Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Market overview
- Portable computing accounts for half of CE sales, only arena with substantial gains
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- Figure 1: Share of U.S. manufacturer sales of consumer electronics hardware and software, by segment, 2008 and 2013
- Mobile phones
- Feature phones sales collapsing
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- Figure 2: U.S. market share: smartphones vs. feature phones, 2013
- Rising tide for smartphones swells only three ships
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- Figure 3: Brand of cell phone owned, July 2007-March 2012
- Smartphone adoption racing higher
- One in four planning phone upgrade
- PCs, TVs, and A/V equipment
- One in six see PC purchase over next six months
- TV acquisition on similar pace to PC acquisition
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- Figure 4: Intent to purchase television in 2012-13, by gender and age, June 2012
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- Figure 5: Primary television shopper, by gender, June 2012
- Wide range of adoption for television sets and A/V equipment
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- Figure 6: Types of televisions owned, January 2011-August 2012
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- Figure 7: A/V set-top boxes owned, January 2011-August 2012
- 3DTV still not for everyone
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- Figure 8: Attitudes toward 3DTVs, by presence of children in household, June 2012
- Handheld electronics
- Tablets on fire, cameras most commonly owned
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- Figure 9: Penetration for handheld electronics, January 2011-August 2012
- E-readers suffer from tablet growth
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- Figure 10: Laptop, desktop, tablet, and e-reader shipments, 2009-12
- Figure 11: PC and tablet ownership, January 2012-August 2012
- Console gaming
- Home gaming sales soft in 2012
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- Figure 12: U.S. home console unit sales, 2007-17
- Mobile and social threaten dedicated gaming hardware
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- Figure 13: North American lifetime unit market share for current-generation consoles, August 2012
- Gamers spending less time on consoles
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- Figure 14: Change in time playing console games, by age, June 2012
- Connected consoles increasingly important
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- Figure 15: Online service activities for game consoles, by gender and age, June 2012
- Significant interest in next-generation consoles
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- Figure 16: Intent to purchase next-generation consoles, by console, June 2012
- What we think
Trend Application
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- Trend: Why Buy?
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- Figure 17: Type of cell phone service subscription, contract vs. prepaid, by household income, September 2012
- Mintel Futures: Access Anything, Anywhere
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- Figure 18: Location of internet usage, February 2010-August 2012
- Figure 19: Features used on cell phone in past 30 days, July 2008-March 2012
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- Figure 20: Wi-Fi access, July 2008-March 2012
- Figure 21: Internet access, by age, August 2011-March 2012
- Mintel Futures: Old Gold
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- Figure 22: U.S. population, by age, 2013-18
Tablets
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- Key points
- Tablet ownership tops 25%
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- Figure 23: Tablet ownership, by age and household income, August 2012
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- Figure 24: Tablet penetration, by household income, August 2012
- Tablets charged with e-reader demise
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- Figure 25: Laptop, desktop, tablet, and e-reader shipments, 2009-12
- Figure 26: Intent to purchase tablets and e-readers, March 2012
- Room for brand growth through 2013
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- Figure 27: Tablet brand ownership, January 2011-August 2012
PCs
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- Key points
- Tablets not the enemy of PCs
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- Figure 28: Volume of PC shipments, 2009-13
- Figure 29: PC and tablet ownership, January 2012-August 2012
- Slow fade for desktops
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- Figure 30: Household desktop and laptop ownership, February 2009-August 2012
- Figure 31: Overlap in household desktop and laptop ownership, January 2012-August 2012
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- Figure 32: Number of computers owned, January 2008-August 2012
- Figure 33: Household desktop and laptop ownership, by household income, January 2012-August 2012
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- Figure 34: Leading brands of computer owned, January 2011-August 2012
- Accessories down, possibly out
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- Figure 35: Ownership of PC accessories, January 2008-August 2012
- PC owners on fence about merits of upgrading
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- Figure 36: Willingness to pay a premium for 3-D and touchscreen PCs, by age, March 2012
- One in six see near-term PC purchase
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- Figure 37: Intent to purchase PCs, by type of PC, March 2012
