Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Consumer spend on beds and bedroom furniture, 2008-18
- Market factors
- Companies, brands and innovation
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- Figure 2: Distribution of beds and bedroom furniture, by retailer, 2012 (est)
- The consumer
- What they bought
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- Figure 3: Purchases of beds and bedroom furniture in the last three years, July 2012 and August 2013
- Figure 4: Purchases of bedroom furniture in the last three years, August 2013
- What they spent
- Where people bought beds and bedroom furniture
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- Figure 5: Where they purchased beds and bedroom furniture, August 2013
- What influences where they shop?
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- Figure 6: Factors important when buying bedroom furniture and beds, August 2013
- Features important when revamping a bedroom
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- Figure 7: Features important for a bedroom revamp, August 2013
- What people say about their bedrooms
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- Figure 8: Attitudes towards bedrooms, August 2013
- What we think
Issues in the Market
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- What do people feel about their bedrooms and how will this influence demand?
- Homes are getting smaller so how are people coping?
- What should retailers do next?
- Is online retailing continuing to grow share?
- Are eco issues influencing consumer behaviour?
Trend Application
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- Inspire Trend: Why Buy?
- Inspire Trend: Prepare for the Worst
- Future Trend: Generation Next
Internal Market Environment
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- Key points
- House moves
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- Figure 9: Housing transactions, UK, 2008-12
- Figure 10: Housing transactions, by month, UK, March 2012-August 2013
- Creating more space
- How many bedrooms are there?
- Bedrooms by tenure
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- Figure 11: Number of bedrooms, by household tenure, England and Wales, 2011/12
- The bedroom ‘tax’
- Price inflation
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- Figure 12: CPI for furniture and furnishings, January 2009-June 2013*
- The National Bed Federation
- The Sleep Council
Broader Market Environment
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- Key points
- Personal technology ownership rises
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- Figure 13: Personal ownership of mobile phones, September 2012 and June 2013
- Computing is more mobile
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- Figure 14: Household ownership of computers, September 2012 and June 2013
- Changing age structure of the population
- Size of British households
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- Figure 15: UK households, by size, 2013 (est)
- Figure 16: Percentage change in UK household numbers, by size, 2008-13 and 2013-18
- Consumer confidence rising
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- Figure 17: GfK NOP Consumer Confidence Index, January 1988-2013
Market Size and Forecast
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- Key points
- Whole market down compared to 2008
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- Figure 18: Consumer spending on beds and bedroom furniture, 2008-18
- Forecast
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- Figure 19: Consumer spending on bedroom furniture, 2008-18
- Everyone needs a bed
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- Figure 20: Consumer spending on beds and mattresses, 2008-18
- Bedroom furniture recovering slowly
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- Figure 21: Consumer spending on bedroom furniture, 2008-18
Competitive Context
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- Key points
- Consumer spending on household products
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- Figure 22: Comparison of consumer spend on selected household durables, 2008-12
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Plenty of innovation
- Climate control in bed
- Customise your own bed
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- Figure 23: Layezee customise your bed, header, 2013
- Adjustable support caters for couples
- American memory foam targeted at under-35s
- A bed you store on the ceiling
- Bed in a box
- Targeting the sportsperson
- Healthcare developments
Companies and Products
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- Key points
- Airsprung Furniture Group
- Background
- Beds and bedroom ranges
- Innovation
- Brand communication and promotion
- Hilding Anders
- Ranges
- Innovation
- Brand communication and promotion
- Silentnight Group
- Background
- Beds and bedroom ranges
- Innovation
- Brand communication and promotion
- Simmons Bedding Group
- Background
- Beds and bedroom ranges
- Innovation
- The Symphony Group
- Background
- Beds and bedroom ranges
- Innovation
- Vi-Spring
- Other manufacturers
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- Figure 24: Selected other companies in the bedroom market
Channels of Distribution
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- Key points
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- Figure 25: Distribution of beds and bedroom furniture, by retailer, 2012 (est)
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- Figure 26: Distribution of beds and bedroom furniture, by retailer, 2008-12
- Tough times for furniture specialists
- Retailers restructuring
- Retailers gaining ground
- What are the supermarkets doing?
