Table of Contents
Introduction
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- Definitions
- Excluded
- Abbreviations
Executive Summary
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- The market
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- Figure 1: UK footwear sales, best- and worst-case forecast, 2008-18
- Sales estimated to grow 5% in 2013
- Weather impacts footwear sales
- Market factors
- Online growth
- Companies, brands and innovation
- Market shares
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- Figure 2: Ten leading retailers’ shares of consumer spending on footwear, 2012
- Sector shares
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- Figure 3: Compound annual growth rates in revenues, selected retailers, 2008-11
- Innovation
- Brands
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- Figure 4: Attitudes towards and usage of brands in the footwear retailing sector, April 2013
- The consumer
- Where they buy
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- Figure 5: Where they buy, May 2013
- Trying on for fit
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- Figure 6: Attitudes towards shopping for footwear, May 2013
- Buying clothes and shoes at the same time
- Importance of quality footwear
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- Figure 7: Further attitudes towards shopping for footwear, May 2013
- Under-35s sacrifice fit for fashion
- Brands play an important role
- What we think
Issues in the Market
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- What is the growth potential for online footwear sales?
- Which retailers are emerging as the winners of 2013?
- To what extent has discounting impacted the footwear market?
- What demographics will drive growth in the footwear sector and how can retailers capitalise on this?
Trend Applications
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- Trend: Life Hacking
- Trend: Guiding Choice
- Mintel Futures: Old Gold
Market Environment
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- Key points
- Economic prospects
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- Figure 8: UK GDP growth, Q3 2009-Q1 2013
- Consumer confidence
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- Figure 9: UK consumer confidence, as recorded by Eurostat, June 2012-April 2013
- Figure 10: GfK NOP Consumer Confidence Index, January 1988-January 2012
- Figure 11: UK retail trade confidence, June 2012-April 2013
- Footwear deflation continues
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- Figure 12: CPI annual % change for footwear, clothing and all items, May 2012- May 2013
- Figure 13: Annual % change CPI and average weekly earnings, January 2011-February 2013
- Growing obesity
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- Figure 14: Percentage of the UK population that is overweight or obese, by gender, 2006-11
- An ageing population
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- Figure 15: Trends in the age structure of the UK population, 2012-17
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Innovative footwear
- New launches
- Concept stores
- Clothing retailers focus on footwear
- New campaigns
- Online focus
- Sustainability
- Bespoke services
Consumer Spending on Footwear
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- Key points
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- Figure 16: Consumer spending on clothing and footwear, at current prices (incl. VAT), 2008-12
- Consumers spend on new shoes, but also opt to mend old ones
- Quarterly footwear growth slows since 2010
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- Figure 17: Year-on-year growth in consumer spending on clothing and footwear, at current prices, Q1 2011-Q1 2013
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- Figure 18: Year-on-year real-terms growth in consumer spending on clothing and footwear, Q1 2008-Q1 2013
- Footwear spending growth slows
Sector Size and Forecast
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- Key points
-
- Figure 19: UK footwear sales, best- and worst-case forecast, 2008-18
- Sales set to grow 5% in 2013
- Footwear sales at current and constant prices
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- Figure 20: UK footwear sales at current and constant prices, 2008-18
- Clothing retailers drive growth in the sector
- Premium and fashion specialists outperform
- Weather impacts footwear sales
- Forecast
- Forecast methodology
Space Allocation Summary
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- Summary data
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- Figure 21: Space allocation of footwear, May 2013
- Detailed space allocation estimates
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- Figure 22: Footwear retailers’ space allocation estimates, May 2013
- Figure 23: Footwear retailers’ space allocation estimates (continued), May 2013
- Sales mix
Channels of Distribution
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- Key points
- Clothing specialists gaining share over footwear specialists
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- Figure 24: Distribution of consumer spending on footwear, 2012
Market Shares
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- Key points
- 2012 snapshot: Spending remains fragmented
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- Figure 25: Ten leading retailers’ shares of consumer spending on footwear, 2012
- In detail, 2008-12: Clarks losing share
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- Figure 26: Leading retailers’ shares of consumer spending on footwear, 2008-12
The Specialist Retailers: Financials and Outlets
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- Key points
- Growth 2008-11: premium and fashion specialists prove strong
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- Figure 27: Compound annual growth rates in revenues, selected retailers, 2008-11
- Leading specialists’ revenues: Office surges
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- Figure 28: Leading footwear specialists’ net revenues, 2008-12
- Outlet numbers and sales per outlet: Kurt Geiger patchy
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- Figure 29: Leading footwear specialists’ outlet numbers, 2008-12
