Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Value forecast for UK nightclubs industry, 2007-17
- Market drivers
- High unemployment level amongst 18-24-year-olds causes concern
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- Figure 2: UK unemployment rates, by age band (seasonally adjusted), January 2007-January 2013
- Clubs are still picking up tail-enders
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- Figure 3: Average hour of entry to nightclubs, 2012
- The consumer
- Nightclub visiting habits
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- Figure 4: Nightclub visiting habits, November 2011 and March 2013
- Nightclub activities
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- Figure 5: Nightclub activities experienced, March 2013
- Attitudes towards nightclubs
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- Figure 6: Clubbers’ attitudes towards nightclubs, March 2013
- Ways to encourage non-clubbers
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- Figure 7: Ways to encourage ex-clubbers and non-clubbers, March 2013
- Factors influencing choice of nightclub
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- Figure 8: Factors influencing choice of nightclub, by regular clubbers, March 2013
- What we think
Issues in the Market
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- How much of a threat are hybrid bar imitations?
- Do clubs need to appeal to a wider demographic?
- How can clubs increase spend per head?
- What can clubs do to change consumer perceptions of long queues and high prices?
Trend Application
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- Trend: Let's Make a Deal
- Trend: Access All Areas
- Mintel Futures: Generation Next
Market Drivers
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- Key points
- High unemployment level amongst 18-24-year-olds causes concern
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- Figure 9: UK unemployment rates, by age band (seasonally adjusted), January 2007-January 2013
- Areas of high club density hit heavily by unemployment
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- Figure 10: UK unemployment rates, by region (seasonally adjusted), Q4 2012
- Student numbers on the wane?
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- Figure 11: Trends in the number of students at higher education establishments, 2005/06-2011/12
- Occasional clubbers feeling the economic pinch
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- Figure 12: Nightclub visiting habits, by financial situation, March 2013
- Nightclubs avoid burden of legislation as alcohol-fuelled crime drops…
- …but threat of Early Morning Restriction Orders presents danger
- Clubbers start to show cult-like mentality
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- Figure 13: Number of monthly visits to late night venues (nightclubs), Summer 2010-12
- Clubs are still picking up tail-enders…
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- Figure 14: Average hour of entry to nightclubs, 2012
- … and less spend per head
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- Figure 15: Clubbers’ drinking behaviour, November 2011
- Competition from hybrid bars and pubs intensifies
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- Figure 16: Leisure activity participation and frequency levels, September 2012
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- Figure 17: Percentage of all going out visits by sub-sector, Autumn 2012
- Regular clubbers are part of the ‘mobile generation’
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- Figure 18: Ownership of smartphones and tablets, by nightclub visiting habits, March 2013
Who’s Innovating?
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- Key points
- Tokyo takes clubbing back to its core roots
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- Figure 19: Tokyo Group Ltd director Aaron Mellor, DJing at the secret Hacienda 30th birthday party in Manchester, May 2012
- Food is the recipe for success for Novus Leisure
- Luminar to provide cashless experience via smartphone app
- Clubs move away from ‘dance floor-only’ operations
Market Size and Forecast
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- Key points
- Decline in admissions not offset by spend per head
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- Figure 20: UK nightclubs admissions and revenues, 2007-17
- Forecast
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- Figure 21: Value forecast for UK nightclubs industry, 2007-17
- Figure 22: Admissions forecast for UK nightclubs industry, 2007-17
Market Share
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- Key points
- Luminar retains top spot despite sell-off
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- Figure 23: Leading UK nightclub operators, by number of clubs, April 2013
Companies and Products
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- Key points
- Industry structure
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- Figure 24: Numbers of nightclubs and discotheques in England, Wales and Scotland, by region, December 2012
- G1 Group (Holdings) plc
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- Figure 25: Financial performance of G1 Holdings Ltd, 2008-12
