Table of Contents
Executive Summary
-
- The market
-
- Figure 1: Consumer expenditure on participation in sport, 2008-18
- Olympic year sees new record for participation rates
- More frequent play delivers more frequent spending
- Market drivers
- Pressure mounts on public provision
- At-risk groups priced out of the market
- Market segmentation
-
- Figure 2: Participation in individual sports, by frequency, 2012-13
- Swimming returns to growth as athletics and cycling stall
- Individual sports at risk of commitment bypass
- The consumer
-
- Figure 3: Sports played in last six months, June 2011-May 2013
- Team sports lead on growth
- Venue usage split along gender lines
-
- Figure 4: Impact of the London 2012 Olympic Games on sport participation, by region, May 2013
- Games’ halo of inspiration shaped like the M25
- What we think
Issues in the Market
-
- What are the participation legacy opportunities of London 2012?
- Has participation growth in cycling and athletics run out of steam?
- What role can family participation play in tackling post-16 drop-out?
- How can public facilities retain their appeal in the face of spending cuts?
- How can sport tackle cost barriers to expanding participation?
Trend Application
-
- Trend: Attention Economy
- Trend: Why Buy
- Mintel Futures: Brand Intervention
Market Drivers
-
- Key points
- Hard times to make sports club together?
-
- Figure 5: Registered sports facilities in England, by type, September 2012
- Figure 6: Sports facilities in England, by ownership/access, September 2012
- Affordability more than just a question of cost
-
- Figure 7: Leisure activities net spending trend* in past 12 months, by sector, September 2012
- Socialising sport to stand out from the health chores
-
- Figure 8: Factors seen as contributing to a healthy lifestyle, November 2012
- Figure 9: Effort applied to leading a healthy lifestyle, November 2012
- Wide-ranging policy goals put pressure on governing bodies
-
- Figure 10: Positive impacts of sport development on selected policy areas, May 2013
- A new focus for school sport funding
-
- Figure 11: Effectiveness of physical education in schools, 2008-2012
- Volunteering needs some Olympic shine
-
- Figure 12: Volunteering in sport, 2008/09-2012/13
- A new breed of sport and social (media) clubs
-
- Figure 13: Membership of sports clubs, 2008/09-2012/13
-
- Figure 14: Barriers to sports club membership growth, October 2012
- Women raise their sporting profile
-
- Figure 15: Women’s participation in sport at least once a week (30 minutes+), 2005-12
- Long hard winter for sports participation market
-
- Figure 16: Variations in temperature from long-term (1981-2010) average, January-June 2013
Who’s Innovating?
-
- Key points
- Young people power
- Kicking on in the final straight
- Faster, hire, stronger
- Performance-related play
- Can sports villages come to town?
- Olympic enthusiasm seeks TV repeats
- Illuminating personal goals
Market Size and Forecast
-
- Key points
- Olympic high creates new benchmark...
-
- Figure 17: Adults participating in moderate intensity sport for at least 30 minutes a week, 2008-13
- ... and delivers double-digit boost to spending
-
- Figure 18: Consumer expenditure on participation in sport*, 2008-18
- Forecast
-
- Figure 19: Forecast of number of adults in England playing sport at least once a week, 2008-18
- Figure 20: Forecast of UK consumer expenditure on participation in sport, 2008-18
- Forecast methodology
Segment Performance
-
- Key points
- Only swimming makes an Olympic splash
-
- Figure 21: Participation in individual sports, 2011/12-2012/13*
Sport Governing Bodies
-
- Key points
- Sports’ leaders
-
- Figure 22: National governing bodies of the UK’s most popular participation sports, July 2013
- Amateur Swimming Association
- Participation numbers
-
- Figure 23: Weekly and monthly swimming and diving participation, 2007/08-2012/13
- Participation initiatives
- Funding
-
- Figure 24: Sport England awards through Exchequer and Lottery sources for swimming and diving, 2007/08-2012/13
