Table of Contents
Executive Summary
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- What we think
Report Scope and Technical Notes
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- Defining DIY
- New format, new content
- Definitions
- Consumer spending – About Mintel’s market size
- Retail sector
- Financial definitions
- Sales per stores, sales per sq m
- VAT
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- Figure 1: European VAT rates, 2010-13
- Abbreviations
- Country codes
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- Figure 2: List of country codes
Spending and Inflation
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- Key points
- Mintel’s market size: Spending growth steady
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- Figure 3: France: Mintel’s estimated market size, incl. VAT, 2008-12
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- Figure 4: France: Breakdown by product category of Mintel’s DIY market size, 2012
- Figure 5: France: Spending on DIY-related goods per capita, incl VAT, 2007-12
- Spending by category
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- Figure 6: France: Consumer spending on key product categories for DIY retailers, 2008-12
- Inflation
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- Figure 7: France: Inflation in key DIY product areas, Mar 2012-Mar 2013
Channels of Distribution
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- Key points
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- Figure 8: France: Estimated sales mix of DIY specialists, 2012
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- Figure 9: France: Estimated spending on DIY-related goods, 2012
- Figure 10: France: Estimated distribution of spending on DIY-related goods, 2012
Sector Size and Forecast
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- Key points
- Economy and prospects
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- Figure 11: France Quarter on Quarter GDP volume growth, 2007-12
- Figure 12: France: Consumer confidence, May 2012- Apr 2013
- Prospects
- Specialists’ sales
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- Figure 13: France: Retail sales, excl. VAT, 2008-12
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- Figure 14: France: Retail sales, excl. VAT, 2013-18
- Enterprise, outlet and employee numbers
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- Figure 15: DIY retailers: Key operating statistics, 2010
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- Figure 16: DIY retailers: Sales by product area (main sectors only), 2010
Leading Specialists: Financials and Outlets
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- Sales
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- Figure 17: France: Leading specialists, Sales, excl. VAT, 2010/11-2012/13
- Outlets
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- Figure 18: France: Leading specialists, outlets, 2010/11-2012/13
- Sales per outlet
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- Figure 19: France: Leading specialists, sales per outlet, 2010/11-2012/13
Leading Specialists: Market Shares
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- Figure 20: France: Leading specialists, share of DIY retailers’ sales, 2010/11-2012/13
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- Figure 21: France: Leading specialists, share of spending on key DIY products, 2010/11-2012/13
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Online
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- Key points
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- Figure 22: France: Percentage of individuals having purchased goods online, 2008-12
- The consumer: Where they buy online
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- Figure 23: France: Retailers used for online DIY purchases in the last 12 months, France, March 2013
- Market size
The Consumer
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- Key points
- The consumer: Where they shop
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- Figure 24: Retailers used for DIY purchases in the last 12 months, France, March 2013
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- Figure 25: France: Customer profile of leading DIY retailers, March 2013
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- Figure 26: France: Customer profile of leading online DIY retailers, March 2013
The Consumer – Attitudes to DIY Shopping
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- Key points
- Attitudes to DIY
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- Figure 27: France: Consumer attitudes to DIY and home improvement, March 2012
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- Figure 28: France: Profile of consumers by attitudes to doing DIY, March 2013
- Attitudes to DIY and where people shop
- The consumer: Attitudes to browsing and buying online
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- Figure 29: France: Attitudes to using the internet for DIY purchases, March 2013
- Profile of customers by attitudes to DIY online
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- Figure 30: France: Profile of attitudes to using online for DIY shopping, March 2013
Groupe Adeo
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- What we think
- Corporate structure and multi-format strategy
- Good growth in a tough climate
- International development
- Multi-channel slow to develop
- Experimenting with new ideas
- Company background
- Company performance
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- Figure 31: Groupe Adeo: Sales performance, excl. sales tax, 2008-12
- Figure 32: Groupe Adeo: Estimated European sales by country, excl. VAT, 2010 and 2012
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- Figure 33: Groupe Adeo: Outlet data, 2007-12
