Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast for UK retail value sales of first aid products, 2008-18
- Market factors
- Companies, brands and innovation
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- Figure 2: Branded and own-label product launches within first aid, 2009-13
- Figure 3: Main media advertising expenditure on first aid products, 2009-13
- The consumer
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- Figure 4: Injuries experienced in the past six months, August 2013
- Figure 5: Household management of first aid products, August 2013
- What we think
Issues in the Market
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- Why has the category struggled to grow in value?
- Which consumer groups provide opportunities to the market?
- How can the market encourage people to treat themselves?
- How do people feel about shopping in this category?
Trend Application
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- Trend: Transumers
- Trend: Survival Skills
- Mintel Futures: Generation Next
Market Drivers
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- Key points
- Rise in A&E attendances
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- Figure 6: A&E attendances, by age g and gender, 2010/11 and 2011/12
- More women admitted to A&E
- Fewer serious accidents in the workplace
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- Figure 7: Estimated cases of self-reported non-fatal injury among people who worked in the last 12 months, by absence duration, 2006/07-2011/12
- Rise in the youngest and oldest demographics
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- Figure 8: Trends in the age structure of the UK population, by gender, 2008 -18
Who’s Innovating?
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- Key points
- Own-label launches make up the majority of new launches since 2011
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- Figure 9: Branded and private label launches within first aid, 2009-13
- Figure 10: Own-label launches aimed at children, 2012-August 2013
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- Figure 11: Examples of different priced own-label first aid products, January 2012-August 2013
- New launches by company
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- Figure 12: Product launches within first aid, by company, 2009-13
- Figure 13: Boots launches in first aid, year to August 2013
- Opportunities for speed claims
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- Figure 14: Top product launch claims in first aid, 2009-13
- Figure 15: Examples of products claiming ease of use or time/speed, 2012/13
- Focus on allergies
- Majority of new launches are line extensions
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- Figure 16: Product launches in first aid, by launch type, January-August 2013
- Plasters/bandages make up the majority of first aid launches
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- Figure 17: Branded and own-label launches of plasters and bandages, 2009-13
- Figure 18: Product launches in plasters and bandages, by company, 2009-13
Market Size and Forecast
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- Key points
- Decline in the market driven by low advertising spend
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- Figure 19: UK retail value sales of first aid products, at current and constant prices, 2008-18
- The future
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- Figure 20: Best- and worst-case forecast for UK retail value sales of first aid products, 2008-18
- Forecast methodology
Segment Performance
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- Key points
- Rise in prices of antiseptic liquids driving growth
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- Figure 21: UK retail value sales of first aid products, by sector, years ending August 2012 and August 2013
Market Share
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- Key points
- Elastoplast, Savlon and Dettol are the market leaders
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- Figure 22: Brand shares of first aid category, years ending July 2012 and July 2013
Companies and Products
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- Boots
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- Figure 23: Product launches by Boots, January-August 2013
- Beiersdorf
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- Figure 24: Product launches by Beiersdorf in first aid, January-August 2013
- Tesco
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- Figure 25: Product launches by Tesco, January-August 2013
- Reckitt Benckiser
- Omega Pharma
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- Figure 26: New products launched by Omega Pharma, January-August 2013
- Other companies
- Johnson & Johnson
- Bayer
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- Figure 27: New product launched by Bayer, January-August 2013
Brand Communication and Promotion
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- Key points
- Decline in overall advertising spend
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- Figure 28: Trend in advertising spend, 2009-13
- Internet shows potential
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- Figure 29: Main media advertising expenditure on first aid products, by media type, , January-July 2013
- Figure 30: Main media advertising expenditure on first aid products, by company, January-July 2013
Channels to Market
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- Key points
- Boots continues to grow, whilst other chemists decline in value
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- Figure 31: UK estimated retail value sales of first aid products, by channel, 2011 and 2012
The Consumer – Wounds/Injuries Experienced
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- Key points
- Young people are more accident-prone
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- Figure 32: Injuries experienced in the past six months, August 2013
- Parents and children
- High-risk groups offer opportunities
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- Figure 33: Lifestyles of people who have suffered from a wound/injury in the last six months, August 2013
The Consumer – Management of First Aid Supplies
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- Key points
- Older people and those with children are most prepared
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- Figure 34: First aid products present in the household, August 2013
- Positioning muscle supports as a preventative measure
- Management of first aid supplies
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- Figure 35: Household management of first aid products, August 2013
- Few people keep check of their supplies
The Consumer – Shopping for First Aid Supplies
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- Key points
- Women are the main buyers of first aid products
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- Figure 36: Main purchaser of first aid products, by gender, August 2013
- Long shelf lives are hindering repurchase
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- Figure 37: Timing of last purchase of selected first aid products, August 2013
- Those who have more accidents shop more often
- Traditional bandages are preferred
- Price plays an important role
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- Figure 38: Selected habits about shopping for first aid products, August 2013