- UK Athletics
- Participation numbers
-
- Figure 25: Weekly and monthly athletics participation, 2007/08-2012/13
- Participation initiatives
- Funding
-
- Figure 26: Sport England awards through Exchequer and Lottery source for athletics, 2007/08-2012/13
- The Football Association
- Participation numbers
-
- Figure 27: Weekly and monthly football participation, 2007/08-2012/13
- Participation initiatives
- Funding
-
- Figure 28: Sport England awards through Exchequer and Lottery sources for association football, 2007/08-2012/13
- British Cycling
- Participation numbers
-
- Figure 29: Weekly and monthly cycling participation, 2007/08-2012/13
- Funding
-
- Figure 30: Sport England awards through Exchequer and Lottery sources for cycling, 2007/08-2012/13
- The R&A
- Participation numbers
-
- Figure 31: Weekly and monthly golf participation, 2007/08-2012/13
- Participation initiatives
- Funding
-
- Figure 32: Sport England awards through Exchequer and Lottery sources for golf, 2007/08-2012/13
- Badminton England
- Participation numbers
-
- Figure 33: Weekly and monthly badminton participation, 2007/08-2012/13
- Participation initiatives
- Funding
-
- Figure 34: Sport England awards through Exchequer and Lottery sources for badminton, 2007/08-2012/13
- Lawn Tennis Association
- Participation numbers
-
- Figure 35: Weekly and monthly tennis participation, 2007/08-2012/13
- Participation initiatives
- Funding
-
- Figure 36: Sport England awards through Exchequer and Lottery sources for lawn tennis, 2007/08-2012/13
- British Equestrian Federation
- Participation numbers
-
- Figure 37: Weekly and monthly equestrian participation, 2007/08-2012/13
- Participation initiatives
- Funding
-
- Figure 38: Sport England awards through Exchequer and Lottery sources for equestrian, 2007/08-2012/13
- England Squash and Racketball
- Participation numbers
-
- Figure 39: Weekly and monthly squash and racketball participation, 2007/08-2012/13
- Participation initiatives
- Funding
-
- Figure 40: Sport England awards through Exchequer and Lottery sources for squash, 2007/08-2012/13
- Bowls England
- Participation numbers
-
- Figure 41: Weekly and monthly bowls participation, 2007/08 - 2012/13
- Participation initiatives
- Funding
-
- Figure 42: Sport England awards through Exchequer and Lottery sources for bowls, 2010/11-2012/13
Sports Played
-
- Key points
- Running and cycling slow the pace
-
- Figure 43: Sports played in last six months, June 2011-May 2013
- Team sports expanding squad sizes
-
- Figure 44: Participation in sport types, by age, May 2013
- Individuals keep (f)it in the family
-
- Figure 45: Repertoires of sports played, by type of sport, May 2013
Venues for Playing Sport
-
- Key points
- Public sector faces cuts
-
- Figure 46: Venues used for participation in sport, May 2013
- Single-sex facilities?
-
- Figure 47: Venues used for participation in sport, by gender, May 2013
- More schools need to look for life beyond the bell
-
- Figure 48: Venues used for participation in sport, by socio-economic group, May 2013
- Majority of participants play home and away
-
- Figure 49: Repertoires of venues used to play sport, May 2013
London 2012 Participation Legacies
-
- Key points
- Hard-to-reach stay on the sidelines
-
- Figure 50: Impact of the London 2012 Olympic Games on sport participation, May 2013
- Team GB a bigger inspiration than Olympic spirit?
-
- Figure 51: Impact of the London 2012 Olympic Games on sport participation, by type of sport played, May 2013
- Olympic inspiration largely a London thing
-
- Figure 52: Impact of the London 2012 Olympic Games on sport participation, by region, May 2013
- Collectivism of the Games bypasses doorstep sports
-
- Figure 53: Impact of the London 2012 Olympic Games on sport participation, by venues used for playing sport, May 2013
Family Sport
-
- Key points
- More sporting families than lone parent participants
-
- Figure 54: Family sport participation habits, May 2013
- Coaches for kids: First parents, then clubs, but who next?
