Table of Contents
Executive Summary
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- Consumer spending
- Clothing specialists sector
- Leading specialists
- Consumer insight
- What we think
Report Scope and Technical Notes
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- Coverage
- Technical notes
- Retail sector definitions
- Consumer spending definitions
- Financial definitions
- Currencies
- Country codes
- VAT
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- Figure 1: European VAT rates, 2010-13
- Abbreviations
Spending and Inflation
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- Key points
- Consumer spending growth set to slow
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- Figure 2: Germany: Consumer spending (incl. VAT), 2008-13
- Deflation returns in clothing
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- Figure 3: Germany: Harmonised indices of consumer prices: annual % change, January 2012-August 2013
- Consumer confidence slips back
Channels of Distribution
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- Key points
- Specialists lose share to pureplays
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- Figure 4: Germany: Estimated distribution of spending on clothing, by retail sector, 2011 and 2012
- Other store-based sectors
- Mail-order and internet-only retailers
- Others
Sector Size and Forecast
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- Key points
- Specialists losing out
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- Figure 5: Germany: Retail sales (excl. VAT), 2008-12
- Figure 6: Germany: Retail sales forecasts (excl. VAT), 2013-18
- Sales declining relative to spending
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- Figure 7: Germany: Clothing specialists’ sales relative to consumer spending on clothing (garments and accessories), 2008-13
- Enterprises, outlets and employment
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- Figure 8: Germany: Number of retail enterprises, 2008-11
- Figure 9: Germany: Number of retail outlets, 2008-11
- Figure 10: Germany: Number of persons employed in retail, 2008-11
The Leading Specialists – Financials and Outlets
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- Key points
- Fashion-strong retailers outperform
- Primark expanding
- Acquisitions
- Issues and ethics
- Online launches
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- Figure 11: Germany: Leading clothing specialists’ net revenues, excl. VAT, 2010-12
- Figure 12: Germany: Leading clothing specialists’ outlet numbers, 2010-12
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- Figure 13: Germany: Leading clothing specialists’ annual sales per outlet, 2010-12
- The retailers: Market shares
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- Figure 14: Germany: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2010-12
The Consumer – Where They Shop
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- Key points
- What we asked
- Where they shop: C&A leads, Amazon strong
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- Figure 15: The consumer: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2013
- The online/offline split: Amazon leads online
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- Figure 16: The consumer: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2013
- Average age and affluence by retailer
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- Figure 17: Germany: The consumer: Where they shop – the clothing specialists, by average age and affluence, August 2013
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- Figure 18: Germany: The consumer: Where they shop – non- specialists, by average age and affluence, August 2013
- By gender: Women more enthusiastic for online shopping
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- Figure 19: Germany: The consumer: Clothing retailers purchased from in the last 12 months, whether in-store or online, by gender, August 2013
The Consumer – What’s Important to Clothes Shoppers
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- Key points
- What we asked
- What’s important: Quality rated high - ethics ties with low prices
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- Figure 20: Germany: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, August 2013
- How important are these attributes?