The Consumer – Attitudes towards First Aid
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- Key points
- Low confidence in treating other people
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- Figure 39: Attitudes towards first aid, August 2013
- Bring back the expert touch
- Encouraging first aid training
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- Figure 40: Attitudes towards doing a first aid course, August 2013
Appendix – Segment Performance
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- Figure 41: UK retail unit sales of first aid products, by sector, years ending August 2012 and August 2013
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Appendix – The Consumer – Wounds/Injuries Experienced
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- Figure 42: Wounds/injuries experienced, August 2013
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- Figure 43: Wounds/injuries experienced, by demographics, August 2013
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- Figure 44: Wounds/injuries experienced, by demographics, August 2013 (continued)
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- Figure 45: Wounds/injuries experienced, by demographics, August 2013 (continued)
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- Figure 46: Repertoire of wounds/injuries experienced, by demographics, August 2013
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- Figure 47: Lifestyle statements, August 2013
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- Figure 48: Lifestyle statements, by demographics, August 2013
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- Figure 49: Lifestyle statements, by demographics, August 2013 (continued)
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- Figure 50: Lifestyle statements, by demographics, August 2013 (continued)
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- Figure 51: Wounds/injuries experienced, by lifestyle statements, August 2013 (continued)
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- Figure 52: Wounds/injuries experienced, by lifestyle statements, August 2013
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- Figure 53: Wounds/injuries experienced, by other lifestyle statements, August 2013
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Appendix – The Consumer – Management of First Aid Supplies
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- Figure 54: First aid products present in the household, August 2013
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- Figure 55: First aid products present in the household, by demographics, August 2013
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- Figure 56: First aid products present in the household, by demographics, August 2013 (continued)
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- Figure 57: First aid products present in the household, by demographics, August 2013 (continued)
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- Figure 58: First aid products present in the household, by wounds/injuries experienced, August 2013
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- Figure 59: First aid products present in the household, by wounds/injuries experienced, August 2013 (continued)
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- Figure 60: First aid products present in the household, by wounds/injuries experienced, August 2013 (continued)
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- Figure 61: Household management of first aid products, August 2013
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- Figure 62: Household management of first aid products, by demographics, August 2013
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- Figure 63: Household management of first aid products, by demographics, August 2013 (continued)
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Appendix – The Consumer – Shopping for First Aid Supplies
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- Figure 64: Main purchaser of first aid products, August 2013
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- Figure 65: Main purchaser of first aid products, by demographics, August 2013
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- Figure 66: Timing of last purchase of first aid products, August 2013
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- Figure 67: Timing of last purchase of any first aid products, by demographics, August 2013
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- Figure 68: Timing of last purchase of dressings, by demographics, August 2013
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- Figure 69: Timing of last purchase of plasters, by demographics, August 2013
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- Figure 70: Timing of last purchase of cotton balls/swabs, by demographics, August 2013
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- Figure 71: Timing of last purchase of antiseptic creams/sprays/wipes/ointments, by demographics, August 2013
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- Figure 72: Timing of last purchase of personal thermometer, by demographics, August 2013
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- Figure 73: Timing of last purchase of gauze swab/gauze dressing, by demographics, August 2013
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- Figure 74: Timing of last purchase of first aid tape products, by demographics, August 2013
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- Figure 75: Timing of last purchase of muscle supports, by demographics, August 2013
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- Figure 76: Timing of last purchase of liquid/spray-on bandages, by demographics, August 2013
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- Figure 77: Timing of last purchase of regular bandages, by demographics, August 2013
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- Figure 78: Timing of last purchase of burn relief, by demographics, August 2013
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- Figure 79: Timing of last purchase of sting relief, by demographics, August 2013
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- Figure 80: Timing of last purchase of first aid kits products, by demographics, August 2013
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Appendix – The Consumer – Attitudes towards First Aid
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- Figure 81: Attitudes towards first aid, August 2013
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- Figure 82: Attitudes towards first aid, by demographics, August 2013
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- Figure 83: Attitudes towards first aid, by demographics, August 2013 (continued)
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- Figure 84: Attitudes towards first aid, August 2013
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- Figure 85: Attitudes towards doing a first aid course, by demographics, August 2013
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- Figure 86: Attitudes towards doing a first aid course, by wounds/injuries experienced, August 2013
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- Figure 87: Attitudes towards doing a first aid course, by wounds/injuries experienced, August 2013 (continued)
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- Figure 88: Attitudes towards doing a first aid course, by wounds/injuries experienced, August 2013 (continued)
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