“Brazilian consumers are still concerned about healthy attributes in CSDs, a demand that doesn’t seem to have been totally met by ‘zero calories’ drinks, since concerns about health are not just limited to calorie content. There are other ways that brands can meet demand for healthier products, such as the use of ‘natural’ ingredients. Companies can also make their drinks more appealing to Brazilian consumers by offering more on-the-go ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – Key Issues
Market Size and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Trend Application
The Consumer – Frequency of Consumption
The Consumer – CSDs Flavors
The Consumer – Attitudes and Opinions about CSDs
The Consumer – Behavior toward CSDs
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Frequency of Consumption
Appendix – Flavors Consumed
Appendix – Attitudes and Opinions toward CDS
Appendix – CSD Buying Behavior
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Can glass bottles be positioned as premium?