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- Figure 38: Intent to purchase PC, and timing of next PC purchase, January 2010-August 2012
- Fewer plans than sales
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- Figure 39: When PC was last purchased, January 2008-August 2012
- Current trends also future trends
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- Figure 40: Computer types intending to purchase, January 2010-August 2012
- Figure 41: Personal computer usage applications, January 2011-August 2012
Mobile Phones
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- Key points
- Cell phone ownership nearly universal
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- Figure 42: Cell phone ownership, July 2007-March 2012
- Figure 43: Cell phone ownership, by age, August 2011-March 2012
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- Figure 44: Cell phone ownership, by household income, August 2011-March 2012
- Some 2 million adopting smartphones each month
- Android leading OS, iOS most desired
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- Figure 45: Smartphone penetration vs. feature phone penetration by generation, September 2012
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- Figure 46: Current mobile phone OS and most desired OS, September 2012
- Smartphones carry 92% of phone sales
- Feature phones a niche market
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- Figure 47: U.S. market share of manufacturer sales of smartphones vs. feature phones, 2013
- Rising tide for smartphones swells three ships
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- Figure 48: Four leading brands of cell phone owned, July 2007-March 2012
- One in four planning to upgrade over next six months
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- Figure 49: Intent to upgrade phone, by age, September 2012
- Figure 50: Intent to upgrade phone, by household income, September 2012
- Wearable accessories next major transition for phones
Televisions and Home A/V Equipment
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- Key points
- One in five households still on standard definition
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- Figure 51: Types of television owned, January 2011-August 2012
- Income drives adoption of television innovations
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- Figure 52: Internet and 3DTV ownership, by demographics, January 2012-August 2012
- Internet connectivity a part of doing business
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- Figure 53: Willingness to pay premium for internet connectivity in TVs, primary vs. non-primary shoppers, June 2012
- Purchase cycle for TVs similar to PCs
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- Figure 54: Years since most recently purchased television was acquired, January 2010- August 2012
- More for less
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- Figure 55: Size of most recently acquired television, by when acquired, January 2012-August 2012
- Figure 56: Size and price of most recently acquired television, February 2009- August 2012
- Families, partners at top of intent to purchase
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- Figure 57: Intent to purchase television in 2012-13, by presence of children in household, June 2012
- Figure 58: Intent to purchase television in 2012-13, by marital/relationship status, June 2012
- Type of television planned for purchase
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- Figure 59: Type of television planned for purchase, all buyers vs. primary shoppers, June 2012
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- Figure 60: Type of television planned for purchase, by age, June 2012
- 25-34s, families, most interested in buying 3-D sets
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- Figure 61: Attitudes toward 3DTVs, by age, June 2012
- Figure 62: Attitudes toward 3DTVs, by presence of children in household, June 2012
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- Figure 63: Interest in 3DTVs, by intent to purchase television in 2013 or later, June 2012
- Samsung, LG, Vizio carry nearly half of sales
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- Figure 64: Brand of television most recently purchased, August 2011-March 2012
- Up and coming: Android and 4K TVs
- A/V boxes: high penetration, heavy uncertainty
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- Figure 65: A/V equipment penetration, January 2011-August 2012
- Internet video boxes
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- Figure 66: Ownership and intent to purchase IPTV boxes, August 2012
- Figure 67: A/V equipment penetration, by age, January 2012-August 2012
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- Figure 68: A/V equipment penetration, by household income, January 2012-August 2012
- Figure 69: Internet video set-top box ownership, by demographic, January 2012-August 2012
- Competition from portable computing
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- Figure 70: Ownership of PCs, tablets, and cell phones for use with televisions, August 2012
Portable Hardware
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- Key points
- Cameras and camcorders
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- Figure 71: Camera ownership, by type of camera, February 2009-August 2012
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- Figure 72: Price of most recently purchased camera, February 2009-August 2012
- Figure 73: Cost of most recently purchased video camera, February 2009-- August 2012
