Table of Contents
Introduction
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- Products covered in this report
- Excluded
- Abbreviations
Executive Summary
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- The Market: growth slows in 2013
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- Figure 1: Best- and worst-case forecast for UK value sales of colour cosmetics, 2008-18
- Market Drivers: Face of the UK population changing
- Product Innovation: Nails lead NPD in 2012
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- Figure 2: New product launches in colour cosmetics, % share, by category, 2009-13
- The Consumer: Face and eye make-up show highest usage
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- Figure 3: Use of make-up products, March 2013
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- Figure 4: Attitudes towards make-up products used, March 2013
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- Figure 5: Consumer attitudes towards buying make-up, March 2013
- What we think
Issues in the Market
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- How will employment levels in the UK affect the colour cosmetics markets?
- What are the emerging new product claims in 2013?
- How can BB creams command a daily use?
- How can the make-up sector offer more convenience?
Trend Application
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- Trend: Life Hacking
- Trend: Minimize Me
- 2015 Trend: Old Gold
Market Drivers
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- Key points
- Ageing population may impact product usage
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- Figure 6: Trends in the age structure of the UK female population, 2008-18
- Cosmetics used by women to create a professional image
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- Figure 7: Employment and unemployment, by gender, 2008-18
- Women settle down later in life
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- Figure 8: Forecast adult population trends, by lifestage, 2008-18
- Has the social media age increased concerns over appearance?
- Women lack self-confidence over appearance
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- Figure 9: Women’s satisfaction with various body parts, March 2013
- Changing skin type of UK women will affect product needs
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- Figure 10: Women’s facial skin type, May 2012 and March 2013
- Paraben debate continues
Who’s Innovating?
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- Key points
- Nail and lip lead category development
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- Figure 11: New product launches in colour cosmetics, % share by category, 2009-13
- One in four cosmetics launches are own-label
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- Figure 12: New product launches in colour cosmetics, % share own-label vs. brands, 2009-13
- Long-lasting claims in face cosmetics here to stay
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- Figure 13: New product launches in face colour cosmetics, by category, 2012
- Figure 14: New product launches in face colour cosmetics, % by top five claims, 2009-13
- Seasonal claims seen in one in three new eye products
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- Figure 15: New product launches in eye colour cosmetics, by category, 2012
- Figure 16: New product launches in eye colour cosmetics, % by top five claims, 2009-13
- Anti-ageing lip products see growth
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- Figure 17: New product launches in lip colour cosmetics, by category, 2012
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- Figure 18: New product launches in lip colour cosmetics, % by top five claims, 2009-13
- MAC and No7 lead market development in 2012
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- Figure 19: New product launches in colour cosmetics, % by top ten ultimate companies and other, 2012
Market Size and Forecast
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- Key points
- Make-up growth stalled by deal-seeking consumers
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- Figure 20: Value sales of colour cosmetics, 2008-18
- The future
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- Figure 21: Best- and worst-case forecast for UK value sales of colour cosmetics, 2008-18
- Forecast Methodology
Segment Performance
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- Key points
- Annual growth sees nail polish overtake the lip segment
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- Figure 22: UK retail value sales of colour cosmetics, by sector, 2011-13
- Foundation remains strong
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- Figure 23: UK retail value sales of face make-up, by sector, 2012 and 2013
- Mascara innovation sees sales growth
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- Figure 24: UK retail value sales of eye make-up, by sector, 2012 and 2013
- Lipstick boosted by ageing population
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- Figure 25: UK retail value sales of lip make-up, by sector, 2012 and 2013
- Creativity lifts nail make-up
Market Share
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- Key points
- Prestige share of the market shows growth
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- Figure 26: Retail value sales of mass-market and prestige colour cosmetics, 2011-13
- Boots and L’Oréal lead market sales
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- Figure 27: Manufacturers’ shares of colour cosmetics retail value sales, 2012
Companies and Products
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- Avon
- Company background
- Financial performance and strategy
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- Figure 28: Financial performance – Avon UK Holdings Limited, 2010 and 2011
- Product range and innovation
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- Figure 29: Key product launches by Avon, June 2012-June 2013
- Marketing and advertising
- Alliance Boots
- Company background
- Financial performance and strategy
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- Figure 30: Financial performance – Alliance Boots UK, 2012 and 2013
- Product range and innovation
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- Figure 31: Key product launches by Boots, June 2012-June 2013
- Marketing and advertising
- Chanel
- Company background
- Product range and innovation
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- Figure 32: Key product launches by Chanel, June 2012-June 2013
- Marketing and advertising
- Coty
- Company background
- Financial performance and strategy
