Table of Contents
Executive Summary
-
- The market
- Forecast
-
- Figure 1: Estimated value of the Irish foodservice market (at consumer prices), NI and RoI, 2008-18
- Market factors
- Food safety in the spotlight
- Government backing for calorie labelling initiative
- RoI foodservice industry benefiting from reduced VAT rate
- Irish diners look to origin of food on menus
- Companies, brands and innovations
- Consumers still dining out despite challenging economic climate
-
- Figure 2: Consumers who have eaten breakfast, lunch and dinner out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, RoI and NI, May 2013.
- Pub dining most popular amongst NI and RoI diners
-
- Figure 3: Type of foodservice establishments consumers have eaten at in the last 3 months, by RoI and NI, May 2013
- Consumers seeking ‘deal-of-the-day’ dining
-
- Figure 4: Factors influencing the choice of a foodservice establishment for everyday meals, by NI and RoI, May 2013
- What we think
Issues in the market
-
- Which sector of the food service industry is performing best?
- Are supermarket offers and promotional meal deals encouraging in-home consumption and stealing market share?
- Are food safety issues causing concern for diners and impacting the market?
- How are foodservice providers encouraging diners to dine in restaurants?
- Are healthy eating concerns impacting on the market and what are food service providers doing to respond?
Trend Application
-
- Life as an informal affair
- Let’s make a deal
- Mintel Futures: Generation Next
Market Overview
-
- Key points
- Food safety concerns dominating national news headlines
- Foodservice providers affected by the scandal
-
- Figure 5: Agreement with statements relating to fast food brands, UK, June 2012
- Unemployment continuing to impact foodservice industry
-
- Figure 6: Average seasonally adjusted unemployment Rates, NI and RoI, January 2012 – May 2013
- Unemployment and job security woes see consumers turn to vouchers
-
- Figure 7: Agreement with statements relating to price promotions and loyalty schemes, NI and RoI February 2012
- Menu calorie labelling suggested to help combat obesity rates
- Reduced RoI VAT rate creating job prospects for the foodservice sector
- Increased marketing needed to maximise success of food tourism
-
- Figure 8: Importance of increased marketing of food tourism in sustaining business growth 2013
- RoI attracting foreign diners
-
- Figure 9: Overseas trips to Ireland, by country of residence for the period January – March, 2011-13
- Figure 10: Respondents who chose food quality/variety as a reason why their visit to Ireland exceeded expectation, by tourist nationality.
- Slight increase in NI overseas visitor numbers
-
- Figure 11: All visitors from outside NI by country of residence, 2011 and 2012
- Food provenance backed by RoI diners
- Pop-up restaurants and the effect of social media
-
- Figure 12: Frequency that consumers visit Facebook, RoI and NI, February 2013
- Inflation rates driving foodservice prices
-
- Figure 13: Consumer prices, annual inflation, on food, RoI and the UK (percentage change on the same period of the previous year) September 2012-May 2013.
Strengths and Weaknesses
-
- Strengths
- Weaknesses
Competitive Context
-
- Key points
- Supermarket dine-in deals keeping diners at home
-
- Figure 14: Retailers consumers have shopped at most often in the last month for their main grocery shop, NI and RoI, September 2012.
-
- Figure 15: Frequency of buying a meal deal from the supermarket compared to 12 months ago - 2011
-
- Figure 16: Agreement with the statement ‘I treat myself to indulgent food at home more, instead of eating out at restaurants’, UK, March 2012 to August 2012
- Brands developing for breakfast on-the-go
- Lunchtime on-the-go product development
Market Size and Forecast
-
- Key points
- NI foodservice remains steady whilst RoI recovers from recessionary crash
-
- Figure 17: Irish foodservice sales (€m at consumer prices), RoI and NI 2003 – 2015
-
- Figure 18: Estimated value of the Irish foodservice market (at consumer prices), NI, RoI and IoI, 2008-18
Market Segmentation
-
- Key points
- QSR accounts for largest sector of foodservice industry
-
- Figure 19: Sectors of Irish foodservice industry, by value (2011)
- Figure 20: Foodservice industry sales, by sector (consumer prices), 2011 and 2015
- Pubs succumbing to challenging economic climate
- Chains continuing to drive sales
- Casual dining growing despite economic downturn
-
- Figure 21: Forecast foodservice growth rates 2011-15
-
- Figure 22: Number of births registered in NI and RoI 2006-11
- Quick service sector dominated by chained restaurants
- On-the-go proving popular for Irish consumers
-
- Figure 23: On-the-go sales in 2010 at consumer prices
- Savoury bakery dominating on-the-go sales
-
- Figure 24: Category sales, by channel (€ million at consumer prices), 2011.