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- Figure 74: Digital photo printing, January 2008- August 2012
- Figure 75: Number of digital photos printed, January 2008- August 2012
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- Figure 76: Brand of camera owned, January 2010- August 2012
- GPS and MP3 players
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- Figure 77: GPS and MP3 player ownership, January 2011- August 2012
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- Figure 78: Brand of GPS player owned, July 2010-August 2012
- Figure 79: Brand of GPS player owned, July 2010-August 2012
- E-book usage
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- Figure 80: Use of e-books, July 2009-August 2012
- Figure 81: Devices used to read/play e-books, January 2011-August 2012
Internet Usage
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- Key points
- Income drives home access
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- Figure 82: Location of internet usage, by household income, January 2012-August 2012
- Number of devices used for access at home rising
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- Figure 83: Devices used to access the internet at home, February 2009-August 2012
- Figure 84: Frequency of using the internet at home, February 2009-August 2012
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- Figure 85: Time spent online at home in past week, February 2009-August 2012
- Majority of laptops and tablets on fixed-point internet
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- Figure 86: Use of laptops and tablets on cellular networks, September 2012
- Data allotments largely limited on mobile web
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- Figure 87: Monthly data allotment on cell phone plan, by age, September 2012
- Online shopping slow to pick up converts
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- Figure 88: Any online shopping in past year, February 2009-August 2012
- Change in attitudes slow
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- Figure 89: Attitudes and opinions about the internet, February 2009-August 2012
- Figure 90: Internet advertising leading to a purchase, February 2009-August 2012
Social Networking
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- Key points
- Growth of social network use on pause
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- Figure 91: Use of social networks, by age, May 2008-December 2012
- Figure 92: Use of social networks by age, May 2008-March 2012
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- Figure 93: Frequency of visits to social networks, January 2011-August 2012
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- Figure 94: Number of visits to social networking sites in past 30 days, February 2009-August 2012
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- Figure 95: Attitudes toward social networking, January 2011-August 2012
Console Gaming
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- Key points
- Console sales down in advance of new product launches
- Mobile and social gaming pose threat
- Next-generation consoles to determine relevancy
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- Figure 96: Next-generation console purchase intent, June 2012
- Gaming penetration flat ahead of next-generation console releases
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- Figure 97: Video game play, January 2011-August 2012
- Young men, moms core adult audiences
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- Figure 98: Video game play, by demographic, August 2011-March 2012
- Parents buy games for kids and themselves
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- Figure 99: Spending on console games, hardware, and accessories for oneself, by presence of children in household, June 2012
- Time spent gaming on consoles declines
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- Figure 100: Hours of video game play, February 2008-March 2012
- Wii enters next-generation launch ahead of competitors
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- Figure 101: Video game ownership/play by console type, January 2010-August 2012
- Nintendo leads based on broad, potentially treacherous appeal
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- Figure 102: Video game ownership/play by console type, by demographic, January 2011- August 2012
- Online networks increasingly important
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- Figure 103: Online service activities for game consoles, by gender and age, June 2012
Appendix – Data Tables
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- Tablet brand ownership
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- Figure 104: Leading brands in tablet, by demographic, January 2012-August 2012
- Figure 105: Tablet brand ownership, by demographic, January 2012-August 2012
- PC ownership
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- Figure 106: Household desktop and laptop ownership, by age, January 2012-August 2012
- Figure 107: Household desktop and laptop ownership, by race/Hispanic origin, January 2012-August 2012
- Figure 108: Household desktop and laptop ownership, by parents with children in household, January 2012-August 2012
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- Figure 109: Household desktop and laptop ownership, by marital status with children, January 2012-August 2012
- Figure 110: Household desktop and laptop ownership, by gender and age, January 2012-August 2012
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- Figure 111: Number of computers owned, by demographic, January 2012-August 2012