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- Figure 33: Financial performance – Coty UK Limited, 2011 and 2012
- Product range and innovation
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- Figure 34: Key launches by Coty UK, June 2012-June 2013
- Marketing and advertising
- Estée Lauder Companies
- Company background
- Financial performance and strategy
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- Figure 35: UK financial performance – Estée Lauder Cosmetics Limited, 2011 and 2012
- Product range and innovation
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- Figure 36: Key product launches, June 2012-June 2013
- Marketing and advertising
- L’Oréal
- Company background
- Financial performance and strategy
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- Figure 37: UK financial performance – L’Oréal UK Limited, 2010 and 2011
- Product range and innovation
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- Figure 38: Key launches by L’Oréal UK, June 2012-June 2013
- Marketing and advertising
- LVMH
- Company background
- Financial performance and strategy
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- Figure 39: Financial performance – LVMH, 2011 and 2012
- Product range and innovation
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- Figure 40: Key launches by LVMH, June 2012-June 2013
- Marketing and advertising
- P&G
- Company background
- Financial performance and strategy
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- Figure 41: Financial performance – Procter & Gamble (Health and Beauty Care) Limited, 2010 and 2011
- Product range and innovation
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- Figure 42: Key launches by Procter & Gamble UK, June 2012-June 2013
- Marketing and advertising
- Revlon
- Company background
- Financial performance and strategy
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- Figure 43: Financial performance – Revlon, 2011 and 2012
- Product range and innovation
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- Figure 44: Revlon’s key launches, June 2012-June 2013
- Marketing and advertising
Brand Research
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- Brand map
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- Figure 45: Attitudes towards and usage of brands in the colour cosmetics sector, May 2013
- Correspondence analysis
- Brand attitudes
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- Figure 46: Attitudes, by colour cosmetics brand, May 2013
- Brand personality
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- Figure 47: Colour cosmetics brand personality – Macro image, May 2013
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- Figure 48: Colour cosmetics brand personality – micro image, May 2013
- Brand experience
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- Figure 49: Colour cosmetics brand usage, May 2013
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- Figure 50: Satisfaction with various colour cosmetics brands, May 2013
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- Figure 51: Consideration of colour cosmetics brands, May 2013
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- Figure 52: Consumer perceptions of current colour cosmetics brand performance, May 2013
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- Figure 53: Colour cosmetics brand recommendation – Net Promoter Score, May 2013
- Brand index
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- Figure 54: Colour cosmetics brand index, May 2013
- Figure 55: Colour cosmetics brand index vs. recommendation, May 2013
- Target group analysis
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- Figure 56: Target groups, May 2013
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- Figure 57: Colour cosmetics brand usage, by target groups, May 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Brand Communication and Promotion
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- Key points
- Advertising expenditure remains at a heightened level
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- Figure 58: Main monitored media advertising expenditure on colour cosmetics, 2009-12
- Focus remains on TV and Press
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- Figure 59: Main monitored media advertising expenditure on colour cosmetics, by media type, 2009-12
- Maybelline focuses on fashion
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- Figure 60: UK main monitored media advertising expenditure on colour cosmetics, by company, top five + others, 2012
Channels to Market
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- Key points
- Pharmacies and drugstores lead retail sales
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- Figure 61: UK retail sales of colour cosmetics, by outlet type, 2012
- Department stores a destination for prestige products
- Online presents opportunity for growth
The Consumer – Usage and Frequency
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- Key points
- Eye and face make-up segments boast the highest penetrations
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- Figure 62: Use of make-up products, March 2013
- Foundation is the most commonly used face make-up
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- Figure 63: Types of face make-up used, by frequency of use, March 2013
- Mascara claims the heaviest usage across all make-up segments
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- Figure 64: Types of eye make-up used, by frequency of use, March 2013
- Ease of application drives use of mascara
- The impact of age
- Fashion takes eye make-up to new lengths
- Women aged 65 or over are the heaviest lipstick users
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- Figure 65: Types of lip make-up used, by frequency of use, March 2013
- Nail make-up appeals more to younger women
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- Figure 66: Types of nail make-up used, by frequency of use, March 2013
The Consumer – Spending Habits
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- Key points
- Young women increase spend on face and eye products
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- Figure 67: Changes to consumer spending on make-up and cosmetics products compared to a year ago, March 2013
- Under-25s spending more on make-up
- Results-focused women increasing spend on face make-up
- Mascara most likely to see an increase in spend
- Lip products less likely to command increased spend
- Innovations in nail make-up encourage higher spend by young women
The Consumer – Usage Attitudes
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- Key points
- Make-up ‘hoarding’ offers an opportunity for more functional packaging
