Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: UK coffee shops market size and forecast, 2008-18
- Market factors
- Companies, brands and innovation
- Companies
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- Figure 2: Outlet numbers of selected leading specialist coffee chains, 2011 and 2013
- Who’s innovating?
- The consumer
- Outlets used to buy hot drinks out of home
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- Figure 3: Outlets used to buy hot drinks out of home, July 2013
- Frequency of visiting coffee shops
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- Figure 4: Frequency of using a coffee shop, July 2013
- Factors which influence venue choice
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- Figure 5: Factors influencing where hot drinks are purchased out of home, July 2013
- Factors which influence drink choice out of home
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- Figure 6: Factors affecting out-of-home drinks choice, July 2013
- Attitudes towards out-of-home coffee
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- Figure 7: Attitudes towards coffee out of home, July 2013
- What we think
Issues in the Market
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- How can operators further leverage the wide range of occasions associated with the ritual of coffee drinking?
- What areas can operators develop to win over older users?
- How can operators leverage product origin more effectively?
- What initiatives can help operators to further appeal to younger consumers?
Trend Application
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- Responsive brands
- Fostering local partnerships and connections
- Human versus robot
Market Drivers
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- Key points
- Consumer confidence nearly reaches pre-recession levels in 2013
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- Figure 8: Consumer Confidence Index, January 2007-September 2013
- Trends in the price of coffee
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- Figure 9: Retail price indices for coffee and other hot drinks, 2008-13
- Starbucks loses customer trust following tax avoidance
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- Figure 10: Trust in selected brands in the coffee shops sector, December 2010 and August 2013
- Demographic trends
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- Figure 11: Trends in the age structure of the UK population, 2008-18
Competitive Context
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- Key points
- In home
- In-home coffee goes from strength to strength
- Tea consumption is in decline
- Growth predicted for hot chocolate and malted drinks
- Soft drinks
- Out of home
- Snacking operators
- Fast food operators
- Lunch operators
Who’s Innovating?
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- Key points
- Expansion of tailored concepts to meet the needs of additional distribution channels
- Flavoured coffee drinks
- New food launches
Market Size and Forecast
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- Key points
- Coffee shops market size and forecast
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- Figure 12: UK coffee shops market size and forecast, at current and 2013 prices, 2008-18
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- Figure 13: UK coffee shops market size and forecast, 2008-18
- Forecast methodology
Market Share
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- Key points
- Costa Coffee remains dominant operator
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- Figure 14: Outlet numbers of selected UK coffee shops, 2011 and 2013
Companies and Products
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- Key points
- Specialist coffee shop operators
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- Figure 15: Outlet numbers of selected specialist coffee chains, 2011 and 2013
- Costa Coffee
- Financial performance
- Recent developments – stores
- Recent developments – food and drink
- Recent developments – other
- Starbucks
- Financial performance
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- Figure 16: Financial performance of Starbucks Coffee Limited UK, 2009-12
- Recent developments – stores
- Recent developments – food and drink
- Recent developments – promotions
- Recent developments – other
- Caffè Nero
- Financial performance
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- Figure 17: Financial performance of Caffè Nero Group Limited, 2010-13
- Recent developments
- Coffee Republic
- Recent developments
- Case study: New entrant – Harris + Hoole (H+H)
Brand Communication and Promotion
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- Key points
- Operators look to advertising to remain top of mind
- Alternative payment methods
Brand Research
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- Brand map
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- Figure 18: Attitudes towards and usage of brands in the coffee shops sector, August 2013
- Correspondence analysis
- Brand attitudes
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- Figure 19: Attitudes, by coffee shops brand, August 2013
- Brand personality
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- Figure 20: Coffee shops brand personality – macro image, August 2013
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- Figure 21: Coffee shops brand personality – micro image, August 2013
- Brand experience
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- Figure 22: Coffee shops brand usage, August 2013
- Figure 23: Satisfaction with various coffee shops brands, August 2013
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- Figure 24: Consideration of coffee shops brands, August 2013
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- Figure 25: Consumer perceptions of current coffee shops brand performance, August 2013
- Brand index
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- Figure 26: Coffee shops brand index, August 2013
- Target group analysis
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- Figure 27: Target groups, August 2013
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- Figure 28: Coffee shops brand usage, by target groups, August 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Who Buys Coffee Out of Home and Where do They Go?
