“Online shoe retailing is one of the key developments in the footwear marketplace in recent years. The challenge now is how to best integrate, streamline, and develop use of websites as well as other tools such as social media and smartphone apps to maximize turnover and customer satisfaction. Online tools are essential to reaching digital-savvy younger shoe buyers, aged 18-34, as well as young Hispanics and busy parents. However, they ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance – Women’s Footwear
Segment Performance – Men’s Footwear
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Purchase of Men’s and Women’s Footwear
Retailers Shopped for Men’s and Women’s Footwear
Reasons for Purchasing Footwear
Reasons for Purchasing Athletic Footwear
Important Attributes When Selecting Footwear
Attitudes toward Footwear Price, Comfort, and Style
Attitudes toward In-store Shopping for Footwear
Attitudes toward Online Activities Regarding Footwear
Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Major Suppliers
Retailer Overview
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
30th June 2015
“Black Millennials have a strong desire to give back to their communities – whether through participating in activism, volunteering, or forming non-profit organizations aimed at making a difference in the Black community. Some Black celebrities are using their clout and finances to fulfill dreams in their hometown communities.” 
29th May 2015
“To market shoes as a part of a hip, stylish lifestyle to impressionable young adults, investments in branding, celebrity endorsements, and multimedia promotion should be central to any communications strategy. Finish Line and Reebok’s integration with Kendrick Lamar is a great example of how to market a product as a ...
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What motivates purchase and what attributes do key buyers seek?
