“When it comes to alcoholic drinks, women’s spending is significantly less compared with men and female consumers are widely considered ‘hard to reach’. Highlighting food pairing and partnering with Asia restaurants in online-based campaigns should be able to help brands stand out when targeting women.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Insights and Issues
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Trend Application
Market Drivers
Who’s Innovating?
Market Size, Forecast and Segment Performance
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – The Consumption of Alcoholic Drinks
The Consumer – Changing Consumption Levels
The Consumer – Types of Alcoholic Drinks Consumed
The Consumer – Places Visited When Drinking
The Consumer – Occasions of Drinking Alcoholic Drinks Out of Home
The Consumer – Attitudes Towards Information Channels
The Consumer – Attitudes Towards Drink Selection
The Consumer – Attitudes towards Prices and Promotions
The Consumer – General Attitudes Towards Innovation
The Consumer – General Attitudes Towards Premiumisation
The Consumer – General Attitudes towards Health Implications of Drinking Alcohol
The Consumer – Cluster Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumption of Alcoholic Drinks in the Past 12 months
Appendix – Change of Consumption Level in Alcoholic Drinks in the Past 12 Months
Appendix – Different Types of Alcoholic Drinks Had in the Past 12 Months
Appendix – Places Visited when Drinking Alcoholic Drinks Out of Home in the Past 12 Months
Appendix –Drinking Occasions Out of Home in the Past 12 Months
Appendix – Attitude Towards Drinking Alcoholic Drinks Out of Home
Appendix – General Attitudes Towards Drinking Alcoholic Drinks Out of Home
Appendix – Cluster Analysis
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How can brands target female consumers at on-trade channels?