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- Figure 68: Attitudes towards make-up products used, March 2013
- Young women keen to experiment with new products and brands
- Older women more brand-loyal
- Portability remains a key driving force
The Consumer – Attitudes Towards Buying Make-up
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- Key points
- Women comfortable with investing in new make-up products
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- Figure 69: Consumer attitudes towards buying make-up, March 2013
- Buy first, try later
- Long-wear and portable make-up offers women convenience
- Prestige, price and performance
- Limited edition has limited appeal due to lack of long-term availability
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- Figure 70: Limited edition claims on colour cosmetics, 2009-13
The Consumer – Attitudes Towards Make-up and Cosmetics
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- Key points
- Women with skin concerns look to increase confidence levels
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- Figure 71: Consumer attitudes towards make-up, March 2013
- Application ability can restrict product usage
- Socialising leads to increased product usage, especially amongst young women
The Consumer – Interest in Product Innovation
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- Key points
- Added functionality could add more value to make-up
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- Figure 72: Consumer interest in and willingness to pay more for new product innovation, March 2013
- Sun protection is a purchasing factor
- Easy to apply, even easier to remove
- ‘Yummy mummies’ prize convenience in make-up
Appendix – Market Drivers
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- Figure 73: Repertoire of frequency of use of make-up and cosmetic products in the last 12 months (any users), March 2013
- Figure 74: Repertoire of frequency of use of make-up and cosmetic products in the last 12 months (Any users), by demographics, March 2013
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Appendix – Who’s Innovating?
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- Figure 75: Index of nail colour cosmetics new product launches in the UK, 2008-13
- Figure 76: New product launches in colour cosmetics, % share by sub-category, 2009-13
- Figure 77: New product launches in colour cosmetics, % by top ten ultimate companies and other, 2012
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Appendix – Market Share
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- Figure 78: Mass-market cosmetics retail values and unit sales, 2011 and 2012
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Appendix – Brand Research
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- Figure 79: Brand usage, May 2013
- Figure 80: Brand commitment, May 2013
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- Figure 81: Brand momentum, May 2013
- Figure 82: Brand diversity, May 2013
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- Figure 83: Brand satisfaction, May 2013
- Figure 84: Brand recommendation, May 2013
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- Figure 85: Brand attitude, May 2013
- Figure 86: Brand image – Macro image, May 2013
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- Figure 87: Brand image – micro image, May 2013
- Figure 88: Profile of target groups, by demographics, May 2013
- Figure 89: Psychographic segmentation, by target groups, May 2013
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- Figure 90: Brand usage, by target groups, May 2013
- Brand index
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- Figure 91: Brand index, May 2013
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Appendix – The Consumer – Usage and Frequency
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- Figure 92: Frequency of use of make-up and cosmetic products in the last 12 months, March 2013
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- Figure 93: Frequency of use of face make-up in the last 12 months, by demographics, March 2013
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- Figure 94: Frequency of use of primer in the last 12 months, by demographics, March 2013
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- Figure 95: Frequency of use of BB cream in the last 12 months, by demographics, March 2013
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- Figure 96: Frequency of use of foundation in the last 12 months, by demographics, March 2013
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- Figure 97: Frequency of use of concealer in the last 12 months, by demographics, March 2013
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- Figure 98: Frequency of use of blusher in the last 12 months, by demographics, March 2013
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- Figure 99: Frequency of use of bronzer in the last 12 months, by demographics, March 2013
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- Figure 100: Frequency of use of face powder in the last 12 months, by demographics, March 2013
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- Figure 101: Frequency of use of eye make-up in the last 12 months, by demographics, March 2013
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- Figure 102: Frequency of use of mascara in the last 12 months, by demographics, March 2013
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- Figure 103: Frequency of use of eyeliner in the last 12 months, by demographics, March 2013
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- Figure 104: Frequency of use of eye shadow in the last 12 months, by demographics, March 2013
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- Figure 105: Frequency of use of eyebrow definer in the last 12 months, by demographics, March 2013
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- Figure 106: Frequency of use of false eyelashes in the last 12 months, by demographics, March 2013
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- Figure 107: Frequency of use of lip make-up in the last 12 months, by demographics, March 2013
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- Figure 108: Frequency of use of lipstick in the last 12 months, by demographics, March 2013
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- Figure 109: Frequency of use of lip gloss in the last 12 months, by demographics, March 2013
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- Figure 110: Frequency of use of lip liner in the last 12 months, by demographics, March 2013
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- Figure 111: Frequency of use of nail make-up in the last 12 months, by demographics, March 2013