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- Key points
- Outlets used to buy hot drinks out of home
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- Figure 29: Outlets used to buy hot drinks out of home, July 2013
- Frequency of visiting coffee shops
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- Figure 30: Frequency of using a coffee shop, July 2013
Factors Influencing where Hot Drinks are Purchased Out of Home
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- Key points
- Convenience trumps brand in venue choice
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- Figure 31: Factors influencing where hot drinks are purchased out of home, July 2013
- Young consumers are price-focused
- Older consumers are looking for more pleasant environments
Factors Affecting Out-of-home Drinks Choice
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- Key points
- Demand for safe adventure
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- Figure 32: Factors affecting out-of-home drinks choice, July 2013
- Price versus authenticity
- The ‘treat’ nature of out-of-home hot drinks affects demand for low-calorie or low-fat options
- Charitable contributions fail to motivate purchases but can work to improve CSR perceptions
Attitudes Towards Out-of-home Coffee
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- Key points
- Poor value-for-money perceptions affecting customer retention as consumers age and speed of service loses relevancy
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- Figure 33: Attitudes towards coffee out of home, July 2013
- More than one in ten have cut back their expenditure at coffee shops
- Are UK consumers really coffee connoisseurs?
- The potential of click-and-collect services
Appendix – Market Size and Forecast
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- Figure 34: UK coffee shops market size and forecast, at current and 2013 prices, 2008-18
- Figure 35: UK coffee shops market size and forecast, 2008-18
- Figure 36: Best- and worst-case forecasts for UK chicken and burger bar market, 2013-18
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Appendix – Brand Research
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- Figure 37: Brand usage, August 2013
- Figure 38: Brand commitment, August 2013
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- Figure 39: Brand momentum, August 2013
- Figure 40: Brand diversity, August 2013
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- Figure 41: Brand satisfaction, August 2013
- Figure 42: Brand attitude, August 2013
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- Figure 43: Brand image – macro image, August 2013
- Figure 44: Brand image – macro image, August 2013
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- Figure 45: Profile of target groups, by demographics, August 2013
- Figure 46: Psychographic segmentation, by target groups, August 2013
- Figure 47: Brand usage, by target groups, August 2013
- Brand index
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- Figure 48: Brand index, August 2013
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Appendix – Who Buys Coffee Out of Home and Where do they Go?
