Table of Contents
Scope and Themes
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- Introduction
- Definition of specialty food
- SPINS Specialty Gourmet and Natural Standard coding
- Brand positioning
- Segment definitions and examples
- Channel data
- Sales data
- The 2013 Mintel/NASFT survey
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The $86 billion specialty food market
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- Figure 1: Total U.S. sales of specialty foods, by share, 2012
- Natural retailers fastest-growing channel in 2010-12
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- Figure 2: Sales of specialty foods by retail channel, at current prices, 2010-12
- The impact of the U.S. economy – mixed, but better than it was
- Decline in specialty food innovation?
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- Figure 3: Premium food and beverage product launches in all outlets, by segment, 2010-12
- Market segmentation
- Supply surveys: manufacturers, importers, distributors, and brokers
- Topline results for 2012
- Specialty food retailer survey
- Topline results for 2012
Market Factors
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- Specialty food market continued to reach new highs in 2012
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- Figure 4: Total U.S. retail dollar sales of specialty foods, at current prices, 2010-12
- The price of food
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- Figure 5: Changes in food price indexes, 2010-13
- Spending on food increases in 2011
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- Figure 6: Average expenditures of all consumer units for food at home and away from home, 2009-11
- The economic impact
- Little change in disposable personal income
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- Figure 7: Real personal disposable income, January 2007-November 2012
- Decline in household income
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- Figure 8: Median household income in inflation-adjusted dollars, 2001-11
- Still-high levels of unemployment and underemployment
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- Figure 9: Unemployment and underemployment rates, January 2007-December 2012
- Americans save less as the economy improves, impacting the type of specialty food purchases
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- Figure 10: Personal savings rate, by quarter, October 2002-12
- Total population growth a small but positive influence on sales
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- Figure 11: Population by age, 2008-18
- New premium food and beverage launches
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- Figure 12: Premium food and beverage product launches in all outlets, by segment and share of total, 2010-12
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- Figure 13: Premium food and beverage product launches in all outlets, by top claims and share of total, 2010-12
- Figure 14: Name brand versus private label premium food and beverage product launches in all outlets, 2010-12
Market Size and Trends
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- Sales in retail channels exceed $68 billion in 2012
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- Figure 15: Total U.S. retail dollar sales of specialty foods, at current and inflation-adjusted prices, 2010-12
- Sales of specialty foods by retail channel
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- Figure 16: Sales of specialty foods by retail channel, 2010-12
- Estimating the total specialty food universe
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- Figure 17: Total U.S. sales of specialty foods, 2010-12
Market Segmentation
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- Specialty food sales by segment
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- Figure 18: Sales of specialty food, by food and beverage segment, 2010 and 2012
- Figure 19: Total sales (specialty and non-specialty) in market segments included in specialty universe, through FDM and natural/specialty outlets, 2010 and 2012
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- Figure 20: Specialty foods as a percentage of all food sales, by segment, 2011 and 2012
- Figure 21: Sales growth or decline for all foods and specialty foods, by segment, 2010-12
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- Figure 22: Unit sales of specialty foods, 2010-12
Segment Analysis
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- Performance highlights
- 01) Cheese and cheese alternatives
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- Figure 23: Sales of specialty and all cheese and cheese alternatives, at current and inflation-adjusted prices, 2010-12
- 02) Yogurt and kefir
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- Figure 24: Sales of specialty and all yogurt and kefir, at current and inflation-adjusted prices, 2010-12
- 03) Chips, pretzels, and snacks
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- Figure 25: Sales of specialty and all chips, pretzels, and snacks, at current and inflation-adjusted prices, 2010-12
- 04) Coffee, coffee substitutes, and cocoa
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- Figure 26: Sales of specialty and all coffee, coffee substitutes, and cocoa, at current and inflation-adjusted prices, 2010-12
- 05) Frozen and refrigerated meat, poultry, and seafood
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- Figure 27: Sales of specialty and all frozen/refrigerated meat, poultry, and seafood, at current and inflation-adjusted prices, 2010-12