Companies and Innovations
-
- Key points
- Foodservice providers entering the grocery market
- Menu innovations
- Restaurant takeaway
- Company profiles
- Quick Service Providers
- Burger King
- McDonalds
- KFC
- Abrakebabra
- Supermac’s
- Boojum
- Subway
- Casual dining
- Pizza Express/Milano
- Eddie Rocket’s (RoI only)
- Gourmet Burger Kitchen
- Wagamama
- Nando’s
- Deanes (NI Only)
- Coffee shops
- Insomnia Coffee Company (RoI only)
- Starbucks
- Costa Coffee
- The Musgrave Group
- Centra
- Mace (NI)
- Henderson Group
- Spar (NI)
- BWG Group
- Spar (RoI)
- Mace (RoI)
The Consumer – Frequency of Use of Foodservice Establishments
-
- Key points
- Lunch most likely to attract diners to eat out of home
-
- Figure 25: Frequency consumers have eaten breakfast, lunch and dinner out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, RoI and NI, May 2013.
- Low uptake for out-of-home breakfast dining
-
- Figure 26: Consumers who have not eaten breakfast out of home in the last 3 months, by age, NI and RoI, May 2013.
- Young adults enjoy dining out for lunch most often
-
- Figure 27: Consumers who eat lunch out of home once a week by gender, age, Roi and NI, May 2013
- Irish consumers still dining out for evening meal
-
- Figure 28: Consumers who eat dinner out of home 2-3 times a month by gender, age, Roi and NI, May 2013
- Snacking out of home boosting the on-the-go market
-
- Figure 29: Frequency consumers have eaten snacks between meals out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by NI and RoI, May 2013
The Consumer – Types of Foodservice Establishments Visited
-
- Key points
- Pubs the most popular foodservice establishment
-
- Figure 30: Type of foodservice establishments consumers have eaten at in the last 3 months, by RoI and NI, May 2013
- Pub dining attracting senior diners
-
- Figure 31: Consumers who have eaten at a pub restaurant/bar in the last 3 months, by age, NI and RoI, May 2013
- Italian cuisine popular with families
-
- Figure 32: Consumers who have eaten at a pizza/pasta/Italian restaurant in the last 3 months, by age, NI and RoI, May 2013
-
- Figure 33: Consumers who have eaten at a pizza/pasta/Italian restaurant in the last 3 months, by number of children present in household, NI and RoI, May 2013
- Fast food catering for young adults
-
- Figure 34: Consumers who have eaten at a fast food restaurant in the last 3 months, by age, NI and RoI, May 2013
- Women embracing coffee shop culture
-
- Figure 35: Consumers who have eaten at a café/coffee shop in the last 3 months, by gender, NI and RoI, May 2013
- NI young adults favouring ethnic restaurants
-
- Figure 36: Consumers who have eaten at an ethnic restaurant in the last 3 months, by age, social class, NI and RoI, May 2013
- Fish & chips/kebabs appealing to men
-
- Figure 37: Consumers who have eaten at a fish and chip/kebab shop in the last 3 months, by age, social class, NI and RoI, May 2013
The Consumer – Factors Influencing Choice of Foodservice Establishment
-
- Key points
- Price range most influential factor
-
- Figure 38: Factors influencing the choice of a foodservice establishment for everyday meals, by NI and RoI, May 2013
- Women cashing in on dining deals and price promotions
-
- Figure 39: Consumers who stated that price promotions/money off vouchers/discounts influence their choice of foodservice establishment for everyday meals by gender, age, NI and RoI, May 2013.