- Figure 112: When PC was last purchased, by demographic, January 2012-August 2012
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- Figure 113: Leading brands of computer owned, by demographic, January 2012-August 2012
- Figure 114: Type of computer owned, by demographic, January 2012-August 2012
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- Figure 115: When PC was last purchased, by demographic, January 2012-August 2012
- PC accessories
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- Figure 116: Ownership of PC accessories, by demographic, January 2012-August 2012
- Figure 117: Ownership of computer accessories, by demographic, January 2012-August 2012
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- Figure 118: Ownership of computer accessories, by demographic, January 2012-August 2012
- Intent to purchase PCs
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- Figure 119: Intent to purchase computer, by demographic, January 2012-August 2012
- Figure 120: Timing of next PC purchase, by demographic, January 2012-August 2012
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- Figure 121: Computer type intended for purchase, by demographic, January 2012-August 2012
- TV ownership
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- Figure 122: TV ownership, by demographic, January 2012-August 2012
- Figure 123: TV ownership, by demographic, January 2012-August 2012
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- Figure 124: TV ownership, by demographic, January 2012-August 2012
- Television size, price, and brand
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- Figure 125: Size and price of most recently acquired television, by demographic, January 2012-August 2012
- Figure 126: Leading brands for most recently purchased television, by demographic, January 2012-August 2012
- Cameras
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- Figure 127: Camera ownership, by demographic, January 2012-August 2012
- Figure 128: Camera ownership, by demographic, January 2012-August 2012
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- Figure 129: Types of camera owned, by demographic, January 2012-August 2012
- Figure 130: Leading brands of cameras owned, by demographic, January 2012-August 2012
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- Figure 131: Price of most recently purchased camera, by demographic, January 2012-August 2012
- Figure 132: Digital photo printing, by demographic, January 2012-August 2012
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- Figure 133: Number of digital photos printed, by demographic, January 2012-August 2012
- A/V equipment
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- Figure 134: A/V equipment ownership, by demographic, January 2012-August 2012
- Figure 135: A/V equipment, by demographic, January 2012-August 2012
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- Figure 136: Brand of internet video STB owned, by demographic, January 2012-August 2012
- Figure 137: Brand of internet video STB owned, by demographic, January 2012-August 2012
- Gaming
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- Figure 138: Video game ownership/play by console type, by demographic, January 2012-August 2012
- Figure 139: Video game ownership/play by console type, by demographic, January 2012-August 2012
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- Figure 140: Video game ownership/play by console type, by demographic, January 2012-August 2012
- Figure 141: Number of games bought or rented in past year, by demographic, January 2012-August 2012
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- Figure 142: Number of games bought or rented in past year, by demographic, January 2012-August 2012
- Figure 143: Attitudes toward video games, by demographic, January 2012-August 2012
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- Figure 144: Attitudes toward video games, by demographic, January 2012-August 2012
- Internet access and usage
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- Figure 145: Penetration for home network, by demographic, January 2012-August 2012
- Figure 146: Use of internet for gaming, by demographic, January 2012-August 2012
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- Figure 147: Personal computer usage applications, by demographic, January 2012-August 2012
- Figure 148: Personal computer usage applications, by demographic, January 2012-August 2012
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- Figure 149: Personal computer usage applications, by demographic, January 2012-August 2012
- Figure 150: Any online shopping in past year, by demographic, January 2012-August 2012
- Social networking
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- Figure 151: Use of social networks, by demographic, January 2012-August 2012
- Figure 152: Frequency of visits to social networks, by demographic, January 2012-August 2012
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- Figure 153: Media followed on social networking sites, by demographic, January 2012-August 2012
- Figure 154: Attitudes toward social networking sites, by demographic, January 2012-August 2012
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- Figure 155: Attitudes toward social networking sites, by demographic, January 2012-August 2012
- Figure 156: Attitudes toward social networking sites, by demographic, January 2012-August 2012
- Attitudes toward technology
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- Figure 157: Attitudes toward technology, by demographic, January 2012-August 2012
- Figure 158: Attitudes toward technology, by demographic, January 2012-August 2012
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