- Figure 30: Leading footwear specialists’ annual sales per outlet, 2008-12
- Profitability: Value retailers suffer
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- Figure 31: Leading footwear specialists’ operating profits, 2008-12
- Figure 32: Leading footwear specialists’ operating margins, 2008-12
The Non-Specialist Retailers
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- Key points
- M&S leads the non-specialists
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- Figure 33: Leading non-specialists retailers’ estimated footwear sales, 2012
- Marks & Spencer
- Sports Direct
- New Look
- Next
Online
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- Key points
- Online sales set to reach £1 billion
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- Figure 34: Estimated online sales of footwear (incl. VAT), 2011-14
- Next and Clarks lead online
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- Figure 35: Estimated net online revenues and share of all online footwear sales, 2012
- The consumer: Shopping online
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- Figure 36: The consumer: Where they have bought footwear online in the past 12 months, most popular retailers, May 2013
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- Figure 37: The consumer: Attitudes towards shopping for footwear, selected statements, May 2013
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- Figure 38: Percentage of respondents undertaking online shopping (for any type of goods) in the last three months, January 2013
- Social media metrics
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- Figure 39: Leading footwear retailers’ social media follower numbers, May 2013
Brand Communication and Promotion
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- Key points
- Advertising expenditure on footwear falls
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- Figure 40: Topline adspend in the UK footwear category, 2008-12
- Nike spends most on footwear ads
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- Figure 41: Total recorded advertising expenditure in the UK footwear category, by top 20 advertisers, 2008-12
- Spending relative to turnover
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- Figure 42: Selected footwear retailers’ ad spend relative to turnover, 2008-12
- Ratio between adspend by category remains stable
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- Figure 43: Adspend in the UK footwear category, by product category, 2008-12
- Figure 44: Share of adspend in the UK footwear category, by product category, 2008-12
- Footwear adspend by media type
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- Figure 45: Adspend in the UK footwear category, by media type, 2008-12
Brand Research
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- Brand map
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- Figure 46: Attitudes towards and usage of brands in the footwear retailing sector, April 2013
- Correspondence analysis
- Brand attitudes
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- Figure 47: Attitudes, by footwear retailing brand, April 2013
- Brand personality
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- Figure 48: Footwear retailing brand personality – macro image, April 2013
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- Figure 49: Footwear retailing brand personality – micro image, April 2013
- Brand experience
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- Figure 50: Footwear retailing brand usage, April 2013
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- Figure 51: Satisfaction with various footwear retailing brands, April 2013
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- Figure 52: Consideration of footwear retailing brands, April 2013
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- Figure 53: Consumer perceptions of current footwear retailing brand performance, April 2013
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- Figure 54: Footwear retailing brand recommendation – Net Promoter Score, April 2013
- Brand index
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- Figure 55: Footwear retailing brand index, April 2013
- Figure 56: Footwear retailing brand index vs. recommendation, April 2013
- Target group analysis
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- Figure 57: Target groups, April 2013
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- Figure 58: Footwear retailing brand usage, by target groups, April 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
The Consumer – Where They Buy
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- Key points
- What we asked
- Clarks and Primark stand head to head
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- Figure 59: Where they buy, May 2013
- 2012 versus 2013
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- Figure 60: Where they buy, April 2012 and May 2013
- Who buys where
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- Figure 61: Where they buy, by gender, May 2013
- Clarks and M&S attract younger customers
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- Figure 62: Consumers who bought footwear from Clarks in the last 12 months, by age, April 2012 and May 2013
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- Figure 63: Consumers who bought footwear from M&S in the last 12 months, by age, April 2012 and May 2013
- Schuh broadens customer base
- Where consumers buy – offline/online split
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- Figure 64: Where they buy, online and in-store, May 2013
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- Figure 65: Repertoire of where they bought footwear in the last 12 months, by gender and age, May 2013
The Consumer – Types of Shoes Purchased
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- Key points
- Women buy more shoes than men
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- Figure 66: Numbers of pairs of shoes bought in the last 12 months, May 2013
- Women favour flats
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- Figure 67: Percentage of women who have bought shoes from each shoe category, May 2013
- Females aged 25-34 spend the most on shoes
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- Figure 68: Average amount spent on women’s shoes in the last 12 months, May 2013