-
- Figure 55: Children’s participation in sport with parents and in organised clubs, by age of children, May 2013
- Parents and children team up around competition and racquets
-
- Figure 56: Encouragement of children to play sports parents are interested in, by type of sport played, May 2013
- Club settings key to promoting new parental play
-
- Figure 57: Taking up a sport as a result of my child playing it, by venue at which sport is played, May 2013
Incentives to Playing Sport
-
- Key points
- Cost-cutting key to avoiding cutting back
-
- Figure 58: Incentives to playing sport, May 2013
- Loosening formal play to attract more casuals
-
- Figure 59: Interest in being able to play sport without making a regular commitment, by venues used to play sport, May 2013
- Take to the streets to fill sporting knowledge gaps
-
- Figure 60: Demand for more information about local sport participation opportunities and people to play with, by sports played, May 2013
Doorstep Sport Not Just For The Young – CHAID Analysis
-
- Methodology
- Cheaper access key to expanding leisure repertoires to include sport
-
- Figure 61: Sports Participation – CHAID – Tree output, May 2013
-
- Figure 62: Sports Participation – CHAID – Table output, May 2013
Appendix – Market Drivers
-
-
- Figure 63: Trends in the age structure of the UK population, by gender, 2008-18
-
Appendix – Market Size and Forecast
-
-
- Figure 64: Forecast of consumer expenditure on participation in sport, 2013-18
-
Appendix – Segment Performance
-
-
- Figure 65: Participation in individual sports, 2007/08-2012/13
-
Appendix – Sports Played
-
-
- Figure 66: Most popular sports played in last six months, by demographics, May 2013
- Figure 67: Next most popular sports played in last six months, by demographics, May 2013
-
- Figure 68: Next most popular sports played in last six months, by demographics, May 2013
- Figure 69: Next most popular sports played in last six months, by demographics, May 2013
-
- Figure 70: Other sports played in last six months, by demographics, May 2013
- Figure 71: Popular sports played in last six months, by demographics, May 2013
-
- Figure 72: Least popular sports played in last six months, by demographics, May 2013
- Figure 73: Repertoire of types of sports played, May 2013
-
- Figure 74: Repertoire of sports played within individual/keep fit sports group, May 2013
- Figure 75: Repertoire of sports played within team/competitive sports group, May 2013
-
- Figure 76: Repertoire of sports played within racquet sports group, May 2013
- Figure 77: Repertoire of sports played within outdoor/alternative sports group, May 2013
-
Appendix – Venues for Playing Sport
-
-
- Figure 78: Most popular sport participation venues used, by demographics, May 2013
- Figure 79: Next most popular sport participation venues used, by demographics, May 2013
-
Appendix – London 2012 Participation Legacies
-
-
- Figure 80: Most popular impact of the London 2012 Olympic Games on sport participation, by demographics, May 2013
- Figure 81: Next most popular impact of the London 2012 Olympic Games on sport participation, by demographics, May 2013
-
- Figure 82: Impact of the London 2012 Olympic Games on sport participation, by most popular sports played in last six months, May 2013
- Figure 83: Impact of the London 2012 Olympic Games on sport participation, by next most popular sports played in last six months, May 2013
-
- Figure 84: Impact of the London 2012 Olympic Games on sport participation, by other sports played in last six months, May 2013
- Figure 85: Impact of the London 2012 Olympic Games on sport participation, by least popular sports played in last six months, May 2013
-
- Figure 86: Impact of the London 2012 Olympic Games on sport participation, by most popular sport participation venues used, May 2013
- Figure 87: Impact of the London 2012 Olympic Games on sport participation, by next most popular sport participation venues used, May 2013
-
Appendix – Family Sport
-
-
- Figure 88: Most popular family sport participation habits, by demographics, May 2013
- Figure 89: Next most popular family sport participation habits, by demographics, May 2013
-
- Figure 90: Family sport participation habits, by family sport participation habits, May 2013
- Figure 91: Family sport participation habits, by most popular sports played in last six months, May 2013
-
- Figure 92: Family sport participation habits, by next most popular sports played in last six months, May 2013
- Figure 93: Family sport participation habits, by other sports played in last six months, May 2013
-
- Figure 94: Family sport participation habits, by most popular sport participation venues used, May 2013
- Figure 95: Family sport participation habits, by next most popular sport participation venues used, May 2013
-
- Figure 96: Family sport participation habits, by most popular impact of the London 2012 Olympic games on sport participation, May 2013
- Figure 97: Family sport participation habits, by next most popular impact of the London 2012 Olympic games on sport participation, May 2013
-
Appendix – Incentives to Playing Sport
-
-
- Figure 98: Most popular incentives to playing sport, by demographics, May 2013
- Figure 99: Next most popular incentives to playing sport, by demographics, May 2013
-
- Figure 100: Other incentives to playing sport, by demographics, May 2013
- Figure 101: Incentives to playing sport, by most popular incentives to playing sport, May 2013
-
- Figure 102: Incentives to playing sport, by next most popular incentives to playing sport, May 2013
- Figure 103: Incentives to playing sport, by other incentives to playing sport, May 2013
-
- Figure 104: Incentives to playing sport, by most popular sports played in last six months, May 2013
- Figure 105: Incentives to playing sport, by next most popular sports played in last six months, May 2013
-
- Figure 106: Incentives to playing sport, by other sports played in last six months, May 2013
- Figure 107: Incentives to playing sport, by least popular sports played in last six months, May 2013
-
- Figure 108: Incentives to playing sport, by most popular sport participation venues used, May 2013
- Figure 109: Incentives to playing sport, by next most popular sport participation venues used, May 2013
-
- Figure 110: Incentives to playing sport, by most popular family sport participation habits, May 2013
- Figure 111: Incentives to playing sport, by next most popular family sport participation habits, May 2013
-
Back to top