Table of Contents
Introduction
-
- Definition
- Abbreviations
Executive Summary
-
- The market
-
- Figure 1: Forecast of consumer expenditure* on gambling**, 2007/08-2017/18***
- Market drivers
- Gambling not entirely recession-proof
-
- Figure 2: Gambling spending trends in the past 12 months, September 2012
- Price of Lotto increases for the first time
- New lottery legislation and licensing opens up opportunities
- Casinos and bingo clubs insulated from online competition
-
- Figure 3: Amount wagered on remote gambling activities*, 2009/10-2011/12
- Target market for mobile gambling widens
-
- Figure 4: Smartphone and tablet penetration, 2011-13
- Market segmentation
-
- Figure 5: Share of consumer expenditure* on land-based gambling, by sector, 2011/12
- Lotteries and B2 gaming machines cloud damage felt elsewhere
- The consumer
- National Lottery still the most popular activity
-
- Figure 6: Participation in gambling activities, January 2013
- Lottery players less likely to branch out
-
- Figure 7: Repertoire of gambling activities, by participation in lottery and non-lottery activities, January 2013
- Gamblers still heavily reliant on bricks and mortar
-
- Figure 8: Gambling methods used, January 2013
- Online gamblers more likely to take part in multiple activities
-
- Figure 9: Repertoire of types of gambling activity (eg Lotto weekly draw, horseracing), by gambling method used, January 2013
- Two fifths of non-lottery gamblers bet for enjoyment
-
- Figure 10: Gambling behaviour, by non-lottery and lottery-only gamblers, January 2013
- High interest in localised lotteries
-
- Figure 11: Interest in a local lottery, by age, January 2013
- What we think
Issues in the Market
-
- Will the National Lottery’s near monopoly be threatened by new entrants?
- Are stores still convenient, or has online made gambling more accessible?
- Are betting shops over-reliant on gaming machines?
- Do casinos and bingo halls need a facelift in order to attract more consumers?
Trend Application
-
- Trend: Carnivore, Herbivore, Locavore
- Trend: Help Me Help Myself
- Mintel Futures: Human
Market Drivers
-
- Key points
- Gambling not entirely recession-proof
-
- Figure 12: Gambling spending trends in the past 12 months, September 2012
- Public confidence may be starting to improve
- Unemployment remains high in 2013 but down on a year ago
-
- Figure 13: UK unemployment rate, Q1 2008-Q1 2013
- Price of Lotto increases for the first time
-
- Figure 14: Estimated breakdown of prizes for new Lotto weekly draws, expected to launch in autumn 2013*
- ‘Good causes’ become more prominent with Olympic funding
-
- Figure 15: Olympic champion Sir Chris Hoy presenting ‘Best Sport Project’ to a group of netballers, in Hyde, November 2012
- Figure 16: Cyclists Laura Trott and Jody Cundy with a group of young athletes, October 2012
- New lottery legislation and licensing opens up opportunities
- More gambling venues and opportunities
- Local councils bite back to prevent more clustering of betting shops
- Lottery and bingo players stay clear of addiction
-
- Figure 17: Prevalence of problem gamblers (% of those gambling on an activity in the past year), 2010
- Casinos and bingo clubs insulated from online competition
-
- Figure 18: Amount wagered on remote gambling activities*, 2009/10-2011/12
- Casino admissions steady in 2011/12, but bingo numbers decline
-
- Figure 19: Casino admissions, 2006/07-2011/12
-
- Figure 20: Bingo club admissions, 2007-11
- Online prompts ‘bet-in-play’ markets
- More live sport and more subscribers may increase engagement
- Target market for mobile gambling widens
-
- Figure 21: Smartphone and tablet penetration, 2011-13
Who’s Innovating?
-
- Key points
- Health Lottery entices consumers with ‘free play’
- Betsofmates.com pits punters against professionals
- Betfred launches in-shop TV channel
- Fun event betting enjoys bumper year
Market Size and Forecast
-
- Key points
- Lottery and B2 gaming machines facilitate growth
-
- Figure 22: Consumer expenditure* on gambling**, 2007/08-2017/18***
- Forecast
-
- Figure 23: Forecast of consumer expenditure* on gambling**, 2007/08-2017/18***
- Forecast methodology
Segment Performance
-
- Key points
- Lotteries show no sign of slowing
-
- Figure 24: UK gambling market, by sector, 2009/10-2011/12*
- Lotto price rise may change the mix of ticket sales
-
- Figure 25: Sales of draw-based National Lottery games, by game (year ending 31 March), 2006/07-2011/12
- Betting shops see off online threat with machine growth
-
- Figure 26: UK betting shops consumer expenditure*, by segment, 2010/11-2012/13**
- Machine dilemma for casinos
- Bingo clubs still feeling the weight of legislation
Market Share
-
- Key points
- Number of betting shops remains steady
-
- Figure 27: Leading betting shop operators, by number of venues*, March 2011-September 2012
- Rank Group set to become casino market leader
-
- Figure 28: Leading land-based casino operators, by number of venues, March 2011 and March 2012
- Bingo operators consolidate in testing times
-
- Figure 29: Leading land-based bingo club operators, by number of licences held, September 2012
- Number of gaming machines continues to increase
-
- Figure 30: Gaming machines in operation, by gambling market sector, 2011-12
- Lotteries
Companies and Products
-
- Key points
- Betfred
-
- Figure 31: Key financials, Done Brothers (Cash Betting) Limited*, 2011 and 2012
- Camelot Group plc
-
- Figure 32: Camelot’s financial performance, year ending 31 March 2006/07-2011/12
- Gala Coral
-
- Figure 33: Key financials, Gala Coral Group, 2011 and 2012
- Genting UK
-
- Figure 34: Key financials, Genting Casinos UK Limited, 2010 and 2011
- Ladbrokes