- Emerging businesses
- Shopping online
- Argos
- Background
- Beds and bedroom ranges
- Space allocation
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- Figure 27: Argos furniture and furnishings, page allocation, 2013
- Innovation
- Strategy and performance
- Brand communication and promotion
- Dreams
- Background
- Beds and bedroom ranges
- Strategy and performance
- Brand communication and promotion
- Hammonds Furniture
- Background
- Beds and bedroom ranges
- Innovation
- Strategy and performance
- Brand communication and promotion
- IKEA
- Background
- Beds and bedroom ranges
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- Figure 28: Space allocation, IKEA showroom area, 2013
- Innovation
- Strategy and performance
- Brand communication and promotion
- Steinhoff UK
- Background
- Beds and bedroom ranges
- Innovation
- Brand communication and promotion
- Other furniture specialist retailers
- And So to Bed
- Carpetright
- Feather & Black
- Furniture in Fashion
- Furniture Village
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- Figure 29: Furniture Village, space allocation, 2013
- Oak Furniture Land
- Sharps
- Sliderobes
- Starplan
- Strachan Furniture
- Warren Evans
- Other general retailers stocking beds
- DIY retailers
- B&Q
- Homebase
- Other general retailers with bedrooms
- John Lewis
- Laura Ashley
- Marks & Spencer
- Next
Brand Communication and Promotion
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- Key points
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- Figure 30: Main media advertising expenditure for bedroom furniture and beds, by company, 2009-13
- More than half of spend is on television
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- Figure 31: Main media advertising expenditure for bedroom furniture and beds, by media type, 2009-13
- Dreams is the largest advertiser
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- Figure 32: Main media advertising expenditure for bedroom furniture and beds, by company, 2009-13
The Consumer – Purchases of Beds and Bedroom Furniture
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- Key points
- Purchases in the last three years
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- Figure 33: Purchases of beds and bedroom furniture in the last three years, July 2012 and August 2013
- Purchasing activity by age band
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- Figure 34: Purchases of bedroom furniture, beds and mattresses in the last three years, by age, August 2013
- Repertoire of purchases
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- Figure 35: Purchases of bedroom furniture in the last three years, repertoire, August 2013
- Mattresses top the list of purchases
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- Figure 36: Purchases of beds and mattresses in the last three years, August 2013
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- Figure 37: Purchases of bedroom furniture in the last three years, August 2013
- How much they spent on beds and mattresses
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- Figure 38: Expenditure on beds and mattresses, by price band, August 2013
- How much they spent on bedroom furniture
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- Figure 39: Expenditure on bedroom furniture, by price band, August 2013
The Consumer – Where They Purchased Beds and Bedroom Furniture
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- Key points
- Where they purchased beds and bedroom furniture
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- Figure 40: Where they purchased beds and bedroom furniture, August 2013
- Online shopping
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- Figure 41: Where they purchased beds and bedroom furniture, in-store or online, August 2013
- How shopping varies by age
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- Figure 42: Where they purchased beds and bedroom furniture, by age, August 2013
The Consumer – Factors Important When Choosing Which Retailer to Buy From
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- Key points
- Factors important when choosing which retailer to buy from
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- Figure 43: Factors important when buying bedroom furniture and beds, August 2013
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- Figure 44: Factors important when buying bedroom furniture and beds, 55-64s and over-65s, August 2013
- Would they buy flat-packed bedroom furniture?