- Male under-35s opt for casual shoes
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- Figure 69: Percentage of men who have bought shoes from each shoe category, May 2013
- Men aged 25-34 high spenders
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- Figure 70: Average amount spent on men’s shoes in the last 12 months, May 2013
The Consumer – Attitudes Towards Shopping for Footwear
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- Key points
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- Figure 71: Attitudes towards shopping for footwear, May 2013
- Trying on for fit
- Online versus in-store
- Buying clothes and shoes at the same time
- Young less interested in discounted shoes
- Under-25s and ABs are the most loyal
- Older consumers interested in shoes made in Britain
- Promoting footwear m-commerce
The Consumer – Further Attitudes Towards Shopping for Footwear
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- Key points
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- Figure 72: Further attitudes towards shopping for footwear, May 2013
- Importance of quality footwear
- Under-35s sacrifice fit for fashion
- Three fifths stick to same shoe styles
- Brands play an important role
- Demand for well-trained staff
Macintosh UK (Brantano and A. Jones)
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- What we think
- Poor performance from parent company
- Cross-channel delays
- Online sales growing fast
- UK lacks critical mass
- Brantano stores need more inspiration
- Capitalising on brands
- Company background
- Company performance
- Brantano
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- Figure 73: Brantano (UK): Financial performance, 2007-12
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- Figure 74: Brantano (UK): Outlet data, 2008-12
- A. Jones
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- Figure 75: A. Jones & Sons Plc: Financial performance, 2007/08-2012/13
- Figure 76: A. Jones & Sons Plc: Outlet data, 2007/08-2012/13
- Retail offering
- Brantano
- A. Jones
C&J Clark (UK)
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- What we think
- Extending its global reach
- Overseas sales grow faster
- Online helps to drive UK sales
- Creating a more distinctive proposition
- Company background
- Company performance
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- Figure 77: C&J Clark Group: Group financial performance, 2008/09-2012/13
- Figure 78: C&J Clark Group: Outlet numbers, 2007/08-2012/13
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- Figure 79: C&J Clark (UK): Outlet data, 2008/09-2012/13
- Retail offering
Dune Group
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- Disappointing 2011/12 figures
- Profits should bounce back in 2012/13
- International opportunities
- Multichannel development
- Company background
- Company performance
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- Figure 80: Dune Group: Group financial performance, 2007/08-2012/13
- Figure 81: Dune Group: Outlet data, 2008/09-2012/13
- Figure 82: Dune Group: Outlet numbers, 2009/10-2012/13
- Retail offering
Foot Locker Ltd
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- What we think
- Fashion focus
- UK lacklustre
- Locker Room extends target
- Company background
- Company performance
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- Figure 83: Foot Locker Ltd: Group financial performance, 2007-12
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- Figure 84: Foot Locker Ltd: Outlet data, 2007-12
- Retail offering
Kurt Geiger Ltd
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- What we think
- A coherent fashion image
- Benefiting from premium demand
- International potential
- Online growing in importance
- Company background
- Company performance
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- Figure 85: Kurt Geiger Ltd: Group financial performance, 2007/08-2012
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- Figure 86: Kurt Geiger Ltd: UK Outlet data, 2007/08-2012
- Retail offering
Office Holdings Ltd
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- What we think
- Outstanding track record
- The right brand mix and concession hosts
- Potential for growth
- Company background
- Company performance
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- Figure 87: Office Holdings Ltd: Group financial performance, 2007/08-2012/13
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- Figure 88: Office Holdings Ltd: Outlet data, 2007/08-2012/13
- Retail offering
Russell & Bromley Ltd
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- What we think
- Solid track record
- Late to online
- Needs to broaden horizons
- Company background
- Company performance
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- Figure 89: Russell & Bromley Ltd: Group financial performance, 2007-12
- Figure 90: Russell & Bromley Ltd: Outlet data, 2007-12
- Retail offering
Schuh Ltd
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- What we think
- Genesco and Schuh a good fit…
- …as Schuh reaps the benefits
- Youth target requires digital strategy
- International potential
- Company background
- Company performance
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- Figure 91: Schuh Ltd: Group financial performance, 2007/08-2013
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- Figure 92: Schuh Ltd: Outlet data, 2008/09-2011/12
- Retail offering
Shoe Zone Group Ltd
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- What we think
- Profits bounce back in 2011/12
- Better-looking prospects
- Multichannel moves
- Company background
- Company performance
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- Figure 93: Shoe Zone Group Ltd: Group financial performance, 2008/09-2011/12
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- Figure 94: Shoe Zone Group Ltd: Outlet data, 2008/09-2011/12
- Retail offering
Appendix – Sector Size and Forecast
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- Figure 95: Best- and worst-case forecast of UK footwear sales, 2013-18
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Appendix – Brand Research
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- Figure 96: Brand usage, April 2013
- Figure 97: Brand commitment, April 2013
