Table of Contents
Introduction
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- Definitions
- Excluded
- Methodology
- Consumer research
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best and worst-case forecast of UK retail value sales of cold and flu remedies, 2007-17
- Market factors
- Companies, brands and innovation
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- Figure 2: Retail value sales of cold, flu and decongestant remedies, by manufacturer, year ending 26 January 2013
- Figure 3: New product launches in the cold, flu and catarrh market, by top claims, 2010-12
- The consumer
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- Figure 4: Symptoms suffered in the last 6 months, January 2013
- Figure 5: Interest in new product attributes, January 2013
- What we think
Issues in the Market
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- Will the market continue to show fluctuation?
- How can manufacturers remain competitive against own-label brands?
- How will changes in the population impact the category?
- Which areas of innovation are consumers most interested in?
Trend Application
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- Trend: Extend my Brand
- Trend: Prepare for the Worst
- 2015 Trend: Access Anything Anywhere
Market Drivers
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- Key points
- Younger population could drive sales in parent and children’s remedies
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- Figure 6: Trends in the age structure of the UK population, 2007-17
- Tighter budgets drive savvier shopping
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- Figure 7: GDP, PDI, consumer expenditure and savings, at current prices, 2007-17
- Increasing reluctance to take remedies
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- Figure 8: Attitudes towards health, 2008-12
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- Figure 9: Usage of cold and flu remedies in the last 12 months, 2008-12
- Rise in the incidence of colds/flus
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- Figure 10: Selected ailments suffered in the last 12 months, 2008-12
- Figure 11: Sources of information, advice or diagnosis, 2008-12
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Own-label launches become increasingly competitive…
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- Figure 12: New product launches, brands and private label, 2010-12
- Figure 13: New own-label launches in 2012
- But brands stay ahead with greater innovations
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- Figure 14: New product launches, cold, flu and catarrh remedies, by company, 2010-12
- Figure 15: Lemsip cough max cold & flu, launched in 2012
- Time/speed claims can be further leveraged
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- Figure 16: New product launches in the cold, flu and catarrh market, by top claims, 2010-12
- Little innovation in product formats
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- Figure 17: New product launches in the cold and flu market, by format, 2010-12
Market Size and Forecast
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- Key points
- A category with growth and decline
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- Figure 18: Value sales cold and flu remedies, 2007-17
- Growth predicted
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- Figure 19: Best and worst-case forecast of UK retail value sales of cold and flu remedies, 2007-17
- Forecast methodology
Segment Performance
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- Key points
- Decongestants takes the biggest market share
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- Figure 20: Consumer spending on cold and flu remedies, by segment, year ending 26 January 2013
- Figure 21: Value growth index of cold and flu remedies by segment, 2007-13 (est)
Market Share
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- Key points
- Reckitt Benckiser continues to lead market share
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- Figure 22: Retail value share of cold, flu and decongestant remedies, by manufacturer, year ending 26 January 2013
- Market share in medicated confectionery lead by big brands
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- Figure 23: Retail value sales of medicated confectionery, by manufacturer, year ending 26 January 2013
- Decongestants category had competition from own-label
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- Figure 24: Retail value sales of decongestants, by manufacturer, year ending 26 January, 2013
- Cough Liquids remain dominated by McNeil Products and Thornton & Ross
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- Figure 25: Retail value sales of cough liquids, by manufacturer, year ending 26 January 2013
Companies and Products
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- Boots
- Background and structure
- Strategy and performance
- Product range and innovation
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- Figure 26: Products launched by Boots in the UK OTC cold and flu remedies market, 2011-12
- Marketing and advertising
- GlaxoSmithKline
- Background and structure
- Strategy and performance
- Product range and innovation
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- Figure 27: Products launched by GlaxoSmithKline in the UK OTC cold and flu remedies market, 2011-13
- Marketing and advertising
- Johnson & Johnson (McNeil Products)
