Table of Contents
Introduction
-
- Definition
- Abbreviations
Executive Summary
-
- The market
- Fan charts
-
- Figure 1: Long-haul holiday market volume, 2007-17
- Figure 2: Long-haul holiday market value, 2007-17
- Market factors
- Pound offers strong performance against key long-haul currencies
-
- Figure 3: Foreign exchange rate index, GBP against key long-haul destination currencies, 2011-13
- High fuel prices have depressed the long-haul sector
-
- Figure 4: Jet fuel prices, GBP per gallon, December 2007-December 2012
- EU compensation ruling and Heathrow investment to further increase the cost of flying
- Long-haul dominates the ten most expensive holiday destinations
-
- Figure 5: Best- and worst-value destinations, as measured by Post Office Holiday Costs Barometer, January 2013
- Market share
- USA overwhelmingly the most popular long-haul destination
-
- Figure 6: Top ten long-haul holiday destinations, by volume of trips taken, Q1-Q3 2011 and Q1-Q3 2012
- USA accounts for 30% of long-haul holiday market value
-
- Figure 7: Top ten long-haul holiday destinations, by value, Q1-Q3 2011 and Q1-Q3 2012
- The consumer
- Three in five adults have taken a long-haul holiday in the past five years
-
- Figure 8: Long-haul holidays taken in the past five years, December 2012
- USA dominates as destination of choice for long-haul holidays
-
- Figure 9: Destination travelled to on last long-haul holiday, December 2012
- 53% of holidaymakers’ last long-haul holidays were booked independently
-
- Figure 10: Type of holiday taken, December 2012
- 71% of adults intend to take a long-haul holiday in the future
-
- Figure 11: Next long-haul holiday type, December 2012
- 11% don’t know where they want to take their next long-haul holiday
-
- Figure 12: Next long-haul holiday destination, December 2012
- Two thirds of adults are deterred by long-haul airfares
-
- Figure 13: Attitudes towards long-haul holidays, December 2012
- A quarter of adults are planning a long-haul holiday in 2013
-
- Figure 14: Long-haul holiday behaviour, December 2012
- What we think
Issues in the Market
-
- How will increases in the cost of flying affect the long-haul holiday market?
- How can brands increase the attractiveness of packaged products?
- How can rewards programmes make long-haul holidays more accessible?
- How have economic conditions affected the youth backpacker market?
Trend Application
-
- Return to the Experts
- Carnivore, Herbivore…Locavore
- Mintel Futures: Generation Next?
Market Drivers
-
- Key points
- Pound offers strong performance against key long-haul currencies
-
- Figure 15: Foreign exchange rate index, GBP against key long-haul destination currencies, 2011-13
- High fuel prices increase cost of flying and depress the long-haul sector
-
- Figure 16: Jet fuel prices, GBP per gallon, December 2007-December 2012
- Study finds that APD may be damaging to the UK economy
- EU compensation ruling may further inflate the cost of flying
- Surcharge levying down against 2012
-
- Figure 17: ABTA-registered travel companies levying surcharges, January 2013
- Heathrow charges expected to rise following £3 billion investment
- CAA’s Pack Peace of Mind campaign to improve awareness of ATOL
- Long-haul dominates the ten most expensive holiday destinations
-
- Figure 18: Best- and worst-value destinations, as measured by Post Office Holiday Costs Barometer, January 2013
- IAG boosts long-haul capacity with BMI acquisition
- Boeing Dreamliners grounded pending a safety investigation
- India relaxes tourist visa restrictions, but costs soar
- David Attenborough’s Africa documentary to fuel interest in African safaris
- Brand USA launches Land of Dreams advertising campaign
Who’s Innovating?