- The Luminar Group Ltd
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- Figure 26: Financial performance of Luminar Group Holdings plc, 2006-11
- Novus Leisure
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- Figure 27: Financial performance of A3D2 Ltd, 2010-12
- Tokyo Group Ltd
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- Figure 28: Tokyo Huddersfield, a converted courthouse, opened June 2005
- Figure 29: An old courtroom converted in to a dance floor, Tokyo Huddersfield, opened June 2005
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- Figure 30: Financial performance of Tokyo Group Ltd, 2008-12
- Yellowhammer Bars Ltd
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- Figure 31: Financial performance of Yellowhammer Bars Ltd, 2009-12
- Other multiple operators
- Fever Bars
- Eclectic Bars Ltd
- Gatecrasher Clubs and Bars Ltd
- DHP Group
Brand Communication and Promotion
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- Key points
- Social media offers industry cost-effective alternative
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- Figure 32: Advertising expenditure for nightclubs and discotheques, 2010-12
- Luminar’s expenditure drops again in 2012
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- Figure 33: Advertising expenditure for nightclubs and discotheques, by operators, 2010-12
- Press still dominates but spend falls below £1 million
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- Figure 34: Advertising expenditure for nightclubs and discotheques, by media type, 2010-12
Nightclub Visiting Habits
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- Key points
- Only a third of consumers now visit clubs each year
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- Figure 35: Nightclub visiting habits, November 2011 and March 2013
- Figure 36: Nightclub visiting habits, November 2011 and March 2013
- Clubbing is a more sporadic habit for 25-34s
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- Figure 37: Nightclub visiting habits, by age, March 2013
- Regular clubbers
- Occasional clubbers
- Infrequent clubbers
- Ex-clubbers
- Non-clubbers
Nightclub Activities
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- Key points
- Live music, food and comedy broaden clubs offering
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- Figure 38: Nightclub activities, March 2013
- Live music is a hit for clubbers
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- Figure 39: Percentage of people who liked the activity they experienced, March 2013
- Emphasis on food underlines clubs’ dilemma
- Alternative activities could bring back ex-clubbers
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- Figure 40: Proportion of people who have experienced nightclub activities, by people who visit less than once a year, March 2013
- Mobile payments could provide cashless experience
Clubbers’ Attitudes towards Nightclubs
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- Key points
- Private areas may help clubs to bring pre-loading in-house
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- Figure 41: Clubbers’ attitudes towards nightclubs, March 2013
- Men are more spontaneous when choosing their final destination
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- Figure 42: Clubbers’ attitudes towards nightclubs, by gender, March 2013
- Change of genre required for over 25s
Ways to Encourage Non-Clubbers
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- Key points
- Two fifths of ex and non-clubbers could be enticed in
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- Figure 43: Ways to encourage ex-clubbers and non-clubbers, March 2013
- Figure 44: Ways to encourage ex-clubbers and non-clubbers, by nightclub visiting habits, March 2013
- Clubs can help over-35s to rekindle past habits
Factors Influencing Choice of Nightclub
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- Key points
- Discounted entry could be brought forward to hit prime time
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- Figure 45: Factors influencing choice of nightclub, March 2013
- Utilising social media to spread the word
- Technology the key to cutting ‘dead time’ spent in queues
- Regular clubbers are discount obsessed
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- Figure 46: Factors influencing choice of nightclub, by regular clubbers, March 2013
Appendix – Market Size and Forecast
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- Figure 47: Value forecast for UK nightclubs industry, best and worst case scenarios, 2012-17
- Figure 48: Admissions forecast for UK nightclubs industry, best and worst case scenarios, 2012-17
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Appendix – Nightclub Visiting Habits
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- Figure 49: Nightclub visiting habits, March 2013
- Figure 50: Nightclub visiting habits, by demographics, March 2013
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- Figure 51: Next most popular nightclub visiting habits, by demographics, March 2013
- Figure 52: Nightclub visiting habits, by financial situation, March 2013
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- Figure 53: Household technology ownership, by most popular nightclub visiting habits, March 2013
