Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: UK Cinema Market by Value, 2008-18
- Figure 2: UK Cinema admissions January-September 2008-13
- Market drivers
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- Figure 3: Digital and 3D digital screens in the UK, 2008-12
- Companies, brands and innovation
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- Figure 4: Cinema operators in the UK, by number of screens, December 2012
- The consumer
- Admissions and food and drink are key to growth
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- Figure 5: Cinema Visiting Frequency, August 2013
- Figure 6: Food and drink bought in cinema on last visit, August 2013
- Six in ten cinema-goers have seen a 3D movie
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- Figure 7: Viewing of 3D films, August 2013
- Figure 8: Attitudes towards 3D films, August 2013
- Sofas and 4D offer potential
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- Figure 9: Services cinema visitors would be willing to pay extra for, August 2013
- What we think
Issues in the Market
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- How can cinemas reduce their reliance on film distributors?
- How can operators capitalise on the technological advances in cinema?
- How can operators attract more spending on food and drink?
- How can cinemas diversify away from their core youth demographic?
Trend Application
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- Trend: Sense of the Intense
- Trend: Many Mes
- Mintel Futures: Old Gold
Market Drivers
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- Key points
- Industry still heavily reliant on the quality of film distributors’ releases
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- Figure 10: Box office results for the top 20 films released in the UK and the Republic of Ireland, 2011
- Figure 11: Box office results for the top 20 films released in the UK and the Republic of Ireland, 2012
- 3D recovers some ground in 2012
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- Figure 12: Box office results for the top 10 3D films released in the UK and the Republic of Ireland, 2011
- Figure 13: Box office results for the top 10 3D films released in the UK and the Republic of Ireland, 2012
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- Figure 14: Digital and 3D digital screens in the UK, 2008-12
- Younger consumers disproportionately affected by unemployment woes
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- Figure 15: Unemployment rate, by age group, April 2012-June 2013
- No room for complacency as home entertainment becomes increasingly sophisticated
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- Figure 16: Ownership of consumer technology products, December 2011-April 2013
- UK economy recovering but income squeeze continues
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- Figure 17: Trends in inflation and average weekly earnings, October 2008-October 2013
Who’s Innovating?
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- Key points
- Big screen experience
- Second screens
- Alternative cinemas
- Premium experience
- The growth of event cinema
Market Size and Forecast
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- Key points
- Market value and admissions dip in 2013
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- Figure 18: UK Cinema Market, 2008-18
- Forecast
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- Figure 19: Forecast UK cinema market value, 2008-18
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- Figure 20: Forecast UK cinema admissions, 2008-18
Segment Performance
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- Key points
- Industry growth driven by ticket revenue increases
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- Figure 21: Breakdown of UK cinema market, 2008-12
- Admissions peaks linked to school holidays
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- Figure 22: UK cinema monthly admissions, 2008-12
- Figure 23: UK monthly admissions, 2008-12
- Cinema sites continue to decline as average size increases
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- Figure 24: Trends in the UK cinema sites and screens, 2008-12
Market Share
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- Key points
- Further consolidation among the big three cinema chains
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- Figure 25: Cinema Operators in the UK by number of sites and screens, December 2012
Companies and Products
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- Key points
- Cineworld Group plc
- Financial performance
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- Figure 26: Financial performance of Cineworld Group plc, 2008-12
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- Figure 27: Breakdown of Cineworld Group Plc’s revenue, by segment, 2008-12
- Company strategy
- Promotional activity
- Odeon & UCI Cinemas Group Limited
- Financial performance
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- Figure 28: Financial performance of Odeon & UCI Cinemas Group, 2008-12
- Company strategy
- Promotional activity
- Vue Entertainment Holdings (UK) Limited
- Financial performance
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- Figure 29: Financial performance of Vue Entertainment Holdings (UK) Limited, 2008-12
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- Figure 30: Financial performance of Apollo Cinemas Limited, 2008-12
- Company strategy
- Promotional activity
- NATL Amusements (UK) Limited
- Financial performance
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- Figure 31: Financial performance of NATL Amusements (UK) Limited, 2008-13
- Company strategy
- Promotional activity
Brand Communication and Promotion
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- Key points
- Film distributors’ spend geared towards younger cinema-goers