-
- Key points
- Delta launches glass-bottom plane app
- Kayak offers seven-day airfare price forecast
- Cruise ships cater for sports lovers with dedicated 24/7 sports channel
- Travelocity introduces free concierge service
- United Airlines offers baggage delivery service
Market Size and Forecast
-
- Key points
- The number of long-haul holidays taken fell 5% in 2012
-
- Figure 19: Long-haul holiday market, by volume and value, 2007-12
- Value falls by just 2%, as the market becomes the preserve of the wealthy
- Forecast
-
- Figure 20: Long-haul holiday market, by volume and value, 2007-17
- Fan charts
-
- Figure 21: Long-haul holiday market volume, 2007-17
- Figure 22: Long-haul holiday market value, 2007-17
- Forecast methodology
Segment Performance
-
- Key points
- Independent segment held 50% of the long-haul market in 2012
-
- Figure 23: Independent vs. non-independent long-haul holidays, by volume, 2007-12
- Sea travel up 38% against pre-recession levels
-
- Figure 24: Long-haul holiday trips taken, by transport type, 2007-12
- Market dominated by 45-54s in 2012
-
- Figure 25: Long-haul holiday trips taken, by age, 2011 and 2012
- Long-haul expenditure by 45-54s increased by 18% 2012
-
- Figure 26: Long-haul holiday expenditure, by age, 2011 and 2012
- Over-65s spent the most per trip in 2012
-
- Figure 27: Average expenditure per trip, by age, 2011 and 2012
- 16-24s cut back on the length of their long-haul holidays in 2012
-
- Figure 28: Average nights per trip, by age, 2011 and 2012
Market Share
-
- Key points
- USA overwhelmingly the most popular long-haul destination
-
- Figure 29: Top ten long-haul holiday destinations, by volume of trips taken, Q1-Q3 2011 and Q1-Q3 2012
- USA accounts for 30% of long-haul holiday market value
-
- Figure 30: Top ten long-haul holiday destinations, by value, Q1-Q3 2011 and Q1-Q3 2012
- Australia and New Zealand boast the highest expenditure per trip
-
- Figure 31: Top five and bottom five long-haul holiday destinations, by average expenditure per trip, Q1-Q3 2011 and Q1-Q3 2012
- Japan boasts the highest expenditure per night
-
- Figure 32: Top five and bottom five long-haul holiday destinations, by average expenditure per night, Q1-Q3 2011 and Q1-Q3 2012
- Australia and New Zealand attract extended holidays
-
- Figure 33: Top five and bottom five long-haul holiday destinations, by average nights per trip, Q1-Q3 2011 and Q1-Q3 2012
Companies and Products
-
- Cosmos Holidays
- Background
- Financial performance
-
- Figure 34: Key financials for Cosmos Holidays Limited, 2010 and 2011
- Recent activity
- Expedia
- Background
- Financial performance
-
- Figure 35: Key financials for Expedia.com Ltd, 2010 and 2011
- Recent activity
- Kuoni Travel Limited
- Background
- Financial performance
-
- Figure 36: Key financials Kuoni Travel Limited, 2010 and 2011
- Recent activity
- Thomas Cook Group Plc
- Background
- Financial performance
-
- Figure 37: Key financials for Thomas Cook Group Plc, 2010-12
- Recent activity
- Trailfinders
- Background
- Financial performance
-
- Figure 38: Key financials for Trailfinders Limited, 2010-12
- Travel Republic
- Background
- Financial performance
-
- Figure 39: Key financials for Travel Republic Limited, 2011 and 2012
- TUI Travel Plc
- Background
- Financial performance
-
- Figure 40: Key financials of TUI Travel Plc, 2010-12
- Recent activity
- Virgin Holidays Limited
- Background
- Financial performance
-
- Figure 41: Key financials of Virgin Holidays Limited, 2011 and 2012
- Recent activity
Long-haul Holidays Taken in the Past Five Years
-
- Key points
- Three in five adults have taken a long-haul holiday in the past five years
-
- Figure 42: Long-haul holidays taken in the past five years, December 2012
- Under-35s have been a key demographic over the past five years
-
- Figure 43: Most popular long-haul holiday types taken in the past five years, by age, December 2012
- Affordable destinations grant low-income households entry to the market
-