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- Figure 49: Outlets used to buy hot drinks out of home, July 2013
- Figure 50: Most popular outlets used to buy hot drinks out of home, by demographics, July 2013
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- Figure 51: Next most popular outlets used to buy hot drinks out of home, by demographics, July 2013
- Figure 52: Other outlets used to buy hot drinks out of home, by demographics, July 2013
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- Figure 53: Factors influencing where hot drinks are purchased out of home, by most popular outlets used to buy hot drinks out of home, July 2013
- Figure 54: Factors influencing where hot drinks are purchased out of home, by next most popular outlets used to buy hot drinks out of home, July 2013
- Figure 55: Factors affecting out-of-home drinks choice, by most popular outlets used to buy hot drinks out of home, July 2013
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- Figure 56: Factors affecting out-of-home drinks choice, by next most popular outlets used to buy hot drinks out of home, July 2013
- Figure 57: Attitudes towards coffee out of home, by most popular outlets used to buy hot drinks out of home, July 2013
- Figure 58: Attitudes towards coffee out of home, by next most popular outlets used to buy hot drinks out of home, July 2013
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- Figure 59: Outlets used to buy hot drinks out of home, by most popular outlets used to buy hot drinks out of home, July 2013
- Figure 60: Outlets used to buy hot drinks out of home, by next most popular outlets used to buy hot drinks out of home, July 2013
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Appendix – Frequency of Visiting Coffee Shops
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- Figure 61: Frequency of using a coffee shop, July 2013
- Figure 62: Frequency of drinking in a coffee shop, by demographics, July 2013
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- Figure 63: Frequency of having a takeaway from a coffee shop, by demographics, July 2013
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Appendix – Factors Influencing where Hot Drinks are Purchased Out of Home
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- Figure 64: Factors influencing where hot drinks are purchased out of home, July 2013
- Figure 65: Most popular factors influencing where hot drinks are purchased out of home, by demographics, July 2013
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- Figure 66: Next most popular factors influencing where hot drinks are purchased out of home, by demographics, July 2013
- Figure 67: Other factors influencing where hot drinks are purchased out of home, by demographics, July 2013
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- Figure 68: Factors influencing where hot drinks are purchased out of home, by most popular factors influencing where hot drinks are purchased out of home, July 2013
- Figure 69: Factors influencing where hot drinks are purchased out of home, by next most popular factors influencing where hot drinks are purchased out of home, July 2013
- Figure 70: Factors affecting out-of-home drinks choice, by most popular attitudes towards coffee out of home, July 2013
- Figure 71: Factors affecting out-of-home drinks choice, by next most popular attitudes towards coffee out of home, July 2013
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- Figure 72: Attitudes towards coffee out of home, by most popular factors influencing where hot drinks are purchased out of home, July 2013
- Figure 73: Attitudes towards coffee out of home, by next most popular factors influencing where hot drinks are purchased out of home, July 2013
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Appendix – Factors Affecting Out-of-home Drinks Choice
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- Figure 74: Factors affecting out-of-home drinks choice, July 2013
- Figure 75: Most popular factors affecting out-of-home drinks choice, by demographics, July 2013
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- Figure 76: Next most popular factors affecting out-of-home drinks choice, by demographics, July 2013
- Figure 77: Factors affecting out-of-home drinks choice, by most popular factors affecting out-of-home drinks choice, July 2013
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- Figure 78: Factors affecting out-of-home drinks choice, by next most popular factors affecting out-of-home drinks choice, July 2013
- Figure 79: Factors influencing where hot drinks are purchased out of home, by most popular factors affecting out-of-home drinks choice, July 2013
- Figure 80: Factors influencing where hot drinks are purchased out of home, by next most popular factors affecting out-of-home drinks choice, July 2013
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Appendix – Attitudes Towards Out-of-home Coffee
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- Figure 81: Attitudes towards coffee out of home, July 2013
- Figure 82: Most popular attitudes towards coffee out of home, by demographics, July 2013
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- Figure 83: Next most popular attitudes towards coffee out of home, by demographics, July 2013
- Figure 84: Other attitudes towards coffee out of home, by demographics, July 2013
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- Figure 85: Attitudes towards coffee out of home, by most popular attitudes towards coffee out of home, July 2013
- Figure 86: Attitudes towards coffee out of home, by next most popular attitudes towards coffee out of home, July 2013
- Figure 87: Outlets used to buy hot drinks out of home, by most popular attitudes towards coffee out of home, July 2013
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- Figure 88: Outlets used to buy hot drinks out of home, by next most popular attitudes towards coffee out of home, July 2013
- Figure 89: Factors influencing where hot drinks are purchased out of home, by most popular attitudes towards coffee out of home, July 2013
- Figure 90: Factors influencing where hot drinks are purchased out of home, by next most popular attitudes towards coffee out of home, July 2013
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- Figure 91: Factors affecting out-of-home drinks choice, by most popular attitudes towards coffee out of home, July 2013
- Figure 92: Factors affecting out-of-home drinks choice, by next most popular attitudes towards coffee out of home, July 2013
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