Table of Contents
Executive Summary
Report Scope and Technical Notes
-
- Coverage
- New report format
- Technical notes
- Sector definitions
- Store definitions
- Buying groups, voluntary groups and co-operatives
- Market sizes
- Financial definitions
- Currencies
- Country codes
- VAT
-
- Figure 1: Europe: Standard VAT rates, 2010-12
- Abbreviations
Spending and Inflation
-
- Key points
- Consumer spending
-
- Figure 2: Germany: Households consumption expenditure, 2007-11
- Figure 3: Germany: Harmonised indices of consumer prices: Annual % change, Jan 2011-Sep 2012
Distribution of Spending
-
-
- Figure 4: Germany: Estimated distribution of spending on food, beverages and tobacco, 2011
-
Sector Size and Forecast
-
- Key points
- Sector sales
-
- Figure 5: Germany: Retail sales, 2007-11
-
- Figure 6: Germany: Retail sales forecasts, 2012-17
- Enterprises, outlets, and employment
-
- Figure 7: Germany: Number of retail enterprises, 2007-10
-
- Figure 8: Germany: Number of retail outlets, 2007-10
- Figure 9: Germany: Number of full-time-equivalent employees in retailing, 2008-10
Sector Sales Mix
-
-
- Figure 10: Germany: Estimated sales mix for the grocers’ sector, 2011
-
The Retailers: Financials and Outlets
-
- Key points
- Major investments from the discounters
-
- Figure 11: Germany: The six major grocery discounters’ shares of grocers sector sales, 2009-11
- Innovation in the convenience sub-sector
- Edeka leads
- Rewe soars, Real stagnates
- Regionality remains
-
- Figure 12: Germany: Leading grocery retailers, by revenues, 2009-11
-
- Figure 13: Germany: Leading grocery retailers’ outlet numbers, 2009-11
-
- Figure 14: Germany: Leading grocery retailers’ sales per outlet, 2009-11
The Retailers: Market Shares
-
-
- Figure 15: Germany: Leading grocery retailers’ shares of all food retailers sales, 2009-11
-
The Consumer: Where They Shop
-
- Key points
- Main-shop destinations
-
- Figure 16: Germany: Main grocery shop retailers, September 2012
- Main-shop consumers by demographics
-
- Figure 17: Germany: Leading grocers’ main-shop consumers, by average age and affluence, September 2012
-
- Figure 18: Germany: Leading grocers’ main-shop consumers, by gender, September 2012
- Top-up shop destinations
-
- Figure 19: Germany: Grocery retailers used for top-up shops, September 2012
- Top-up shoppers by demographics
-
- Figure 20: Germany: Leading grocers’ top-up consumers, by average age and affluence, September 2012
The Consumer: Shopping Habits
-
- Key points
- Mintel’s Tracker
-
- Figure 21: Germany: Grocery shopping habits, May 2012
-
- Figure 22: Germany: Grocery shopping habits, by average age and affluence, May 2012
Online
-
- Key points
- Who is shopping online?
-
- Figure 23: Germany: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-11
-
- Figure 24: Germany: Percentage of individuals having purchased food/groceries online in the past 12 months, by age band, 2011
- Leading grocers online
- Leading websites
-
- Figure 25: Leading grocers’ websites, May 2012
Aldi
-
- What we think
- Company background
- Company performance
-
- Figure 26: Aldi: Group financial performance, 2007-11
-
- Figure 27: Aldi: Outlet data, 2007-11
- Retail offering
Edeka
-
- What we think
- Acclerating store expansion
- And targeting food lovers
- Own label investment
- Netto’s c-store network is downscaled
- Managers and stores well supported and serviced
- Company background
- Company performance
-
- Figure 29: Edeka Group Germany: Sales performance, 2007-11
- Figure 30: Edeka Group Germany: Outlet data, 2007-11
- Store format
-
- Figure 31: Edeka: Food outlet data and range by format type, 2011
- Retail offering
Lidl/Kaufland (Schwarz Group)
-
- What we think
- Can Lidl’s online non-foods offer be exported?
-
- Figure 32: Schwarz Group: Lidl stores per million capita, 2011
- Prospects in Germany: Lidl
- Prospects for Kaufland
- Scaling back hard-discount in France
- Outpaced by Aldi in the UK
- Company background
- Company performance
-
- Figure 33: Schwarz Group: Group financial performance, 2007/08-2011/12
-
- Figure 34: Schwarz Group: Outlet data, 2007/08-2011/12
- Retail offering
Real (Metro Food Retail)
-
- What we think
- Up for sale…
- Own-brand/profitability
- Eastern Europe – a mixed bag
- Online
- Non-food
- Company background
- Company performance
-
- Figure 36: Real: Group financial performance, 2007-11
-
- Figure 37: Real: Outlet data, 2007-11
- Q1-Q3 2012
- Store formats
-
- Figure 38: Real: European store portfolio, 2011
- Retail offering
Rewe (Food Retail)
-
- What we think
- Reviving Penny in Germany
- Penny appeals in Eastern Europe
- Rewe’s spectacular growth in Germany
- And Billa/Merkur robust internationally
- Online and non-foods
- Company background
- Company performance
-
- Figure 39: Rewe: Group financial performance, 2007-11
-
- Figure 40: Rewe: Outlet data, 2007-11
- Store formats
-
- Figure 41: Rewe: Food formats, 2012
- Retail offering
Spar Europe
-
- What we think
- Company background
-
- Figure 42: Spar International: Year of entry, by country
- Company performance
-
- Figure 43: SPAR International: Retail sales by country, 2007-11
-
- Figure 44: SPAR International: Outlet data, 2007-11
- Retail offering
Appendix – Broader Market Environment
-
- Population
-
- Figure 45: Europe: Population, by age group, 2005
- Figure 46: Europe: Population, by age group, 2010
- Figure 47: Europe: Population, by age group, 2015
-
- Figure 48: Europe: Population, by age group, 2020
- GDP
-
- Figure 49: Europe: GDP (current prices), 2011
- Figure 50: Europe: Year-on-year growth in GDP (current prices), 2002-12
- Figure 51: Europe: Year-on-year growth in GDP (constant prices), 2002-12
- Consumer spending
-
- Figure 52: Europe: Households’ consumer spending (current prices), 2011
- Figure 53: Europe: Year-on-year growth in households’ consumption expenditure (current prices), 2007-11
- Figure 54: Europe: Year-on-year growth in households’ consumption expenditure (constant prices), 2007-11
- Consumer prices
-
- Figure 55: Europe: Harmonised index of consumer prices, 2001-11
- Unemployment
-
- Figure 56: Europe: Average rate of unemployment, 2002-2012 Q2
- Interest rates
-
- Figure 57: Europe: Interest rates, 2007-12
- Consumer confidence
-
- Figure 58: Europe: Consumer confidence, Oct 2011-Sep 2012
Back to top