- 06) Bread and baked goods
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- Figure 28: Sales of specialty and all bread and baked goods, at current and inflation-adjusted prices, 2010-12
- 7) Energy bars and gels
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- Figure 29: Sales of specialty and all energy bars and gels, at current and inflation-adjusted prices, 2010-12
- 08) Frozen lunch and dinner entrées
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- Figure 30: Sales of specialty and all frozen lunch and dinner entrées, at current and inflation-adjusted prices, 2010-12
- 09) Condiments, dressings, and marinades
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- Figure 31: Sales of specialty and all condiments, dressings, and marinades, at current and inflation-adjusted prices, 2010-12
- 10) Frozen desserts
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- Figure 32: Sales of specialty and all frozen desserts, at current and inflation-adjusted prices, 2010-12
- 11) Candy and individual snacks
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- Figure 33: Sales of specialty and all candy and individual snacks, at current and inflation-adjusted prices, 2010-12
- 12) Milk
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- Figure 34: Sales of specialty and all milk, at current and inflation-adjusted prices, 2010-12
- 13) Cookies and snack bars
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- Figure 35: Sales of specialty and all cookies and snack bars, at current and inflation-adjusted prices, 2010-12
- 14) Nuts, seeds, dried fruit, and trail mixes
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- Figure 36: Sales of specialty and all nuts, seeds, dried fruit, and trail mixes, at current and inflation-adjusted prices, 2010-12
- 15) Refrigerated salsas and dips
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- Figure 37: Sales of specialty and all refrigerated salsas and dips, at current and inflation-adjusted prices, 2010-12
- 16) Teas
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- Figure 38: Sales of specialty and all teas, at current and inflation-adjusted prices, 2010-12
- 17) Pickles, peppers, olives, and other vegetables
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- Figure 39: Sales of specialty and all pickles, peppers, olives, and other vegetables, at current and inflation-adjusted prices, 2010-12
- 18) Baking mixes, supplies, and flours
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- Figure 40: Sales of specialty and all baking mixes, supplies and flours, at current and inflation-adjusted prices, 2010-12
- 19) Cold cereal
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- Figure 41: Sales of specialty and all cold cereal, at current and inflation-adjusted prices, 2010-12
- 20) Shelf-stable fruits and vegetables
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- Figure 42: Sales of specialty and all shelf-stable fruits and vegetables, at current and inflation-adjusted prices, 2010-12
- 21) Oils and vinegars
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- Figure 43: Sales of specialty and all oils and vinegars, at current and inflation-adjusted prices, 2010-12
- 22) Refrigerated juices and functional beverages
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- Figure 44: Sales of specialty and all refrigerated juices and functional beverages, at current and inflation-adjusted prices, 2010-12
- 23) Crackers and crispbreads
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- Figure 45: Sales of specialty and all crackers and crispbreads, at current and inflation-adjusted prices, 2010-12
- 24) Shelf-stablejJuices
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- Figure 46: Sales of specialty and all shelf-stable juices, at current and inflation-adjusted prices, 2010-12
- 25) Water
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- Figure 47: Sales of specialty and all water, at current and inflation-adjusted prices, 2010-12
- 26) Seasonings
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- Figure 48: Sales of specialty and all seasonings, at current and inflation-adjusted prices, 2010-12
- 27) Soup
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- Figure 49: Sales of specialty and all soup, at current and inflation-adjusted prices, 2010-12
- 28) Frozen fruits and vegetables
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- Figure 50: Sales of specialty and all frozen fruits and vegetables, at current and inflation-adjusted prices, 2010-12
- 29) Shelf-stable pasta and pizza sauces
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- Figure 51: Sales of specialty and all shelf-stable pasta and pizza sauces, at current and inflation-adjusted prices, 2010-12
- 30) Ready-to-drink tea and coffee
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- Figure 52: Sales of specialty and all ready-to-drink tea and coffee, at current and inflation-adjusted prices, 2010-12
- 31) Carbonated beverages
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- Figure 53: Sales of specialty and all carbonated beverages, at current and inflation-adjusted prices, 2010-12
- 32) Shelf-stable pasta
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- Figure 54: Sales of specialty and all shelf-stable pasta, at current and inflation-adjusted prices, 2010-12
- 33) Beans, grains, and rice
