Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Advertising creative
- Abbreviations
- Terms
Executive Summary
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- The market
- Domestic business travel expected to pick up 2015-17
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- Figure 1: Total U.S. domestic business travel spending, at current prices with best- and worst-case scenarios, 2007-17
- The consumer
- Business travelers most likely to attend conferences and seminars
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- Figure 2: Reasons for business travel in the last three years, March-April 2013
- Restaurant and hotel employees the most likely to influence business travel choices
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- Figure 3: How customer service impacts airline, hotel, car rental, and restaurant choices, March-April 2013
- Business travelers want the comforts of home, the tech-savvy way
- Yet, many business travelers still see the benefits of “switching off”
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- Figure 4: Opinions about taking a break from the internet, business flyers vs. all, October 2011-November 2012
- What we think
Issues and Insights
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- Who travels for business, and why
- The issues
- The implications
- How business travelers book their trips
- The issues
- The implications
- What business travelers want from an airline
- The issue
- The implications
- What business travelers want from hotels
- The issues
- The implications
- What business travelers want from restaurants
- The issue
- The implications
- What business travelers want from car rentals
- The issue
- The implications
Trend Application
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- Inspire trend: Life Hacking
- Inspire trend: Creative Class
- Mintel Futures: Human
Market Size and Forecast—Business Travel
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- Key points
- Domestic business travel spending to increase through 2017
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- Figure 5: Total U.S. domestic business travel spending, at current prices, 2007-17
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- Figure 6: Total U.S. domestic business travel spending, at inflation-adjusted prices, 2007-17
- International business travel spending also rising, but to lesser extent
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- Figure 7: Total U.S. international business travel spending, at current prices, 2007-17
- Figure 8: Total U.S. international business travel spending, at inflation-adjusted prices, 2007-17
- Fan chart forecasts
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- Figure 9: Total U.S. domestic business travel spending, at current prices with best- and worst-case scenarios, 2007-17
- Figure 10: Total U.S. international business travel spending, at current prices with best- and worst-case scenarios, 2007-17
Factors Influencing Business Travel
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- Key points
- Daily cost of business travel has increased, driven by higher hotel rates
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- Figure 11: Average per diem cost of business travel in the U.S. and percent change year over year, by travel segment, March 2013
- Business travel more likely as more time spent working
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- Figure 12: Difference in hours spent working and on work-related activities each day, men vs. women, 2003-10
- Remote relationships dangerous for business
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- Figure 13: Impacts of having less face time with clients, April 2011
Domestic Business Travel Segment Performance
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- Key points
- Accommodations account for most of domestic business travel spend
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- Figure 14: Total U.S. spending on domestic business travel, by segment, 2010 and 2012
- Figure 15: Total U.S. spending on domestic business travel, by segment, 2007-17
Innovations and Innovators
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- Overview
- FlightCar provides alternative to traditional car rentals during travel
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- Figure 16: FlightCar “How FlightCar Works” video, April 2013
- Hotels enticing business travelers with local food options
- New technology makes business travel more convenient
Marketing Strategies and Initiatives
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- Overview
- Providers position themselves as caretakers for business travelers
- Southwest Airlines
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- Figure 17: Southwest Airlines “No Penalties” TV ad, May 2013
- La Quinta Inns & Suites
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- Figure 18: La Quinta Inns & Suites “Out of the Park” TV ad, April 2013
- Avis
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- Figure 19: Avis “They Just Get Me” TV ad, April 2013
- Providers showing that they have something for all business travelers
- Air Canada
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- Figure 20: Air Canada “For the Big Picture Thinker” print ad, December 2012-January 2013
- National Car Rental
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- Figure 21: National Car Rental “Thank You For Choosing Choice” print ad, December 2012-January 2013
- Amtrak/Acela Express
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- Figure 22: Acela Express “Take Off with Acela” TV ad, February 2013
- Figure 23: Acela Express “Please Continue to Use All Electronic Devices” print ad, February 2013
- Marriott promotes racial and cultural diversity in business travel
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- Figure 24: Marriott “For You, We’re Marriott” ads, October 2012
Mintel Categorizes Four Types of Business Travelers
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- Segmentation definitions and overview
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- Figure 25: Business traveler segments, March-April, 2013
- Key points
- More men traveling for business, and for more reasons
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- Figure 26: Business traveler segments, by gender, March-April, 2013
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- Figure 27: Average number of work-related business trips taken by vehicle, by gender, 1990-2009
- Young adults may be the most likely to travel for business
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- Figure 28: Business traveler segments, by age, March-April, 2013
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- Figure 29: Share of global business travelers, Millennials vs. older generations, 2013
- Travel marketers have an opportunity with self-employed workers
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- Figure 30: Business traveler segments, by employment status, March-April, 2013