- Figure 44: Most popular long-haul holiday types taken in the past five years, by household income, December 2012
- Long-haul beach and all-inclusive holidays are dominated by families
-
- Figure 45: Most popular long-haul holiday types taken in the past five years, by presence of children in the home, December 2012
Destination Travelled to on Last Long-haul Holiday
-
- Key points
- USA dominates as destination of choice for long-haul holidays
-
- Figure 46: Destination travelled to on last long-haul holiday, December 2012
- Older holidaymakers prefer established long-haul destinations like the USA
-
- Figure 47: Most popular destinations travelled to on last long-haul holiday, by age, December 2012
- The USA and North Africa are equally attractive to all income brackets
-
- Figure 48: Most popular destinations travelled to on last long-haul holiday, by annual household income, December 2012
- A quarter of long-haul holidaymakers without children travelled to the USA
-
- Figure 49: Most popular destinations travelled to on last long-haul holiday, by presence of children in the home, December 2012
- USA strongly associated with city breaks, theme parks and weddings
Independent vs. Package Long-haul Holidays
-
- Key points
- 53% of holidaymakers’ last long-haul holidays were booked independently
-
- Figure 50: Type of holiday taken, December 2012
- Honeymoons buck the trend and are more likely booked as packages
-
- Figure 51: Type of holiday taken, by long-haul holidays taken in the past five years, December 2012
- Independent segment fuelled by holidays to the USA
-
- Figure 52: Type of holiday taken, by most popular destinations travelled to on last long-haul holiday, December 2012
- Online dominates as the method of choice for booking independently
-
- Figure 53: Independent holiday booking method, December 2012
- A third of long-haul package holidays are booked in travel agent shops
-
- Figure 54: Package holiday booking method, December 2012
Next Long-haul Holiday Type
-
- Key points
- 71% of adults intend to take a long-haul holiday in the future
-
- Figure 55: Next long-haul holiday type, December 2012
- Growth in the market to be driven by under-35s
-
- Figure 56: Most popular next long-haul holiday type, by age, December 2012
- Adventure and escorted group holidays fail to attract repeat business
Next Long-haul Holiday Destination
-
- Key points
- 11% don’t know where they want to take their next long-haul holiday
-
- Figure 57: Next long-haul holiday destination, December 2012
- Australia and New Zealand are failing to attract 16-24s
-
- Figure 58: Most popular next long-haul holiday destinations, by age, December 2012
-
- Figure 59: Select long-haul holidays taken by 16-24s, change Q1-Q3 2011-Q1-Q3 2012
- Half of holidaymakers to the USA are planning a second visit
Attitudes towards Long-haul Holidays
-
- Key points
- Two thirds of adults are deterred by long-haul airfares
-
- Figure 60: Attitudes towards long-haul holidays, December 2012
- A third of under-35s are concerned about the environmental impact of flying
- Families are more concerned about safety than those without children
Long-haul Holiday Behaviour
-
- Key points
- A quarter of adults are planning a long-haul holiday in 2013
-
- Figure 61: Long-haul holiday behaviour, December 2012
- Economic conditions have influenced long-haul holiday decision-making
- Just 7% use rewards programmes to save for long-haul holidays
- 28% of adults pay attention to exchange rates when booking long-haul
- Daily deal websites have failed to gain a foothold in the long-haul sector
Appendix – Market Drivers
-
-
- Figure 62: Post Office Holiday Costs Barometer, January 2011 and January 2013
-
Appendix – Market Size and Forecast
-
-
- Figure 63: Long-haul holiday market value forecast, best- and worst-case scenario, 2007-17
- Figure 64: Long-haul holiday market volume forecast, best- and worst-case scenario, 2007-17
-
Appendix – Segment Performance
-
-
- Figure 65: Long-haul holiday market volume and value, by holiday type and transport method, 2007-12