- Retail offering
- Leroy Merlin
- Other fascia
Kingfisher Group (B&Q)
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- What we think
- Solid 2012/13 results in declining markets
- Growth in Trade Point hits gross margins
- Latest strategy underpins performance
- Making it easier for customers
- Offloading UK space
- International growth by expansion
- Company background
- Company performance
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- Figure 34: Kingfisher Group: Group financial performance, 2007/08-2012/13
- Figure 35: UK trade sales, excl. VAT, 2008/09-2011/12
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- Figure 36: Kingfisher Group: Outlet data, 2007/08-2012/13
- Retail offering
- B&Q UK
- Other fascia
Mr. Bricolage
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- What we think
- Mixed performance in 2011 and new targets
- Direct stores slip further in 2012
- Slow to react
- Stepping up to multi-channel
- International development
- Company background
- Company performance
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- Figure 37: Mr. Bricolage SA: Financial performance, 2007-12
- Figure 38: Mr Bricolage: Retail sales, 2007-12
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- Figure 39: Mr. Bricolage: Store numbers by type, 2007-12
- Figure 40: Mr Bricolage store numbers by country, 2008-2012
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- Figure 41: Mr Bricolage: Sales area and densities, 2008-12
- Retail offering
Appendix – Broader Market Environment
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- Population
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- Figure 42: Europe: Population, by age group, 2010
- Figure 43: Europe: Population, by age group, 2015
- Figure 44: Europe: Population, by age group, 2020
- GDP
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- Figure 45: Europe: GDP (current prices), 2012
- Figure 46: Europe: Real-terms year-on-year growth in GDP, 2003-13
- Consumer spending
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- Figure 47: Europe: Households’ consumer spending (current prices), 2012
- Figure 48: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
- Consumer prices
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- Figure 49: Europe: Harmonised index of consumer prices, annual % change, 2003-12
- Unemployment
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- Figure 50: Europe: Average rate of unemployment, 2003-12
- Interest rates
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- Figure 51: Europe: Central bank interest rates, 2008-13
- Consumer confidence
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- Figure 52: Europe: Consumer confidence levels, May 2012 – April 2013
Appendix – The Consumer – Where They Buy – France
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- Figure 53: Retailers used for DIY purchases in the last 12 months, France, March 2013
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- Figure 54: Most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, France, March 2013
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- Figure 55: Next most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, France, March 2013
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- Figure 56: Most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, France, March 2013
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- Figure 57: Next most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, France, March 2013
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- Figure 58: Retailers used for online DIY purchases in the last 12 months, by demographics, France, March 2013
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Appendix – The Consumer – Attitudes to DIY Shopping – France
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- Figure 59: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to DIY and home improvement, France, March 2013
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- Figure 60: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to DIY and home improvement, France, March 2013
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- Figure 61: Most popular attitudes to DIY and home improvement, by demographics, France, March 2013
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- Figure 62: Next most popular attitudes to DIY and home improvement, by demographics, France, March 2013
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Appendix – The Consumer: Attitudes to Browsing and Buying DIY Goods Online – France
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- Figure 63: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to browsing and shopping for DIY goods online, France, March 2013
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- Figure 64: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to browsing and shopping for DIY goods online, France, March 2013
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- Figure 65: Attitudes to DIY and home improvement, by most popular attitudes to browsing and shopping for DIY goods online, France, March 2013
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- Figure 66: Attitudes to DIY and home improvement, by next most popular attitudes to browsing and shopping for DIY goods online, France, March 2013
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- Figure 67: Most popular attitudes to browsing and shopping for DIY goods online, by demographics, France, March 2013
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- Figure 68: Next most popular attitudes to browsing and shopping for DIY goods online, by demographics, France, March 2013
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