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- Figure 31: Share of unincorporated self-employment, by industry, 2009
Reasons for Business Travel
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- Key points
- Daytime conferences, classes the most common in business travel
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- Figure 32: Reasons for business travel in the last three years, March-April 2013
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- Figure 33: Benefits of attending external business conferences, September 2009
- More men traveling for business, but young women still active
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- Figure 34: Reasons for business travel in the last three years, by gender and age, March-April 2013
- More self-employed workers traveling to visit clients, do service work
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- Figure 35: Reasons for business travel in the last three years, by employment status, March-April 2013
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- Figure 36: Purpose of attending external trade shows, September 2009
- Most multi-purpose business travelers getting company rewards
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- Figure 37: Reasons for business travel in the last three years, by business traveler segments, March-April 2013
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- Figure 38: Cancellations of and spending on corporate travel incentive programs, 2009-11
Booking Business Travel
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- Key points
- More than six in 10 booking their own business travel
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- Figure 39: Who books business travel, March-April 2013
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- Figure 40: Incidence of managed travel programs, by company size, Sept. 2-11, 2011
- Youngest adults may have less of a say in their business travel bookings
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- Figure 41: Who books business travel, by age, March-April 2013
Preferred Vendors for Business Travel
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- Key points
- Most companies don’t have preferred business travel providers
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- Figure 42: Preferred vendors for business travel, March-April 2013
- More multi-purpose business travelers have preferred airlines, hotels
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- Figure 43: Preferred vendors for business travel, by business travel segments, March-April 2013
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- Figure 44: Corporate travel buyers’ average airline rankings, by airline, June 28-Sept. 24, 2012
Influences on Airline Choice for Business Travel
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- Key points
- More than one third of business travelers drawn to free baggage checks
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- Figure 45: Influences on airline choice for business travel, March-April 2013
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- Figure 46: Southwest “Bags Fly Free” website promotion, May 2013
- Figure 47: United Airlines MileagePlus free bag check billboard, Chicago O’Hare International Airport, April 2013
- Younger business travelers more focused on in-flight connectivity
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- Figure 48: Influences on airline choice for business travel, by generation, March-April 2013
Influences on Hotel Choice for Business Travel
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- Key points
- Internet access the most influential factor in choosing hotels
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- Figure 49: Influences on hotel choice for business travel, March-April 2013
- Young business travelers drawn to inclusive service, customization
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- Figure 50: Influences on hotel choice for business travel, by age, March-April 2013
Influences on Car Rental Choice for Business Travel
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- Key points
- GPS-inclusive car rentals the most popular among business travelers
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- Figure 51: Influences on car rental choice for business travel, March-April 2013
- More young business travelers look for directional, on-road assistance
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- Figure 52: Influences on car rental choice for business travel, by age, March-April 2013
Influences on Restaurant Choice for Business Travel
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- Key points
- Business travelers drawn to around-the-clock meal service
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- Figure 53: Influences on restaurant choice for business travel, March-April 2013
- More women motivated by alternative menus during business travel
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- Figure 54: Influences on restaurant choice for business travel, by gender, March-April 2013
Customer Service Impact on Business Travel Choices
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- Key points
- Restaurant, hotel staff may have most impact on business travel choices
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- Figure 55: How customer service impacts airline, hotel, car rental, and restaurant choices, March-April 2013
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- Figure 56: Factors for creating consistently high levels of restaurant customer service, 2009
- Service may be a bigger priority for those who travel more
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- Figure 57: Service providers’ impact on business travel choices, by business travel segments, March-April 2013
Business Travelers and Technology
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- Key points
- More business travelers reliant on technology, but need to disconnect
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- Figure 58: Opinions about the internet and mobile devices, business flyers vs. all, October 2011-November 2012
- Business travelers like to stay up to date with technology
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- Figure 59: Opinions about developments in technology, business flyers vs. all, October 2011-November 2012
Impact of Race and Hispanic Origin
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- Key points
- Asians the most engaged in business travel
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- Figure 60: Business traveler segments, by generation, March-April, 2013
- Figure 61: U.S. unemployment, by race and Hispanic origin, 2000-11
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- Figure 62: Occupations by, gender, race, and Hispanic origin, 2010
- More Hispanic business travelers want to log on in-flight
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- Figure 63: Influences on airline choice for business travel, by race/Hispanic origin, March-April 2013