- Background and structure
- Strategy and performance
- Product range and innovation
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- Figure 28: Products launched by Johnson & Johnson in the UK OTC cold and flu remedies market, 2011-12
- Marketing and advertising
- Pfizer
- Background and structure
- Strategy and performance
- Product range and innovation
- Procter & Gamble
- Background and structure
- Strategy and performance
- Product range and innovation
- Marketing and advertising
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- Figure 29: Products launched by Procter & Gamble in the UK OTC cold and flu remedies market, 2011-13
- Reckitt Benckiser
- Background and structure
- Strategy and performance
- Product range and innovation
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- Figure 30: Products launched by Reckitt Benckiser in the UK OTC cold and flu remedies market, 2011-12
- Marketing and advertising
Brand Communication and Promotion
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- Key points
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- Figure 31: Main media advertising expenditure on pain killers, cold, flu and decongestant remedies, 2008-12
- Figure 32: Main media advertising expenditure on cold, flu and decongestant remedies, % by company, 2012
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- Figure 33: Advertising by media, cold and flu remedies, 2012
Brand Research
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- Brand map
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- Figure 34: Attitudes towards and usage of brands in the cold & flu remedy sector, January 2013
- Correspondence analysis
- Brand attitudes
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- Figure 35: Attitudes by cold & flu remedy brand, January 2013
- Brand personality
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- Figure 36: Cold & flu remedy brand personality – macro image, January 2013
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- Figure 37: Cold & flu remedy brand personality – micro image, January 2013
- Brand experience
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- Figure 38: Cold & flu remedy brand usage, January 2013
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- Figure 39: Satisfaction with various cold & flu remedy brands, January 2013
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- Figure 40: Consideration of cold & flu remedy brands, January 2013
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- Figure 41: Consumer perceptions of current cold & flu remedy brand performance, January 2013
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- Figure 42: Cold & flu remedy brand recommendation – Net Promoter Score, January 2013
- Brand index
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- Figure 43: Cold & flu remedy brand index, January 2013
- Figure 44: Cold & flu remedy brand index vs. recommendation, January 2013
- Target group analysis
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- Figure 45: Target groups, January 2013
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- Figure 46: Cold & flu remedy brand usage, by target groups, January 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Channels to Market
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- Key points
- Groceries take majority market share
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- Figure 47: Distribution of pain, cold, flu and catarrh remedies, 2012-13
The Consumer – Ailments and Treatments
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- Key points
- Cold and flu more common in women
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- Figure 48: Ailments suffered in the last 6 months, January 2013
- Younger people more likely to suffer from symptoms
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- Figure 49: Symptoms suffered in the last 6 months, January 2013
- Young people more open to alternative treatments, whereas men want rest
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- Figure 50: Treatments sought, January 2013
The Consumer – Attitudes towards Purchasing
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- Key points
- Price conscious shopping
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- Figure 51: Attitudes towards shopping for cold/flu remedies, January 2013
- Greater number of symptoms suffered drives price consciousness
- Factors influencing purchase
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- Figure 52: Factors influencing purchase of cold/flu remedies, January 2013
The Consumer – Attitudes towards Having a Cold/ Flu
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- Key points
- Having a cold/flu is frustrating
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- Figure 53: Attitudes towards treating cold/flu, January 2013
- People just want to feel better
- Women and younger people are more prepared
The Consumer – Interest in New Products
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- Key points
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- Figure 54: Interest in new product attributes, January 2013
Consumer Typologies
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- Key points
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- Figure 55: Cold/flu remedy target groups, January 2013
- Frustrated Advice Seekers – 34%
- Who are they?
- Well Rested Elders, 30%
- Who are they?
- Prepared and Worried, 36%
- Who are they?