The Consumer – Features Important For a Bedroom Revamp
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- Key points
- Features important for a bedroom revamp
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- Figure 45: Features important for a bedroom revamp, August 2013
- Storage matters
- A quarter would pay more for better quality
- 17% just want something basic
- Enduring style even for younger customers
- Technology for the younger shopper
- Beds and backs
- Coughs and sneezes
- Fitted bedrooms
- Low rank for brands
- Romance
The Consumer – Attitudes towards Bedrooms
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- Key points
- Attitudes towards bedrooms
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- Figure 46: Attitudes towards bedrooms, August 2013
- Relaxing, unwinding and escaping
- Young people’s relationship with bedrooms
- Tidy rooms
- Older people make less use of their bedrooms
Appendix – Broader Market Environment
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- Population age structure
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- Figure 47: Trends in the age structure of the UK population, 2008-18
- Socio-economic groups
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- Figure 48: Forecast adult population trends, by socio-economic group, 2008-18
- Household size
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- Figure 49: UK households, by size, 2008-18
Appendix – The Consumer – Purchases of Beds and Bedroom Furniture
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- Figure 50: Most popular purchases of beds and bedroom furniture in the last three years, by demographics, August 2013
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- Figure 51: Next most popular purchases of beds and bedroom furniture in the last three years, by demographics, August 2013
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- Figure 52: Other purchases of beds and bedroom furniture in the last three years, by demographics, August 2013
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- Figure 53: Repertoire of purchases of beds and bedroom furniture in the last three years, by demographics, August 2013
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Appendix – The Consumer – Expenditure on Beds and Bedroom Furniture
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- Figure 54: Most popular expenditure on bedroom furniture, by demographics, August 2013
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- Figure 55: Next most popular expenditure on bedroom furniture, by demographics, August 2013
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- Figure 56: Most popular expenditure on beds or mattresses, by demographics, August 2013
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- Figure 57: Next most popular expenditure on beds or mattresses, by demographics, August 2013
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Appendix – The Consumer – Where They Purchased Beds and Bedroom Furniture
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- Figure 58: Most popular purchases of beds and bedroom furniture in the last three years – Any bought, by demographics, August 2013
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- Figure 59: Next most popular purchases of beds and bedroom furniture in the last three years – Any bought, by demographics, August 2013
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- Figure 60: Other purchases of beds and bedroom furniture in the last three years – Any bought, by demographics, August 2013
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- Figure 61: Most popular purchases of beds and bedroom furniture in the last three years – Bought in-store, by demographics, August 2013
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- Figure 62: Next most popular purchases of beds and bedroom furniture in the last three years – Bought in-store, by demographics, August 2013
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- Figure 63: Other purchases of beds and bedroom furniture in the last three years – Bought in-store, by demographics, August 2013
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- Figure 64: Most popular purchases of beds and bedroom furniture in the last three years – Bought online, by demographics, August 2013
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- Figure 65: Next most popular purchases of beds and bedroom furniture in the last three years – Bought online, by demographics, August 2013
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- Figure 66: Other purchases of beds and bedroom furniture in the last three years – Bought online, by demographics, August 2013
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Appendix – The Consumer – Factors Important When Buying Bedroom Furniture and Beds
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- Figure 67: Most popular factors important when buying bedroom furniture and beds, by demographics, August 2013
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- Figure 68: Next most popular factors important when buying bedroom furniture and beds, by demographics, August 2013
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- Figure 69: Other factors important when buying bedroom furniture and beds, by demographics, August 2013
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Appendix – The Consumer – Features Important For a Bedroom Revamp
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- Figure 70: Most popular features important for a bedroom revamp, by demographics, August 2013
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- Figure 71: Next most popular features important for a bedroom revamp, by demographics, August 2013
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- Figure 72: Other features important for a bedroom revamp, by demographics, August 2013
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Appendix – The Consumer – Attitudes towards Bedrooms
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- Figure 73: Most popular attitudes towards bedrooms, by demographics, August 2013
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- Figure 74: Next most popular attitudes towards bedrooms, by demographics, August 2013
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