- More black business travelers drawn to hotel-provided transportation
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- Figure 64: Influences on hotel choice for business travel, by race/Hispanic origin, March-April 2013
Appendix – Other Useful Consumer Tables
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- Mintel categorizes four types of business travelers
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- Figure 65: Business traveler segments, by gender and age, March-April, 2013
- Reasons for business travel
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- Figure 66: Reasons for business day trips in the last three years, by recency of trip, March-April 2013
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- Figure 67: Reasons for business overnight trips in the last three years, by recency of trip, March-April 2013
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- Figure 68: Reasons for business travel in the last three years, by gender, March-April 2013
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- Figure 69: Reasons for business travel in the last three years, by age, March-April 2013
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- Figure 70: Reasons for business travel in the last three years, by race/Hispanic origin, March-April 2013
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- Figure 71: Reasons for business travel in the last three years, by generation, March-April 2013
- Booking business travel
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- Figure 72: Who books business travel, by gender, March-April 2013
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- Source: Mintel
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- Figure 74: Who books business travel, by employment status, March-April 2013
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- Figure 75: Who books business travel, by generation, March-April 2013
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- Figure 76: Who books business travel, Millennials vs. non-Millennials, March-April 2013
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- Figure 77: Who books business travel, by business traveler segments, March-April 2013
- Preferred vendors for business travel
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- Figure 78: Preferred vendors for business travel, by gender, March-April 2013
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- Figure 79: Preferred vendors for business travel, by age, March-April 2013
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- Figure 80: Preferred vendors for business travel, by race/Hispanic origin, March-April 2013
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- Figure 81: Preferred vendors for business travel, by employment status, March-April 2013
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- Figure 82: Preferred vendors for business travel, by generation, March-April 2013
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- Figure 83: Preferred vendors for business travel, Millennials vs. non-Millennials, March-April 2013
- Influences on airline choice for business travel
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- Figure 84: Influences on airline choice for business travel, by gender, March-April 2013
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- Figure 85: Influences on airline choice for business travel, by employment status, March-April 2013
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- Figure 86: Influences on airline choice for business travel, Millennials vs. non-Millennials, March-April 2013
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- Figure 87: Influences on airline choice for business travel, by business traveler segments, March-April 2013
- Influences on hotel choice for business travel
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- Figure 88: Influences on hotel choice for business travel, by gender, March-April 2013
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- Figure 89: Influences on hotel choice for business travel, by employment status, March-April 2013
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- Figure 90: Influences on hotel choice for business travel, by generation, March-April 2013
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- Figure 91: Influences on hotel choice for business travel, Millennials vs. non-Millennials, March-April 2013
- Influences on car rental choice for business travel
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- Figure 92: Influences on car rental choice for business travel, by gender, March-April 2013
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- Figure 93: Influences on car rental choice for business travel, by race/Hispanic origin, March-April 2013
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- Figure 94: Influences on car rental choice for business travel, by generation, March-April 2013
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- Figure 95: Influences on car rental choice for business travel, Millennials vs. non-Millennials, March-April 2013
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- Figure 96: Influences on car rental choice for business travel, by business traveler segments, March-April 2013
- Influences on restaurant choice for business travel
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- Figure 97: Influences on restaurant choice for business travel, by age, March-April 2013
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- Figure 98: Influences on restaurant choice for business travel, by race/Hispanic origin, March-April 2013
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- Figure 99: Influences on restaurant choice for business travel, by generation, March-April 2013
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- Figure 100: Influences on restaurant choice for business travel, Millennials vs. non-Millennials, March-April 2013
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- Figure 101: Influences on restaurant choice for business travel, by business traveler segments, March-April 2013
- Customer service impact on business travel choices
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- Figure 102: How customer service impacts airline, hotel, car rental, and restaurant choices, by gender, March-April 2013
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- Figure 103: How customer service impacts airline, hotel, car rental, and restaurant choices, by age, March-April 2013
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- Figure 104: How customer service impacts airline, hotel, car rental, and restaurant choices, by employment status, March-April 2013
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- Figure 105: How customer service impacts airline, hotel, car rental, and restaurant choices, by race/Hispanic origin, March-April 2013
Appendix – Trade Associations
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