Appendix – Market Drivers
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- Figure 56: Attitudes towards health, by demographics, 2012
- Figure 57: Attitudes towards health, by demographics, 2012
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- Figure 58: Trend in frequency of usage of cold and flu remedies, 2008-12
- Figure 59: Frequency of usage of cold and flu remedies, by demographics, 2012
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Appendix – Brand Research
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- Figure 60: Brand usage, January 2013
- Figure 61: Brand commitment, January 2013
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- Figure 62: Brand momentum, January 2013
- Figure 63: Brand diversity, January 2013
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- Figure 64: Brand satisfaction, January 2013
- Figure 65: Brand recommendation, January 2013
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- Figure 66: Brand attitude, January 2013
- Figure 67: Brand image – macro image, January 2013
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- Figure 68: Brand image – micro image, January 2013
- Figure 69: Profile of target groups, by demographics, January 2013
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- Figure 70: Psychographic segmentation by target groups, January 2013
- Figure 71: Brand usage, by target groups, January 2013
- Brand index
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- Figure 72: Brand index, January 2013
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Appendix – The Consumer - Ailments and Treatments
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- Figure 73: Ailments suffered, January 2013
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- Figure 74: Ailments suffered in the last 6 months, by demographics, January 2013
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- Figure 75: Symptoms suffered, January 2013
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- Figure 76: Most popular symptoms suffered, by demographics, January 2013
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- Figure 77: Next most popular symptoms suffered, by demographics, January 2013
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- Figure 78: Symptoms suffered, by ailments suffered, January 2013
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- Figure 79: Most popular treatments sought (all symptoms), by demographics, January 2013
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- Figure 80: Next most popular treatments sought (all symptoms), by demographics, January 2013
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- Figure 81: Symptoms suffered by treatments sought, January 2013
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- Figure 82: Symptoms suffered by treatments sought, January 2013
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- Figure 83: Symptoms suffered by treatments sought, January 2013
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Appendix - The Consumer - Attitudes towards Purchasing
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- Figure 84: Attitudes towards shopping for cold/flu remedies, January 2013
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- Figure 85: Repertoire of types of symptoms suffered, January 2013
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- Figure 86: Attitudes towards shopping for cold/flu remedies, by repertoire of symptoms suffered, January 2013
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- Figure 87: Factors influencing purchase of cold/flu remedies, January 2013
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- Figure 88: Most popular factors influencing purchase of cold/flu remedies, by demographics, January 2013
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- Figure 89: Next most popular factors influencing purchase of cold/flu remedies, by demographics, January 2013
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- Figure 90: Interest in new product attributes for cold/flu remedies, January 2013
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- Figure 91: Most popular interest in new product attributes for cold/flu remedies, by demographics, January 2013
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- Figure 92: Next most popular interest in new product attributes for cold/flu remedies, by demographics, January 2013
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- Figure 93: Other interest in new product attributes for cold/flu remedies, by demographics, January 2013
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Appendix – The Consumer – Attitudes towards Having a Cold/Flu
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- Figure 94: Agreement with the statements ‘I am concerned about the side effects of non-prescription cold/flu remedies’ and ‘I try and fight a cold/flu off as long as I can before taking any non-prescription remedies’, by demographics, January 2013
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- Figure 95: Agreement with the statements ‘I prefer to use natural remedies at the first sign of a cold/flu rather than taking non-prescription remedies’ and ‘Colds and flus can be fought off with natural remedies’, by demographics, January 2013
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- Figure 96: Agreement with the statements ‘I don’t like taking time off work when I am sick with a cold/flu’ and ‘It is important to take non-prescription cold/flu remedies at the first sign of a cold/flu’, by demographics, January 2013
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- Figure 97: Agreement with the statements ‘It is good to stock up on non-prescription cold/flu remedies so you are prepared’ and ‘I prefer medications that give me energy so I can get through the day’, by demographics, January 2013
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- Figure 98: Agreement with the statements ‘I prefer medications that help me rest so I can get better’ and ‘I like things that cheer me up when I am feeling under the weather’, by demographics, January 2013
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- Figure 99: Agreement with the statements ‘I feel frustrated when a cold/flu interferes with my social life’ and ‘I like being able to rest at home when I am sick with a cold/flu’, by demographics, January 2013
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Appendix – The Consumer – Interest in New Products
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- Figure 100: Interest in new product attributes for cold/flu remedies, January 2013
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- Figure 101: Most popular interest in new product attributes for cold/flu remedies, by demographics, January 2013
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- Figure 102: Next most popular interest in new product attributes for cold/flu remedies, by demographics, January 2013
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- Figure 103: Other interest in new product attributes for cold/flu remedies, by demographics, January 2013
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Appendix – Consumer Typologies
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- Figure 104: Target groups, January 2013
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- Figure 105: Target groups, by demographics, January 2013
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- Figure 106: Treatments sought, by target groups, January 2013
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- Figure 107: Factors influencing purchase of cold/flu remedies, by target groups, January 2013
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- Figure 108: Interest in new product attributes for cold/flu remedies, by target groups, January 2013
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- Figure 109: Attitudes towards treating cold/flu (any agree), by target groups, January 2013
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