Table of Contents
Introduction
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- Key themes of the report
- Definition
- Data sources
- Abbreviations
Executive Summary
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- The market
- Forecast
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- Figure 1: Estimated value of the total yogurt market, by value, IoI, NI and RoI, 2008-18
- Market factors
- Rising milk prices an issue for Irish yogurt industry
- Cost of living and disposable income an issue for Irish consumers
- Demographic shift provides opportunities for yogurt market
- Yogurt producers have a role to play in government health initiatives
- Packed lunch opportunity for yogurt producers
- Companies, brands and innovations
- The consumer
- Standard yogurt popular among Irish consumers
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- Figure 2: Types of yogurt eaten in the last three months, by demographics, NI and RoI, July 2013
- Irish consumers snacking on yogurts at home
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- Figure 3: Occasions that yogurt was eaten for in the last three months, by demographics, NI and RoI, July 2013
- Low-fat a key consideration for yogurt consumers in Ireland
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- Figure 4: Factors considered important when buying yogurts in the last three months, by demographics, NI and RoI, July 2013
- Yogurts seen as healthy and ‘guilt-free’ snacks
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- Figure 5: Agreement with statements relating to yogurt, by demographics, NI and RoI, July 2013
- What we think
Issues in the Market
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- How are increasing raw material costs impacting the Irish yogurt market?
- What types of yogurt products are eaten by Irish consumers?
- What are Irish consumer’s attitudes towards yogurt products?
- Who are the key players in the Irish yogurt market?
- What do Irish consumers consider important when purchasing yogurt?
Trend Applications
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- Transumers
- The Big Issue
- Mintel Futures: Old Gold
Market Overview
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- Key points
- Rising milk prices to impact yogurt products
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- Figure 6: Average yearly milk prices, pence per litre, NI, 2009-13
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- Figure 7: Average yearly milk prices, cents per litre, RoI, 2009-13
- Increased feed costs impacting milk prices
- Sales of yogurt products also affected by cost of living
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- Figure 8: Consumer Price Index, UK (including NI and) RoI, year-on-year percentage change, 2007-13
- Disposable income falls throughout Ireland
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- Figure 9: Real household net disposable income, annual growth rates, 2005-12
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- Figure 10: How consumers rate their current financial situation, NI and RoI, July 2013
- Aging population to boost market for functional yogurt products
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- Figure 11: Population, by age, NI, 2012 and 2024
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- Figure 12: Population, by age, RoI, 2011 and 2026
- Yogurt products can play role in tackling obesity
- Packed lunch trend provides opportunity to drive yogurt consumption
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- Figure 13: Occasions that yogurt was eaten in the last three months, by demographics, NI and RoI, July 2013
Competitive Context
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- Key points
- New varieties of cakes, pastries and sweet goods are a key area for product innovation
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- Figure 14: New products launched in the cakes, pastries and sweet goods category, UK and Ireland 2008-13
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- Figure 15: New product development in the cakes, pastries and sweet goods category, by launch type, UK and Ireland 2008-13
- ‘Suitable for’ claims driving dessert and ice cream product launches
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- Figure 16: New products launched in the desserts and ice cream category, UK and Ireland 2008-13
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- Figure 17: New product development in the desserts and ice cream category, by claim type, UK and Ireland 2008-13
Market Size and Forecast
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- Key points
- Growth forecast for yogurt market in 2013
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- Figure 18: Estimated value of the total yogurt market (including soy yogurt), by value, IoI, NI and RoI, 2008-18
- Spoonable yogurt drives NI market
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- Figure 19: Estimated value of the total yogurt market (including soy yogurt), by segment, NI, 2008-18
- Figure 20: Percentage breakdown of yogurt segments, NI, 2013
- RoI yogurt market to show modest growth in 2013
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- Figure 21: Estimated value of the total yogurt market (including soy yogurt), by segment, RoI, 2008-18
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- Figure 22: Percentage breakdown of yogurt segments, RoI, 2013
Strengths and Weaknesses
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- Strengths
- Weaknesses
Companies and Innovations
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- Examples of Innovation
- Spoonable yogurt products dominate new product launches
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- Figure 23: New product development in the spoonable yogurt, drinking yogurt and liquid cultured milk and soy yogurt sub-categories, UK and Ireland, 2008-13
- New variety and range extensions show strong growth
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- Figure 24: New product development in the spoonable yogurt, drinking yogurt and liquid cultured milk and soy yogurt sub-categories, by launch type, UK and Ireland, 2008-13