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- Figure 21: Germany: The consumer: Importance of retailer attributes to consumers, August 2013
- What’s important to shoppers, by average age and affluence
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- Figure 22: Germany: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, by average age and affluence, August 2013
- What’s important to shoppers, by retailer used
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- Figure 23: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’, by retailer used in the past 12 months, August 2013
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- Figure 24: The consumer: Retailer attributes ranked as ‘important’ or ‘very important’ – further attributes, by retailer used in the past 12 months, August 2013
C&A
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- What we think
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- Figure 25: Figure 26: The consumer: Shopped at C&A in the last 12 months by major European country, August 2013
- Company background
- Company performance
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- Figure 27: C&A: Group financial performance, 2008/09-2012/13
- Figure 28: C&A: Outlet data, 2008/09-2012/13
- Retail offering
Esprit
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- What we think
- Company background
- Company performance
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- Figure 29: Esprit: Group financial performance, 2008/09-2012/13
- Figure 30: Esprit: Retail turnover by country, 2010/11-2012/13
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- Figure 31: Esprit: Outlet data, 2008/09-2012/13
- Figure 32: Esprit: Directly managed retail stores by country, 2010/11-2012/13
- Retail offering
- Product mix
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- Figure 33: Esprit: Sales split by product type, 2012/13
Grupo Inditex
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- What we think
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- Figure 34: The consumer: Shopped at Zara in the last 12 months by major European country, August 2013
- Company background
- Company performance
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- Figure 35: Grupo Inditex: Group financial performance, 2008/09-2012/13
- Figure 36: Grupo Inditex: Outlet data, 2008/09-2012/13
- Retail offering
H&M Hennes & Mauritz
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- What we think
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- Figure 37: The consumer: Shopped at H&M in the last 12 months by major European country, August 2013
- Company background
- Company performance
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- Figure 38: H&M Hennes & Mauritz: Group financial performance, 2007/08-2011/12
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- Figure 39: H&M Hennes & Mauritz: Outlet data, 2007/08-2011/12
- Retail offering
Otto Group (Multichannel Retail)
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- What we think
- Company background
- Company performance
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- Figure 40: Otto Group (Multichannel Retail): Group financial performance, 2008/09-2012/13
- Retail offering
Primark/Penneys
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- What we think
- Company background
- Company performance
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- Figure 41: Primark/Penneys: Group financial performance, 2007/08-2012/13
- Figure 42: Primark/Penneys: Outlet data, 2007/08-2012/13
- Retail offering
Online
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- Figure 43: Germany: Percentage of all individuals having purchased online in the last 12 months, 2008-12
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Appendix – Broader Market Environment
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- Online
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- Figure 44: Europe: Percentage of all individuals buying clothes/sports goods online in the past 12 months, 2008-12
- Figure 45: Europe: Percentage of households with a broadband internet connection, by country, 2008-12
- Figure 46: Europe: Percentage of all individuals accessing the internet daily, by country, 2008-12
- Consumer confidence
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- Figure 47: Europe: Consumer confidence levels, October 2012-September 2013
- Population
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- Figure 48: Europe: Population, by age group, 2010
- Figure 49: Europe: Population, by age group, 2015
- Figure 50: Europe: Population, by age group, 2020
- GDP
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- Figure 51: Europe: GDP (current prices), 2012
- Figure 52: Europe: Real-terms year-on-year growth in GDP, 2003-13
- Consumer spending
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- Figure 53: Europe: Households’ consumer spending (current prices), 2012
- Figure 54: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
- Consumer prices
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- Figure 55: Europe: Harmonised index of consumer prices, annual % change, 2003-12
- Unemployment
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- Figure 56: Europe: Average rate of unemployment, 2003-12
- Interest rates
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- Figure 57: Europe: Central bank interest rates, 2008-13
Appendix – The Consumer: Europe
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- Figure 58: Clothing retailers purchased from in the last 12 months, Germany, August 2013
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- Figure 59: Most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Germany, August 2013
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- Figure 60: Next most popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Germany, August 2013
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- Figure 61: Other clothing retailers purchased from in the last 12 months – In-store, by demographics, Germany, August 2013
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- Figure 62: Least popular clothing retailers purchased from in the last 12 months – In-store, by demographics, Germany, August 2013
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- Figure 63: Most popular clothing retailers purchased from in the last 12 months – Online, by demographics, Germany, August 2013
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- Figure 64: Next most popular clothing retailers purchased from in the last 12 months – Online, by demographics, Germany, August 2013
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- Figure 65: Other clothing retailers purchased from in the last 12 months – Online, by demographics, Germany, August 2013
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- Figure 66: Least popular clothing retailers purchased from in the last 12 months – Online, by demographics, Germany, August 2013
- Attitudes
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- Figure 67: Importance of retailer attributes to consumers, August 2013
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