Table of Contents
Introduction
-
- Definition
- Abbreviations
Executive Summary
-
- The market
-
- Figure 1: Forecast for out of home value sales of alcoholic drinks, 2008-18
- Market factors
- Alcohol consumption is in decline, along with consumer confidence
- The pub industry is shrinking
- The cost of excessive drinking incites government involvement
- Population changes set to have an influence
- The consumer
- 31% of adults drink out of home on a weekly basis
-
- Figure 2: Frequency of drinking alcoholic drinks out of home, April 2013
- The significant minority are cutting back on out of home drinking
- Lager is the most popular on-trade drink
-
- Figure 3: Types of alcoholic drinks drunk out of home, April 2013
- Widespread misunderstanding about drink contents
- Restaurants/cafés are the most popular on-trade drinking venues
-
- Figure 4: Out of home drinking venues, April 2013
- The importance of social drinking
- Cost is now a notable concern for out of home drinkers
-
- Figure 5: Attitudes towards drinking out of home, April 2013
- Women and under-35s key for the cocktails market
- What we think
Issues and Insights
-
- How can the on-trade help to educate out of home drinkers?
- How can the on-trade entice people to drink out of home more?
- How can alcoholic drinks tap into the ‘pub grub’ renaissance?
- Could schooners tackle the problem of falling on-trade beer sales?
Trend Application
-
- Click and Connect
- Many Mes
- Mintel Futures: Human
Internal Market Environment
-
- Key points
- Alcohol consumption in decline, while government intervention rises
-
- Figure 6: Trends in UK per capita consumption of 100% alcohol, 2006-11
- Drinking in UK society
- Pub visits in decline as consumers switch to cheaper in-home drinking
-
- Figure 7: Indices of real disposable income per adult (18+) and affordability of alcohol on a per capita basis in the UK, 1980-2012
- Figure 8: Consumption of alcoholic drinks in-home and out of home, 2001/02-11
- The changing face of the pub industry
Broader Market Environment
-
- Key points
- Consumer confidence remains low
-
- Figure 9: Household income vs expenditure per head (£), 1997-2012
-
- Figure 10: Consumer Confidence Index, monthly, January 2007-June 2013
- Population changes provide warning signs to the on-trade
-
- Figure 11: Projected trends in the age structure of the UK population, 2012-17
- Socio-economic changes to bring threats and opportunities
-
- Figure 12: Changes in the adult socio-economic structure of the UK population, 2012-17
- The weather and high profile events also influence drinking habits
-
- Figure 13: Hours of sunshine in the UK, by month, 2008-13
- Drink-driving convictions on the wane, but the problem persists
Market Size and Forecast
-
- Key points
- Value sales continue to stagnate while volumes fall further
-
- Figure 14: Value and volume sales of out of home alcoholic drinks, 2008-18
- Forecasts
-
- Figure 15: Forecast for out of home value sales of alcoholic drinks, 2008-18
-
- Figure 16: Forecast for out of home volume sales of alcoholic drinks, 2008-18
- Forecast methodology
Segment Performance
-
- Key points
- Beer accounts for the majority of on-trade value sales
-
- Figure 17: Share of value sales of different alcoholic drinks in the on-trade, 2012
Consumer – Frequency of Drinking Out of Home
-
- Key points
- Over four-fifths have drunk alcohol out of home in the last year
-
- Figure 18: Usage of alcoholic drinks in and out of home, April 2013
- Almost one in three drink alcohol weekly outside the home
-
- Figure 19: Frequency of drinking alcoholic drinks out of home, April 2013
-
- Figure 20: Frequency of drinking alcoholic drinks in home and out of home, April 2013
- Appealing to the moderators
- 17% of adults do not drink out of the home
Consumer – Changing Out of Home Drinking Habits
-
- Key points
- Over a third of out of home drinkers are cutting back
-
- Figure 21: Changing out of home drinking habits, April 2013
Consumer – Types of Alcoholic Drinks Drunk Out of Home
-
- Key points
- Lager and wine are the most popular out of home drinks
-
- Figure 22: Types of alcoholic drinks drunk out of home, April 2013
-
- Figure 23: Types of alcoholic drinks drunk in home vs out of home, April 2013
- Ales/stouts and sparkling wines fall well behind
- Appealing to younger pub-goers
- Cider
- Spirits and liqueurs
- Cocktails and RTDs
- Over a third of monthly out of home drinkers stick to one type of drink
-
- Figure 24: Repertoire of types of alcoholic drinks consumed out of home, April 2013