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- Figure 55: Sales of specialty and all beans, grains and rice, at current and inflation-adjusted prices, 2010-12
- 34) Entrées and mixes
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- Figure 56: Sales of specialty and all entrées and mixes, at current and inflation-adjusted prices, 2010-12
- 35) Sweeteners
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- Figure 57: Sales of specialty and all sweeteners, at current and inflation-adjusted prices, 2010-12
- 36) Shelf-stable meat, poultry, and seafood
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- Figure 58: Sales of specialty and all meat, poultry and seafood, at current and inflation-adjusted prices, 2010-12
- 37) Refrigerated condiments
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- Figure 59: Sales of specialty and all refrigerated condiments, at current and inflation-adjusted prices, 2010-12
- 38) Shelf-stable functional beverages
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- Figure 60: Sales of specialty and all shelf-stable functional beverages, at current and inflation-adjusted prices, 2010-12
- 39) Other dairy and alternatives
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- Figure 61: Sales of specialty and all other dairy and alternatives, at current and inflation-adjusted prices, 2010-12
- 40) Eggs
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- Figure 62: Sales of specialty and all eggs, at current and inflation-adjusted prices, 2010-12
- 41) Frozen appetizers and snacks
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- Figure 63: Sales of specialty and all frozen appetizers and snacks, at current and inflation-adjusted prices, 2010-12
- 42) Shelf-stable salsas and dips
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- Figure 64: Sales of specialty and all shelf-stable salsas and dips, at current and inflation-adjusted prices, 2010-12
- 43) Nut and seed butters
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- Figure 65: Sales of specialty and all nut and seed butters, at current and inflation-adjusted prices, 2010-12
- 44) Conserves, jams, and spreads
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- Figure 66: Sales of specialty and all conserves, jams, and spreads, at current and inflation-adjusted prices, 2010-12
- 45) Pudding and shelf-stable desserts
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- Figure 67: Sales of specialty and all pudding and shelf-stable desserts, at current and inflation-adjusted prices, 2010-12
- 46) Frozen breakfast foods
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- Figure 68: Sales of specialty and all frozen breakfast foods, at current and inflation-adjusted prices, 2010-12
- 47) Hot cereals
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- Figure 69: Sales of specialty and all hot cereals, at current and inflation-adjusted prices, 2010-12
- 48) Refrigerated pasta
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- Figure 70: Sales of specialty and all refrigerated pasta, at current and inflation-adjusted prices, 2010-12
- 49) Rice cakes
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- Figure 71: Sales of specialty and all rice cakes, at current and inflation-adjusted prices, 2010-12
- 50) Refrigerated pasta and pizza sauces
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- Figure 72: Sales of specialty and all refrigerated pasta and pizza sauces, at current and inflation-adjusted prices, 2010-12
- 51) Frozen juices and beverages
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- Figure 73: Sales of specialty and all frozen juices and beverages, at current and inflation-adjusted prices, 2010-12
State of the Industry: Supply Chain
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- Introduction
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- Figure 74: Number of SKUs manufactured/carried, by supply chain sectors, 2007-12
- Figure 75: Average annual sales, by supply chain sectors, 2010-12
- Manufacturers
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- Figure 76: Number of SKUs produced per specialty food manufacturers, 2010-12
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- Figure 77: Average annual specialty food sales by specialty food manufacturers, 2010-12
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- Figure 78: Full- and part-time staff employed by specialty food manufacturers, 2010-12
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- Figure 79: Breakdown of manufacturer expenses, by type, 2008-12
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- Figure 80: Share of specialty food manufacturer annual sales, by channel, 2010-12
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- Figure 81: Manufacturers that own a manufacturing facility, 2010-12
- Figure 82: Manufacturers that co-pack for other manufacturers/retailers, 2010-12
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- Figure 83: Sales change in the past year, by specialty food manufacturers, 2010-12
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- Figure 84: Channel sales growth for specialty food manufacturers, 2012
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- Figure 85: Specialty food innovation plans for 2013, January 2013
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- Figure 86: Natural/ethical sourcing for products, by specialty food manufacturers, 2010-12
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- Figure 87: Natural/ethical claims that are of the most interest/will grow most, by specialty food manufacturers, 2012