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- Figure 32: Main media expenditure by UK film distributor and cinema exhibitors, by type of film certificate, 2009-12
- TV is main advertising medium
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- Figure 33: UK film distributors’ media expenditure, by media type, 2009-12
- Universal is the biggest spender
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- Figure 34: UK film distributors, top 10 advertisers, 2009-12
- Most distributors stick to tried and tested media
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- Figure 35: UK film distributors, top 10 advertisers, by media channel, 2012
- Cineworld is the dominant cinema advertiser
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- Figure 36: UK cinemas – leading advertisers, 2009-12
- Leading operators opt for differing media channels
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- Figure 37: UK cinemas – top 10 advertisers, by media type, 2012
- Cineworld has the strongest social media presence
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- Figure 38: Cinemas’ social media following*, 2013
Cinema Visiting Frequency
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- Key points
- Eight in ten visit cinema but majority go infrequently
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- Figure 39: Cinema visiting frequency, August 2013
Cinema Visiting Behaviour
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- Key points
- Half bring food/drink with them to the cinema
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- Figure 40: Food and drink bought in cinema on last visit, August 2013
Viewing of 3D Films and Attitudes towards Them
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- Key points
- Six in ten cinema-goers have seen a 3D movie
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- Figure 41: Viewing of 3D films, August 2013
- Figure 42: Viewing of 3D films, by cinema visiting frequency, August 2013
- Cost is main objection to 3D
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- Figure 43: Attitudes towards 3D films, August 2013
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- Figure 44: Attitudes towards 3D films, by viewing of 3D films, August 2013
Incremental Revenue Opportunities
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- Key points
- Sofas and 4D offer potential for incremental revenue
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- Figure 45: Services cinema visitors would be willing to pay extra for, August 2013
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- Figure 46: Services cinema visitors would be willing to pay extra for, by cinema visiting frequency, August 2013
Appendix – Market Size Forecast Scenarios
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- Figure 47: UK cinema industry market size forecast scenarios, 2013-18
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Appendix – Cinema Visiting Frequency
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- Figure 48: Most popular cinema visiting frequency, by demographics, August 2013
- Figure 49: Next most popular cinema visiting frequency, by demographics, August 2013
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Appendix – Food and Drink Bought in Cinema on Last Visit
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- Figure 50: Most popular food and drink bought in cinema on last visit, by demographics, August 2013
- Figure 51: Next most popular food and drink bought in cinema on last visit, by demographics, August 2013
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- Figure 52: Other food and drink bought in cinema on last visit, by demographics, August 2013
- Figure 53: Most popular food and drink brought into cinema on last visit, by demographics, August 2013
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- Figure 54: Next most popular food and drink brought into cinema on last visit, by demographics, August 2013
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Appendix – Viewing of 3D Films and Attitudes Towards Them
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- Figure 55: Viewing of 3D films, by demographics, August 2013
- Figure 56: Most popular attitudes towards 3D films, by demographics, August 2013
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- Figure 57: Next most popular attitudes towards 3D films, by demographics, August 2013
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Appendix – Incremental Revenue Opportunities
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- Figure 58: Services cinema visitors would be willing to pay extra for – A more luxurious seat, by demographics, August 2013
- Figure 59: Services cinema visitors would be willing to pay extra for – A seat with more legroom, by demographics, August 2013
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- Figure 60: Services cinema visitors would be willing to pay extra for – A seat with a guaranteed unobstructed view of the screen, by demographics, August 2013
- Figure 61: Services cinema visitors would be willing to pay extra for – A screening where no children aged under 16 are allowed, by demographics, August 2013
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- Figure 62: Services cinema visitors would be willing to pay extra for – A sofa to watch from, by demographics, August 2013
- Figure 63: Services cinema visitors would be willing to pay extra for – Seats that provide a 4D effect, by demographics, August 2013
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- Figure 64: Services cinema visitors would be willing to pay extra for – Seats with the best viewing position, by demographics, August 2013
- Figure 65: Services cinema visitors would be willing to pay extra for – The option to order food and drink from your seat and have it brought to you, by demographics, August 2013
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