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- Figure 98: Brand momentum, April 2013
- Figure 99: Brand diversity, April 2013
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- Figure 100: Brand satisfaction, April 2013
- Figure 101: Brand recommendation, April 2013
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- Figure 102: Brand attitude, April 2013
- Figure 103: Brand image – macro image, April 2013
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- Figure 104: Brand image – micro image, April 2013
- Figure 105: Profile of target groups, by demographics, April 2013
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- Figure 106: Psychographic segmentation by target groups, April 2013
- Figure 107: Brand usage, by target groups, April 2013
- Brand index
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- Figure 108: Brand index, April 2013
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Appendix – The Consumer – Where They Buy
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- Figure 109: Most popular retailers where men and women have bought footwear in-store or online, by demographics, May 2013
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- Figure 110: Next most popular retailers where men and women have bought footwear in-store or online, by demographics, May 2013
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- Figure 111: Other retailers where men and women have bought footwear in-store or online, by demographics, May 2013
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- Figure 112: Most popular retailers where men and women have bought footwear in-store or online, by demographics, May 2013
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Appendix – The Consumer – Types of Shoes Purchased
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- Figure 113: Numbers of pairs of women's shoes bought in the last 12 months (total and by category), by demographics, May 2013
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- Figure 114: Most popular % of women who have bought shoes from each shoe category, by demographics, May 2013
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- Figure 115: Next most popular % of women who have bought shoes from each shoe category, by demographics, May 2013
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- Figure 116: Most popular average amount spent on women's shoes in the last 12 months (total and per category), by demographics, May 2013
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- Figure 117: Next most popular average amount spent on women's shoes in the last 12 months (total and per category), by demographics, May 2013
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- Figure 118: Numbers of pairs of men's shoes bought in the last 12 months (total and by category), by demographics, May 2013
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- Figure 119: % of men who have bought shoes from each category, by demographics, May 2013
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- Figure 120: Most popular average amount spent on men's shoes in the last 12 months (total and per category), May 2013
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- Figure 121: Next most popular average amount spent on men's shoes in the last 12 months (total and per category), May 2013
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Appendix – The Consumer – Attitudes Towards Shopping for Foowear
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- Figure 122: Most popular attitudes towards shopping for footwear, by demographics, May 2013
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- Figure 123: Next most popular attitudes towards shopping for footwear, by demographics, May 2013
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- Figure 124: Other attitudes towards shopping for footwear, by demographics, May 2013
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Appendix – The Consumer – Further Attitudes Towards Shopping for Footwear
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- Figure 125: Agreement with the statement ‘It is more important that shoes fit well than that they are the latest fashion’, by demographics, May 2013
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- Figure 126: Agreement with the statement ‘It’s worth spending more on quality footwear’, by demographics, May 2013
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- Figure 127: Agreement with the statement ‘Not knowing if footwear will fit puts me off shopping online’, by demographics, May 2013
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- Figure 128: Agreement with the statement ‘I am happy to buy shoes made from other materials that are not leather’, by demographics, May 2013
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- Figure 129: Agreement with the statement ‘I prefer to stick to styles that I’ve bought before and know I like’, by demographics, May 2013
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- Figure 130: Agreement with the statement ‘Well-known branded footwear is worth paying more for’, by demographics, May 2013
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- Figure 131: Agreement with the statement ‘Shopping for shoes in-store is an enjoyable activity’, by demographics, May 2013
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- Figure 132: Agreement with the statement ‘I prefer to shop at retailers where I know there are well-trained shop assistants’, by demographics, May 2013
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- Figure 133: Agreement with the statement ‘I prefer shopping online for shoes as there is a wider choice of brands and styles’, by demographics, May 2013
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- Figure 134: Agreement with the statement ‘Retailers should update their shoe styles more often than once a season’, by demographics, May 2013
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- Figure 135: Agreement with the statement ‘Price is more important to me than quality when buying footwear’, by demographics, May 2013
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- Figure 136: Agreement with the statement ‘Fashion is the most important consideration when buying footwear’, by demographics, May 2013
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