Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Forecast of gross gambling yield in betting shops, 2007/08-2017/18*
- Market drivers
- Multi-channel gambling on the rise
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- Figure 2: Proportion of gamblers who have bet in a betting shop or online, 2009-12
- A third of gamblers cut back on activity
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- Figure 3: Gambling spending trends in past 12 months, September 2012
- Market segmentation
- Machines become most profitable segment for the first time
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- Figure 4: Off-course betting sector breakdown of gross gambling yield, 2009-12
- Figure 5: Off-course betting sector breakdown of gross gambling yield, by segment, 2011/12
- The consumer
- Frequent visitors still provide strong backbone
- Half of punters make flying visits
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- Figure 6: Time spent in betting shops, November 2012
- Regular visitors use online as ‘second pillar’
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- Figure 7: Online gambling habits of shop visitors, November 2012
- Over two fifths of flying visitors specialise
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- Figure 8: Gambling behaviour, by time spent in betting shops, November 2012
- What we think
Issues in the Market
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- How can shops fight off aggressive advertising from betting exchanges?
- Will the negative press surrounding machines lead to tough legislation?
- How reliant are betting shops on major events?
- Will the point-of-consumption tax bring business back to shops?
Trend Application
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- Trend: Experience is All
- Trend: Many Mes
- Mintel futures: Access Anything, Anywhere
Market Drivers
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- Key points
- Betting shops migrate to the high street
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- Figure 9: William Hill shop window fronts in north London, January 2013
- Multi-channel gambling on the rise
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- Figure 10: Proportion of gamblers who have bet in a shop or online, 2009-12
- Remote gambling evolves in line with technology
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- Figure 11: Methods of remote gambling used, by volume of connections, 2009/10-2011/12
- Online surge pushes remote gambling
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- Figure 12: Amount wagered on remote gambling activities (excluding betting exchanges), 2009/10-2011/12
- Sports betting propelled by online
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- Figure 13: UK consumers’ gross gambling yield on sports betting, by segment, 2009/10-2011/12
- A third of gamblers cut back on activity
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- Figure 14: Gambling spending trends in past 12 months, September 2012
- Weather sees number of horseracing cancellations soar
- Almost two thirds of consumers are risk averse
- Corruption in sport threatens to re-emerge
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- Figure 15: Closed corruption cases that involve parties based in the UK, Oct 2011-Mar 2012 and Apr-Sep 2012
- Upsurge in machines saves shops from falling at the last fence
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- Figure 16: Off-course betting sector breakdown of gross gambling yield, by activity, 2009/10 and 2011/12
Who’s Innovating?
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- Key points
- Ladbrokes ‘Odds On’ to win loyalty
- Bet Butler deal gives commission to Football League clubs
- Paddy Power: Official sponsor of the largest event in London, France
- Coral steals customers with ‘Run 4 it’ campaign
Market Size and Forecast
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- Key points
- Machines help shops to fight off online threat
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- Figure 17: Gross gambling yield in betting shops, 2007/08-2017/18*
- Forecast
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- Figure 18: Forecast of gross gambling yield in betting shops, 2007/08-2017/18*
- Forecast methodology
Segment Performance
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- Key points
- Euro 2012 tackles OTC decline…
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- Figure 19: UK betting shops gross gambling yield, by segment, 2010/11-2012/13*
- Figure 20: Off-course betting sector breakdown of gross gambling yield, by segment, 2011/12
- … but machines kick on
- Segment forecasts
- Over-the-counter betting
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- Figure 21: Forecast of gross gambling yield on over-the-counter betting in betting shops, 2007/08-2017/18*
- Gaming machines
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- Figure 22: Forecast of gross gambling yield on gaming machines in betting shops, 2007/08-2017/18*
Market Share
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- Key points
- Top four continue to drive presence on the high street
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- Figure 23: Number of premises, by operator, 2010-12
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- Figure 24: Share of premises, by operator, March 2012
Companies and Products
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- Key points
- Betfred
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- Figure 25: Key financials, Done Brothers (Cash Betting) Limited*, 2011-12
- Gala Coral
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- Figure 26: Key financials, Gala Coral Group LTD, 2011-12
- Ladbrokes
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- Figure 27: Key financials, Ladbrokes, H1 2011 and H1 2012
- Mark Jarvis