Consumer – Reactions to the 2013 Budget
-
- Key points
- The majority of consumers are likely to be unmoved by recent tax changes
-
- Figure 25: Summary of consumer reactions to the 2013 Budget, April 2013
- Focus on Beer
-
- Figure 26: Consumer reactions to the 2013 Budget for beer, April 2013
- Focus on Cider
-
- Figure 27: Consumer reactions to the 2013 Budget for cider, April 2013
- Focus on Wine
-
- Figure 28: Consumer reactions to the 2013 Budget for wine, April 2013
- Focus on Spirits
-
- Figure 29: Consumer reactions to the 2013 Budget for spirits, April 2013
Consumer – Perceptions of Alcoholic Drinks
-
- Key points
- Confusion reigns regarding alcohol content
- Spirits with mixers most likely to be seen as containing the fewest calories per serving
-
- Figure 30: Perceptions of which alcoholic drink contains the fewest calories, April 2013
-
- Figure 31: Calorie and unit content of different types of alcoholic drinks
- White wine also potentially benefiting from ‘lightness’ associations
- The ‘beer belly’ message has hit home
- Many consumers are misjudging the alcoholic unit content of beer/cider
-
- Figure 32: Perceptions of which alcoholic drink contains the fewest number of alcoholic units, April 2013
- Beer perceived to provide the best value for money
-
- Figure 33: Perceptions of which alcoholic drink provides the best value for money, April 2013
- The popularity of the pint
-
- Figure 34: Preferred alcoholic drinks in-home and out of home, April 2013
Consumer – Out of Home Drinking Venues
-
- Key points
- Drinking in restaurants/cafés leads the way
-
- Figure 35: Out of home drinking venues, April 2013
- Pubs/bars remain popular venues
- Other venues hold a more selective appeal
Consumer – Out of Home Drinking Occasions
-
- Key points
- Socialising is the key reason for drinking in the on-trade
-
- Figure 36: Out of home drinking occasions, April 2013
- Drinking with food is a key occasion to tap into
- Men are most likely to drink when watching sport
Consumer – Attitudes Towards Drinking Out of Home
-
- Key points
- Drinking out of home becomes an expensive leisure activity
-
- Figure 37: Indexed RPI % change for beer and wine in the on- and off-trade, 2006-12
-
- Figure 38: In-home and out of home alcohol consumption levels, 2001/02-11
-
- Figure 39: Attitudes towards drinking out of home, April 2013
- Sociability and draught drinks are two advantages for the on-trade
- Drinkers think that a binge-drinking mentality still exists in the UK
Consumer – Further Attitudes Towards Drinking Out of Home
-
- Key points
- Two in five out of home drinkers decide before getting to the bar
-
- Figure 40: Further attitudes towards drinking out of home, April 2013
- Competition from soft drinks
- ‘Circuit’ bars meet the needs of younger drinkers
Consumer – Attitudes Towards Drinking Cocktails and Mixers
-
- Key points
- Entertainment is a key driver in the cocktails market
-
- Figure 41: Attitudes towards drinking cocktails and mixers out of home, April 2013
- Lower calorie cocktails could be a growth area in the UK
- Appealing to younger drinkers with wider ranges and newness
Appendix – Market Size and Segmentation
-
-
- Figure 42: Best- and worst-case forecasts for the out of home alcoholic drinks market, by value, 2013-18
- Figure 43: Best- and worst-case forecasts for the out of home alcoholic drinks market, by volume, 2013-18
-
Appendix – Consumer – Frequency of Drinking Out of Home
-
-
- Figure 44: Frequency of drinking alcoholic drinks out of home, April 2013
-
- Figure 45: Frequency of drinking alcoholic drinks out of home, by demographics, April 2013
-
- Figure 46: Frequency of drinking alcoholic drinks out of home, by most popular types of alcoholic drinks drunk out of home, April 2013
-
- Figure 47: Frequency of drinking alcoholic drinks out of home, by next most popular types of alcoholic drinks drunk out of home, April 2013
-
- Figure 48: Frequency of drinking alcoholic drinks out of home, by other types of alcoholic drinks drunk out of home, April 2013
-
Appendix – Consumer – Changing Out of Home Drinking Habits
-
-
- Figure 49: Changing out of home drinking habits, April 2013
-
- Figure 50: Changing out of home drinking habits (frequency), by demographics, April 2013
-
- Figure 51: Changing out of home drinking habits (spend), by demographics, April 2013
-
Appendix – Consumer – Types of Alcoholic Drinks Drunk Out of Home
-
-
- Figure 52: Types of alcoholic drinks drunk out of home, April 2013
-
- Figure 53: Most popular types of alcoholic drinks drunk out of home, by demographics, April 2013