- Figure 54: Household technology ownership, by next most popular nightclub visiting habits, March 2013
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- Figure 55: Personal technology ownership, by most popular nightclub visiting habits, March 2013
- Figure 56: Personal technology ownership, by next most popular nightclub visiting habits, March 2013
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Appendix – Nightclub Activities
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- Figure 57: Nightclub activities, March 2013
- Figure 58: Experienced well-known or local band playing live music, by demographics, March 2013
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- Figure 59: Experienced tribute band playing live music, by demographics, March 2013
- Figure 60: Experienced table service, by demographics, March 2013
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- Figure 61: Experienced separate restaurant area, by demographics, March 2013
- Figure 62: Experienced retro-based theme, by demographics, March 2013
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- Figure 63: Experienced stand-up comedy, by demographics, March 2013
- Figure 64: Experienced free snacks/food, by demographics, March 2013
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- Figure 65: Experienced taxi-booking service, by demographics, March 2013
- Figure 66: Experienced silent disco, by demographics, March 2013
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- Figure 67: Experienced private karaoke booths, by demographics, March 2013
- Figure 68: Experienced roller disco, by demographics, March 2013
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- Figure 69: Experienced mobile phone ordering service, by demographics, March 2013
- Figure 70: Nightclub activities, by nightclub visiting habits, March 2013
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- Figure 71: Nightclub activities, by next most popular nightclub visiting habits, March 2013
- Figure 72: Nightclub activities, by most popular attitudes towards nightclubs, March 2013
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- Figure 73: Nightclub activities, by other attitudes towards nightclubs, March 2013
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Appendix – Clubbers’ attitudes towards Nightclubs
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- Figure 74: Clubbers’ attitudes towards nightclubs, March 2013
- Figure 75: Most popular attitudes towards nightclubs, by demographics, March 2013
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- Figure 76: Other attitudes towards nightclubs, by demographics, March 2013
- Figure 77: Clubbers’ attitudes towards nightclubs, by nightclub visiting habits, March 2013
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- Figure 78: Clubbers’ attitudes towards nightclubs, by next most popular nightclub visiting habits, March 2013
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Appendix – Ways to Encourage Non-Clubbers
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- Figure 79: Ways to encourage non-clubbers, March 2013
- Figure 80: Ways to encourage non-clubbers, by demographics, March 2013
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- Figure 81: Ways to encourage non-clubbers, by nightclub visiting habits, March 2013
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Appendix – Factors Influencing Choice of Nightclub
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- Figure 82: Factors influencing choice of nightclub, March 2013
- Figure 83: Factors influencing choice of nightclub, March 2013
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- Figure 84: Influenced by a low cost entry fee, by demographics, March 2013
- Figure 85: Influenced by not having to queue at the main door, by demographics, March 2013
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- Figure 86: Influenced by not having to queue at the bar, by demographics, March 2013
- Figure 87: Influenced by a discount on drinks, by demographics, March 2013
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- Figure 88: Influenced by a recommendation from a friend, by demographics, March 2013
- Figure 89: Influenced by good quality food available, by demographics, March 2013
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- Figure 90: Influenced by an exclusive room or soundproofed pod, by demographics, March 2013
- Figure 91: Influenced by a guaranteed taxi home waiting nearby, by demographics, March 2013
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- Figure 92: Influenced by the brand/club name, by demographics, March 2013
- Figure 93: Influenced by being able to view a DJ’s playlist in advance, by demographics, March 2013
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- Figure 94: Influenced by ‘it was near to the pub/bar I happened to be in beforehand’, by demographics, March 2013
- Figure 95: Factors influencing choice of nightclub, by nightclub visiting habits, March 2013
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- Figure 96: Factors influencing choice of nightclub, by next most popular nightclub visiting habits, March 2013
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