statement: ‘I tend not to worry about my appearance’, by gender and age, NI and RoI, July 2013
- High street and shopping centres remain popular despite online growth
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- Figure 34: Agreement with the statement: ‘I often visit the high street/shopping centre to browse new clothing, by gender and work status, NI and RoI, July 2013
- One in five claim adverse weather hasn’t changed their shopping habits
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- Figure 35: Agreement with statements relating to buying clothes, NI and RoI, July 2013
Appendix
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- NI Toluna data
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- Figure 36: Retailers shopped in for clothes in the last 12 months, in-store, NI, July 2013
- Figure 37: Retailers shopped in for clothes in the last 12 months, in-store, NI, July 2013 (continued)
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- Figure 38: Retailers shopped in for clothes in the last 12 months, in-store, NI, July 2013 (continued)
- Figure 39: Retailers shopped in for clothes in the last 12 months, in-store, NI, July 2013 (continued)
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- Figure 40: Retailers shopped in for clothes in the last 12 months, in-store, NI, July 2013 (continued)
- Figure 41: Retailers shopped in for clothes in the last 12 months, online, NI, July 2013
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- Figure 42: Retailers shopped in for clothes in the last 12 months, online, NI, July 2013 (continued)
- Figure 43: Retailers shopped in for clothes in the last 12 months, online, NI, July 2013 (continued)
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- Figure 44: Retailers shopped in for clothes in the last 12 months, online, NI, July 2013 (continued)
- Figure 45: Retailers shopped in for clothes in the last 12 months, online, NI, July 2013 (continued)
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- Figure 46: Agreement with statements relating to buying clothes, online, NI, July 2013
- Figure 47: Agreement with statements relating to buying clothes, online, NI, July 2013 (continued)
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- Figure 48: Agreement with statements relating to buying clothes, online, NI, July 2013 (continued)
- RoI Toluna data
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- Figure 49: Retailers shopped in for clothes in the last 12 months, in-store, RoI, July 2013
- Figure 50: Retailers shopped in for clothes in the last 12 months, in-store, RoI, July 2013 (continued)
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- Figure 51: Retailers shopped in for clothes in the last 12 months, in-store, RoI, July 2013 (continued)
- Figure 52: Retailers shopped in for clothes in the last 12 months, in-store, RoI, July 2013 (continued)
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- Figure 53: Retailers shopped in for clothes in the last 12 months, in-store, RoI, July 2013 (continued)
- Figure 54: Retailers shopped in for clothes in the last 12 months, online, RoI, July 2013
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- Figure 55: Retailers shopped in for clothes in the last 12 months, online, RoI, July 2013 (continued)
- Figure 56: Retailers shopped in for clothes in the last 12 months, online, RoI, July 2013 (continued)
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- Figure 57: Retailers shopped in for clothes in the last 12 months, online, RoI, July 2013 (continued)
- Figure 58: Retailers shopped in for clothes in the last 12 months, online, RoI, July 2013 (continued)
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- Figure 59: Agreement with statements relating to buying clothes, online, RoI, July 2013
- Figure 60: Agreement with statements relating to buying clothes, online, RoI, July 2013 (continued)
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- Figure 61: Agreement with statements relating to buying clothes, online, RoI, July 2013 (continued)
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