-
- Figure 54: Next most popular types of alcoholic drinks drunk out of home, by demographics, April 2013
-
- Figure 55: Other types of alcoholic drinks drunk out of home, by demographics, April 2013
-
- Figure 56: Repertoire of types of alcoholic drinks drunk out of home, by demographics, April 2013
-
- Figure 57: Types of alcoholic drinks drunk out of home, by repertoire of types of alcoholic drinks drunk out of home, April 2013
-
Appendix – Consumer – Reactions to the 2013 Budget
-
-
- Figure 58: How consumers expect drinking habits to change in response to changes in alcohol taxation in the 2013 budget for beer, cider, wine and spirits, April 2013
-
- Figure 59: How consumers expect beer drinking habits to change in response to changes in alcohol taxation in the 2013 budget, by demographics, April 2013
-
- Figure 60: How consumers expect cider drinking habits to change in response to changes in alcohol taxation in the 2013 budget, by demographics, April 2013
-
- Figure 61: How consumers expect wine drinking habits to change in response to changes in alcohol taxation in the 2013 budget, by demographics, April 2013
-
- Figure 62: How consumers expect spirit drinking habits to change in response to changes in alcohol taxation in the 2013 budget, by demographics, April 2013
-
Appendix – Consumer – Perceptions of Drinks
-
-
- Figure 63: Perceptions of different types of drinks, April 2013
-
- Figure 64: Perceptions of different types of drinks: Contains the fewest calories per serving, by demographics, April 2013
-
- Figure 65: Perceptions of different types of drinks: Contains the fewest number of alcoholic units per serving, by demographics, April 2013
-
- Figure 66: Perceptions of different types of drinks: The best value for money, by demographics, April 2013
-
- Figure 67: Perceptions of different types of drinks: Preferred type of drink in-home, by demographics, April 2013
-
- Figure 68: Perceptions of different types of drinks: Preferred type of drink out of home, by demographics, April 2013
-
Appendix – Consumer – Out of Home Drinking Venues
-
-
- Figure 69: Out of home drinking venues, April 2013
-
- Figure 70: Out of home drinking occasions, by demographics, April 2013
-
- Figure 71: Out of home drinking venues, by Types of alcoholic drinks drunk out of home, April 2013
-
- Figure 72: Out of home drinking venues, by Types of alcoholic drinks drunk out of home, April 2013 (continued)
-
Appendix – Consumer – Out of Home Drinking Occasions
-
-
- Figure 73: Out of home drinking occasions, April 2013
-
- Figure 74: Out of home drinking occasions, by demographics, April 2013
-
- Figure 75: Out of home drinking occasions, by frequency of drinking alcoholic drinking out of home, April 2013
-
Appendix – Consumer – Attitudes Towards Drinking Out of Home
-
-
- Figure 76: Attitudes towards drinking out of home, April 2013
-
- Figure 77: Agreement with the statements ‘Binge drinking is in decline’ and ‘There should be more information available for people about drinking in moderation’, by demographics, April 2013
-
- Figure 78: Agreement with the statements ‘I prefer the taste of alcoholic drinks on draught to bottles’ and ‘Drinking in pubs/restaurants has become too expensive’, by demographics, April 2013
-
- Figure 79: Agreement with the statements ‘I am willing to travel further to get to pubs with a better range of alcoholic drinks’ and ‘The social aspect of drinking with other people is important to me’, by demographics, April 2013
-
- Figure 80: Attitudes towards drinking out of home, by most popular types of alcoholic drinks drunk out of home, April 2013
-
- Figure 81: Attitudes towards drinking out of home, by next most popular types of alcoholic drinks drunk out of home, April 2013
-
Appendix – Consumer – Further Attitudes Towards Drinking Out of Home
-
-
- Figure 82: Further attitudes towards drinking out of home, April 2013
-
- Figure 83: Most popular further attitudes towards drinking out of home, by demographics, April 2013
-
- Figure 84: Next most popular further attitudes towards drinking out of home, by demographics, April 2013
-
Appendix – Consumer – Attitudes Towards Drinking Cocktails and Mixers
-
-
- Figure 85: Attitudes towards drinking cocktails and mixers out of home, April 2013
-
- Figure 86: Most popular attitudes towards drinking cocktails and mixers out of home, by demographics, April 2013
-
- Figure 87: Next most popular attitudes towards drinking cocktails and mixers out of home, by demographics, April 2013
-
Back to top