- ‘Suitable for’ most popular claim made by yogurt products
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- Figure 25: New product development in the spoonable yogurt, drinking yogurt and liquid cultured milk and soy yogurt sub-categories, by claim category, UK and Ireland, 2008-13
- Figure 26: New product development in the spoonable yogurt, drinking yogurt and liquid cultured milk and soy yogurt sub-categories, by claim category, UK and Ireland, 2008-13 (continued)
- Company profiles
- Clandeboye Estate
- Dale Farm Ltd
- Danone UK and Ireland Ltd
- Glanbia plc (Yoplait)
- Glenisk
- Irish Yogurts Limited
- Killowen Farm
- Müller UK and Ireland Group LLP
The Consumer – Types of Yogurt Eaten by Irish Consumers
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- Key points
- Seven in ten Irish women have eaten standard yogurt in the last three months
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- Figure 27: Types of yogurt eaten in the last three months, by region, NI and RoI, July 2013
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- Figure 28: Consumers who have eaten standard yogurts (including big pots) in the last three months, by age and gender, NI and RoI, July 2013
- Yogurt with separate toppings popular among Irish consumers
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- Figure 29: Consumers who have eaten yogurt with separate toppings (eg Müller Corner) in the last three months, by work status, NI and RoI, July 2013
- Children in the household contributes to consumption of yogurt with separate toppings
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- Figure 30: Consumers who have eaten yogurt with separate toppings (eg Müller Corner) in the last three months, by gender and children present in the household, NI and RoI, July 2013
- Pouring yogurt popular in NI
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- Figure 31: Consumers that have eaten pouring yogurt (eg for use on cereals, in cooking etc) in the last three months, by gender and age, NI and RoI, July 2013
- Employed consumers primary market for yogurt drinks
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- Figure 32: Consumers that have consumed other yogurt drinks (eg Actimel, Müller Vitality) in the last three months, by work status, NI and RoI, July 2013
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- Figure 33: Consumers that have consumed other yogurt drinks (eg Actimel, Müller Vitality) in the last three months, by age, NI and RoI, July 2013
- A fifth of Irish consumers drinking cholesterol-lowering yogurt drinks
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- Figure 34: Consumers that have consumed cholesterol-lowering yogurt drinks in the last three months, by gender and age, NI and RoI, July 2013
The Consumer – Occasions At Which Irish Consumers Eat Yogurt Products
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- Key points
- Yogurts popular for in-home snacking
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- Figure 35: Occasions that yogurt was eaten for in the last three months, by region, NI and RoI, July 2013
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- Figure 36: Consumers who have eaten yogurts as a snack at home in the last three months, by gender and age, NI and RoI, July 2013
- Yogurts a healthy snacking option for children
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- Figure 37: Consumers who have eaten yogurts as a snack at home in the last three months, by presence of children in the household, NI and RoI, July 2013
- Dessert a key occasion for yogurt consumption
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- Figure 38: Consumers who have eaten yogurt as a dessert (after lunch/dinner) in the last three months, by gender and social class, NI and RoI, July 2013
- Affluent RoI consumers eating yogurt at breakfast
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- Figure 39: Consumers who have eaten yogurt at breakfast in the last three months, by gender and social class, NI and RoI, July 2013
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- Figure 40: Consumers who have eaten yogurt at breakfast in the last three months, by work status, NI and RoI, July 2013
The Consumer – Factors Considered Important When Purchasing Yogurt Products
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- Key points
- Low-fat the most important factor when buying yogurts
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- Figure 41: Factors considered important when buying yogurts in the last three months, by demographics, NI and RoI, July 2013
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- Figure 42: Consumers that consider low-fat an important factor when buying yogurts in the last three months, by gender and age, NI and RoI, July 2013
- Low-calorie yogurts also a favourite among Irish consumers
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- Figure 43: Consumers that consider low-calorie an important factor when buying yogurts in the last three months, by gender and marital status, NI and RoI, July 2013
- Irish consumers like their yogurts thick and creamy
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- Figure 44: Consumers that consider thick and creamy an important factor when buying yogurts in the last three months, by location and social class, NI and RoI, July 2013
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- Figure 45: Consumers that consider thick and creamy an important factor when buying yogurts in the last three months, by work status, NI and RoI, July 2013
- A third of Irish consumers consider ‘all-natural’ an important factor
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- Figure 46: Consumers who consider all-natural (no additives/preservatives etc) to be an important factor when buying yogurt in the last three months, by gender and age, NI and RoI, July 2013
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- Figure 47: Consumers who consider all-natural (no additives/preservatives etc) to be an important factor when buying yogurt in the last three months, by marital status and social class, NI and RoI, July 2013