- Chain restaurants influencing RoI young adults
-
- Figure 40: Consumers who stated that ‘if it was a branded chain’ influences their choice of foodservice establishment for everyday meals by age, NI and RoI, May 2013.
- RoI consumers influenced by ethical food use
-
- Figure 41: Consumers who stated that ‘Use of ethical food (eg locally sourced, organic, free-range) influences their choice of foodservice establishment for everyday meals by gender, age, NI and RoI, May 2013.
- Young RoI adults most likely to be influenced by ’type of diners’
-
- Figure 42: Consumers who stated that ‘type of people who go there’ influences their choice of foodservice establishment for everyday meals by age, NI and RoI, May 2013.
- Consumers less constrained when dining out for special occasion meals
-
- Figure 43: Factors influencing the choice of a foodservice establishment for special occasion and everyday meals by NI and RoI, May 2013
Appendix
-
- RoI Toluna tables
-
- Figure 44: Frequency consumers have eaten breakfast out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, RoI, May 2013
- Figure 45: Frequency consumers have eaten lunch out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, RoI, May 2013
-
- Figure 46: Frequency consumers have eaten dinner out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, RoI, May 2013
- Figure 47: Frequency consumers have eaten snacks between meals out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, RoI, May 2013
-
- Figure 48: Frequency consumers have eaten other meals out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, RoI, May 2013
- Figure 49: Type of foodservice establishments consumers have eaten at in the last 3 months, by demographics, RoI, May 2013
-
- Figure 50: type of foodservice establishments consumers have eaten at in the last 3 months, by demographics, RoI, May 2013 (Continued)
- Figure 51: Type of foodservice establishments consumers have eaten at in the last 3 months, by demographics, RoI, May 2013 (Continued)
-
- Figure 52: Factors influencing the choice of a foodservice establishment for everyday meals, by demographics, RoI, May 2013
- Figure 53: Factors influencing the choice of a foodservice establishment for everyday meals, by demographics, RoI, May 2013 (Continued)
-
- Figure 54: Factors influencing the choice of a foodservice establishment for everyday meals, by demographics, RoI, May 2013 (Continued)
- Figure 55: Factors influencing the choice of a foodservice establishment for special occasion meals, by demographics, RoI, May 2013
-
- Figure 56: Factors influencing the choice of a foodservice establishment for special occasion meals, by demographics, RoI, May 2013 (Continued)
- Figure 57: Factors influencing the choice of a foodservice establishment for special occasion meals, by demographics, RoI, May 2013 (Continued)
- NI Toluna tables
-
- Figure 58: Frequency consumers have eaten breakfast out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, NI, May 2013
- Figure 59: Frequency consumers have eaten lunch out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, NI, May 2013
-
- Figure 60: Frequency consumers have eaten dinner out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, NI, May 2013
- Figure 61: Frequency consumers have eaten snacks between meals out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, NI, May 2013
-
- Figure 62: Frequency consumers have eaten other meals out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, NI, May 2013
- Figure 63: Type of foodservice establishments consumers have eaten at in the last 3 months, by demographics, NI, May 2013
-
- Figure 64: Type of foodservice establishments consumers have eaten at in the last 3 months, by demographics, NI, May 2013 (Continued)
- Figure 65: Type of foodservice establishments consumers have eaten at in the last 3 months, by demographics, NI, May 2013 (Continued)
-
- Figure 66: Factors influencing the choice of a foodservice establishment for everyday meals, by demographics, NI, May 2013
- Figure 67: Factors influencing the choice of a foodservice establishment for everyday meals, by demographics, NI, May 2013 (Continued)
-
- Figure 68: Factors influencing the choice of a foodservice establishment for everyday meals, by demographics, NI, May 2013 (Continued)
- Figure 69: Factors influencing the choice of a foodservice establishment for special occasion meals, by demographics, NI, May 2013
-
- Figure 70: Factors influencing the choice of a foodservice establishment for special occasion meals, by demographics, NI, May 2013 (Continued)
- Figure 71: Factors influencing the choice of a foodservice establishment for special occasion meals, by demographics, NI, May 2013 (Continued)
Back to top