Table of Contents
Executive Summary
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- What we think
Report Scope and Technical Notes
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- Defining DIY
- New format, new content
- Definitions
- Consumer spending – About Mintel’s market size
- Retail sector
- Financial definitions
- Sales per stores, sales per sq m
- VAT
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- Figure 1: European VAT rates, 2010-13
- Abbreviations
- Country codes
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- Figure 2: List of country codes
Spending and Inflation
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- Key points
- Mintel’s market size: spending growth slows in 2012
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- Figure 3: Spain: Mintel’s estimated DIY market size (incl. VAT), 2008-12
- Figure 4: Spain: Breakdown by product category of Mintel’s DIY market size, 2012
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- Figure 5: Spain: Spending on DIY-related goods per capita (incl. VAT), 2008-12
- Spending breakdown: Another slowdown in 2012
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- Figure 6: Spain: Consumer spending, incl. VAT, 2008-12
- Inflation
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- Figure 7: Spain: Harmonised index of consumer prices: Annual % change, May 2011-Mar 2013
- Figure 8: Spain: Harmonised index of consumer prices: Annual % change, Sep 2012-Mar 2013
Channels of Distribution
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- Key points
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- Figure 9: Spain: DIY market, retail channels of distribution, 2011
- Relative performance of DIY specialists and DIY-related market
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- Figure 10: Spain: Relative performance of DIY specialists and Mintel’s DIY market size, 2008-12
Sector Size and Forecast
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- Key points
- Economic outlook
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- Figure 11: Spain: Consumer confidence levels, May 2012-April 2013
- Figure 12: Spain: Quarterly GDP growth in real terms, Q1 2011-Q4 2012
- Specialists sales and forecasts
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- Figure 13: Spain: Retail sales, excl. VAT, 2008-13
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- Figure 14: Spain: Retail sales forecasts, excl. VAT, 2014-18
- Enterprise, outlet and employee numbers
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- Figure 15: Spain: Number of enterprises and outlets 2008-09
Leading Specialists – Financials and Outlets
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- Groupe Adeo continues to dominate
- Kingfisher records decent sales growth
- Bricor building scale
- Consolidation accelerates in 2012
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- Figure 16: Spain: Leading DIY specialists, sales, 2010-12
- Figure 17: Spain: Leading DIY specialists, outlet numbers, 2010-12
Leading Specialists – Market Shares
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- Figure 18: Spain: Leading DIY specialists, market shares, 2010-12
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Online
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- Key points
- Spain continues to lag behind
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- Figure 19: Spain: Percentage of all individuals having purchased online, 2008-12
The Consumer – Where They Buy DIY Online
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- Figure 20: Spain: Where they purchased DIY goods from online in the past 12 months, March 2013
- Market size
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The Consumer – Where They Shop
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- Key points
- What we asked
- Specialists dominate
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- Figure 21: Spain: Where they purchased DIY goods in the last 12 months, whether instore or online, March 2013
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- Figure 22: Spain: Where they purchased DIY goods in the last 12 months, by instore and online, March 2013
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- Figure 23: Spain: Leading retailers and channels used for DIY purchases in the last 12 months, by age, March 2013
The Consumer – Attitudes to DIY Shopping
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- Key points
- What we asked
- People want help with ideas
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- Figure 24: Spain: Consumer attitudes to DIY and home improvement, March 2013
- Price sensitive consumers
- Female interests
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- Figure 25: Spain: Selected consumer attitudes to DIY and home improvement, by gender, March 2013
- Young people struggle to find what they are looking for
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- Figure 26: Spain: Select consumer attitude to DIY and home improvement, by age, March 2013
The Consumer – Attitudes to Browsing and Buying Online
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- Key points
- What we asked
- Converting browsers into buyers
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- Figure 27: Spain: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
- Women look for inspiration and men look for best deals
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- Figure 28: Spain: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
- The way people seek out value varies by age
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- Figure 29: Spain: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
Bauhaus
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- What we think
- Large stores and huge offer key to success