-
- Figure 35: Key financials, Ladbrokes UK retail turnover, 2011 and 2012
- Rank Group
-
- Figure 36: Key financials, the Rank Group, 2011 and 2012
- Figure 37: Key financials, by division, the Rank Group, 2011 and 2012
-
- Figure 38: Rank Group strategic overview
- William Hill
-
- Figure 39: Key financials, William Hill, 2011 and 2012
Brand Communication and Promotion
-
- Key points
- Total advertising expenditure continues to soar
-
- Figure 40: Gambling operators’ UK adspend, by sector, 2009-12
- Over half of adspend attributed to TV
-
- Figure 41: Gambling operators’ UK adspend, by media type, 2009-12
- Figure 42: Gambling operators’ UK adspend, by media type, 2012
Gambling Activities
-
- Key points
- Lottery retains wide-scale appeal
-
- Figure 43: Participation in gambling activities, January 2013
- Lottery players less likely to branch out
-
- Figure 44: Repertoire of gambling activities, by participation in lottery and non-lottery activities, January 2013
- Football punters cast a wide net
-
- Figure 45: Participation in gambling activities, by football gamblers, January 2013
- Lotto price increase may shift balance of play
- Lottery a way to win early retirement
-
- Figure 46: Participation in gambling activities, lottery and non-lottery, by age, January 2013
Gambling Channels
-
- Key points
- Gamblers still heavily reliant on bricks and mortar
-
- Figure 47: Gambling methods used, January 2013
- A third of gamblers aged 25-34 turn to online
-
- Figure 48: Proportion of gamblers who use the online method, by age, January 2013
- Online gamblers more likely to take part in multiple activities
-
- Figure 49: Repertoire of types of gambling activity (eg Lotto weekly draw, horseracing), by gambling method used, January 2013
Gambling Behaviour
-
- Key points
- Control and convenience are key motivations for online players
-
- Figure 50: Gambling behaviour, January 2013
- Two fifths of non-lottery gamblers bet for enjoyment
-
- Figure 51: Gambling behaviour, by non-lottery and lottery-only gamblers, January 2013
- Experience is all
Interest in Alternative Gambling
-
- Key points
- Opportunity for new localised lotteries
-
- Figure 52: Interest in alternative gambling activities, January 2013
- Existing lottery consumers the most interested
-
- Figure 53: Interest in a local lottery, by age, January 2013
- ‘Lucky dip’ may not just be for lottery
Appendix – Market Size
-
-
- Figure 54: Forecast of consumer expenditure* on gambling**, 2012/13-2017/18***
-
Appendix – Gambling Activities
-
-
- Figure 55: Participation in gambling activities, January 2013
- Figure 56: Most popular gambling activities, by demographics, January 2013
-
- Figure 57: Next most popular gambling activities, by demographics, January 2013
- Figure 58: Other gambling activities, by demographics, January 2013
-
- Figure 59: Least popular gambling activities, by demographics, January 2013
- Figure 60: Participation in gambling activities, by gambling methods used, January 2013
-
- Figure 61: Participation in gambling activities, by most popular statements about gambling behaviour, January 2013
- Figure 62: Participation in gambling activities, by next most popular statements about gambling behaviour, January 2013
-
- Figure 63: Repertoire of participation in gambling activities, by most popular gambling activities, January 2013
- Figure 64: Repertoire of participation in gambling activities, by next most popular gambling activities, January 2013
-
Appendix – Gambling Channels
-
-
- Figure 65: Gambling methods used, January 2013
- Figure 66: Gambling methods used, by demographics, January 2013
-
- Figure 67: Gambling methods used, by most popular gambling activities, January 2013
- Figure 68: Gambling methods used, by next most popular gambling activities, January 2013
-
- Figure 69: Gambling methods used, by gambling methods used, January 2013
- Figure 70: Gambling methods used, by most popular statements about gambling behaviour, January 2013
-
- Figure 71: Gambling methods used, by next most popular statements about gambling behaviour, January 2013
-
Appendix – Gambling Behaviour
-
-
- Figure 72: Gambling behaviour, January 2013
- Figure 73: Most popular statements about gambling behaviour, by demographics, January 2013
-
- Figure 74: Next most popular statements about gambling behaviour, by demographics, January 2013
- Figure 75: Gambling behaviour, by most popular gambling activities, January 2013
-
- Figure 76: Gambling behaviour, by next most popular gambling activities, January 2013
- Figure 77: Gambling behaviour, by most popular statements about gambling behaviour, January 2013
-
- Figure 78: Gambling behaviour, by next most popular statements about gambling behaviour, January 2013
- Figure 79: Gambling behaviour, by gambling methods used, January 2013
-
- Figure 80: Gambling behaviour, by interest in alternative gambling activities, January 2013
-
Appendix – Interest in Alternative Gambling
-
-
- Figure 81: Interest in alternative gambling activities, January 2013
- Figure 82: Most popular interest in alternative gambling activities, by demographics, January 2013
-
- Figure 83: Next most popular interest in alternative gambling activities, by demographics, January 2013
- Figure 84: Interest in alternative gambling activities, by most popular gambling activities, January 2013
-
- Figure 85: Interest in alternative gambling activities, by next most popular gambling activities, January 2013
- Figure 86: Interest in alternative gambling activities, by gambling methods used, January 2013
-
- Figure 87: Interest in alternative gambling activities, by interest in alternative gambling activities, January 2013
-
Back to top