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- Figure 28: Key financials, Mark Jarvis Limited, 2011-12
- Paddy Power
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- Figure 29: Key financial information for Paddy Power (UK retail division), 2010-11
- Scotbet
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- Figure 30: Key financials, Scotbet, 2010-11
- Stan James
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- Figure 31: Key financials, Stan James, 2010-11
- William Hill
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- Figure 32: Key financials, William Hill, 2011-12
Brand Communication and Promotion
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- Key points
- Mobile gambling and summer of sport prompt above-the-line activity
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- Figure 33: UK bookmakers’ advertising expenditure (excluding online-only brands), by media type, 2008-12
- Paddy powered by distinctive advertising campaigns
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- Figure 34: UK bookmakers’ advertising expenditure (excluding online-only brands), by bookmaker, 2008-12
Betting Shop Visiting Habits
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- Key points
- Frequent visitors still provide strong backbone
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- Figure 35: Betting shop visiting habits, January 2011-November 2012
- Half of punters make flying visits
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- Figure 36: Time spent in betting shops, November 2012
Competition from Online
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- Key points
- Casual gamblers move online
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- Figure 37: Online gambling habits, November 2012
- Regular visitors use online as ‘second pillar’
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- Figure 38: Online gambling habits of shop visitors, November 2012
- Shops need to simulate and not alienate the online experience
Gambling Behaviour
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- Key points
- Majority of gamblers bet on multiple activities…
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- Figure 39: Gambling behaviour, November 2012
- … with multiple bookmakers
- Over two-fifths of flying visitors specialise
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- Figure 40: Gambling behaviour, by time spent in betting shops, November 2012
Incentives to Visit Betting Shops
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- Key points
- Revitalising the shop experience could pull-in online gamblers
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- Figure 41: Incentives to visit betting shops, November 2012
- Can shops counter-attack against online?
Appendix – Market Drivers
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- Figure 42: Proportion of gamblers who have bet in a shop or online, 2009-12
- Figure 43: Frequency of bet, gamble or play bingo, 2009-12
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Appendix – Market Size and Forecast
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- Figure 44: Forecast of total gross gambling yield in betting shops, 2012/13-2017/18*
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Appendix – Segment Performance
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- Figure 45: Forecast of gross gambling yield on over-the-counter betting in betting shops, 2007/08-2017/18*
- Figure 46: Forecast of gross gambling yield on gaming machines in betting shops, 2007/08-2017/18*
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Appendix – Betting Shop Visiting Habits
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- Figure 47: Betting shop visiting habits, November 2012
- Figure 48: Betting shop visiting habits, by demographics, November 2012
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- Figure 49: Time spent in betting shops, November 2012
- Figure 50: Time spent in betting shops, by demographics, November 2012
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- Figure 51: Time spent in betting shops, by betting shop visiting habits, November 2012
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Appendix – Competition from Online
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- Figure 52: Online gambling habits, November 2012
- Figure 53: Online gambling habits, by demographics, November 2012
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- Figure 54: Online gambling, by betting shop visiting habits, November 2012
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Appendix – Gambling Behaviour
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- Figure 55: Gambling behaviour, November 2012
- Figure 56: Most popular gambling behaviour, by demographics, November 2012
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- Figure 57: Next most popular gambling behaviour, by demographics, November 2012
- Figure 58: Gambling behaviour, by betting shop visiting habits, November 2012
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- Figure 59: Gambling behaviour, by time spent in betting shops, November 2012
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Appendix – Incentives to Visit Betting Shops
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- Figure 60: Incentives to visit betting shops, November 2012
- Figure 61: Most popular betting shop incentives, by demographics, November 2012
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- Figure 62: Next most popular betting shop incentives, by demographics, November 2012
- Figure 63: Other betting shop incentives, by demographics, November 2012
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- Figure 64: Betting shop incentives, by betting shop visiting habits, November 2012
- Figure 65: Betting shop incentives, by time spent in betting shop, November 2012
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