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- Figure 112: Frequency of use of nail polish in the last 12 months, by demographics, March 2013
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- Figure 113: Frequency of use of false nails in the last 12 months, by demographics, March 2013
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- Figure 114: Position claims of new foundation and BB creams, 2012
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Appendix – The Consumer – Usage Attitudes
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- Figure 115: Most popular attitudes towards make-up products used, by demographics, March 2013
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- Figure 116: Next most popular attitudes towards make-up products used, by demographics, March 2013
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- Figure 117: Other attitudes towards make-up products used, by demographics, March 2013
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- Figure 118: Frequency of use of make-up and cosmetic products in the last 12 months (any users), by most popular attitudes towards make-up products used, March 2013
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- Figure 119: Frequency of use of make-up and cosmetic products in the last 12 months (any users), by next most popular attitudes towards make-up products used, March 2013
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- Figure 120: Consumer attitudes towards make-up, by most popular attitudes towards make-up products used, March 2013
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- Figure 121: Consumer attitudes towards make-up, by next most popular attitudes towards make-up products used, March 2013
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Appendix – The Consumer – Spending Habits
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- Figure 122: Changes to consumer spending on make-up and cosmetic products compared to a year ago (spending more), by demographics, March 2013
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- Figure 123: Most popular changes to consumer spending on make-up and cosmetic products compared to a year ago (spending the same), by demographics, March 2013
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- Figure 124: Next most popular changes to consumer spending on make-up and cosmetic products compared to a year ago (spending the same), by demographics, March 2013
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- Figure 125: Other changes to consumer spending on make-up and cosmetic products compared to a year ago (spending the same), by demographics, March 2013
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- Figure 126: Popular changes to consumer spending on make-up and cosmetic products compared to a year ago (spending the same), by demographics, March 2013
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- Figure 127: Least popular changes to consumer spending on make-up and cosmetic products compared to a year ago (spending the same), by demographics, March 2013
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- Figure 128: Changes to consumer spending on make-up and cosmetic products compared to a year ago (spending less), by demographics, March 2013
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Appendix – The Consumer – Attitudes Towards Buying Make-up
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- Figure 129: Most popular consumer attitudes towards buying make-up, by demographics, March 2013
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- Figure 130: Next most popular consumer attitudes towards buying make-up, by demographics, March 2013
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- Figure 131: Other consumer attitudes towards buying make-up, by demographics, March 2013
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Appendix – The Consumer – Interest in Product Innovation
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- Figure 132: Most popular consumer interest in and willingness to pay more for new product innovation (interested and would pay more for), by demographics, March 2013
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- Figure 133: Next most popular consumer interest in and willingness to pay more for new product innovation (interested and would pay more for), by demographics, March 2013
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- Figure 134: Most popular consumer interest in and willingness to pay more for new product innovation (interested but wouldn’t pay more for), by demographics, March 2013
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- Figure 135: Next most popular consumer interest in and willingness to pay more for new product innovation (interested but wouldn’t pay more for), by demographics, March 2013
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- Figure 136: Most popular consumer interest in and willingness to pay more for new product innovation (not interested in buying), by demographics, March 2013
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- Figure 137: Next most popular consumer interest in and willingness to pay more for new product innovation (not interested in buying), by demographics, March 2013
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Appendix – The Consumer – Attitudes Towards Make-up and Cosmetics
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- Figure 138: Most popular consumer attitudes towards make-up, by demographics, March 2013
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- Figure 139: Next most popular consumer attitudes towards make-up, by demographics, March 2013
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- Figure 140: Other consumer attitudes towards make-up, by demographics, March 2013
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- Figure 141: Frequency of use of make-up and cosmetic products in the last 12 months (any users), by most popular consumer attitudes towards make-up, March 2013
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- Figure 142: Frequency of use of make-up and cosmetic products in the last 12 months (any users), by next most popular consumer attitudes towards make-up, March 2013
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- Figure 143: Attitudes towards make-up products used, by most popular consumer attitudes towards make-up, March 2013
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- Figure 144: Attitudes towards make-up products used, by next most popular consumer attitudes towards make-up, March 2013
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