- The voice of the manufacturer
- Importers
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- Figure 88: Number of SKUs carried, by specialty food importers, 2010-12
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- Figure 89: Average annual specialty foods sales by specialty food importers, 2010-12
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- Figure 90: Sales change in the past year, 2010-12
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- Figure 91: Channel sales growth of specialty food importers, 2012
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- Figure 92: Share of specialty food importer annual sales by channel, 2010-12
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- Figure 93: Percentage of specific types of products imported, by specialty food importers, 2010-12
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- Figure 94: Natural/ethical claims that are of the most interest/will grow most, by specialty food importers, 2012
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- Figure 95: Cuisine/food types/countries of origin that importers think will emerge in 2013, by specialty food importers, 2012
- The voice of the importer
- Distributors
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- Figure 96: Number of SKUs carried per specialty food distributor, 2010-12
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- Figure 97: Average annual specialty foods sales by specialty food distributors, 2010-12
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- Figure 98: Sales change in the past year, 2011 and 2012
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- Figure 99: Channel sales growth, specialty food distributors, 2012
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- Figure 100: Number of stores serviced by distributors, 2010-12
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- Figure 101: Share of sales by channel, 2010-12
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- Figure 102: Natural/ethical claims that are of the most interest/will grow most, by specialty food distributors, 2012
- The voice of the distributor
- Brokers
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- Figure 103: Number of SKUs represented per specialty food broker, 2010-12
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- Figure 104: Average annual specialty food sales by specialty food brokers, 2010-12
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- Figure 105: Sales change in the past year, 2011 and 2012
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- Figure 106: Channels serviced and fastest-growth channel, 2012
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- Figure 107: Natural/ethical claims that are of the most interest/will grow most, by specialty food brokers, 2012
- The voice of the broker
Retail Distribution
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- Retail channel sales of specialty foods
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- Figure 108: U.S. retail sales of specialty foods, by channel, 2010-12
- Mainstream channels (supermarkets, drug stores, mass merchandisers)
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- Figure 109: Mainstream outlet sales of specialty foods, at current and inflation-adjusted prices, 2010-12
- Specialty food stores
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- Figure 110: Specialty food store sales of specialty foods, at current and inflation-adjusted prices, 2010-12
- Natural food stores
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- Figure 111: Natural food store sales of specialty foods, at current and inflation-adjusted prices, 2010-12
State of the Industry: Specialty Food Retailers
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- Operating statistics
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- Figure 112: Specialty food store operating statistics, 2010-12
- Figure 113: Specialty food store operating statistics, 2011-12
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- Figure 114: Number of SKUs carried by specialty food stores, 2010-12
- Relations with suppliers
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- Figure 115: Average percentage of purchases made through distributors vs. direct purchases, 2008-12
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- Figure 116: Number of specialty food suppliers utilized, 2011 and 2012
- Stores: departments and product mix
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- Figure 117: Percentage of sales by department, 2010-12
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- Figure 118: Characteristics of products sold in store(s), 2010-12
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- Figure 119: Share of natural/ethical product sales, 2010-12
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- Figure 120: Natural/ethical claims that are of the most interest/will grow most, by specialty food retailers, 2012
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- Figure 121: Sources for discovering new products, 2010-12
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- Figure 122: Cuisine/food types/countries of origin that specialty food operators think will emerge in 2013
- The impact of the poor economy, rising commodity costs, etc. on specialty food retailers
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- Figure 123: Sales change in the past year, 2010-12
- The voice of the retailer
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