- Figure 66: Long-haul holiday market, volume and value, by age, 2011 and 2012
-
Appendix – Market Share
-
-
- Figure 67: Long-haul destinations, by number of trips, Q1-Q3 2011 and Q1-Q3 2012
- Figure 68: Long-haul holiday destinations, by number of nights, Q1-Q3 2011 and Q1-Q3 2012
- Figure 69: Long-haul holiday destinations, by expenditure, Q1-Q3 2011 and Q1-Q3 2012
- Figure 70: Long-haul holiday destinations, by average expenditure per visit, Q1-Q3 2011 and Q1-Q3 2012
-
- Figure 71: Long-haul holiday destinations, by average nights per visit, Q1-Q3 2011 and Q1-Q3 2012
-
Appendix – Long-haul Holidays Taken in the Past Five Years
-
-
- Figure 72: Long-haul holidays taken in the past five years, December 2012
- Figure 73: Most popular long-haul holidays taken in the past five years, by demographics, December 2012
-
- Figure 74: Next most popular long-haul holidays taken in the past five years, by demographics, December 2012
- Figure 75: Other long-haul holidays taken in the past five years, by demographics, December 2012
-
- Figure 76: Last holiday taken in the past five years, by demographics, December 2012
-
Appendix – Destination Travelled to on Last Long-haul Holiday
-
-
- Figure 77: Destination travelled to on last long-haul holiday, December 2012
- Figure 78: Destination travelled to on last long-haul holiday, December 2012
-
- Figure 79: Destination travelled to on last long-haul holiday, December 2012
- Figure 80: Destination travelled to on last long-haul holiday, by demographics, December 2012
-
Appendix – Independent vs. Package Long-haul Holidays
-
-
- Figure 81: Type of holiday taken, December 2012
- Figure 82: Type of holiday taken, by most popular long-haul holidays taken in the past five years, December 2012
-
- Figure 83: Type of holiday taken, by next most popular long-haul holidays taken in the past five years, December 2012
- Figure 84: Type of holiday taken, by other long-haul holidays taken in the past five years, December 2012
-
- Figure 85: Type of holiday taken, by destination travelled to on last long-haul holiday, December 2012
- Figure 86: Type of holiday taken, by demographics, December 2012
-
- Figure 87: Package holiday booking method, December 2012
- Figure 88: Package holiday booking method, by demographics, December 2012
-
- Figure 89: Independent holiday booking method, December 2012
- Figure 90: Independent holiday booking method, by demographics, December 2012
-
Appendix – Next Long-haul Holiday Type
-
-
- Figure 91: Next long-haul holiday type, December 2012
- Figure 92: Next long-haul holiday type, by most popular long-haul holidays taken in the past five years, December 2012
-
- Figure 93: Next long-haul holiday type, by next most popular long-haul holidays taken in the past five years, December 2012
- Figure 94: Next long-haul holiday type, by other long-haul holidays taken in the past five years, December 2012
-
- Figure 95: Most popular long-haul holiday type, by demographics, December 2012
- Figure 96: Next most popular long-haul holiday type, by demographics, December 2012
-
Appendix – Next Long-haul Holiday Destination
-
-
- Figure 97: Next long-haul holiday destination, December 2012
- Figure 98: Next long-haul holiday destination, December 2012
-
- Figure 99: Next long-haul holiday destination, December 2012
- Figure 100: Next long-haul holiday destination, by destination travelled to on last long-haul holiday, December 2012
-
- Figure 101: Next long-haul holiday destination, by demographics, December 2012
- Figure 102: Select long-haul holidays taken by 16-24s, Q1-Q3 2011 and Q1-Q3 2012
-
Appendix – Attitudes towards Long-haul Holidays
-
-
- Figure 103: Attitudes towards long-haul holidays, December 2012
- Figure 104: Long-haul holidays taken in the past five years, by most popular attitudes towards long-haul holidays, December 2012
-
- Figure 105: Long-haul holidays taken in the past five years, by next most popular attitudes towards long-haul holidays, December 2012
