Table of Contents
Executive Summary
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- Consumer spending
- Clothing specialists’ sales
- Leading specialists
- Consumer insight
- What we think
Report Scope and Technical Notes
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- Coverage
- Technical notes
- Retail sector definitions
- Consumer spending definitions
- Financial definitions
- Currencies
- Country codes
- VAT
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- Figure 1: European VAT rates, 2010-13
- Abbreviations
Spending and Inflation
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- Key points
- Consumer spending on clothing and footwear
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- Figure 2: Spain: Consumer expenditure on clothing and footwear (incl. sales tax), 2008-12
- Inflation
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- Figure 3: Spain: Harmonised indices of consumer prices: Annual % change, January 2012-August 2013
- Consumer confidence slips back
Channels of Distribution
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- Clothing
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- Figure 4: Spain: Distribution of consumer spending on clothing, 2012
Sector Size and Forecast
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- Key points
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- Figure 5: Spain: Retail sales (excl. VAT), 2008-12
- Figure 6: Spain: Retail sales forecasts (excl. VAT), 2013-18
- Relative performance of the specialists
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- Figure 7: Clothing specialists’ sales relative to consumer spending on clothing (garments and accessories), 2007-12
- Retail enterprises
The Leading Specialists – Financials and Outlets
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- Key points
- Sales
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- Figure 8: Spain: Leading clothing specialists, sales (excl. VAT), 2010-12
- Outlets
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- Figure 9: Spain: Leading clothing specialists, outlet numbers 2010-12
- Sales per outlet
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- Figure 10: Spain: Leading clothing specialists, sales per outlet 2010-12
- The retailers: Market shares
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- Figure 11: Spain: Leading clothing retailers, market shares, 2010-12
The Consumer – Where They Shop
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- Key points
- What we asked
- El Corte Inglés and Zara claim pole position
- Sports shops and market stalls are popular
- Online reach still comparatively limited
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- Figure 12: The consumer: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2013
- The online/offline split
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- Figure 13: The consumer: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2013
- Leading specialists clustered around the middle ground by age and affluence
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- Figure 14: The consumer: Where they shop – the clothing specialists, by average age and affluence, August 2013
- Non-specialist channels more differentiated
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- Figure 15: The consumer: Where they shop – non- specialists, by average age and affluence, August 2013
- Women remain more enthusiastic about clothes shopping than men
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- Figure 16: The consumer: Clothing retailers purchased from in the last 12 months, whether in-store or online, by gender, August 2013
The Consumer – What’s Important to Clothes Shoppers
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- Key points
- What we asked
- Value for money and low prices matter
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- Figure 17: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, August 2013
- Ethics more important than fashionability
- Free Wi-Fi – pointless point scoring?
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- Figure 18: The consumer: Importance of retailer attributes to consumers, August 2013
- Women more engaged than men
- Attitudes by age and affluence
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- Figure 19: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, by average age and affluence, August 2013
C&A
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- What we think
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- Figure 20: Figure 21: The consumer: Shopped at C&A in the last 12 months by major European country, August 2013
- Company background
- Company performance
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- Figure 22: C&A: Group financial performance, 2008/09-2012/13
- Figure 23: C&A: Outlet data, 2008/09-2012/13
- Retail offering
El Corte Inglés
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- What we think
- Company background
- Company performance
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- Figure 24: El Corte Ingles: Group financial performance, 2008/09-2012/13
- Figure 25: El Corte Ingles: Outlet data, 2008/09-2012/13
- Retail offering
Esprit
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- What we think
- Company background
- Company performance
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- Figure 26: Esprit: Group financial performance, 2008/09-2012/13
- Figure 27: Esprit: Retail turnover by country, 2010/11-2012/13
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- Figure 28: Esprit: Outlet data, 2008/09-2012/13
- Figure 29: Esprit: Directly managed retail stores by country, 2010/11-2012/13
- Retail offering
- Product mix
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- Figure 30: Esprit: Sales split by product type, 2012/13
Grupo Inditex
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- What we think
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- Figure 31: The consumer: Shopped at Zara in the last 12 months by major European country, August 2013
- Company background
- Company performance
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- Figure 32: Grupo Inditex: Group financial performance, 2008/09-2012/13
- Figure 33: Grupo Inditex: Outlet data, 2008/09-2012/13
- Retail offering
H&M Hennes & Mauritz
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- What we think
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- Figure 34: The consumer: Shopped at H&M in the last 12 months by major European country, August 2013
- Company background
- Company performance
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- Figure 35: H&M Hennes & Mauritz: Group financial performance, 2007/08-2011/12
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- Figure 36: H&M Hennes & Mauritz: Outlet data, 2007/08-2011/12
- Retail offering
Primark/Penneys
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- What we think
- Company background
- Company performance
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- Figure 37: Primark/Penneys: Group financial performance, 2007/08-2012/13
- Figure 38: Primark/Penneys: Outlet data, 2007/08-2012/13
- Retail offering
Online
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- Online spending
- Online shoppers
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- Figure 39: Spain: Percentage of all individuals purchasing online in the past 12 months, 2007-12
Appendix – Broader Market Environment
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- Online
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- Figure 40: Europe: Percentage of all individuals buying clothes/sports goods online in the past 12 months, 2008-12
- Figure 41: Europe: Percentage of households with a broadband internet connection, by country, 2008-12
- Figure 42: Europe: Percentage of all individuals accessing the internet daily, by country, 2008-12
- Consumer confidence
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- Figure 43: Europe: Consumer confidence levels, October 2012-September 2013
- Population
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- Figure 44: Europe: Population, by age group, 2010
- Figure 45: Europe: Population, by age group, 2015
- Figure 46: Europe: Population, by age group, 2020
- GDP
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- Figure 47: Europe: GDP (current prices), 2012
- Figure 48: Europe: Real-terms year-on-year growth in GDP, 2003-13
- Consumer spending
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- Figure 49: Europe: Households’ consumer spending (current prices), 2012
- Figure 50: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
- Consumer prices
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- Figure 51: Europe: Harmonised index of consumer prices, annual % change, 2003-12
- Unemployment
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- Figure 52: Europe: Average rate of unemployment, 2003-12
- Interest rates
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- Figure 53: Europe: Central bank interest rates, 2008-13
Appendix – The Consumer: Europe
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- Figure 54: Clothing retailers purchased from in the last 12 months, Spain, August 2013
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- Figure 55: Most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Spain, August 2013
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- Figure 56: Next most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Spain, August 2013
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- Figure 57: Other clothing retailers purchased from in the last 12 months – In-store, by demographics, Spain, August 2013
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- Figure 58: Most popular clothing retailers purchased from in the last 12 months – Online, by demographics, Spain, August 2013
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- Figure 59: Next most popular clothing retailers purchased from in the last 12 months – Online, by demographics, Spain, August 2013
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- Figure 60: Other clothing retailers purchased from in the last 12 months – Online, by demographics, Spain, August 2013
- Attitudes
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- Figure 61: Importance of retailer attributes to consumers, August 2013
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