“Reward schemes have the power to influence consumer behaviour and encourage more frequent credit card spending. However, providers need to ensure that not only are cardholders aware of the benefits, but that they are also kept interested and engaged so as to choose to adapt their spending in order to make use of the rewards offered.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Competitor Products
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Credit Card Ownership
Consumer Use of Credit Cards
Consumer Use of Reward Schemes
Attitudes towards Reward Schemes among Users
Influential Factors for Credit Card Ownership
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Market Share
Appendix – Brand Research
Appendix – Channels to Market
Appendix – Credit Card Ownership
Appendix – Consumer Use of Credit Cards
Appendix – Consumer Use of Reward Schemes
Appendix – Attitudes towards Reward Schemes among Users
Appendix – Influential Factors for Credit Card Ownership
29th May 2015
“The significant size of the credit card market that is attracted to cashback incentives when weighing up credit card features, suggests that the withdrawal of these offers could contribute to a reduction in demand for credit cards. –Sean Song, Financial Services Analyst 
24th April 2015
“Consumers have no knowledge or power over the impact of processing fees on retail prices, meaning it will be tempting for retailers just to absorb the effect of the cap. Regulators will need to keep a close eye on retailers to ensure consumers are getting a fair deal.”
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Reward schemes have the power to increase credit card spending