- Figure 106: Destination travelled to on last long-haul holiday, by most popular attitudes towards long-haul holidays, December 2012
-
- Figure 107: Destination travelled to on last long-haul holiday, by next most popular attitudes towards long-haul holidays, December 2012
- Figure 108: Next long-haul holiday type, by most popular attitudes towards long-haul holidays, December 2012
-
- Figure 109: Next long-haul holiday type, by next most popular attitudes towards long-haul holidays, December 2012
- Figure 110: Next long-haul holiday destination, by most popular attitudes towards long-haul holidays, December 2012
-
- Figure 111: Next long-haul holiday destination, by next most popular attitudes towards long-haul holidays, December 2012
- Figure 112: Behavioural attitudes towards long-haul holidays, by most popular attitudes towards long-haul holidays, December 2012
-
- Figure 113: Behavioural attitudes towards long-haul holidays, by next most popular attitudes towards long-haul holidays, December 2012
- Figure 114: Agreement with the statements ‘Long-haul travel is great for fresh cultural experiences’ and ‘Long-haul travel is great for fresh landscapes/wildlife’, by demographics, December 2012
-
- Figure 115: Agreement with the statements ‘It’s important that long-haul holidays benefit the local people and economy’ and ‘I prefer to experience the ‘real country’ on long-haul holidays’, by demographics, December 2012
- Figure 116: Agreement with the statements ‘Long-haul travel is great for guaranteed hot weather’ and ‘A high degree of comfort/luxury would be important to me on a long-haul holiday’, by demographics, December 2012
-
- Figure 117: Agreement with the statements ‘Expert advice is important when travelling to an unfamiliar long-haul destination’ and ‘I would prefer to travel on a package holiday to a country I’m not familiar with’, by demographics, December 2012
- Figure 118: Agreement with the statements ‘Expensive airfares put me off travelling long-haul’ and ‘I wouldn’t feel safe holidaying in a lot of countries outside Europe’, by demographics, December 2012
-
- Figure 119: Agreement with the statement ‘I’m concerned about the environmental impact of flying long-haul’, by demographics, December 2012
-
Appendix –Long-haul Holiday Behaviour
-
-
- Figure 120: Behavioural attitudes towards long-haul holidays, December 2012
- Figure 121: Long-haul holidays taken in the past five years, by most popular behavioural attitudes towards long-haul holidays, December 2012
-
- Figure 122: Long-haul holidays taken in the past five years, by next most popular behavioural attitudes towards long-haul holidays, December 2012
- Figure 123: Destination travelled to on last long-haul holiday, by most popular behavioural attitudes towards long-haul holidays, December 2012
-
- Figure 124: Destination travelled to on last long-haul holiday, by next most popular behavioural attitudes towards long-haul holidays, December 2012
- Figure 125: Next long-haul holiday type, by most popular behavioural attitudes towards long-haul holidays, December 2012
-
- Figure 126: Next long-haul holiday type, by next most popular behavioural attitudes towards long-haul holidays, December 2012
- Figure 127: Next long-haul holiday destination, by most popular behavioural attitudes towards long-haul holidays, December 2012
-
- Figure 128: Next long-haul holiday destination, by next most popular behavioural attitudes towards long-haul holidays, December 2012
- Figure 129: Behavioural attitudes towards long-haul holidays, by most popular behavioural attitudes towards long-haul holidays, December 2012
-
- Figure 130: Behavioural attitudes towards long-haul holidays, by next most popular behavioural attitudes towards long-haul holidays, December 2012
- Figure 131: Most popular behavioural attitudes towards long-haul holidays, by demographics, December 2012
-
- Figure 132: Next most popular behavioural attitudes towards long-haul holidays, by demographics, December 2012
-
Back to top