- Continuing to expand despite economic climate
- Online a weakness
- Company background
- Company performance
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- Figure 30: Bauhaus: Estimated group sales performance, 2008-12
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- Figure 31: Bauhaus: Estimated sales performance by country, 2012
- Figure 32: Bauhaus: Estimated contribution to group sales by country, 2012
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- Figure 33: Bauhaus: Outlet data, 2008-12
- Figure 34: Bauhaus: Breakdown of outlets by territory, 2012/13 *
- Retail offering
Groupe Adeo
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- What we think
- Corporate structure and multi-format strategy
- Good growth in a tough climate
- International development
- Multi-channel slow to develop
- Experimenting with new ideas
- Company background
- Company performance
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- Figure 35: Groupe Adeo: Sales performance, excl. sales tax, 2008-12
- Figure 36: Groupe Adeo: Estimated European sales by country, excl. VAT, 2010 and 2012
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- Figure 37: Groupe Adeo: Outlet data, 2007-12
- Retail offering
- Leroy Merlin
- Other fascia
Kingfisher Group (B&Q)
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- What we think
- Solid 2012/13 results in declining markets
- Growth in Trade Point hits gross margins
- Latest strategy underpins performance
- Making it easier for customers
- Offloading UK space
- International growth by expansion
- Company background
- Company performance
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- Figure 38: Kingfisher Group: Group financial performance, 2007/08-2012/13
- Figure 39: UK trade sales, excl. VAT, 2008/09-2011/12
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- Figure 40: Kingfisher Group: Outlet data, 2007/08-2012/13
- Retail offering
- B&Q UK
- Other fascia
Appendix – Broader Market Environment
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- Population
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- Figure 41: Europe: Population, by age group, 2010
- Figure 42: Europe: Population, by age group, 2015
- Figure 43: Europe: Population, by age group, 2020
- GDP
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- Figure 44: Europe: GDP (current prices), 2012
- Figure 45: Europe: Real-terms year-on-year growth in GDP, 2003-13
- Consumer spending
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- Figure 46: Europe: Households’ consumer spending (current prices), 2012
- Figure 47: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
- Consumer prices
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- Figure 48: Europe: Harmonised index of consumer prices, annual % change, 2003-12
- Unemployment
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- Figure 49: Europe: Average rate of unemployment, 2003-12
- Interest rates
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- Figure 50: Europe: Central bank interest rates, 2008-13
- Consumer confidence
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- Figure 51: Europe: Consumer confidence levels, May 2012-April 2013
Appendix – The Consumer – Where They Buy – Spain
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- Figure 52: Retailers used for DIY purchases in the last 12 months, by Spain, March 2013
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- Figure 53: Most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, Spain, March 2013
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- Figure 54: Next most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, Spain, March 2013
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- Figure 55: Most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Spain, March 2013
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- Figure 56: Next most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Spain, March 2013
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- Figure 57: Retailers used for online DIY purchases in the last 12 months, by demographics, Spain, March 2013
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Appendix – The Consumer – Attitudes to DIY Shopping – Spain
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- Figure 58: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to DIY and home improvement, Spain, March 2013
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- Figure 59: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to DIY and home improvement, Spain, March 2013
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- Figure 60: Most popular attitudes to DIY and home improvement, by demographics, Spain, March 2013
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- Figure 61: Next most popular attitudes to DIY and home improvement, by demographics, Spain, March 2013
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Appendix – The Consumer – Attitudes to Browsing and Buying DIY Goods Online – Spain
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- Figure 62: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to browsing and shopping for DIY goods online, Spain, March 2013
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- Figure 63: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to browsing and shopping for DIY goods online, Spain, March 2013
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- Figure 64: Attitudes to DIY and home improvement, by most popular attitudes to browsing and shopping for DIY goods online, Spain, March 2013
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- Figure 65: Attitudes to DIY and home improvement, by next most popular attitudes to browsing and shopping for DIY goods online, Spain, March 2013
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