- Irish men most likely to consider branding important
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- Figure 48: Consumers who consider their favourite brand to be an important factor when buying yogurts in the last three months, by gender and age, NI and RoI, July 2013
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- Figure 49: Consumers who consider their favourite brand to be an important factor when buying yogurts in the last three months, by work status, NI and RoI, July 2013
The Consumer – Attitudes Towards Yogurt Products
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- Key points
- Yogurts viewed as a healthy alternative to treats
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- Figure 50: Agreement with statements relating to yogurt, by demographics, NI and RoI, July 2013
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- Figure 51: Agreement with the statement ‘Yogurt is a healthy alternative to treats (eg chocolate bars, biscuits, etc)’, by gender and age, NI and RoI, July 2013
- Yogurts a good ‘guilt-free’ snack
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- Figure 52: Agreement with the statement ‘Yogurts make for a good ‘guilt-free’ snack’, by location and social class, NI and RoI, July 2013
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- Figure 53: Agreement with the statement ‘Yogurts make for a good ‘guilt-free’ snack’, by presence of children in the household, NI and RoI, July 2013
- Irish consumers like new varieties and flavours
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- Figure 54: Agreement with the statement ‘I like to try a variety or flavour of yogurt/yogurt drinks’, by gender and marital status, NI and RoI, July 2013
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- Figure 55: Agreement with the statement ‘I like to try a variety of flavours of yogurt/yogurt drinks’, by presence of children in the household, NI and RoI, July 2013
- Three in ten pay attention to on-pack health claims
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- Figure 56: Agreement with the statement ‘I pay attention to the health claims on yogurt/yogurt drink packaging’, by gender and age, NI and RoI, July 2013
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- Figure 57: Agreement with the statement ‘I pay attention to the health claims on yogurt/yogurt drink packaging’, by location and social class, NI and RoI, July 2013
Appendix
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- NI Toluna data
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- Figure 58: Types of yogurt eaten in the last 3 months, by demographics, NI, July 2013
- Figure 59: Types of yogurt eaten in the last 3 months, by demographics, NI, July 2013 (continued)
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- Figure 60: Types of yogurt eaten in the last 3 months, by demographics, NI, July 2013 (continued)
- Figure 61: Occasions that yogurt was eaten for in the last 3 months, by demographics, NI, July 2013
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- Figure 62: Occasions that yogurt was eaten for in the last 3 months, by demographics, NI, July 2013 (continued)
- Figure 63: Occasions that yogurt was eaten for in the last 3 months, by demographics, NI, July 2013 (continued)
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- Figure 64: Important factors when buying yogurts in the last 3 months, by demographics, NI, July 2013
- Figure 65: Important factors when buying yogurts in the last 3 months, by demographics, NI, July 2013 (continued)
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- Figure 66: Important factors when buying yogurts in the last 3 months, by demographics, NI, July 2013 (continued)
- Figure 67: Important factors when buying yogurts in the last 3 months, by demographics, NI, July 2013 (continued)
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- Figure 68: Agreement with statements relating to yogurt, by demographics, NI, July 2013
- Figure 69: Agreement with statements relating to yogurt, by demographics, NI, July 2013 (continued)
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- Figure 70: Agreement with statements relating to yogurt, by demographics, NI, July 2013 (continued)
- RoI Toluna data
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- Figure 71: Types of yogurt eaten in the last 3 months, by demographics, RoI, July 2013
- Figure 72: Types of yogurt eaten in the last 3 months, by demographics, RoI, July 2013 (continued)
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- Figure 73: Types of yogurt eaten in the last 3 months, by demographics, RoI, July 2013 (continued)
- Figure 74: Occasions that yogurt was eaten for in the last 3 months, by demographics, RoI, July 2013
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- Figure 75: Occasions that yogurt was eaten for in the last 3 months, by demographics, RoI, July 2013 (continued)
- Figure 76: Occasions that yogurt was eaten for in the last 3 months, by demographics, RoI, July 2013 (continued)
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- Figure 77: Important factors when buying yogurts in the last 3 months, by demographics, RoI, July 2013
- Figure 78: Important factors when buying yogurts in the last 3 months, by demographics, RoI, July 2013 (continued)
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- Figure 79: Important factors when buying yogurts in the last 3 months, by demographics, RoI, July 2013 (continued)
- Figure 80: Important factors when buying yogurts in the last 3 months, by demographics, RoI, July 2013 (continued)
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- Figure 81: Agreement with statements relating to yogurt, by demographics, RoI, July 2013
- Figure 82: Agreement with statements relating to yogurt, by demographics, RoI, July 2013 (continued)
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- Figure 83: Agreement with statements relating to yogurt, by demographics, RoI, July 2013 (continued)
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